Beer In Ads #2947: Hurra! Bier!

March 28, 2019 By Jay Brooks

Thursday’s ad is for Hurra! Bier!, from 1937. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was not part of the series of posters promoting beer by the German Brewers Association, the Swiss Brewery Association, and others, in the mid-20th century, but it seems to be in the same spirit of promoting beer generally. Many websites attribute it to French painter and lithographer Théodore Géricault, but he died in 1824, so it seems unlikely he created it nearly 100 years before the beer poster’s heyday, so it must have been someone else. The language appears to be German, so it likely wasn’t done in Géricault’s native country. It appears to have been made in Vienna, Austria by printmaker Paul Gerin, at least that appears on at least one copy of the print I found online. The small logo that’s visible above her left shoulder is for Gallery Otto, an Austrian art gallery that was founded in 1934, so the date at least makes sense. But there’s still no credible information about the artist who created the poster, which is a shame.

Because I couldn’t leave it there, I did finally discover that the original may have first appeared in the September 1937 issue of an Austrian magazine. The scan below is from that magazine, called simply “Wiener Magazine” (Viennese Magazine) which I found at ANNO – AustriaN Newspapers Online, described as “Historic Austrian newspapers and magazines online.” It appears to have been on page 100, which seems to be the back page of the magazine. Sadly, there’s still no information about the artist, but there is some satisfaction in possibly having found the origin of the art.

Beer In Ads #2946: Drinking Beer Helps Agriculture

March 28, 2019 By Jay Brooks

Wednesday’s ad is another ad for Wer Bier Trinkt, Hilft Der Landwirtschaft, or literally Those who drink beer, help the agriculture, from the 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was not part of the series of posters promoting beer by the German Brewers Association in the mid-20th century, but may have been a collaboration between the brewers’ group and an agriculture trade organization.

Beer In Ads #2945: Drinking Beer Helps Agriculture

March 26, 2019 By Jay Brooks

Tuesday’s ad is for Wer Bier Trinkt, Hilft Der Landwirtschaft, or literally Those who drink beer, help the agriculture, from the 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was not part of the series of posters promoting beer by the German Brewers Association in the mid-20th century, but may have been a collaboration between the brewers’ group and an agriculture trade organization.

Beer In Ads #2944: Fresh From The Beer Barrel

March 25, 2019 By Jay Brooks

Monday’s ad is for Frisch vom Fass Bier, or Fresh from the Beer Barrel, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist H. Heintz.

Beer In Ads #2943: Suntory Beer

March 24, 2019 By Jay Brooks

Sunday’s ad is for Suntory Beer, from 1985. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. Swiss artist Herbert Leupin did a series of posters promoting beer by both the Swiss Breweries’ Association and the German Brewers Association. that began in the 1950s. He also later did work for specific breweries, such as Japan’s Suntory Beer.

Beer In Ads #2942: Dortmunder Union

March 23, 2019 By Jay Brooks

Saturday’s ad is for Dortmunder Union, from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. Swiss artist Herbert Leupin did a series of posters promoting beer by both the Swiss Breweries’ Association and the German Brewers Association. that began in the 1950s. He also later did work for specific breweries, such as Dortmunder Union.

Beer In Ads #2941: King Of Spades

March 22, 2019 By Jay Brooks

Friday’s ad is for an illustration of the King of Spades, as depicted on a deck of cards, holding a ginormous glass of beer, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Herbert Leupin, who also did a number of posters for the German Brewers Association, as well.

Beer In Ads #2940: Two Beer Glasses

March 21, 2019 By Jay Brooks

Thursday’s ad is for an illustration of two beer glasses, from sometime in the late 1859s or 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This may have been part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, but it looks more like an early draft of something. It was created by Swiss artist Herbert Leupin.

Beer In Ads #2939: The Beer Boatman

March 20, 2019 By Jay Brooks

Wednesday’s ad is for Der Bier-Schiffer, or The Beer Boatman, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

Beer In Ads #2938: The Sun Hat

March 19, 2019 By Jay Brooks

Tuesday’s ad is for Der Sonnenhut, or the sun hat, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

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