Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5342: Schloßbräu-Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Schloßbräu-Bock, which was probably created 1959 or so. It was made for the VEB(K) Brauerei Drehna N.L. of Niedersausitz, Brandenburg, Germany, which was founded in 1745.

Beer In Ads #5341: Falkenstein Bock-Bier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for Falkenstein Bock-Bier, which was probably created in the early 1910s or so. It was made for the Brauerei Falkenstein of Lienz, Austria, which was founded in 1900. The artist was German illustrator Carl Kunst.

NFL Football: Pick The Winners At Brookston Fantasy Games 2026

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This is, I believe, the seventeenth year for the Brookston Fantasy Football Games, though I took a few years off after the 2020 pandemic season. We’ve had a lot of fun over the years, but fewer and fewer people are signing up so I’m not sure if this will be the last season , but it’s possible. If you love football and beer, consider joining us this year for a last hurrah, whether you’ve played in past seasons or are a newcomer. The NFL season begins Wednesday, September 9, so in just a few short days. Why not join us?

As I’ve done in previous years, I’ve set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.

Pro Football Pick’em

In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. All that’s at stake is bragging rights, but it’s still great fun.

Also, like the last few years, we’ll be able to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.

In order to join the group, just go to Pro Football Pick’em, and on the right-hand side under the heading “Join Private Group,” enter the following information…

Group ID#: 37070 (Brookston F-Ball Picks)
Password: beerisgood

Survival Football

If picking all sixteen football games every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually a few years ago they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.

Again, like the last few years, we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.

This year it’s even easier to join, with a new streamlined sign-up process. Just click on this direct link and follow the instructions from there. [Note: if for some reason it doesn’t work, send me not through messenger and we’ll get you sorted, though I’m pretty sure you already have to have a Yahoo ID to start signing up.]

With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. This season, I’ll most likely post the standings week by week on my Facebook page so we can taunt and tease one another.

Anyway, why not join us? Go head to head again me and my team, the Brookston Brew Jays.

Beer In Ads #5340: Bockbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for a generic Bockbier, which was possibly created in the 1890s and appears to be a chromolithograph created in Germany. Unfortunately, there’s no information I could find about who the artist might have been.

Beer In Ads #5339: Bären-Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Bären-Bock, which was created in the 1940s. It was made for the Berliner Schloßbrauerei (Schloßbrauerei Schöneberg) of Berlin, Germany. Unfortunately, there’s no information I could find about who the artist might have been.

Beer In Ads #5338: Leiner Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Leiner Bockbier, which was created in the 1940s. It was made for the Ernte Bayerische Exportbier-Brauerei of Förtschendorf, Germany. I’m not sure who the artist was, but he left his initials to the bottom-left of the scroll, and it looks like either “AD” or “GD.”

Beer In Ads #5337: Bockbier Dance Circle

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Bockbier, which was created around 1920. It was made for a brewery around
Thuringia, Germany, though I’m not certain which one. The poster was created by German artist Georg Fanner.

Beer In Ads #5336: Germania Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Germania Bock Beer, which was created around 1800. It was made for the Germania Brauerei Max Hering in Chemnitz, Germany, which was founded in 1869. The poster is signed, but I can’t make out the artit’s name. Anybody know?

Beer In Ads #5335: Bock Beer Rider

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s trade card is for Bock Beer generically, that was apparently created in Bavaria, Germany, sometime after 1850 but before 1900 or so. I think this would be considered a Victorian Trade Card, popular from the 1870s until around 1900. They were typically created via lithography, which gave them vibrant colors. Their popularity as far as I can tell was primarily in the United States, so I suspect that whoever claimed this was Bavarian was simply incorrect and it seems more likely it was created here. This one shows a woman riding a goat side-saddle with a glass of bock beer raised high.

Beer In Ads #5334: Bock Beer Tankard

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s trade card is for Bock Beer generically, that was apparently created in Bavaria, Germany, sometime after 1850 but before 1900 or so. I think this would be considered a Victorian Trade Card, popular from the 1870s until around 1900. They were typically created via lithography, which gave them vibrant colors. Their popularity as far as I can tell was primarily in the United States, so I suspect that whoever claimed this was Bavarian was simply incorrect and it seems more likely it was created here. This one shows a goat in a circle with a tankard of bock in the foreground.