Friday’s holiday ad is for Rheingold, featuring Miss Rheingold for 1953, Mary Austin. With the house and her outfit, it’s a white Christmas contrasted nicely by the green wreath. Simple, with no overtly beery or selling elements whatsoever. It’s actually tasteful. Seasons Greetings indeed.
Thursday’s ad is holiday ad for Michelob, from 1963. Their suggestion, “This year buy him a beer” seems like a good one, though in truth Michelob probably wouldn’t be the one I”d want, but maybe that’s just me. I love how they spin it in the ad copy. They refer to giving Michelob as an “unhackneyed” gift, “whether beer lover or bottle fancier.”
Wednesday’s ad is another holiday one for Schlitz, this one from 1960. She certainly looks ready to party, handing our glasses of beer. I want to be at her Christmas party.
And here’s a better scan of the ad, but smaller.
Today in 1787, Delaware became the 1st state.
Delaware
Delaware Breweries
Delaware Brewery Guides
Guild: Delaware Craft Brewers Guild
State Agency: Delaware Division of Alcohol and Tobacco Enforcement
Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:
Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
Tuesday’s ad begins the holiday season for beer ads, and our first this year is for Schlitz, most likely from the 1950s. With the slogan “light refreshment for your holidays,” the ad shows a couple having a few beers by the tree. The woman lounges on a sofa, as the man presumably just gave her a present to open. She certainly looks happy; is it the warm glow of Schlitz or the anticipation of opening a decidedly jewelry box sized gift?
Monday’s ad is a somewhat creepy one from 1943 for Pabst Blue Ribbon. I’m sorry, but those blue ribbon people I find just way too freaky. And how about that copy? “This is the Banker of Blue Ribbon Town who formerly wore a Peppermint Frown.” WTF?!
This week’s work of art is by the Golden Age Dutch artist Pieter van Anraadt. He’s mostly known for painting historical subjects and portraits, but he has done some still lifes, such as this one: Still Life with Earthenware Jug, painted around 1658.
One description of the painting is the following:
Beer drinking has often been associated with smoking, as many still lifes and genre scenes of the seventeenth century reveal. This still life by Pieter van Anraadt, who was better known as a portrait painter in Deventer, is a good example of a painting which unites these two pleasures. It shows a jug and a glass of beer on a table; nearby are several clay pipes and some tobacco on a tray, and a brazier. The simplicity of the scene and the perfectly balanced triangular-shaped composition is offset by the jumble of pipes forming a mesh of crossed lines.
You can read van Anraadt’s biography at Wikipedia or at the Mauritshuis, the museum where the painting hangs. There are also a few links to other works, such as ArtCyclopedia, and ArtNet.
Our 96th Guinness ad shows the iconic Guinness toucan with a man sporting a toucan-like nose of his own. They say pet owners resemble their pets, and this would seem to support that theory. They both seem to have a nose for Guinness. I guess it really is a “Lovely day for a Guinness.”
Today in 1818, Illinois became the 21st state.
Illinois
Illinois Breweries
Illinois Brewery Guides
Guild: Illinois Craft Brewers Guild
State Agency: Illinois Liquor Control Commission
Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:
Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
Friday’s ad is for Budweiser, from their “Where there’s life …” series, probably from the 1950s or early 60s. The scene shows a smiling and way-too-shiny-faced couple on the beach, having a weenie roast, while the woman pours a can of Bud into an already full mug.
