This year I decided to feature a new video about beer each day. Today’s beer video is from 1952 and was sponsored by the United States Brewers Foundation. The ten-minute film, As We Like It, is a fun little overview of beer’s history and its positive aspects.
Beer, Ale Or Brewski?
Today’s, and indeed this year’s, final infographic is entitled Beer, Ale or Brewski? Created by Dragon Search Marketing, it shows the most common terms used to refer to beer by people using social media, and the popularity of each of them. I set out at the beginning of 2013 to see if I could post a new infographic every day, and it turned out to be easier than I anticipated. Certainly, they ranged in quality quite a bit. Some were truly epic while others were filled with errors, somewhat unattractive or even truly awful. Oh, well. It was fun. Happy 2013 everybody. See you next year, wehn I’m sure you’ll be able to find me drinking a beer, an ale or even a brewski.
Beer And Food Pairing Chart
Today’s infographic is a chart showing beer and food pairings for a variety of basic beer types and 21 different dishes.
Click here to see the chart full size.
Who Is The Craft Beer Drinker?
With only two days left in the year of the infographic, I have a few more left to fit in before the year ends. Today’s second one is entitled Who is the Craft Beer Drinker?. It was created by SteadyServ Technologies, makers of a “mobile, SaaS-based inventory and order management system for the beer industry.”
Click here to see the infographic full size.
The Beer Breakdown
Today’s infographic is entitled The Beer Breakdown to shows some of the basic differences between ales and lagers, some examples and the brewing process. It was created by Chloe Hoeg for an illustration class she took at Ohio University, where she graduated from in 2012.
Click here to see the infographic full size.
Beer Flavor Triangle
Today’s infographic is a beer flavor triangle from, of all places, Betty Crocker’s Beer 101: The Basics. It’s interesting way to break down the basic flavors in beer, from the triumvirate of malt, hops and yeast.
Click here to see the chart full size.
Home Brew Beer: Only 3 Weeks To Beer
The Wholesomeness Of Brewing
Today’s infographic showing the process of brewing is from an article entitled The Wholesomeness of Brewing on Beer: the Natural Choice, a website set up by the British Beer & Pub Association.
A Guide To Craft Beer Marketing Infographic
The Man With The Golden Liver
Today’s infographic is an odd one, entitled The Man With the Golden Liver. It’s a serious (as far as I can tell) review of the fourteen James Bond books written by Ian Fleming, examining how much alcohol the fictional character James Bond drank. The result of their work (reading novels, mostly) was published in BMJ, the British Medical Journal, under the title Were James Bond’s drinks shaken because of alcohol induced tremor? Here’s what they found:
Results After exclusion of days when Bond was unable to drink, his weekly alcohol consumption was 92 units a week, over four times the recommended amount. His maximum daily consumption was 49.8 units. He had only 12.5 alcohol free days out of 87.5 days on which he was able to drink.
Conclusions James Bond’s level of alcohol intake puts him at high risk of multiple alcohol related diseases and an early death. The level of functioning as displayed in the books is inconsistent with the physical, mental, and indeed sexual functioning expected from someone drinking this much alcohol. We advise an immediate referral for further assessment and treatment, a reduction in alcohol consumption to safe levels, and suspect that the famous catchphrase “shaken, not stirred” could be because of alcohol induced tremor affecting his hands.
So they undertook the examination of the drinking habits of a fictional character and concluded he was a high risk drinker, worrying what consequences might befall him. I’d laugh my head off if the goal didn’t appear to be to warn others not to follow his example and drink too much. Has their been a problem with copycats pretending to be British superspies and binge drinking in the process? And that’s been since 1953, when the first book was published. So it’s been sixty years. You think we’d have seen this epidemic by now. If anything, based on the fact that no one reads books anymore, this has to be a waning problem, if indeed it as ever one to begin with.
To be fair, a number of years ago I did something similar, looking through the Fleming novels for instances when 007 drank beer, which I detailed in a post called James Bond’s Beer. But my goal was entertainment, not science, and I had no aspirations to warm people about unhealthy behavior in a character who wasn’t real. The “scientists” who undertook this “study” even have the cojones to say that “the author Ian Fleming died aged 56 of heart disease after a life notable for alcohol and tobacco excess,” suggesting a connection between the author and his fictional creation. Fleming himself always said that he’d based 007 on a Serbian field agent, Dušan Popov, although there are plenty of other contenders.
Another ridiculous caution is their finding that based on their analysis of Bond’s consumption he would have frequently drove a car with a BAC of 0.08 or above, which they note is above the legal limit in the UK. Except that the last Bond work that Fleming wrote was published in 1966. That’s one full year before the UK passed the Road Safety Act, imposing a BAC percentage. So if we’re continuing this absurd line of reasoning, it doesn’t even work by their own standards. At any rate, it’s an interesting infographic, I could just do without the proselytizing.
Click here to see the infographic full size.