Tuesday’s ad is for “Brasserie du Cardinal,” from 1904. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. This is from a calendar for 1904 and, presumably, all the pages from the year were town out, leaving only the last day of the year, December 31. Happy New Year’s Eve.
Archives for December 2019
Today is the birthday of John Brown (December 31, 1795–October 23, 1890). He “was a brewer in Tring, Hertfordshire. Born in Okeford Fitzpaine in Dorset, he moved to Tring in 1826. His brewery was in Tring High Street, and he built several public houses in the area, at a period when the coming of the railway was advantageous to the business.”
Almost entirely what I’ve been able to find out about John Brown’s Tring brewery is from his short Wikipedia page:
In the 1830s, a railway line, of the London and Birmingham Railway, was built, which passed near the town. Since it used shallow gradients, a cutting was created through chalk hills near Tring between 1834 and 1837. The cutting was the largest created at that time, being 4 km long and 12 m deep. It was mostly dug manually. The navvies employed in its construction provided business for breweries in Tring, including that of John Brown.
During the 1830s he built several pubs in the area, which had a distinctive architectural style. In Tring, these included the Britannia (the present Norfolk House) and the King’s Arms. The King’s Arms is away from the town centre: John Brown expected that the town would expand with the coming of the railway, and that the pub would be in a busy area; however, the expansion did not happen as he expected. Another of his buildings is near to the railway station about two miles from Tring; it was built in 1838 under arrangement with the London and Birmingham Railway Company. Its name was originally the Harcourt Arms, after the Harcourt family who owned Pendley Manor; it was renamed, some time between 1845 and 1851, the Royal Hotel.
In 1851 John was a farmer and a wine and spirit merchant, as well as a brewer; in 1881 he was employing nine men at the brewery.
In later years the brewery was run by John’s son John Herbert Brown; he and his brother Frederick William took over when John died in 1890. However, John Herbert died in 1896, and in 1898 Frederick William sold the brewery, with nine freehold public houses, to Locke and Smith of Berkhamsted.
The King’s Arms was built in the early nineteenth century around 1830, for John Brown’s Tring Brewery (still highly visible but now a High St. stationer’s). When built, the the pub’s land included the top end of Charles St. (which was a dead end) and the pub’s orchard was where the two bungalows ‘Cosy Corner’ and ‘Corners’ now stand.
Brown’s distinctive architectural style was used on a number of other pubs in and around Tring as he expanded his estate. The ‘KA’ as it is known by regulars, has always been a pub, and internally in layout has not changed greatly in the last 180 odd years. Brown built grandly beside what was then the main London to Aylesbury road, catering initially for the army of navvies employed in building the railway, and in the expectation that expansion of the town would follow its completion.
As things turned out, the expected boom failed to materialise and the town centre grew slowly elsewhere, taking the main road along what became Western Road and the High Street. This left the pub rather isolated; later it became surrounded with the houses, shops and workshops that is now known as the ‘Tring Triangle’. At some time during the second half of the 19th century the range of stables and warehousing that bound the garden were built (presumably by the Brewery for general commercial use).
Tring High Street in the 19th century.
This is an excerpt from “Brewers in Hertfordshire” by Allan Whitaker, about the Tring Brewery.
In 1992, a new Tring Brewery opened, though it has nothing to do with the original brewery or the family of John Brown.
Today is the birthday of Gottfried Piel (December 31, 1852-May 1, 1935) who along with his brothers Michael and Wilhelm Piel founded Piel Bros. Beer in New York, more commonly known as Piels Beer in 1883. Gottfried Piel was more on the business side among his brothers, whereas his older brother Michael was the brewer.
Here’s a short biography of Piel from a website highlighting his highly collectible personal corkscrew:
Gottfried Piel was the founder of the Piel Brothers Brewing Company of Brooklyn, New York. Piel left his home in Dusseldorf, Germany in 1882 at the age of 29 to emigrate to the United States. In 1883 he convinced his brothers Michael and Wilhelm to join him in the purchase of the Landzer Brewery.
Piel’s first year beer production was 850 barrels and in ensuing years, Piel Bros. continue to grow rapidly. It became a Brooklyn tradition and, although the brewery closed after some rough years in the 1960s and 1970s, the brand name is still in use. The Piel name was purchased by the Schaefer Brewing Company in 1973.
Gottfried Piel died in 1935 and his corkscrew was left to his daughter Sophia, widow of Pinckney and wife of Peter William Dawson. The corkscrew passed to Peter William Dawson upon the death of Sophia. In 1980 Dawson died and the corkscrew passed to his nephew Jim Lowry. Jim Lowry sold the corkscrew to Don Bull.
This is a description of Gottfried from Beer of Broadway Fame: The Piel Family and Their Brooklyn Brewery by Alfred W. McCoy:
And here’s a biography of his brother Michael from the Cyclopedia of American Biography, edited to keep the portions where Gottfried is mentioned:
PIEL, Michael, brewer, b. in Stoffeln, Düsseldorf am Rhein, Germany, 29 March, 1849; d. at Lake Parlin, Me., 12 June, 1915, son of Heinrich Hubert and Gertrud (Gispé) Piel. He was descended from an old Rhenish stock of farmers of singular attachment, whose members successively aimed to expand their patrimony of tillable lands. To the original and extensive Stoffeln Farm his father and uncles added the great Mörsenbroich-Düsseldorf tillages, which now border the residential section of the Lower Rhenish financial capitol. Michael was born in an environment of industry, thrift, and enterprise. His early youth was devoted to the farm at Mörsenbroich-Düsseldorf. At the age of eighteen, he began his military service in the Kaiser Alexander II Regiment of the Imperial Guards at Berlin. The Franco-Prussian War of 1870-71 broke out just as he had completed this duty. As he was not, therefore, subject to the call of the Fatherland, his family sought to hold him back. He promptly volunteered, however, and served throughout the war, participating with his regiment in several engagements, the battle of Gravelotte and the siege of Paris. The impressions on the country boy of his years of service at Berlin, which had already begun to modernize its industries, lingered and served constantly to stimulate his natural gifts of invention. While for several years after the war, true to the family tradition, he worked at Mörsenbroich with his elder brother, he continually sought expression for his native talents. The arduous discipline of farm-labor from sun-up to sun-down, — valuable preparation though it was for the early trials of his later life career — could not check his inventive spirit. Gradually, making the most of his opportunities on the farm, his successes won him away from the family calling. In the creation of new rose-cultures and, particularly, in the perfection of a new and highly productive breed of bees, for both of which, after but two years of experimentation, he was voted the government’s highest awards, he found the encouragement he needed for the growing determination to carve out his own future. It was, however, his invention of a centrifuge for the extraction of honey, awarded special governmental recognition and immediately adopted into general use, that decided him. As the protégé of a machine manufacturer, he visited the industrial centers of the progressive Rhineland and soon chose the ancient German industry of brewing as the one offering the best opportunity for his talent of applying machinery to natural processes. He found a fertile field. The new science of modern refrigeration had just come into practice, and the suggestions which it offered in his chosen field fascinated him. He began his novitiate in the old-style subterranean cellars at the breweries of Dortmund, Westphalia. In 1883, his apprenticeship ended, he welcomed the call of a younger brother, Gottfried, then already established as an export merchant in New York, to found with him in East New York, at its present site, a typically German brewery, to be conceived on modern and scientific principles. The brothers, as a partnership, secured title to a small old-style brewing plant, then in disuse, and found the problem to convert it to newer ideas a fight against tremendous odds. At the outset, Michael was its brewer, superintendent, and engineer, his accumulated experience fitting him admirably for the multiplicity of his duties. In the early days of the converted plant, Michael found that his hours were from four o’clock in the morning till ten at night. At last, in 1888, the ability of his brother as the financial head of the firm and the excellence of his own products assured success and the long struggle was won. The country which had offered him his opportunity for success he gladly and promptly adopted as his own, being admitted to citizenship in 1888. The enterprise prospered and the partnership became a corporation in 1898, with an established business of national reputation.
Today is the 58th birthday of Mitch Steele, former production manager/head brewer at Stone Brewing. Mitch started out at the tiny San Andreas Brewery in Hollister, California but spent a number of years at one of the much larger Budweiser breweries when he brewed for Anheuser-Busch, before finding a home at Stone. More recently, he’s left that job to create something of his own, in Atlanta, Georgia. New Realm Brewing opened officially in January of this year. He’s obviously a terrific brewer but is also a great person and close friend, too. He has been my roomie for GABF judging a couple of years and is also the author of IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale. He’s a big advocate for craft beer and always willing to help out a fellow brewer or homebrewer. Join me in wishing Mitch a very happy birthday.
Mitch picking up his 3rd Place award on the floor of GABF 2009 for Stone’s Levitation Ale on cask at a special judging at the Great British Beer Festival in 2009 (and which I had the pleasure to judge).
And no birthday post is complete without a blast from the past. Here’s Mitch’s high school prom photo in all it’s living color glory. It’s from Northgate High School Class of 1980 in Walnut Creek, CA (special thanks to Mitch for updating the old black & white photo with the glorious color one!). Love the powder blue tux.
Monday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2012, and in this case the truck is being driven by Barack Obama. From what I read, beginning around 2010, they started “incorporating a current greeting in the Christmas poster.” In an interview, the decision was explained, translated by Google.
[W]hat happened back then was that Obama, in his accession speech, said that if he were not president he would have liked a small brewery.
It was featured in media outlets around the world, and in our Christmas poster it became Obama as the driver of a Tuborg car inside the American flag and the tag line “Four More Beers”.
You probably knew I’m a huge map geek, so I’m always on the lookout for interesting ones. I came across a website recently boasting 100 Amazing World Maps. And while the headline may be a tad hyperbolic, some of them certainly are interesting. Here are a few that fell into that category for me. Check out the rest here if you also like this sort of thing. Enjoy.
Map of Alcohol Consumption Around the World
You’re probably not shocked to learn that Ireland, Russia, France and Germany are some of the countries that consume the most alcohol. But you may be surprised to learn that tiny Belarus consumes the most alcohol of all, with an average of 17.5 liters of pure alcohol consumed per capita every year.
Map of Drink of Choice Around the World
Looks like North and South Americans, as well as Australians, love their beer, while Asia, the Caribbean and Russia dig their spirits. Rice wine, rum and vodka, perhaps?
Map of Who Spends the Most on Booze
Map of Coffee Consumption Around the World
Can’t live without your cuppa Joe in the morning? Looks like you’re not the only one! In some countries, such as those in (colder) Scandinavia, each person is drinking up to 26 pounds of coffee per year.
Map of the World’s Happiest People
It makes us smile to see a hemisphere filled with happiness!
Also, is anyone surprised that famously cordial Canada, free-spirited Australia and peaceful Scandinavia have some of the happiest locals on earth?
Map of Worldwide Tipping
Now before you go thinking a country is cheap, remember that they may pay higher wages so employees don’t need tips to make a living. (Unlike in America, which needs to get with the program.)
Map of Water Consumption Around the World
You may be surprised to learn the volume of water needed for the production of essential goods and services. This map brings the problem of water scarcity into sharp focus.
Map of Grapes Yielded by Country
Where, oh where, does your favorite wine get its grapes from?
Map of Craft Breweries in the U.S.
Think craft breweries have been popping up all around your state? You’re right, especially if you live in the western part of the country.
Map of Every Pub in the UK
You knew pubs were popular in England, Scotland, Wales and Northern Ireland, but did you know they were this popular? This map cannot even begin to show each and every one of the pubs, because there are more than 48,000!
Sunday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from around 2018, but has no text. In this one, Santa Claus is driving off, probably from having picked up his allotment of beer, in his sleigh, beer in hand.
Today is 83rd birthday of Dr. Michael Lewis, who ran the brewing sciences department at U.C. Davis beginning in 1962, and became the Professor Emeritus in 1995, when Charlie Bamforth succeeded him, although Dr. Lewis remains active in teaching and in brewing. He was my instructor, along with Charlie, when I took the brewing short course at Davis over a decade. He’s taught countless working brewers over the years and has greatly influenced the industry as a whole. Join me in wishing Dr. Lewis a very happy birthday.
Michael (at far left) with the gang at Sudwerk Privatbrauerei in Davis (photo from the Davis Enterprise).
Today is Kurt Widmer’s 68th birthday. Kurt is, of course, one of the bros in Widmer Brothers. He and his brother Rob helped found the Oregon Brewers Festival, created the style American Hefeweizen and are one of the few small brewers that have managed to retain their spirit and reputation as they’ve grown much larger. A few years ago, Kurt announced that he would be retiring, which hopefully he’s enjoying to the fullest. Join me in wishing Kurt a very happy birthday.
Today is the birthday of August A. Busch, Sr. (December 28, 1865–February 10, 1934). He “was an American brewing magnate who served as the President and CEO of Anheuser-Busch, based in Saint Louis, Missouri, from 1913 to 1934.”
August Busch in 1918.
August Anheuser Busch was born on December 29, 1865 in St. Louis, Missouri. His father, Adolphus Busch, was the German-born founder of Anheuser-Busch. His mother, Lilly Eberhard Anheuser, was the third daughter of brewer Eberhard Anheuser, who owned the Aneuser Brewery.
Here’s a short biography from Find-a-Grave:
Businessman, President of Anheuser-Busch Brewing Company. Born in St Louis, Missouri on December 29, 1865, August was the eldest son of Lilly (Anheuser) and Adolphus Busch. After completing his studies at Lyon Free School in St Louis, Missouri, he attended Morgan Park Military Institute in Chicago, Illinois and the Kemper School of Boonville, Missouri. He then spent several years in Germany and New York City learning brewing techniques and the brewing business. August Busch began his career at Anheuser-Busch by serving as a brewer’s apprentice for three years and then, by successive steps, he advanced within the company learning all facets of the business. August married Alice Ziesemann on May 8, 1890 and they had five children: Adolphus, Marie, Clara, August A, and Alice. After the death of his father, Adolphus Busch, on October 10, 1913, August became president of Anheuser-Busch Brewing Company. He guided the company through three major crises—World War I, Prohibition and the Great Depression. In order to survive the turbulent times, he began to diversify the company’s products. August patented the first diesel engine, which he installed in the brewery to increase production. During World War I, a subsidiary was formed to produce the engine for U S Navy submarines. To support the war effort, the Busch family purchased sufficient war bonds to finance two bombers; each of them was named “Miss Budweiser”. In November 1918, President Woodrow Wilson signed the bill instituting Prohibition in 1920. Unable to brew beer, August diversified the business into related products: malt syrup, for home beer production; a refrigerated car to transport perishables; corn products; baker’s yeast; ice cream and soft drinks. Even though most of these products were discontinued after Prohibition was repealed in 1933, his legacy of diversification is a hallmark of the Anheuser-Busch Companies today. After suffering in extreme pain for over 6 weeks with heart disease, dropsy and gout, August A Busch Sr. took his own life on February 10, 1934 with a self-inflicted bullet to the abdomen. Adolphus Bush III succeeded his father as president of the company.
August A. Busch (center) and his sons, Adolphus III (left) and August Jr., seal the first case of beer off the Anheuser-Busch bottling plant line in St. Louis on April 7, 1933, when the sale of low-alcohol beers and wines was once again legal. Prohibition didn’t officially end until Dec. 5 of that year.
This focuses on his “Career” on Busch’s Wikipedia page:
Busch became President of Anheuser-Busch in 1913, shortly after his father’s death. Under his leadership, the company survived World War I, Prohibition and the Great Depression by innovating and diversifying. The company delved into the production of corn products, baker’s yeast, ice cream, soft drinks and commercial refrigeration units to stay afloat during Prohibition. After Prohibition ended in 1933, many of these operations were discontinued. August also managed to keep Anheuser-Busch prosperous during anti-German bias of World War I. He built the Bevo Mill, about halfway between his mansion on Gravois Road and the Anheuser-Busch brewery downtown.
August A. Busch with two of his grandchildren on his knee.