Beer Birthday: Gary Bogoff

August 5, 2025 By Jay Brooks

Today is the 72nd birthday of Gary Bogoff (August 5, 1953- ). Originally a general contractor and cabinet maker, he and a few co-founders started the Berkshire Brewing Co. of South Deerfield, Masachusetts in 1994. I have a soft spot for the brewery because years ago (I don’t remember where, to be honest) I won a silent auction for an early sign from the brewery depicting a train that I bid on because my son Porter is obsessed with trains, even as an adult. I’ve never met Gary, but maybe one of these days. Join me in wishing Gary a very happy birthday.

An early photo of Gary after he started the brewery, from the official website.

Historic Beer Birthday: John Stocker

August 5, 2025 By Jay Brooks

Today is the birthday of Johann Christ “John” Stocker (August 5, 1850-July 19, 1903). He was born in Baden, Germany, but moved to Pennsylvania, working for Frederick Lauer in Reading for 17 years before opening his own small brewery with John Roehrich in 1891, initially known as the John C. Stocker & John Roehrich Brewery. By 1897, Stocker was the sole owner and renamed it the John C. Stocker Brewery. There seems to be some confusion about his middle initial. The brewery continued after he died, briefly as the Estate of John C. Stocker Brewery for two years, and then it became known as the Fairview Brewery, until 1912. From 1912 until closed by prohibition it was called the Mt. Penn Brewing Co. It reopened after prohibition as the Fisher Brewing Co., at least until 1934. Thereafter it was known briefly as the Woerner Brewery and then the Adam C. Jaeger Brewing Co. until it closed for good in 1943.

This obituary is from his Find-a-Grave page:

He was a brewer and started a brewery with his brother in law John Roehrich called Stocker and Roehrich in Schuylkill county and the also in Reading. It was located on 11th St. across from City Park.
He became ill with a heart ailment and traveled with his family to Germany for rest and rehab. While in Carisbad, Austria he died. His family returned to Reading and his remains arrived separately August 8 that year.
There was a very grand funeral which many attended. There were several siblings in Germany and a sister in Reading, Ms Carolyn Daum.
He was born in Baden, Germany, but moved to Pennsylvania, working for Frederick Lauer in Reading for 17 years before opening his own small brewery with John Roehrich in 1891, initially known as the John C. Stocker & John Roehrich Brewery. By 1897, Stocker was the sole owner and renamed it the John C. Stocker Brewery. The brewery continued after he died, briefly as the Estate of John C. Stocker Brewery for two years, and then it became known as the Fairview Brewery, until 1912. From 1912 until closed by prohibition it was called the Mt. Penn Brewing Co. It reopened after prohibition as the Fisher Brewing Co., at least until 1934. Thereafter it was known briefly as the Woerner Brewery and then the Adam C. Jaeger Brewing Co. until it closed for good in 1943.

This biography of Stocker is from the “Historical and Biographical Annals of Berks County, Pennsylvania,” edited by Morton Luther Montgomery:

And this obituary is from the Reading Historical Society”

John Stocker, a worthy and honored citizen and prominent business man of Reading, died at Carlsbad, Bohemia, July 19, 1903. Mr. Stocker was born in Baden, Germany, Aug. 5, 1850, son of John and Catherine (Werren) Stocker, both of whom were natives of the same section of the German Empire.
The will of John Stocker was made only a short time before Mr. Stocker sailed for Germany for his health, and left his entire estate to his widow. His son John Stocker was named as the executor.
The estate was a large one, with up to $200,000 in real estate, with about $15,000 personal property. The real estate included the Stocker brewery, near the fair ground, his late residence located at 1700 North 11th Street, and a number of hotel stands in the city and county.
The brewer’s license of John Stocker for the brewery at 2100 North 11th; was granted by Judge Endlich to John Stocker, his son.
John Stocker was reared to manhood in his native land, and was afforded the advantages of the excellent schools there. In 1869, at the age of nineteen years, he emigrated to America and took up his residence in Reading, Pa., where he secured employment in the brewery of Peter Barbey. Later he identified himself with the operation of the brewery of Frederick Lauer, and after continuing in the employment of others for seventeen years he removed to Tremont, Schuylkill County, where he and his brother-in-law, John Roerich, rented a brewery, which they operated for the ensuing six years. Mr. Stocker then disposed of his interest in the enterprise and returned to Reading, where he built up a large and profitable business in the ownership and operation of what was known as the Stocker Brewery. He was thoroughly familiar with all details of the business, gave to his plant careful personal supervision and gained for the output a high standard of excellence. Mr. Stocker continued the executive head of the brewery until his death.
Mr. Stocker was survived by his wife, whose maiden name was Catherine Roerich, and by five (children: Henry, J. George, Catherine (wife of Charles Deale), Adam (who was killed by the explosion of a beer vat, Oct. 20, 1905, at the age of twenty-six years, two months, eighteen days), and Caroline.
John Stocker, his son, who was made executor of the estate by the terms of his father’s will, and who was identified with the operation of the brewery from his youthful days was born in Reading, March 19, 1875. After completing the curriculum of the public schools he rounded out his discipline by a course in the Inter-State Business College, at Reading, where he graduated. He then became associated with the work of his father’s brewery in Tremont, and later with the Stocker Brewery in Reading. In January, 1903, he was graduated in the American Brewery Academy in Chicago, Ill. In 1893 he was made brewmaster in his father’s brewery, and in 1897 became general manager of the business.
On Sept. 1, 1904, Mr. Stocker married Miss Anna P. Watkins, who was born and reared in Philadelphia, Pennsylvania.
On April 8, 1907 John Stocker disposed of the Stocker Brewery. The Stocker brewery, located at 2100 North Eleventh Street, and the Stocker residence, located at 1700 North Eleventh Street, were sold to Augustus Snyder, a brewer, of Pittsburg. The price was never made public.
After the sale of the brewery Mr. Stocker attended to the affairs of the estate and for a short time conducted the Stocker Cafe, at 13 North Eighth Street.
John Stocker died suddenly in St. Joseph’s Hospital at 6:45 o’clock April 13, 1933. He was admitted to the institution from his home, 805 Centre Avenue, at 12:45 o’clock in the morning. He was in ill health for three months prior, but not seriously. He was 58 years old.

Beer In Ads #5043: Old Salt Bock Beer

August 4, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for not for a specific Bock Beer, but a restaurant on Route #4 in Paramus, New Jersey, called “Old Salt Seafood Restaurant.” They also mention another, presumably sister restaurant, called the “Old Salt Clam House,” located in New York City between 99th and 100th Streets. The ad was published on August 4, 1950. This ad ran in The Bergen Evening Record, of Bergen, New Jersey. The art for the ad features a cartoon drawing of a camel sitting at a bar, who comes in the Spring and drinks nothing but Bock Beer.

Historic Beer Birthday: William J. Seib

August 4, 2025 By Jay Brooks

Today is the birthday of William J. Seib (August 4, 1836-after 1901). He was born in Germany and learned to brew there. When he was 18, in 1854, he emigrated to the United States and worked at several breweries in the Detroit area, including Stroh’s. He worked for several additional breweries before becoming the brewmaster at Conrad Seipp Brewery of Chicago, Illinois, a position he held for nearly two decades until his retirement in 1901, after fifty years in the brewing industry. He must have been very well regarded because he’s referred to as “the dean of American brewmasters.” Seib was one of three men appointed to draft the charter of the Master Brewers’ Association of the United States, along with Louis Frisch and Charles J. Schmidt, which was founded on April 14, 1887.

This is a short biography when he retired from brewing in 1901, when he was 64, from the American Brewers’ Review:

And this biography is from when Seib celebrated his 50th wedding anniversary.

Seopps-Export-Beer-Labels-Conrad-Seipp-Brewing-Co

Beer Birthday: Rod DeWitt

August 4, 2025 By Jay Brooks

Today is my friend Rod DeWitt’s 68th birthday. Rod is the Director of Plant Engineering & Process Control at Anderson Valley Brewing Co. in Boonville. Rod also played drums in the Rolling Boil Blues Band. Join me is wishing Rod a very happy birthday.

Rod and me at the Boonville Beer Festival in 2006.

At the Mammoth Lakes Bluesapalooza in 2007. From left: Marc Cohen, Rod, Tom Dalldorf, Bruce Joseph and Ken Hickmott.

Rod DeWitt, on the roof showing me the view depicted on every bottle of Anderson Valley Brewing during a private tour in May of 2006.

Historic Beer Birthday: Julius Deglow

August 4, 2025 By Jay Brooks

Today is the birthday of Julius Deglow (August 1823-August 4, 1885). He was born in Germany sometime in August, though the exact date is unknown, but since we know he died on August 4, that’s as good a date as any. He moved to Covington, Kentucky as a young man. In 1866, he founded what would become the Bavarian Brewing Co. Although ownership would pass to others, the brewery remained in business in some form until 1966.

This obituary of Deglow is from the Kentucky State Journal in Newport:

The many friends of Mr. Julius H. Deglow, the prominent tanner of Covington, will regret to learn of his rather sudden death Tuesday at about 1:30 o’clock. The deaths of Mr. Deglow and his wife are of a peculiarly sad nature. About three months ago they went to Germany to be cured of an illness, but not meeting with success, Mrs. Deglow came home to spend her last days. In a few days after her arrival she died. A telegram was sent Mr. Deglow in Germany, but he never received it, and he knew nothing of his wife’s death until he arrived in Cincinnati on Monday night. This sad news so affected him that he, too, died at his country residence on the Lexington pike about an hour after his arrival and taking his bed.

The Wikipedia page for the Bavarian Brewing Co. mentions Deglow, of course, since he founded the brewery, though how long he remained as an owner is unclear.

After the brewery was established as DeGlow & Co., new ownership interests within just a couple of years resulted in several change to its name beginning in 1868, including DeGlow, Best & Renner. However, in 1873, it was established as the Bavarian Brewery Co. Over the next several years the brewery operated under this name, but ownership interests varied. John Meyer obtained controlling interest and the brewery operated under his name for a short time, starting in 1879. Then in 1882, a German immigrant named William Riedlin, who established a saloon and beer hall called Tivoli Hall in the Over The Rhine area of Cincinnati, entered into partnership with John Meyer. It operated as the Meyer-Riedlin Brewery before Riedlin purchased controlling interest in the brewery from Meyer, incorporated the business under its former name and became president in 1889.

The Kenton County Public Library also has a history of the Bavarian Brewery, and again Deglow figured only very briefly in the first paragraph.

Bavarian Brewery can be traced back to the year 1866 when Julius Deglow and Charles L. Best began operating a small brewery on Pike Street in Lewisburg. In 1869, the brewery officially became known as Bavarian. William Riedlin and John Meyer were the next owners of the brewery. They purchased Bavarian in 1882. Seven years later, Riedlin became the sole owner. Anton Ruh was hired as the brew master.

Beer In Ads #5042: Lion Brewery Bock Beer

August 3, 2025 By Jay Brooks

Sunday’s ad is for Lion Bock Beer, which was published in 1906. This one was for the Lion Brewery of New York, New York, which was originally founded in 1857. This ad ran in The New York Times, also of New York.

Historic Beer Birthday: Emanuel Bernheimer

August 3, 2025 By Jay Brooks

Today is the birthday of Emanuel Bernheimer (August 3, 1817-March 26, 1890). He was born in Baden-Württemberg, Germany, and apprenticed as a brewer in Germany, coming to New York City when he was 27, in 1844. With a partner, August Schmid, in 1850, he founded the Constanz Brewery on East 4th Street near Avenue B, and a couple of years later, with a different partner, James Speyers, he started the Lion Brewery on Columbus Ave, between 107th and 108th Streets in Manhattan, next door to the beer garden at the Lion Park, and indeed it is sometimes referred to as the Lion Park Brewery. The business was reorganized in 1868, and his old business partner August Schmid also became a partner in the Lion Brewery, and by 1890 its official name was the Bernheimer & Schmid Brewery, though they continued to trade under the Lion Brewery name. In 1895, it was the sixth-largest brewery in the U.S. After 1903, it was called the Lion Brewery of New York, presumably to avoid confusion with the many other breweries with Lion in their name. Lion survived prohibition but closed for good in 1942.

Here’s a biography of Bernheimer from Find-a-Grave, originally from the New York Times, for March 29, 1890:

Emanuel Bernheimer, one of the owners of the Lion Brewery and one of the oldest brewers in this part of the country, died at his home, 351 West Fifty-fifth street, on Thursday, from complaints incident to his advanced age. He had not been in good health for several years, and for some months was unable, save rarely, to leave his house. The funeral will be held at his home to-morrow at 9:30 A.M., the Rev. Dr. Gottheil officiating. The burial will be in the Salem Field Cemetery, the Rev. Dr. Silverman leading the services at the grave. Mr. Bernheimer was born in Germany in 1817, and served an apprenticeship of some years in a brewery in his native country before he came to this city in 1844. When he arrived here it was with some capital, and he engaged in the general importing business in Beaver-street. In 1850 he formed a partnership with August Schmid, and, recognizing the possibilities of brewing in this city, established the Constanz Brewery in East Fourth-street. This was one of the first breweries started here, and it was successful beyond the hopes of the partners. Hundred and Eighth-street, which, with its additions of a big garden and a park for picnics, soon became quite famous, parties being made up in all parts of the city to take the then long trip to Lion Park for an evening’s enjoyment. Mr. Bernheimer began the extensive and elaborate system of advertising which is now a characteristic of the trade, and was the first to establish beer saloons of his own in various parts of the city, gradually disposing of them to their lessees, much the same as is done at present. Under the firm name of Speyer & Bernheimer he continued the business for several years. About 1868 the firm was reorganized by the admission of August Schmid, and a year or so later it was changed into Schmid & Bernheimer by the admission of Joseph Schmid. In 1878 Mr. Bernheimer retired from active participation in the brewery business, his son, S. E. Bernheimer, succeeding him. The business was carried on under the name of Schmid & Bernheimer until Mr. August Schmid died in July, 1889. Then the firm was composed of Mr. Bernheimer’s three sons, S. E., Max E., and Henry Bernheimer. During the civil war Mr. Bernheimer was a liberal contributor to the various funds which were then established. He was a Democrat throughout his life, following his party in national affairs. In local politics he was disposed to be independent. He was one of the oldest members of the Temple Emanu-El, was an active participant in the work of the German Widows and Orphans’ Society, a patron of the Mount Sinai Hospital, the Hebrew Orphan Asylum, the German Hospital, and the Montefiore Home for Chronic Invalids. Besides his sons, he leaves one daughter. His wife died four years ago to-day.

And this account of Bernheimer is from the West Side Rag:

Emanuel Bernheimer was born in Germany in 1817 and served an apprenticeship there before coming to New York in 1844. He arrived “with some capital” and set up an importing business on Beaver Street. In 1850, he became a partner of August Schmid in the Constanz Brewery which is described as “successful beyond the hopes of the partners.” In all, at its height, the firm of Bernheimer and Schmid owned and operated five breweries, including the Lion, on Staten Island and in Manhattan.

Bernheimer’s genius seems to have been advertising. He began an elaborate system of marketing which was quickly adopted by his fellow brewers and he established “beer saloons of his own in various parts of the city, gradually disposing of them to their lessees,” not unlike the franchise system of today. The advertisement shown [here] is a perfect example of business savvy combined with some of the higher ideals of the day: “Kings and Emperors will gladly lay down their arms of warfare and drink to the health and happiness of all their peoples. The sun of that golden morn will soon rise and all nationalities will be found drinking our Pilsener and Wuerzberger – the beer of Surpassing quality and lasting flavor.” An image of 19th century paradise accompanied by a glass of Lion Brewery beer. Perfect.

This is about the brewery from Wikipedia:

Shortly after immigrating to the United States, Swiss-German August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B in 1850. The brewery produced a lagered beer, a favorite among German immigrants. By 1852, they built a second Costanz Brewery at Four Corners in Staten Island, home to a large German community. Five years later, Bernheimer became the partner of another German immigrant, James Speyers and founded the Lion Brewery in 1857 in Manhattan Valley.
A group of Catholic Bavarians helped build the Lion Brewery. When it was built, they held masses in the Brewery on Sunday mornings.

At its peak, the Lion Brewery occupied about six square city blocks, from Central Park West to Amsterdam Avenue and from 107th to 109th Street. At the time Manhattan’s Upper West Side was an open area with inexpensive land housing, many public institutions and an insane asylum. There were about five to ten thousand living in shanties after being displaced by the creation of Central Park in 1859. Consequently, with the brewery and surrounding areas, the Upper West Side failed to increase its real estate value until the early twentieth century.
In 1862, a $1 tax on each barrel of beer hurt small brewers but not Lion. The anti-saloon movement in the late 19th and early 20th century encouraged Lion to clean up its own saloons. Lion Brewery got caught up in a wave of mergers and closings among some of the smaller New York Brewers in the early 1940s which continued until 1941, when the business closed. The brewery (including the canning facilities) was auctioned off on August 26, 1943. The plant was demolished in 1944 and more than 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort.
After the Brewery was knocked down the lot was paved over with cinders. On Sundays, after the war, returning World War II Veterans formed a Softball League and played almost every Sunday afternoon. Home plate was located near 107th street and Columbus Avenue. Today, apartment houses occupy the Lion brewery’s former location.

Around 1860, the brewery published a pamphlet titled “Observations on Brewing and Beer: With an Analysis and Scientific Testimony Relative to the Lager Beer of the Speyers’ Lion Brewery.” The pamphlet had a short history of the different kinds of beer, and an analysis showing that their lager beer was pure. The pamphlet also included some great line drawings of the brewery complex.

And here’s another story from Rusty Cans:

In 1850 recent Swiss German immigrants August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B. The brewery specialized in lagered beer, a favorites among their fellow immigrants. By 1852, their success encouraged them to build a second Costanz Brewery at Four Corners in Staten Island, then home to a large German immigrant community. Eight years later, Bernheimer became the partner of another German immigrant, James Speyers, in his Lion Brewery, established in 1857.
The Lion Brewery, depicted here, occupied a site bounded by what are now Central Park West and Amsterdam Avenue and extending from 107th to 109th Streets. The background view includes Central Park, with a glimpse of the Blockhouse, a relic from the War of 1812. (The Church of the Ascension is there now, built with the brewery’s help in the 1890s). During this period Manhattan’s Upper West Side was a relatively open area offering inexpensive land and it accommodated numerous public institutions including an insane asylum. Also clustered in the neighborhood were the shanty homes of between 5-10,000 thousand people displaced by the formal opening of Central Park in 1859. The combination of shanties, public institutions, and such foul-smelling industries as breweries explains why the Upper West Side failed to develop the real estate value of other areas bordering Central Park until the early twentieth century.

Late in the life of the Lion Brewery, it became involved in a number of mergers and acquisitions, eventually becoming The Greater New York Brewery, Inc.:

Lion brewing got caught up in a wave of mergers and closing among some of the smaller New York Brewers in the early 1940s. In late 1940, the Fidelio Brewing Co., located at 1st Ave. between 29th and 30th Streets., closed. However, on November 15, 1940, it reopened business as the Greater New York Brewery, Inc. In December 1940, the Greater New York Brewery merged with the Horton Pilsener Brewing Co., which was located at Amsterdam Ave. and 128th Street. Horton Brewing President Alex White became a director of Greater New York Brewery and they continued producing previous Horton products. In January 1941, the Greater New York Brewery merged with City Brewing Corporation of Queens. In February of 1941, Horton, as part of Greater New York Brewery, closed its doors. On April 9, 1941, City Brewing Corporation, as part of Greater New York Brewery, temporarily had its license canceled because of illegal merchandising in the form of gifts to retailers. (It apparently reopened at a later date.)
In May of 1941, Greater New York Brewery, Inc. acquired the Lion Brewery. It was the only brewery of the four that merged that had facilities to package beer in flat top cans. But by February of 1942, the Lion Brewery was closed and put up for sale. There being no buyers, the brewery (including the canning facilities) was auctioned off on August 26, 1943. In 1944 over 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort. In April, 1946, the Greater New York Brewery, Inc. became known as the Greater New York Industries. This entity remained in operation until 1950.
For its short lifetime the former Lion Brewery continued to produce beer in cans labeled as products of the Greater New York Brewery. The two flat tops produced are scarce, but not truly rare. However, during its short life span, the Greater New York Brewery also produced a very rare crowntainer and two rare quarts containing Lion beer and ale. There are only 3 of the Beer quarts known today and the Ale is not much more common. Another rare Lion can, a Lion Pilsner, was produced by Pilsner Brewing in New York in the 1940s, but I do not yet know this company’s relationship to the original Lion Brewing. Today, apartment houses occupy the Lion brewery’s former location.

Historic Beer Birthday: Ellis Wainwright

August 3, 2025 By Jay Brooks

Today is the birthday of Ellis Wainwright (August 3, 1850-November 6, 1924). He was born in Godfrey, Illinois, but grew up in nearby St. Louis, where his father Samuel Wainwright founded the Wainwright Brewery with his brother, also named Ellis. Wikipedia describes him as “an American capitalist, brewer, art collector and socialite from St. Louis, Missouri. He was President of the St. Louis Brewing Company and Director of the St. Louis and Suburban Company.”

Although he did run the Wainwright brewery, among other pursuits, he’s “best known for the Wainwright Building in downtown St. Louis, which was one of the first skyscrapers in the world and one of the most important office buildings of the period.”

St. Louis Magazine had an article about that family entitled “Who were the Wainwrights, the preeminent brewers who broke the Teutonic monopoly on beer in St. Louis?,” and there’s some additional information at Tavern Trove.

Beer In Ads #5041: Schaefer Bock Beer

August 2, 2025 By Jay Brooks

Saturday’s ad is for Schaefer Bock Beer, which was published on August 2, 1979. This one was for the F. & M. Schaefer Brewing Co. of New York, New York, which was originally founded in 1842. This ad ran in The Journal-News, also of New York, though it covered the Lower Hudson Valley area.

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