Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #910: The Christening of Kip’s Bay

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Friday’s ad is for Knickerbocker beer, from 1953. It’s number 5 in a series, although I’ve only seen two of them so far, and I don’t know how many are in the series of ads. The ones I’ve seen depict scenes from the history of New York. This fifth one is about the Christening of Kip’s Bay, and the art for the ad was painted by Lumen Martin Winter. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

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Beer In Ads #909: The Geneseecret

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Thursday’s ad is for Genesee beer, from around the late 1969s or 70s. Showing a couple fishing while perched on a pier, with a Genesee cooler between them. The Geneseecret is apparently is “The Good Time Taste of Genesee Beer.” They don’t even appear to be paying any attention whatsoever to their fishing.

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Beer In Ads #908: Light-hearted Living

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Wednesday’s ad is another one for Falstaff, probably from the 1950s or early 60s. Showing a trio of people fishing in front of a backdrop of a wall of beer, the tagline is “There’s Light-hearted Living in Light-hearted Falstaff.” I have no idea what the even means, though in the ad copy they begin with “Alive with taste,” yet another inscrutably meaningless phrase.

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Beer In Ads #907: Because We’re All In This Together

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Tuesday’s ad is for Falstaff, from the 1970s. It’s part of Falstaff’s Gabe and Walker ads, this one a cartoonized version of a photo ad. The two spokesmen stopped to help a pair of gals change a flat tire, though only one of the does the work while the other merely puts the moves on the women. I’m sure drinking the cans of beer is helping.

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Beer In Ads #906: Barbecue-In

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Monday’s ad is for Falstaff, from 1960. With the curious tagline “Barbecue-In,” I guess the idea is that they’re grilling the meat inside, rather than having a backyard barbecue. I can’t tell of the snowy background is the actual outdoors behind them or if that’s a faux wallpaper meant to look like it.

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Beer In Ads #903: Falstaff Hunting

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Wednesday’s ad is for Falstaff, from some time in the late 1940s or 50s, I’m guessing. I think it’s most likely the original artwork for ad ad, and it’s signed by the well-known illustrator J.F. Kernan, who passed away in 1958. Kernan was also known for his many Saturday Evening Post covers, similar to Norman Rockwell. This one shows a hunter out in the woods, reaching for his rifle, which was resting on top of a case of Falstaff beer, as a deer runs by in the background.

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Beer In Ads #902: Molson’s Completes The Picture

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Tuesday’s ad is for Molson, from 1957. The Canadian ad shows two couples watching sports on television — because it’s Canada they’re watching hockey, of course. With the “complete’s the picture” tagline, part of the ad is framed, so that one of the men can reach his long arm through that frame to reach for another bottle of Molson.

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