Historic Beer Birthday: Peter Grant Hay

July 9, 2026 By Jay Brooks

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Today is the birthday of Peter Grant Hay (July 9, 1879–August 29, 1961). He “was an Australian brewer, landowner, pastoralist and thoroughbred racehorse breeder. He founded the Richmond N.S. Brewing Co. Ltd. in Melbourne Australia,” which upon his death was sold to Carlton & United Breweries. “He is responsible for both the introduction of pasteurization to Australia’s dairy industry and the introduction of the Swiss Nathan System of brewing to Australia.”

Here’s his biography from his Wikipedia page:

Grant Hay was born in Bright, Victoria, the son of James Grant Hay, partner of Melbourne shipping firm, Coulson Hay & Co. and Catherine Margaret (née Cox), daughter of Irish distillery founder, Charles Cox. The Grant Hay’s owned hop farm estates in Bright, Victoria and the Derwent Valley in Tasmania and were the main supplier of hops to Carlton & United Breweries in Victoria.
Upon the death of his father in 1914, Grant Hay traveled to America by steamship to San Francisco on board the USS American, meeting Tooheys Brewery manager Arnold Resch. The two agreed to inspect the major American breweries of Milwaukee, including the Valentin Blatz Brewing Company, Joseph Schlitz Brewing Company, and the Miller Brewing Company and Anheuser-Busch brewing company in St Louis. Grant Hay then sailed to London to inspect the Courage Brewery plant and its hotels.
He then flew to Zurich and met with Dr Leopold Nathan, a Swiss chemist, who had invented a new brewing system. Grant Hay drove to Munich and attended Oktoberfest in the company of the Reinheitsgebot before the outbreak of war and returned to Australia.
In 1918 he married Margaret Glover, cousin of Australian landscape artist John Glover. Grant Hay was forty. They had four children, Patricia, Kathleen, Alison and Peter. The Grant Hay’s settled at Sackville Street, Kew and later moved to ‘Egoline’ at Albany Road in Toorak, Victoria. The family also owned ‘Kilby Park,’a one hundred acre dairy farm and thoroughbred racehorse stud at Kew, Victoria.
By age fifty Grant Hay was already one of Victoria’s wealthiest hop merchants when the Victorian beer wars began in 1925. Carlton & United Breweries had grown into Australia’s largest brewer and began to use monopolistic practices of lowering the cost of supply to hop growers, including Grant Hay’s ‘Kentdale’ hops from the Derwent Valley.

And this is a history of his brewery, the Richmond N.S. Brewing Co.:

The Kentdale Hop Estate was one of the finest properties in Tasmania. It was located fifty kilometres from Hobart and harvested thirty hectares of finest-quality hops. In 1927 a business disagreement took place between Grant Hay and Carlton & United Breweries over the price and quantity of hops, causing Carlton to cancel its contract with Kentdale.
Resentful of Carlton’s unfair business practices, Grant Hay proceeded to off-load his hops successfully to Carlton’s interstate rival, Tooheys. He then summoned a meeting of his hop estate managers from Bright in Victoria and the Derwent Valley in Tasmania for a meeting at Coulson Hay & Co. headquarters in Melbourne to establish his own brewery.
On 4 April 1927, Grant Hay wired a cable to Dr Nathan Leopold in Zurich, Switzerland for the order of the first Swiss Nathan Brewing System to be shipped to Melbourne and to be accompanied by Master Swiss Brewer, Heinrich Walter Haenggi of Zurich. Over the course of three months, Grant Hay proceeded to buy up five industrial sites adjoning his Church Street property. He then ordered a consignment of three thousand units of purified gin to be shipped from British Army headquarters in Lahore and resold the rebottled gin to American bootleggers in prohibition controlled Chicago, netting Coulson Hay & Co. a million pounds. The deal set Grant Hay up for life, and bankrolled the construction of the brewery.
On 13 August 1927, Grant Hay’s application for permit to build a brewery on the site at Church Street Richmond was approved by the Richmond City Council. Grant Hay then hired contractors to excavate the site in preparation of the brewery’s construction, when the excavation was delayed, Grant Hay proceeded to dynamite the site himself using three tonnes of dynamite.
On the morning of 23 August 1927, the sound of percussion could be heard as far away as Brighton, and was said to have woken the Mayor of Melbourne from his sleep. When nearby Richmond residents objected, Grant Hay sued the residents and offered to buy their homes. Eventually, council sided with the residents and sought an injunction against Grant Hay to the detonation, but Grant Hay won on appeal and continued unabated.
Mr Grant Hay retained Brigadier Sir Eugene Gorman KBE, MC, QC as his full time barrister and confidant. Litigous by nature, Grant Hay later sued the Camberwell City Council on its liquor licensing trading laws on appeal before the Privy Council, UK. Mr Gorman’s rooms in the Equity Chambers building on Melbourne’s Bourke Street are named Gorman Chambers in his honour.
On 24 October 1927, Heinrich Walter Haenggi and his wife arrived at Port Melbourne aboard the SS Modolva bringing with them the single largest steel works consignment for disembarkation. Three transports were used to unload and deliver the Swiss brewing plant machinery and equipment to Church Street. Mr Grant Hay drove the Haenggi’s to their hotel in his new 1927 Packard Roadster and held a dinner in honour of their arrival at his home.
By Easter of 1928, the construction of the Richmond Brewery was completed and a toast was held on the assembly line by Mrs Grant Hay and included two hundred guests, from growers, hoteliers and workers. The brewery began its first run of Richmond Lager and Bitter Beer on 24 April 1928 with 88 dozen bottles of output per week which continued to grow to 200 dozen bottles of output per week by 1929. The quality of the beer, and the fact that it had been produced free of any combine commended the beverage to the public’s taste. With his own hop supplies, Grant Hay had lowered his costs of production and unit costs considerably. He then followed Courage Brewery’s example by purchasing his own pubs and hotel outlets across Australia, exclusively serving Richmond beer.
The Richmond Brewery was a remarkable success. By 1940 shipments of Richmond Lager were eagerly consumed in Melbourne, Perth, Sydney, Brisbane and Adelaide. By 1950 annual tunrover revenues in the Richmond Brewery had grown to almost three million pounds. Exports to India and Brazil soon followed, with the bottle labels Richmond Pilsener, Lager Bitter and Stout all sporting the illustrated Tiger’s head logo, designed by Mrs Grant Hay.
During World War II, Grant Hay negotiated the supply of Richmond Beer to Australian troops in North Africa and American troops stationed at Sandown Racecourse, which he owned. He also purchased land on Flinders Island in Tasmania where he stood Fourth Hand, winner of the 1927 Irish 2,000 Guineas and bred champion Australian racehorse Counsel, winner of the 1944 Caulfield Cup and champion American racehorse, Warra Nymph at Del Mar. Grant Hay also owned the seventy-two foot ketch, “Jane Moorhead” which was used by General Douglas MacArthur for the Allied troop landings in the Pacific.
By 1960 the brewery continued to prosper controlling sixteen per cent of Victorian beer sales and eight per cent of Australian beer sales nationally. Mr Grant Hay’s health was however deteriorating and no succession plan was put in place, despite his only surviving son. A charismatic autocrat and fierce business competitor, Mr Grant Hay would not allow the company to be controlled by anyone but himself. He refused to publicly list the company and repeatedly rejected merger offers from Courage Brewery and Carlton & United Breweries.
Upon his death in 1961, Mrs Grant Hay negotiated the sale of the Richmond Brewery between bidders Courage Brewery, Asahi Breweries and Carlton & United Breweries, accepting a final offer to purchase the brewery from Carlton & United Breweries on January 26, 1962.

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Here’s another history of Hay’s brewery from the Nathan Institute:

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This must have been interesting….

Beer In Ads #5288: Flint Bock, Exactly Like Imported Beer

July 8, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Flint Bock Beer, which was published on July 8, 1903. This ad was for Flint Brewing Co. of Flint, Michigan, which was originally founded in 1874. It’s kind of hilarious that the tagline starts with “Absolutely the Finest Beer Ever Sold in the City,” but then ends with “Exactly Like Imported Beer” like that’s a selling point. This ad ran in the Flint Journal , also of Flint, Michigan.

Historic Beer Birthday: Frank Selinger

July 8, 2026 By Jay Brooks

Today is the birthday of Frank J. Selinger (July 8, 1914-June 15, 2000). He was born in Philadelphia and was trained as a chemist and later became a brewmaster, first with the Esslinger Brewing Co. in Philadelphia, but later with the Burger Brewing Co. and Anheuser-Busch. But in 1977, he accepted the position of CEO for Schlitz Brewing and even appeared in television commercials for them in the early 1980s.

Here’s an obituary of Sellinger, from the Williamsburg Daily Press:

Francis J. Sellinger, a former brewing executive in Milwaukee, St. Louis, Cincinnati and Philadelphia, died Thursday, June 15, 2000, at Williamsburg Community Hospital. He was 85.
A native of Philadelphia, Mr. Sellinger graduated in 1936 with a degree in chemistry from St. Joseph’s College in Philadelphia. According to his son, Joseph Sellinger, he initially wanted to become a doctor but took a job in a brewery in order to help support his family. He began his career in the brewing industry in 1936 as chief chemist and assistant brewmaster with the Esslinger Brewing Co. in Philadelphia. In 1952, he joined the Burger Brewing Co. in Cincinnati, and he became vice president and general manager in 1956.
Mr. Sellinger joined Anheuser-Busch Inc. in St. Louis, Mo., in 1964. During his 14 years with the company, he held many senior executive positions, including vice president of engineering, and was a key figure in the company’s rapid brewery expansion during the 1970s, with the construction of breweries in Columbus, Ohio; Jacksonville, Fla.; Merrimack, N.H.; Williamsburg, Va.; and Fairfield, Calif. Mr. Sellinger was also heavily involved in the promotion of new technological advances within the company.
“He was the one that understood the direction the economics of the industry were going in,” said Patrick Stokes, president of Anheuser-Busch Inc.
He also played a key role in the development of the company’s Busch Gardens-The Old Country theme park and the Kingsmill Residential Community and Resort, both in Williamsburg.
In 1978, he became the vice chairman and chief executive officer of Schlitz Brewing Co. in Milwaukee. According to Joseph Sellinger, one of his first tasks at Schlitz was to turn the image of the company around. He worked to accomplish this by returning the company to a traditional brewing process. In addition, Mr. Sellinger appeared in the “Taste My Schlitz” television advertising campaign that began in 1978. Joseph Sellinger said that the locales for his father’s commercials ranged from barley fields to bars. Mr. Sellinger continued his career at Schlitz until his retirement in 1983 to Kingsmill in Williamsburg.
After his retirement, Mr. Sellinger became involved with the Anheuser-Busch Golf Classic, now the Michelob Golf Classic, and worked for St. Bede’s Catholic Church.
Mr. Sellinger will be remembered for his integrity, caring and generosity toward his family, friends and employees. He came from very humble beginnings, said Joseph Sellinger, yet gave so much to others.

BurgerSoftTopIntro — Frank Sellinger (left), when he was Vice-President and General Manager of Burger Brewing.

And this is from the New York time, from March 1, 1981, an article by Ray Kenny entitled “Trying to Stop the Flight from Schlitz.”

MILWAUKEE SHORTLY after Frank J. Sellinger went to work at the Jos. Schlitz Brewing Company in November 1977, he faced the first in a long list of problems.
A daughter, who then lived on the West Coast, telephoned and confessed: “Daddy, I don’t like that beer.” She had a lot of company. Schlitz, which had reformulated its flagship brand in a disastrous economy move in the 70’s, has been fighting a steady decline in sales ever since. Earnings plunged from almost $50 million five years ago to a $50.6 million loss in 1979 when it sold its newest brewery.
Said Mr. Sellinger: “I told my daughter, ‘Honey, do me a favor. Try Schlitz Malt Liquor. If you still don’t like it, go back to Budweiser.'”
After all, Mr. Sellinger said, “Anheuser-Busch put bread and butter on the Sellinger table for a lot of years.” Mr. Sellinger was an executive there all those years. Now, as vice chairman and chief executive at Schlitz charged with getting people to drink Schlitz again, he has reworked its taste, pitted it against the major beers in taste competitions televised live and gone on television commercials himself as the company’s down-to-earth pitchman. He has also pared expenses, cut excess brewing capacity and tightened quality control.
For all that, Schlitz is still losing sales position. In its best year, 1976, the company sold 24.2 million barrels. In 1980, shipments declined 11 percent on the year, to 15 million barrels. The company lost its fingertip hold on third place in the industry, behind the Anheuser-Busch Companies, which sold 50.2 million barrels in 1980, and the Miller Brewing Company, a subsidiary of Philip Morris Inc., which shipped 37.3 million barrels last year. Schlitz dropped to fourth place, behind its crosstown rival, Pabst, which shipped 15.1 million barrels.
“This company faced the toughest marketing problem you’ve ever seen,” an outside director said. “Beer drinkers are intensely loyal and we drove them away. Getting them to switch back is a horrendous challenge.”
Despite the continued falling sales, the company managed to show a profit last year of $27 million, or 93 cents a share, on revenues of $1 billion. Mr. Sellinger’s efforts apparently have paid off, along with gains by Schlitz’s container division and some profits attributed to nonoperating areas of the business. Clearly, corporate executives and members of the Uihlein (rhymes with E-line) family, who continue to hold the controlling interest in the company, were buoyed by the earnings swing.
“When sales are falling, the first thing you do is arrest the decline,” Mr. Sellinger said. “We’ve slowed things down but it’s too early to tell whether we’ve turned it around. Ask me again in June.”
Mr. Sellinger, 66, was named vice chairman and chief executive officer at Schlitz last April after coming on board in 1977 as president. One of the first things he did in an attempt to slow falling sales was to formulate what he calls “one helluva good brew.” He assembled technical personnel and urged them to create a flagship beer that would appeal to the eye as well as the taste.
“It has to look good,” he said. “Americans drink with their eyes. Beer has to be rich in flavor and hold its head. “There is just so much you can do. You can increase the barley malt and change the amount of hopping – the ratio of hops to corn. But the malt is the soul of the beer.
“From January of 1978 until July, we conducted test after test after test. Finally, we all agreed, and I’ll tell you, if we can get people to taste the beer, we’ll keep ’em.”
Then he sought to improve quality control. “If the quality guy at a plant says it doesn’t go, it doesn’t go,” he said. “He reports to headquarters, not to the plant manager, and if that means we dump 5,000 cans because of high air content, then we dump 5,000 cans.”
Mr. Sellinger pared the payroll to 6,100 employees, eliminating 800 to 1,000 jobs. “I believe in paying fair wages,” he said, “but I can’t afford two workers for one job. We eliminated a lot of people. We sacrificed a few for the good of the many.”
As for expenses, he said, “We had grown fat. Lax. I mean, how many WATS lines do you really need? How many copies do you have to make? There a million ways to save.”
He cut deeply into excess capacity when he closed the company’s newest brewery – a six-year-old facility in Syracuse, N.Y., in 1979. The move, together with the closing of a small brewery in Honolulu, trimmed production capacity by 5.4 million barrels. But the company is still swimming in capacity. Last year it was capable of turning out 25.6 million barrels while it sold 15 million.
A year ago, the Syracuse plant was sold to Anheuser-Busch for $100 million. The company absorbed a $44.3 million loss in the process. “That was a beautiful brewery,” Mr. Sellinger said, “but it was an albatross. That doesn’t mean the decision to build it wasn’t right at the time. If your sales trend is a plus 12 percent a year, then you know that in three and a half years – the time it takes to construct a brewery – you will need so much beer to satisfy demand. The 1974 trend told us we would have to spend $157 million for the beer we would need by 1977.”
B REWERIES are built with the wholesalers in mind, Mr. Sellinger said. “We pressure them to sell Schlitz and they want to know whether Schlitz will have the beer if the business continues. We can’t say, ‘we have no beer.’ That takes all their incentive away.”
But if the customers leave, there’s no need for a brewery. “That’s the chance business takes constantly,” Mr. Sellinger said. “Look at our friends at Miller. Their trend line has been a plus 24 percent a year, but now it’s 3 1/2 percent.” Between 1954 and 1964, no breweries were built in the United States, the Schlitz chief recalled.
“Only Anheuser-Busch and Schlitz had the guts to borrow the money at 9.2 percent interest and build new plants. We didn’t have a ‘cash cow,’ ” he said, using his favorite description for Philip Morris. “What would Miller’s profit be if they paid even 8 percent interest on that Philip Morris investment?”
Schlitz embarked on an expensive campaign featuring live taste tests on television, pitting its product, at various times, against Miller High Life and Anheuser’s Budweiser and Michelob. Half the 100 Budweiser drinkers pulled the lever for Schlitz in one test supervised by Tommy Bell, a widely recognized referee in the National Football League. Other scores were respectable. But some critics said that the nature of the tests gave Schlitz the advantage. (Since the participants in a given test were all, say, Budweiser drinkers, Schlitz could claim victory if any favored its beer.)
Concluded Joseph Doyle, a brewing industry analyst at Smith Barney Harris Upham & Company: “All the media coverage (of the taste tests) is giving Schlitz a big bang for their buck. I’d count the campaign a huge success if it arrests the decline of the brand, and it looks like it is doing that.”
The company trumpeted the results in follow-up newspaper ads, but there are no current plans to continue the live taste tests. Nevertheless, Mr. Sellinger’s desk is piled with letters and comments. “Here’s one from five students at Holy Cross – Bud drinkers – who have started a Tommy Bell/Schlitz fan club,” he said. “The young drinkers are the ones you want to win.”
The company has not disclosed sales figures related to the television campaign but some distributors reported sales gains. “We doubled our January sales in the first week,” after the commercials began, reported Jack Lewis, a distributor in Cleveland. Joe Scheurer, in Philadelphia, said his sales were up 10 percent. Other distributors reported gains.
Mr. Sellinger, who prefers the term “beer tasting” to beer guzzling, will drink to that.

Here’s one of Sellinger’s TV ads, this one from 1981.

And here’s another one.

Beer In Ads #5287: Add a Special Tasty Treat To Your Outdoor Cook-Out With A Bottler Of Frosty Point Bock Beer

July 7, 2026 By Jay Brooks

Tuesday’s ad is for Point Bock Beer, which was published on July 7, 1967. This ad was for Stevens Point Brewing Co. of Stevens Point, Wisconsin, which was originally founded in 1857. This ad ran in the Merrill Daily Herald , also of Merrill, Wisconsin.

Beer In Ads #5286: The Candidates Swell With Pride, I Declare, And They All Want To Sit In The President’s Chair

July 6, 2026 By Jay Brooks

Monday’s ad is for J.G. Schemm Bock Beer, which was published on July 6, 1908. This ad was for The J.G. Schemm Brewing Co. of Saginaw, Michigan, which was originally founded in 1866. This one of the strangest ads I’ve come across, as it starts inexplicably with a four-line poem about politicians. And while the brewery name is prominent at the bottom, the fact. that they’re advertising Bock Beer is buried in the text, so it doesn’t seem like a very effective ad. This ad ran in the Saginaw News , also of Saginaw, Michigan.

Beer In Ads #5285: Old Mother Hubbard’s Bavarian Bock Beer

July 5, 2026 By Jay Brooks

Sunday’s ad is for Old Mother Hubbard’s Bavarian Bock Beer, which was published on July 5, 1890. I’m not sure what brewery made this bock beer. The ad doesn’t specify a brewery only where it’s being sold, which is B.J. King’s Excelsior Bottling House, of York, Pennsylvania. A different ad from 1888 has B.J. King listed as “Agent” and further mentions he’s also a “Bottler of Pops, Ginger Ale, Grape Soda, Etc.” The ad also states they bottle beer for two breweries, “Bay View Brewery,” from Baltimore, Maryland, and the second is listed as “Bavarian Beer, the Celebrated Beer of Philadelphia.” Unfortunately, several searches turned up no Bavarian Brewery in Philly, although there was a Bavarian Brewing Co. in Willmington, Delaware, which was fairly nearby. They apparently sold a beer called “Old Master Bavarian Bock Beer” in the 1930s and that seems pretty close. Whoever made it, it’s a great name. This ad ran in the York Dispatch , also of York, Pennsylvania.

Beer In Ads #5284: Washington Brewery Company’s Pure Bock Beer

July 4, 2026 By Jay Brooks

Satuday’s Independence Day ad is for Washington Brewery Co.’s Pure Bock Beer, which was published on July 4, 1894. This ad was for the Washington Brewery Co. of Washington, D.C., which was originally founded in 1850 by George Juenemann. It was originally known as George Juenemann Mount Vernon Brewery and was located between 4th, 5th, E and F Street Northeast. In 1889, they began using the Washington Brewery Co. name. This ad ran in the Washington Post , also of Washington, D.C.

Historic Beer Birthday: J.P. Binzel

July 4, 2026 By Jay Brooks

Today is the birthday of J.P. Binzel, who sometimes went by J. Philipp or J. Philip (July 4, 1833-1902). He learned to brew as an apprentice at both the Schlitz Brewery and the Val. Blatz Brewery, both in Milwaukee. He first started his own brewery in Wapun, Wisconsin, but it burned down and was a total loss. In 1866, he bought the Farmer’s Brewery in nearby Beaver Dam, Wisconsin, which had originally opened in 1857.

The Farmer’s Brewery, before Binzel bought it in 1866.

Localeben Magazine picks up the story:

Philip Binzel passed away in 1902, and his wife with the assistance of two sons, Edward and Alvin, continued to run the business. The name was changed from Farmer’s Brewery to J. Philip Binzel Brewing Company to honor her late husband. A third son, Rudolf, bought the brewery four years later and operated it until they quit brewing in 1920 at the beginning of Prohibition.

Historic Beer Birthday: Alonzo Gilford Van Nostrand

July 4, 2026 By Jay Brooks

Today is the birthday of Alonzo Gilford Van Nostrand (July 4, 1854-November 5, 1923). He was born in Brooklyn, New York. His father, William Tredwell Van Nostrand bought the Bunker Hill Breweries, which had been founded in 1821, and in 1878, Alonzo Gilford became a partner and took over the brewery from his father. It was originally known as the John Cooper & Thomas Gould Brewery, and Crystal Lake Brewery, but Alonzo’s father renamed it the Wm. T. Van Nostrand & Co. Brewery in 1877, though they used the trade name Bunker Hill Breweries Brewery from 1890 on. It remained open until prohibition, but reopened briefly after repeal as the Van Nostrand Brewing Co., but lasted less than a year, closing in 1934.

Here’s a short biography from Find-a-Grave:

Some records say he was born on Jul 3rd 1854, but on a passport application Alonzo himself says he was born on July 4th 1854 in New York. He graduated from the English High School of Boston, Mass. From 1872 to 1875 he was employed in his father’s brewery and was admitted as a partner in 1878. Following his father, he was the proprietor of the very famous Bunker Hill Breweries of Charlestown (Boston), Massachusetts, which was in business in Massachusetts from 1821 until prohibition. The plural “Breweries” does not indicate locations in different towns, but rather was used because there were two facilities in Charlestown which made beer (using bottom fermenting yeast) and ale (using top fermenting yeast). in 1879 Alonzo originated the “P & B” (Purest & Best) Trademark for his ale. He started bottling ale in the English fashion to compete with Bass. At the time, “P&B ale had a reputation second to none and was the only malt liquor used in the Massachusetts General and City Hospitals and others for the sick and convalescent.” Before closing, Bunker Hill was undoubtedly the most prolific advertiser among the Boston area breweries. Brands included Boston Club Lager, Bunker Hill Lager, Old Musty Ale, Owl Musty, Van Nostrand’s Porter, and P.B. (Purest Best) Ale, Bock, Lager, Porter, Stock Ale, and Stout. PB Ale reappeared briefly after prohibition circa 1933 or 1934, as shown on post prohibition items including a tin over cardboard sign and 2 different labels from the Feigenspan Brewery of Newark New Jersey and a label from the Dobler Brewery of Albany New York. Alonzo died in the Vanderbilt Hotel, Park Avenue and 34th Street, Manhattan, New York. He was a member of the Boston Chamber of Commerce, the Ancient and Honorable Artillery Company and the Bostonian Society. He traveled extensively, and in 1907 made a trip around the world. He was a member of the Merchants Club, the Boston City Club, the Eastern Yacht Club, the City Club of New York, the Beverly Yacht Club, the Sphinx Club and various other clubs and societies.

And this is from “Who’s Who in New England,” published in 1909:

This account of Van Nostrand is from “Herringshaw’s American Blue-book of Biography: Prominent Americans of 1919:”

And this is a history of the Bunker Hills Breweries from “100 Years of Brewing History:”

bunker-hill-brewery-1897 — The Bunker Hill brewery in 1987.

This biography is from the breweriana website, Rick’s Bottle Room:

ALONZO G. VAN NOSTRAMO
Dutch forbears, can turn to the maternal line and trace his ancestry from those who settled in New England, who suffered the deprivations of the early colonists, who participated in the wars with the Indians and French and finally in the Revolution, and who helped to make this part of the United States what it is to-day. Mr. Van Nostrand’s mother’s maiden name was Mehetabel Bradlee. She is the daughter of Thomas and Ann (Howard) Bradlee, and was born in the old house at the corner of Tremont and Hollis Streets in Boston, from which her grandfather and other patriots disguised as Indians sallied forth as members of the Boston Tea Party in 1773. Her ancestor in direct line was Daniel Bradley, who came from London in 1635 in the ship Elizabeth, settling in Haverhill, Massachusetts, where he was killed in the Indian Massacre of August 13, 1689.

Alonzo G. Van Nostrand was born July 4, 1854. He was not quite eighteen years of age when, graduating from the English High School, he was given a clerkship in the small brewery on Alford Street. During the three years following he worked his way through every department, gaining a comprehensive and practical knowledge of the business and its possibilities. In 1875 he was taken into partnership by his father. Thereafter the development of the plant and the business was steady and significant. It was in 1875 that the P. B. trademark was originated and adopted. A bottling building was erected, with a storage capacity of 240,000 bottles. In 1891 the brewing of Bunker Hill Lager was begun in a new brewery. Later another brew house was completed at a cost of $100,000 to meet the increasing demand. At the present time the breweries cover an entire block of four acres and there is no room for further expansion, except by increasing the height of buildings. Mr. Van Nostrand made a trip around the world in 1907. He is married and has one son now in Harvard College. Mrs. Van Nostrand’s maiden name was Jane Bradford Eldridge. She is a daughter of Captain Eldridge, of Fairhaven, and is a lineal descendant of Governor Bradford, of the Plymouth Colony, who landed from the Mayflower in 1620. Mr. and Mrs. Van Nostrand occupy the Van Nostrand residence at 482 Beacon Street. Mr. Van Nostrand holds membership in a score or more of clubs and associations, including art and historical societies in Boston and New York, and is a member of the leading yacht clubs.

He considers that the best advice that he can offer to young men just starting in life can be tersely stated as follows:
“Be honest, and particularly with yourself. Concentrate your efforts on one thing at a time. Undertake only what you believe you can accomplish, but when once started, never give up.”
Mr. Van Nostrand has developed a group of splendid, modern brewery buildings, each equipped for a special purpose, but those buildings would be useless, that equipment would rust in idleness, were it not for the fact that, in the midst of intense competition and in resistance of the constant temptation to consolidate forces and reduce standards, he has chosen his own path, has sought to produce, without regard to cost, malt beverages that will surpass any of domestic brewing and will compare with the best of Europe, and has made the P. B. Brewery the standard by which all others in New England are gaged, or seek to be gaged, in public estimate. And that takes us back to the original point that pride of ancestry is a good thing and that business ability is better; but that, when pride of ancestry and superlative business ability are blended and aged in the vat of commercial experience, the output is inevitably as good as can be asked for, the best that can be obtained.

Without a doubt, this is one of my favorite old beer names: “Owl-Musty Good Old Ale.” What a crazy name. Who would want something “owl-musty?” But it was obviously popular, so who knows? Hoo! Hoo!

Historic Beer Birthday: Cord Hinrich Haake

July 4, 2026 By Jay Brooks

Today is the birthday of Cord Hinrich Haake (July 4, 1801-1845). He was born in Bremen, Germany. His father was Heinrich Wilhelm, who was a farmer from Möhlenhoff in the Freudenberg district near Bassum, who already had a beer bar there and his own “brewing rights.” In 1805, his father was accepted into the Brauer-Societät Bremen and won the “Gerechtsame” — permission to brew in-house. In 1826, Cord acquired the neighboring house of his future father-in-law, Hans Ehntholt, and in May of that year, he founded the C.H. Haake brewery. In 1832, Haake became the first to start producing bottom-fermented beer. In 1845, at age 44, Haake died, leaving the brewery to his widow.

In 1921, the Haake brewery merged with Kaiserbrauerei Beck & Co and the combined company name the two became Haake-Beck Brauerei AG. In 2002, it was bought by Interbrew, who today is Anheuser-Busch InBev.

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