Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: Herman Uihlein Jr.

November 29, 2025 By Jay Brooks

schlitz-globe

Today is the birthday of Herman Alfred Uihlein Jr. (November 29, 1917-February 27, 2008). He was the son of Henry Uihlein II, and was the great-grandson of Henry Uihlein, who for many years was the president of the Joseph Schlitz Brewing Company early in the 20th century. Herman Jr. served on the board of Schlitz for 40 years.

Herman-Uihlein-Jr

Here’s an obituary of Uihlein from the  Milwaukee Journal Sentinel:

Uihlein, Herman Alfred Jr. Of Mequon. Passed away on Wednesday, February 27, 2008, age 90. He was born in Milwaukee on November 29, 1917 and maintained homes in Mequon and Naples, FL. He was a third generation descendant of the founders of the Jos. Schlitz Brewing Company and a grandson of Henry Uihlein, who was President of Schlitz from 1875 to 1917. Mr. Uihlein served on the Schlitz Board for 40 years. He was preceded in death by his wife of 60 years, Nancie Dauer Uihlein, in 2005. Surviving are their children, Herman A. III of Del Mar, CA, Peter (Pam) of Mequon, George (Susan) of Grafton and Linda of Charlottesville, VA. He is also survived by four grandsons, P. Timothy, Mattson, Justin and G. Andrew. Further survived by his sister, Virginia U. Martin of Bozeman, MT and his brother, Henry H. Uihlein of Milwaukee. Mr. Uihlein was President of Ben-Hur Mfg. Co. and Vice President of QuicFreeze, Inc. in Fond du Lac, WI. from 1940 to 1950. During WWII he converted Ben-Hur to the manufacturing of supply trailers and fire engines for the military. Following the war both plants reverted to the production of domestic freezers and refrigerators. In 1954, Mr. Uihlein retired from both companies and joined the brokerage firm of Thomson & McKinnon as a partner for 30 years. He was active in supporting the Boy Scouts of America, the Easter Seals Society, the American Red Cross and the Community Fund. Mr. Uihlein attended Milwaukee Country Day School and graduated from Cranbrook School of Bloomfield Hills, MI. and attended Cornell University where he was a member of Chi Psi Fraternity. He enjoyed many years of skiing, hunting, fishing, golf and travel.

Herman-Uihlein-Jr-obit
Herman-Uihlein-Jr-and-wife
Uihlein and his wife.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Florida, History, Schlitz, Wisconsin

Beer In Ads #5126: Having Guests … Or A Family Dinner Thanksgiving Day

November 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Kaier’s Bock Beer, among others, which was published on November 27, 1961. This ad was for the Charles D. Kaier Co. Brewery of Mahanoy City, Pennsylvania, which was originally founded in 1880. This ad ran in The Record American, also from Mahanoy City, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Holidays, Pennsylvania

Historic Beer Birthday: Felix Geiger

November 27, 2025 By Jay Brooks

Today is the birthday of Felix Geiger (November 27, 1834-October 6, 1898). He was born in Kappel, Wurttemberg, Germany. After learning to be a brewery in Germany, he emigrated to America in 1854, when he was 20, settling in Philadelphia. After working for several area breweries he became a brewmaster, working at several in Philadelphia, finishing his career with Bergner & Engel.

Here is his obituary from the American Brewer’s Review:

“One of the best known and most popular among the brewmasters and German inhabitants generally of Philadelphia has joined the silent majority. On Oct. 6, Felix Geiger, brewmaster of the Bergner and Engel Brewery for many years departed this life and with him the brewmasters of the city of brotherly love lost one of the most genial companions and active workers in all that interested them.

Felix Geiger was born in 1834 at Kappeln, Wurtemberg. He became a brewers apprentice and worked as a journeyman in German breweries until 1854, when he came to Philadelphia.Here he soon found employment in Carl Fischer’s brewery. Later he worked for Steppaden Brothers, for Conrad Frei and in the so-called “Actien Brewery” until 1857, when he entered the employ of Gustav Bergner as cellar foreman. Seven years later, in 1864, he was employed as a brewmaster in Harry Rothacker’s brewery, later with Engel & Wolf, and a short time with Louis Bergdoll.

In 1871, he was engaged by the firm of Bergner & Engel. In the long term of years he was connected with this brewery he developed great skill and knowledge in his profession, and a rare talent for organization. He was much liked by the employees of the brewery. Mr. Geiger is survived by a widow, three daughters and one son, Joseph, who is president of the George Keller Brewing Company.

The funeral was held Oct. 9, the brewmasters’ association turning out in a body and a large attendance of prominent Germans accompanying the deceased to his last resting place.”

From a Philadelphia newspaper, June 10, 1896.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Pennsylvania

Historic Beer Birthday: Simon E. Bernheimer

November 26, 2025 By Jay Brooks

lion-ny
Today is the birthday of Simon E. Bernheimer (November 26, 1849-July 25, 1911). He was born in New York, the son of Emmanuel Bernheimer, who founded the Constanz Brewery, with his partner August Schmid, in 1850, on East 4th Street near Avenue B, and a couple of years later, with a different partner, James Speyers, he started the Lion Brewery on Columbus Ave, between 107th and 108th Streets in Manhattan, next door to the beer garden at the Lion Park, and indeed it is sometimes referred to as the Lion Park Brewery. The business was reorganized in 1868, and his old business partner August Schmid also became a partner in the Lion Brewery, and by 1890 its official name was the Bernheimer & Schmid Brewery, though they continued to trade under the Lion Brewery name. In 1878, Simon took over the business when his father retired. In 1895, it was the sixth-largest brewery in the U.S. After 1903, it was called the Lion Brewery of New York, presumably to avoid confusion with the many other breweries with Lion in their name. Lion survived prohibition but closed for good in 1942.

simon-e-bernheimer
This biography of Bernheimer is from “The National Cyclopedia of American Biography, Vol. 5,” published in 1894:

simon-e-bernheimer-bio-1
simon-e-bernheimer-bio-2

Lion-Pilsener-Style-Beer-Labels-Lion-Brewery-of-New-York-City--pre-Prohibition

This is about the brewery from Wikipedia:

Shortly after immigrating to the United States, Swiss-German August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B in 1850. The brewery produced a lagered beer, a favorite among German immigrants. By 1852, they built a second Costanz Brewery at Four Corners in Staten Island, home to a large German community. Five years later, Bernheimer became the partner of another German immigrant, James Speyers and founded the Lion Brewery in 1857 in Manhattan Valley.

A group of Catholic Bavarians helped build the Lion Brewery. When it was built, they held masses in the Brewery on Sunday mornings.

Lion-Pilsener-Beer-Labels-Metropolis-Brewery-Inc

At its peak, the Lion Brewery occupied about six square city blocks, from Central Park West to Amsterdam Avenue and from 107th to 109th Street. At the time Manhattan’s Upper West Side was an open area with inexpensive land housing, many public institutions and an insane asylum. There were about five to ten thousand living in shanties after being displaced by the creation of Central Park in 1859. Consequently, with the brewery and surrounding areas, the Upper West Side failed to increase its real estate value until the early twentieth century.

In 1862, a $1 tax on each barrel of beer hurt small brewers but not Lion. The anti-saloon movement in the late 19th and early 20th century encouraged Lion to clean up its own saloons. Lion Brewery got caught up in a wave of mergers and closings among some of the smaller New York Brewers in the early 1940s which continued until 1941, when the business closed. The brewery (including the canning facilities) was auctioned off on August 26, 1943. The plant was demolished in 1944 and more than 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort.

After the Brewery was knocked down the lot was paved over with cinders. On Sundays, after the war, returning World War II Veterans formed a Softball League and played almost every Sunday afternoon. Home plate was located near 107th street and Columbus Avenue. Today, apartment houses occupy the Lion brewery’s former location.

lionbrewery1

Around 1860, the brewery published a pamphlet titled “Observations on Brewing and Beer: With an Analysis and Scientific Testimony Relative to the Lager Beer of the Speyers’ Lion Brewery.” The pamphlet had a short history of the different kinds of beer, and an analysis showing that their lager beer was pure. The pamphlet also included some great line drawings of the brewery complex.

And here’s another story from Rusty Cans:

In 1850 recent Swiss German immigrants August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B. The brewery specialized in lagered beer, a favorites among their fellow immigrants. By 1852, their success encouraged them to build a second Costanz Brewery at Four Corners in Staten Island, then home to a large German immigrant community. Eight years later, Bernheimer became the partner of another German immigrant, James Speyers, in his Lion Brewery, established in 1857.

The Lion Brewery, depicted here, occupied a site bounded by what are now Central Park West and Amsterdam Avenue and extending from 107th to 109th Streets. The background view includes Central Park, with a glimpse of the Blockhouse, a relic from the War of 1812. (The Church of the Ascension is there now, built with the brewery’s help in the 1890s). During this period Manhattan’s Upper West Side was a relatively open area offering inexpensive land and it accommodated numerous public institutions including an insane asylum. Also clustered in the neighborhood were the shanty homes of between 5-10,000 thousand people displaced by the formal opening of Central Park in 1859. The combination of shanties, public institutions, and such foul-smelling industries as breweries explains why the Upper West Side failed to develop the real estate value of other areas bordering Central Park until the early twentieth century.

liontruck1

Late in the life of the Lion Brewery, it became involved in a number of mergers and acquisitions, eventually becoming The Greater New York Brewery, Inc.:

Lion brewing got caught up in a wave of mergers and closing among some of the smaller New York Brewers in the early 1940s. In late 1940, the Fidelio Brewing Co., located at 1st Ave. between 29th and 30th Streets., closed. However, on November 15, 1940, it reopened business as the Greater New York Brewery, Inc. In December 1940, the Greater New York Brewery merged with the Horton Pilsener Brewing Co., which was located at Amsterdam Ave. and 128th Street. Horton Brewing President Alex White became a director of Greater New York Brewery and they continued producing previous Horton products. In January 1941, the Greater New York Brewery merged with City Brewing Corporation of Queens. In February of 1941, Horton, as part of Greater New York Brewery, closed its doors. On April 9, 1941, City Brewing Corporation, as part of Greater New York Brewery, temporarily had its license canceled because of illegal merchandising in the form of gifts to retailers. (It apparently reopened at a later date.)

In May of 1941, Greater New York Brewery, Inc. acquired the Lion Brewery. It was the only brewery of the four that merged that had facilities to package beer in flat top cans. But by February of 1942, the Lion Brewery was closed and put up for sale. There being no buyers, the brewery (including the canning facilities) was auctioned off on August 26, 1943. In 1944 over 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort. In April, 1946, the Greater New York Brewery, Inc. became known as the Greater New York Industries. This entity remained in operation until 1950.

For its short lifetime the former Lion Brewery continued to produce beer in cans labeled as products of the Greater New York Brewery. The two flat tops produced are scarce, but not truly rare. However, during its short life span, the Greater New York Brewery also produced a very rare crowntainer and two rare quarts containing Lion beer and ale. There are only 3 of the Beer quarts known today and the Ale is not much more common. Another rare Lion can, a Lion Pilsner, was produced by Pilsner Brewing in New York in the 1940s, but I do not yet know this company’s relationship to the original Lion Brewing. Today, apartment houses occupy the Lion brewery’s former location.

lion-1915

Lion-Extra-Lager-Beer--Labels-Lion-Brewery-Of-New-York-City

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5125: The Beer Drinker’s Corner By Joe Ortlieb

November 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ortlieb Bock Beer, which was published on November 25, 1968. This ad was for the Henry Ortlieb Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Louis Schweitzer, but an Ortlieb was in involved in the brewery by at least 1879. It became known as the Henry Ortlieb Brewery in 1893 and continued under that name until 1981. This ad ran in The Morning Call, from Allentown, Pennsylvania. It’s an early example of ad masquerading as news under the titled “The Beer Drinker’s Corner,” and purportedly written by “Joe Ortlieb, Brewmaster.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #5124: Anchor Bock Beer

November 24, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Anchor Bock Beer, and was published maybe sometime in the mid-to-late-2000s, since Anchor’s Bock debuted in 2005. It was made for the Anchor Brewing Co. of San Francisco, California, which was originally founded in 1896. Anchor rarely advertised, especially during the Maytag years, so this isn’t something you see very often.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, San Francisco

Beer In Ads #5123: Golden Age Special Thanksgiving Brew

November 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Golden Age Special Thanksgiving Brew, which was published on November 23, 1934. While technically not a bock beer, I’d argue it’s close enough given this description: “Golden Age Brewmaster-Scientists lead the procession. ‘If Spring has its Bock Beer, why not a special beer to glorify the Thanksgiving season,’ so reasoned they.” This ad was for Golden Age Breweries of Spokane, Washington, which was originally founded as the B. Schade Brewing in 1904. It became known as Golden Age Breweries after prohibition, and used that name from 1934 until 1948. This ad ran in The Spokane Chronicle, also from Spokane, Washington.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Washington

Historic Beer Birthday: Henry Flach

November 23, 2025 By Jay Brooks

flach
Today is the birthday of Henry Flach (November 23, 1835-November 13, 1896). He was born in Hessen, Germany and emigrated to American when he was 16, in May of 1852. In 1880, Flach and a partner, John Henzler, bought Morris Perot’s Brewery in Philadelphia (which had opened just two years before, in 1878), who operated it as Henzler & Flach until 1885, when they changed the name to the Eagle Brewery. In 1888, Henry bought out Henzler and brought his two sons into the business, calling it Henry Flach & Sons. When Henry Flach dies in 1986, his sons sold the business the following years and the new owners called it American Brewing Company before it closed for good in 1920 because of Prohibition.

HenryFlach-MarieHartung-05
Henry Flach and his wife, Marie Rosalie Frederica Hartung.
This is his obituary from the Public Ledger on November 14, 1896:

Henry Flach, a well-known brewer of this city, died yesterday at his residence, 1500 N. 52nd St. Mr. Flach had been complaining of illness for a year past and three months ago underwent an operation, from the effects of which he, for a while, appeared to have nearly recovered.

Mr, Flach was born in Neuenhien, Hessen, Germany, November 23, 1835. He came to this country in 1851 and since resided in Philadelphia. In 1860, he opened a saloon, and in 1873 entered into a partnership and bought the brewery of Leimbach and Mohr, 32nd and Master Sts., the business being conducted under the name of Henzler and Flach until the death of Mr. Henzler in 1885. A year later Mr. Flach took his sons into partnership, the firms name being changed to Flach and Sons. He is survived by a widow, three sons and four daughters.

Mr. Flach was a Mason and was a member of the William B, Schneider Lodge, No. 419; Oriental Chapter, No 183; St. Johns Commandery No. 4; and among other organizations to which he belonged are the 34th Ward Republican Club, Philadelphia Lodge, No. 30 D. O. H.; Belmont Lodge, No.19, K of P; Philadelphia Rifle Club, the Bavarian Society, the Gambrinus Society and the Lager Beer Brewery Association.”

Henry is buried at the Northwood Cemetery in Phila., located off Broad St. a short distance from Temple University. His burial plot is shared with Philip Spaeter, who, according to Edna Godshall, was Henry’s best friend and the reason Henry named his last son Philip. Philip Spaeter worked as a cooper and made kegs for the brewers. Philip named his son, Philip Henry in honor of Henry Flach.

In a letter to Richard Flach, Muriel Flach Eldridge, granddaughter of Henry, writes that there were 33 carriages in Henry’s funeral procession.

henry-flach-a-mason
This is Flach’s biography from Find-a-Grave:

Henry was born on Nov 23, 1835 in house #5 in Neuenhain, a small village located southwest of Kassel in northern Hesse. He was baptized in the protestant church on 1 Jan 1836 and was confirmed in 1849. His godfather was Henrich Ehl who was a teacher in Bischhausen.

His father Johannes was an innkeeper, musician, brewer, farmer, and member of the village council. Johannes died at age 44 in 1847 on Henry’s 12th birthday. Henry’s grandfather was Conrad Flach, a blacksmith from the village of Zimmersrode which is about two miles west of Neuenhain. Conrad had died 15 years before Henry’s birth. Conrad was the son of Nicholaus Flach.

On May 6, 1852, at the age of 16, Henry Flach arrived at the port of Philadelphia, Pa. He came from Bremen, Germany aboard the ship Louise Marie. The passenger list had his name spelled (Heinrich Floch) and his occupation was listed as a farmer. Henry became a citizen on September 28, 1860 and his home in Germany was listed as the “Elector of Hesse-Cassel” and his occupation in the 1860 census says he was a woodturner.He married Rosalie Hartung, who arrived in USA from Saxony, Germany in 1855.

In the Phila. census of 1860, Henry is listed as Henry (HOGG) living in the 1st ward of Phila.on June 11, 1860. His occupation is listed as a wood turner. He hailed from Hesse Cassel and wife Rosalie shows as being from Saxony. Daughter Anna (age 5) shows born in Pa. Son Henry was age 3 and also born in Pa. Son George was 1 and reported born in Delaware.

1861 At the onset of the Civil War, President Lincoln called for 72,000 soldiers to serve for 3 months. Henry joined the 1st Delaware infantry in Wilmington, DE and served his 3-month term at which time he went back to civilian life in Philadelphia. Henry’s younger brother George enlisted in Sep 1861 and was wounded at the battle of Sharpsburg aka Antietam

  • In 1863, Henry Flach was living at 422 Morris St. in Philadelphia. His occupation is “Lager beer”
  • In 1864 and 1865 Henry had a tavern at 1514 S. 4th St. in Phila.
  • In 1866, Henry and brother George are listed at 433 Enterprise St as machinists.
  • In 1867, Henry has a saloon at 1206 S. 4th St.
  • In 1868 and 1869, Henry is listed in Gopsills Directory as having a “saloon” at 1206 4th St.

In Nov. 1869 Henry petitioned for membership into the William B Schneider lodge as a mason and on Dec 21, 1869 Henry was initiated. On Dec 21 he was a 1st degree. On Jan. 2, 1870 he was a 2nd degree. He became a Master on Feb. 15, 1870 and passed to the Chair Dec. 12, 1871.

flach-eagle-brewery
Eagle Brewery.
HenryFlach-EagleBrewery-sepia
Henry (center) with his two sons.
And this short obituary is from the American Brewers Review from 1897:

henry-flach-obit
Lu-Lu-Special-Brewing--Labels-Henry-Flach
flach-ad

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Beer In Ads #5122: Z.H.B. Bokbier

November 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Z.H.B. Bokbier, and was published c. 1930. It was made for the Zuid-Hollandsche Bierbrouwerij (or South Holland Beer Brewery) of The Hague, Netherlands, which was originally founded in 1881. The poster was created by Dutch artist Jan Wijga.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, The Netherlands

Beer In Ads #5121: Make Way For Gem Bock Beer

November 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Gem Bock Beer, which was published on November 21, 1952. This ad was for the Walter Bros. Brewing Co. of Menasha, Wisconsin, which was originally founded as the Island City Brewery in 1860. It became known as Walter Bros. in 1933 after prohibition, although the brothers had been involved in the brewery since 1888. This ad ran in The Daily Tribune, from Wisconsin Rapids, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer Birthday: Kate Bernot February 21, 2026
  • Historic Beer Birthday: William J. Lemp February 21, 2026
  • Beer Birthday: Sayre Piotrkowski February 21, 2026
  • Beer In Ads #5213: Sterling Bock At Its Mellow Best February 20, 2026
  • Historic Beer Birthday: Joseph F. Hausmann February 20, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.