Saturday’s ad is for Guinness, from 1932. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “A Guinness Carroll,” and features a rewritten poem by Lewis Carroll, “You Are Old, Father William” which is from “Alice’s Adventures in Wonderland,” published in 1865. “It is recited by Alice in Chapter 5, ‘Advice from a Caterpillar’ (Chapter 3 in the original manuscript, Alice’s Adventures Under Ground). Alice informs the Caterpillar that she has previously tried to repeat ‘How Doth the Little Busy Bee’ and has had it all come wrong as ‘How Doth the Little Crocodile.’ The Caterpillar asks her to repeat ‘You Are Old, Father William,’ and she recites.” Of course, they added Guinness into the mix.

Friday’s ad is for Guinness, from 1932. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Why Was The Mad Hatter Mad?,” and is about how Alice, the March Hare, and the Mad Hatter can’t get a glass of Guinness, and it’s making them mad.

Thursday’s ad is for Guinness, from 1932. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Off With Its Head!,” and is about not chopping off a head, but the head on a glass of Guinness … oh, and croquet.

Tuesday’s ad is for Guinness, from the 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Mushroom Growth,” and features a story about Alice talking to a caterpillar who drinks Guinness to grow stronger, but Alice concludes she doesn’t have to grow barley and hops, since the people at Guinness already do that and all she has to do is drink their beer.

Monday’s ad is for Guinness, from the 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “A Mad Lunch Party,” and features a story about Alice, the Mad Hatter and the white rabbit trying to figure out how to have a lunch party and get some more Guinness.

Friday’s ad is for Guinness, from 1948. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Alice in Snowmansland,” and features a short story about a glass of Guinness, Alice, the Mad Hatter and a snowman, but has a different illustration from one I shared a few days ago from the 1950s.