Tuesday’s ad is for Rheingold Beer, from 1953. Today is the birthday of actor John Wayne, who would be 108 if he was still alive. During his lifetime, he did commercials for several beer companies, including this ad for Rheingold Beer.
The image below is a little clearer, but the bottom of the ad has been clipped.
Monday’s ad is yet another one for Falstaff, also from 1950s. In this ad, a man is fishing on the shore of the ocean (or, I suppose, a very big lake) with the tagline “Falstaff goes fishin’ from coast to coast.” I’m not sure they made their case.
Sunday’s ad is another one for Falstaff, this one also from 1950s. In this ad, a well-dressed couple is having a waterside picnic. But they brought a fairly large, and undoubtedly heavy, red cooler filled with ice and Falstaff cans. But it’s all big smiles now as the man is opening a beer, but without watching what he’s doing, as if he was doing a magic trick.
Saturday’s ad is still another one for Falstaff, this one from 1950s. Yesterday’s ad copy, “When it’s Time to Watch the Ball Game … Bring on the Falstaff,” was for before and during the game, whereas this ad is about “After the Game.” It’s quite a spread they’ve put out, but what the hell are those things on the football field serving platter? Are they deviled eggs wearing uniforms? And check out the guy in the background. “Put down the pillow.”
Friday’s ad is yet another one for Falstaff, this one from 1955. According to the ad copy, “When it’s Time to Watch the Ball Game … Bring on the Falstaff.” It’s pretty hard to argue with beer and baseball being a pretty great match. But do they really need to sit that close?
Thursday’s ad is another one for Falstaff, also from 1959. Today is National Golf Day, so this ad seemed appropriate for today’s featured ad. Like yesterday’s ad, the copy asks. “Got A Thirst For Man Size Pleasure?” I guess golf is slightly manlier than ice skating, but I’m still not convinced it’s among the more physically demanding sports one associates with manly pursuits. Although I suppose it does take balls to play.
Wednesday’s ad is for Falstaff, from 1959. “Got A Thirst For Man Size Pleasure?” You must be an ice skater. I know ice skating is hard, and I sucked at it both of the times I’ve tried it, but it’s still difficult to think of associating it with manliness, especially after seeing ice skating in the Olympics.
Tuesday’s ad is another one for Blatz, this time from 1945. In the ad, an attractive young woman is on the phone, which of course means she’s talking to a boy, most likely making a date. But no, they mean “Make A Date With Good Taste,” or Blatz, the beer that’s “always ripe and ready.” So at least there’s no double entendres there.
Monday’s ad is for Blatz, from the 1954. I’m not sure what the story is with the umbrella. It doesn’t appear to be raining. But I do love that her gloves actually match her dress. That’s a fashion commitment. But it’s her electric smile that makes the ad work. You could use it as a flashlight.
Sunday’s ad is for Heineken, probably from the 1930s or 40s. Such a simple ad, but with a beautiful illustration of a blonde woman and a blonde beer.
