Saturday’s ad is for the Munich Oktoberfest, from 1954. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began today and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. The poster was created by German artist Max Hartl.
Archives for September 2019
Beer In Ads #3122: Restaurant Platzl Täglich Conzert D’ Dachauer
Friday’s ad is for Restaurant Platzl Täglich Conzert D’ Dachauer, from 1908. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for a restaurant, Restaurant Platzl vis a vis vom Hofbräuhaus, with Karl Böhm as Restaurateur. I’m not sure where it was located as my language skills can’t make heads or tails out of the text at the bottom, which undoubtedly contains that information. It appears to be a poster for daily concerts (Täglich Konzert) although what “D’ Dachauer” means I don’t know. But I do love the miniature people below the accordion player standing on beer steins, some of them holding their own beer mugs as they enjoy the concert. The poster was created by German artist Otto Obermeier.
California Craft Brewers Cup 2019
Last month, I participated in judging a new beer competition in California: the California Craft Brewers Cup, put on by the California Craft Brewers Association. Over four days, 80 judges evaluated nearly 1,300 beers in 61 categories from 194 breweries in the state. The winners were announced at the annual California Beer Summit, held this year in Long Beach, September 12-14.
Below are the results of the 2019 inaugural California Craft Brewers Cup:
Winners – California Craft Brewers Cup
Category 1: Standard American Beer
Place | Organization | Entry Name |
1st | Alvarado Street Brewery | Monterey Beer |
2nd | Urban Roots Brewing | Sidework |
3rd | Taps Brewery | Light |
Category 2: International Lager
Place | Organization | Entry Name |
1st | Knee Deep Brewing Company | Hola Señor |
2nd | Dust Bowl Brewing Co | Taco Truck Amber |
3rd | Dust Bowl Brewing Co | Taco Truck Lager |
Category 3: Pilsner
Place | Organization | Entry Name |
1st | Discretion Brewing | Shimmer Pils |
2nd | Dust Bowl Brewing Co | Hobo |
3rd | Secret Trail Brewing Company | Comanche Creek |
Category 4: Bohemian-Style Pilsner (Czech Lager)
Place | Organization | Entry Name |
1st | East Brother Beer Co | Bo Pils |
2nd | Ten Mile Brewing | Swarthy Czechsman |
3rd | Rip Current Brewing | Choppy Surf Czech-Style Pilsner |
Category 5: Pale European Beer
Place | Organization | Entry Name |
1st | Angel City Brewery | Eastside Export Lager |
2nd | Device Brewing Company | Das Crispy |
3rd | Alaro Craft Brewery | La Boheme |
Category 6: Munich-Style Helles
Place | Organization | Entry Name |
1st | Bike Dog Brewing Co. | Summer Is Always Helles |
2nd | Smog City Brewing Co. | South Bay Lager |
3rd | The Original 40 Brewing Company | Chrispy Boi |
Category 7: German/Vienna-Style Marzen
Place | Organization | Entry Name |
1st | Crooked Lane Brewing Co | Oktoberfest |
2nd | Dust Bowl Brewing Co | Oktoberfest |
3rd | Fiftyfifty Brewing | Oktoberfest |
Category 8: European-Style Dark Beer
Place | Organization | Entry Name |
1st | Taps Brewery | Don’t Drop That Dun Dun Dunkel |
2nd | Crooked Lane Brewing Co | Thirsty Pretzels |
3rd | Angel City Brewery | Black Lager |
Category 9: Bock
Place | Organization | Entry Name |
1st | Rip Current Brewing | Breakline Bock |
2nd | Faultline Brewing Co | Spring Bock |
3rd | Main Street Brewery | Main Street Maibock |
Category 10: German-Style Doppelbock or Eisbock
Place | Organization | Entry Name |
1st | Crooked Lane Brewing Co | Oreamnos |
2nd | Morgan Territroy Brewing | Lubricator |
3rd | Phantom Ales | Phantom Doppelbock |
Category 11: American Style Cream Ale
Place | Organization | Entry Name |
1st | Unsung Brewing Company | Buzzman |
2nd | Claremont Craft Ales | Norman |
3rd | South Park Brewing | Jenny |
Category 12: Kölsch
Place | Organization | Entry Name |
1st | Indie Brewing Company | Pacific Kolsch Highway |
2nd | Standard Deviant Brewing | Kolsch |
3rd | Ketch Brewing | Ketch Kolsch |
Category 13: Altbier/CA Common
Place | Organization | Entry Name |
1st | Fiftyfifty Brewing | Alternate Ending |
2nd | Redwood Curtain Brewing Company | Dusseldorf Altbier |
3rd | Angel City Brewery | 45rpm |
Category 15: Baltic-Style Porter
Place | Organization | Entry Name |
1st | Angel City Brewery | Baltic Porter |
2nd | Morgan Territroy Brewing | Dark Reckoning |
3rd | Eppig Brewing | Natural Bridge: Baltic Porter |
Category 16: American-Style Wheat Beer
Place | Organization | Entry Name |
1st | Yorkshire Square Brewery | Water-Upon-Sea |
2nd | Inc 82 Brewing | For Hef’s Sake |
3rd | New Glory Craft Brewery | Gummy Worms |
Category 17: German-Style Wheat Ale
Place | Organization | Entry Name |
1st | Taps Brewery | Krystal Clear |
2nd | Beachwood Bbq & Brewing | La Cabra |
3rd | Island Brewing Company | Pch – Pacific Coast Hefeweizen |
Category 18: Berliner-Style Weisse
Place | Organization | Entry Name |
1st | Crooked Lane Brewing Co | Street Weisse |
2nd | Stereo Brewing Company | Summer Sun |
3rd | Beachwood Bbq & Brewing | Tart Simpson |
Category 19: Gose
Place | Organization | Entry Name |
1st | Porchlight Brewing Co | Patio Smooches |
2nd | Alesmith Brewing Company | Alesmith Gose |
3rd | Mraz Brewing Company Llc | Purple Plum |
Category 20: Rye Beer
Place | Organization | Entry Name |
1st | Burning Beard Brewing | Roggen the Lightning |
Category 21: Fruit Beer
Place | Organization | Entry Name |
1st | Del Cielo Brewing | Guava Dreams |
2nd | Urban Roots Brewing | Chocolate Moustache Coconut Imperal Stout |
3rd | Fort Rock Brewing | Gose the Destroyer |
Category 23: Herb & Spice Beer
Place | Organization | Entry Name |
1st | Moksa Brewing Co | Intemperance |
2nd | Moksa Brewing Co | Summerthyme |
3rd | Garage Brewing Co | Toasted Marshmallow Milk Stout |
Category 24: Coffee Beer
Place | Organization | Entry Name |
1st | Gamecraft Brewing Company | There Is No Cow Level |
2nd | Ambitious Ales | Central Perk |
3rd | Pizza Port Brewing Co- Bressi Ranch | Bacon and Eggs |
Category 25: Chocolate Beer
Place | Organization | Entry Name |
1st | Belching Beaver Brewery | Viva la Beaver |
2nd | Beachwood Bbq & Brewing | Vanilla Fudge |
3rd | Pizza Port San Clemente | Dusk Til Dawn |
Category 26: Smoked Beer
Place | Organization | Entry Name |
1st | South Park Brewing | Bread & Smoke |
2nd | Hop Dogma Brewing Company | Smoke On the Lager |
Category 27: Historical
Place | Organization | Entry Name |
1st | Anaheim Brewery | Anaheim 1888 (R) |
2nd | Angel City Brewery | Adambier |
Category 28: Blonde or Golden Ale
Place | Organization | Entry Name |
1st | Mountain Rambler Brewery | Venusian Blonde Ale |
2nd | Dos Desperados Brewery | Surfeza Blonde Ale |
3rd | Track 7 Brewing Co. | Bee Line Blonde |
Category 29: British Mild & Bitters
Place | Organization | Entry Name |
1st | Burning Beard Brewing | Banksy |
2nd | Thorn Brewing Co. | West Kensington |
3rd | The Monk’s Cellar | Crooked Bridge Esb |
Category 30: Standard British Ales
Place | Organization | Entry Name |
1st | Peter B’s Brewpub | Inclusion Amber |
2nd | Porchlight Brewing Co | The O.P. |
3rd | Standard Deviant Brewing | Porter |
Category 31: British Strong Ales
Place | Organization | Entry Name |
1st | Morgan Territroy Brewing | Highland Marauder |
2nd | Alesmith Brewing Company | Alesmith Private Stock Ale 2017 |
3rd | Crooked Lane Brewing Co | Gnarly Goat |
Category 32: Irish/Scottish Ales
Place | Organization | Entry Name |
1st | Karl Strauss Brewing Company | Red Trolley Ale |
2nd | Triple Rock Brewing Co. | Cleverpenny |
3rd | Island Brewing Company | Jubilee Ale |
Category 34: Classic Irish-Style Dry Stout
Place | Organization | Entry Name |
1st | Crooked Lane Brewing Co | Dark Bent |
2nd | Pocock Brewing Company | It’s My Island |
3rd | Societe Brewing Company | The Pugilist |
Category 35: Stouts (Dry)
Place | Organization | Entry Name |
1st | Del Cielo Brewing | Smooth Ride |
2nd | Seismic Brewing Company | Oatmeal Stout |
3rd | Island Brewing Company | Starry Night Stout |
Category 36: Stouts (Sweet)
Place | Organization | Entry Name |
1st | Super Owl Brewing | Udder Nonsense |
2nd | Feather Falls Brewing Company | Volcano Mudslide Sweet Stout |
3rd | Riley’s Brewing | Cowlifornia |
Category 37: Imperial Stouts
Place | Organization | Entry Name |
1st | Rip Current Brewing | Rescue Buoy Imperial Stout |
2nd | Rouleur Brewing Company | Niterideur Imperial Stout |
Category 38: American Amber & Brown Ales
Place | Organization | Entry Name |
1st | Tortugo Brewing | Baltra Red |
2nd | Institution Ale Co. | Restraint |
3rd | Crooked Lane Brewing Co | Hard Headed Red |
Category 39: American Porter & Stout
Place | Organization | Entry Name |
1st | Rock Bottom Brewery la Jolla | Padfoot Porter |
2nd | Fiftyfifty Brewing | Donner Party Porter |
3rd | Kern River Brewing Company | Brown Claw |
Category 40: American Pale Ale
Place | Organization | Entry Name |
1st | Alesmith Brewing Company | Alesmith San Diego Pale Ale .394 |
2nd | Figueroa Mountain Brewing Co | Figueroa Mountain Mosaic |
3rd | Societe Brewing Company | The Publican |
Category 41: English-Style India Pale Ale
Place | Organization | Entry Name |
1st | Alaro Craft Brewery | Castillo |
2nd | Loomis Basin Brewing Co.,inc | Vindicator IPA |
3rd | Figueroa Mountain Brewing Co | Hoppy Poppy |
Category 42: American-Style India Pale Ale
Place | Organization | Entry Name |
1st | Gamecraft Brewing Company | Pay To Win |
2nd | Auburn Alehouse | Gold Digger IPA |
3rd | Out of Bounds Brewing Company | Joyrider |
Category 43: New England-Style India Pale Ale
Place | Organization | Entry Name |
1st | Resident Brewing | Chasing Mosaic |
2nd | North Park Beer Co. | Art Is Hard |
3rd | Knee Deep Brewing Company | Oopsie d’Hazy |
Category 44: American Imperial IPA
Place | Organization | Entry Name |
1st | Moksa Brewing Co | Sticky Sips |
2nd | Tarantula Hill Brewing Company | Batch 002 |
3rd | Taps Brewery | Poseidon |
Category 45: Specialty IPA
Place | Organization | Entry Name |
1st | Alvarado Street Brewery | Champagne Hopi |
2nd | Drake’s Brewing Co. | Aroma Coma |
3rd | Knee Deep Brewing Company | Man Juice |
Category 46: Strong American Ale
Place | Organization | Entry Name |
1st | Bravery Brewing Company | Centennial Barleywine |
2nd | Knee Deep Brewing Company | Imperial Tanilla |
3rd | Mraz Brewing Company Llc | Operias |
Category 47: Belgian-Style Witbier
Place | Organization | Entry Name |
1st | Temblor Brewing Co | Under A Blood Orange Sky |
2nd | Main Street Brewery | Katarina Wit |
3rd | Tarantula Hill Brewing Company | T.O. Wit |
Category 48: Classic Saison
Place | Organization | Entry Name |
1st | Resident Brewing | Golden Kiss |
2nd | Hillenbrand Farmhaus Brewery | Farmhaus |
3rd | Alaro Craft Brewery | Rabbit Hole |
Category 49: Specialty Saison
Place | Organization | Entry Name |
1st | Gilman Brewing Company | Champ Rochaux |
2nd | Innovation Brew Works | Cattle Rancher |
3rd | Ferment.Drink.Repeat – Fdr Brewing Company | Barbados Grapefruit Saison |
Category 50: Belgian & French-Style Ale
Place | Organization | Entry Name |
1st | Barmhaus Brewing Co. | Batch #4 |
2nd | Resident Brewing | Industrial Gris |
3rd | Triple Rock Brewing Co. | Bid Adieu |
Category 51: Belgian Strong Ale
Place | Organization | Entry Name |
1st | Second Chance Beer Company | Glorious |
2nd | Alesmith Brewing Company | Alesmith Grand Cru |
3rd | Riip Beer Company | Marooned 12 |
Category 52: Trappist Style Ale
Place | Organization | Entry Name |
1st | Main Street Brewery | Bishop’s Tipple Trippel |
2nd | Faction Brewing Company | Defcon I |
3rd | Societe Brewing Company | The Debutante |
Category 53: Belgian Sour Ale
Place | Organization | Entry Name |
1st | Soquel Fermentation Project | Red #2 -With Raspberry |
2nd | Alesmith Brewing Company | Alesmith Obk |
3rd | Port Brewing and the Lost Abbey | Red Poppy |
Category 54: Belgian-Style Lambic
Place | Organization | Entry Name |
1st | Thorn Brewing Co. | Framboise d’Tatas |
2nd | Mraz Brewing Company Llc | Black Creek |
3rd | Flatland Brewing Company | Unwritten Stories |
Category 55: American Wild Ale
Place | Organization | Entry Name |
1st | Original Pattern Brewing Company | Berrya 51 |
2nd | Chapman Crafted Beer | Absofruitly! Raspberry |
3rd | Soquel Fermentation Project | Golden Sour #4 With Mango and Passionfruit |
Category 56: Wood (Wine)
Place | Organization | Entry Name |
1st | Duck Foot Brewing Co. | Sour Blonde |
2nd | Fiftyfifty Brewing | Old Digs Malbec |
3rd | Seismic Brewing Company | Steinstrasse |
Category 57: Wood (Spirit)
Place | Organization | Entry Name |
1st | Bravery Brewing Company | Bourbon Barrel-Aged the Shroud |
2nd | Drake’s Brewing Co. | Santa’s Brass |
3rd | Silva Brewing | Silva Stout |
Category 58: Alternative Fermentable Beer
Place | Organization | Entry Name |
1st | Morgan Territroy Brewing | Bees Better Have My Honey |
2nd | Angel City Brewery | Rap On the Beezer |
3rd | Discretion Brewing | Ten Million Flowers |
Category 59: Experimental Beer
Place | Organization | Entry Name |
1st | Kings Brewing Company | Fluffernutter |
2nd | Burgeon Beer Company | Bird’s Milk |
3rd | Silva Brewing | The Pink Stuff |
Category 60: Session Beer
Place | Organization | Entry Name |
1st | Pizza Port Brew Co. – Ocean Beach | Guillaume |
2nd | Eppig Brewing | Natural Bridge: Vienna Lager |
3rd | Noble Ale Works | Nose Candy |
Category 61: Chili Beer
Place | Organization | Entry Name |
1st | Duck Foot Brewing Co. | Slow Burn |
2nd | Stereo Brewing Company | I Am Not Afraid of You and I Will Beat Your Ass |
3rd | Garage Brewing Co | Hatch Chile IPA |
In addition to the individual awards, there were also two big awards, “Best in Show,” taken from the individual gold medal winners, and “Californa Brewery of the Year.”
CCBC: Best of Show
Rip Current Brewing’s Breakline Bock, a Traditional German-Style Bock.
California Brewery of the Year
Crooked Lane Brewing Company, located in Auburn.
In addition to the two big brewery awards, they also gave a Pioneer’s Award and the California Guild of the Year.
California Guild of the Year
Sacramento Area Brewers Guild.
2019 Pioneer
Tom McCormick.
Beer In Ads #3121: Urtrüeb Urhell
Thursday’s ad is for Ova Urtrüeb Urhell, from 1957. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is something of an enigma, and may not even be for a beer. It was created by Swiss artist Celestino Piatti, who also did at least two similar ads the year before for the German Brewers Association. Apart from the flower, it looks like a beer, and certainly Urhell is a common type of beer in and around Germany. Likewise, so is Urtrüeb, although it’s not quite as common. But the text at the bottom references “grape pressed like fresh” which suggests it could be a beer-colored grape juice. Piatti did other ads for the company, which I believe is Ova, for apple juice so maybe. Still, it’s an interesting ad especially compared to some of his other beer ads during the same period.
Beer In Ads #3120: Bier Ist Etwas Gutes
Wednesday’s ad is for Bier ist etwas Gutes, “Beer is Something Good,” from 1955. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, though I’m not sure it was originally created for the German Brewers Association, but it appears they may have also used the poster in their own advertising efforts. It was created by Swiss artist Celestino Piatti. Piatti also did a similar ad the year before.
Beer In Ads #3119: Salvator Bräu
Tuesday’s ad is for Salvator Bräu, from 1909. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Paulaner Brauerei München, which was founded in 1634. Salvator, of course, was their famous doppelbock. The poster was created by a Heinrich Moser, but the only one I could find was a Swiss watchmaker, and I suspect it must be a different one.
Beer In Ads #3118: Franziskaner Salvator Bier
Monday’s ad is for Salvator Bier, from 1937. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is a little bit strange since it appears at first to be for Spaten-Franziskaner-Bräu, which was created out of a merger of the Spaten-Brauerei and the Franziskaner-Leist-Bräu of Munich, Germany in 1922. What’s strange is that Salvator Bier is a Paulaner brand while the poster also includes Zurich and below that, Stüssihofstatt. Stüssihofstatt appears to be an old farmhouse in the Swiss canton of Uri that’s a heritage site, having been built in 1451. But there was also a Franziskaner Hotel in Zurich, and it seems more likley that’s what the poster was for, though why it also advertised Salvator Bier remains something of a mystery. So there’s a number of disparate elements here, and it’s slightly confusing, to say the least. I’m not sure who the artist was who created the poster, but his initials were L.G.
Beer In Ads #3117: Braustube Hürlimann
Sunday’s ad is for Braustube Hürlimann, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hürlimann Brewery, of Zurich, Switzerland. The brewery was founded in 1836 by Albert Hürlimann. In 1996, it was bought by Feldschlösschen, which in turn is owned by the Carlsberg Group. This one shows a smirking woman serving several glasses of a beer on a tray. I feel like there’s a story there that we’re not meant to know … but I’d certainly like to. It was created by Swiss artist Hugo Laubi.
Beer In Ads #3116: Summer Bier
Saturday’s ad is for Summer Bier, from 1956. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was probably made for Swiss Brewers Association, who commissioned similar posters throughout this period, but I don’t really know for certain. The poster was created by Swiss artist Paul Gusset, and he created a similar one called Bier ist Gut around the same time.
Beer In Ads #3115: Hacker Herrenhell
Friday’s ad is for Hacker Herrenhell, from around 1933. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German graphic designer and artist Otto Ottler.