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Jay R. Brooks on Beer

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Beer In Ads #2917: Putting Beer On A Pedestal

February 26, 2019 By Jay Brooks

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Tuesday’s ad is for Beer, from 1956. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Hans Hartmann.

Bier-1956-Hartmann

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2916: Woman and Beer Glass

February 25, 2019 By Jay Brooks

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Monday’s ad is for Beer, from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another poster I’m not exactly sure who or what it was made for, but it was created by Swiss artist Fritz Wüthrich.

Beer-1950-Wüthrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2915: Beer Oasis

February 24, 2019 By Jay Brooks

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Sunday’s ad is for Bier, from 1962. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’m not exactly sure who or what this poster was created for. It was produced by the well-known German artist Heinz Fehling.

Oasis-Beer-Heinz-Fehling-1962

While it doesn’t help much, there are versions that include the text “Durst wird durch Bier erst schön” which Google translates as “Thirst becomes beautiful through beer.” And while a nice sentiment, it really doesn’t help solve the mystery of this poster’s purpose.

Oasis-Beer-Heinz-Fehling-1962-text

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2914: Hemelinger Bier

February 23, 2019 By Jay Brooks

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Saturday’s ad is for Hemelinger Bier, from 1953. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Hemelinger Actien Brauerei, which was located in Bremen, Germany. It was founded in 1878, but Beck’s bought them in 1921 and closed the brewery in 1981. The poster is by the well-known German artist Heinz Fehling.

Hemelinger-Bier-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2913: Beers To Celebrate

February 22, 2019 By Jay Brooks

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Friday’s ad is for Oranjeboom, from 1945. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Oranjeboom. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. The text translates as “Beers to Celebrate,” and gove that the war in Europe had just ended, I have a pretty good idea what they were so happy about. Unfortunately, I don’t know who the artist was who created this.

Oranjeboom-beers-to-celebrate

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2912: Bier Seit Jahrtausenden!

February 21, 2019 By Jay Brooks

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Thursday’s ad is for Bier seit Jahrtausenden!, from 1938. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bier seit Jahrtausenden!, which translates as Beer for Millenia! I don’t know who commissioned the poster or what its purpose was, but it’s pretty cool. This poster was created by Swiss designers Jäggi Rita and Wüthrich Urs.

Bier-leit-Jahrtaufenden

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2911: Oranjeboom Store

February 20, 2019 By Jay Brooks

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Wednesday’s ad is for Oranjeboom, from 1950. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch artist Reyn Dirksen.

Oranjeboom-1950-Dirkesen

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2910: Bier Ist Gut

February 19, 2019 By Jay Brooks

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Tuesday’s ad is for Bier Ist Gut, from 1952. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is titled “Bier ist gut,” which of course means “beer is good. But who commissioned the poster and for what purpose continues to be elusive so I don’t realy know what it was for. The poster was created by Swiss artist Paul Gusset.

Bier-ist-gut-1952-Gusset

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

Beer In Ads #2909: Oranjeboom Still Life

February 19, 2019 By Jay Brooks

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Monday’s ad is for Oranjeboom, from 1935. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Oranjeboom Brewery. It was founded in Rotterdam, in The Netherlands, in 1690, but moved to Breda in 1990. Five years later they sold to InterBrew (now ABI) who closed the brewery in 2004. This poster was created by Dutch painter Jan Wijga, who did at least two similar posters for Amstel.

Oranjeboom-1935-Wijga

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2908: Löwenbräu Bier

February 17, 2019 By Jay Brooks

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Sunday’s ad is for Löwenbräu Bier, from 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Löwenbräu Brewery, in Munich, Germany, which opened in 1690. This poster was created by German-born Swiss artist Carl Moos.

Lowenbrau-1900-Carl-Moos

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

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