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Jay R. Brooks on Beer

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On Geeks & Nerds & Snobs

October 3, 2013 By Jay Brooks

beer-geek
The definitions of how we follow our passions seems to be a popular topic of discussion lately. Are we geeks, nerds, snobs, enthusiasts, connoisseurs or aficionados, or just annoying? I tackled this question in my first article for Beer Advocate magazine, way back in 2007, in “Freaks and Beer Geeks.” In that piece, I defined a geek as “an obsessive enthusiast, often single-mindedly accomplished, yet with a lingering social awkwardness, at least outside the cocoon of their chosen form of geekdom.” I’m still pretty happy with that definition, it seems to fit most of the geeks I know. And as I’m one myself — something I gleefully admitted in Living in the Silver Age for All About Beer — I tend to prefer being around other geeks. In my experience, we tend to run in packs. We’re tribal.
beergeek
Here’s what I said in early 2007.

Beer Geeks. You probably know one of us. Hell, if you’re reading this magazine you may be one, too. And even if you don’t or you aren’t, you probably know what we’re talking about. We’re the Trekkies — excuse me — Trekkers of the beer world. You can find us at our countless conventions — a.k.a. beer festivals — wearing the uniform: beer t-shirt (occasionally tie-dyed), denim, baseball cap with brewery logo and in winter a hoodie, ditto logo. We’ll go anywhere in the world to find great beer.

We are also known by other names: snob, fanatic and hophead, among others. But fanatic never quite caught on, hophead is generally reserved for fans of IPAs and other hoppy beers, and snob never crossed over, retaining its mostly derogatory meaning. Originally, a snob was someone who made shoes, a cobbler, before migrating to a person of the lower classes who wants to move up and then on to its present meaning of a person who places too much emphasis on status or “a person who believes that their tastes in a particular area are superior to others.”

Occasionally kinder, gentler terms are employed like enthusiast or aficionado, but they never seem to strike the right chord for some reason. Most of us prefer to be known simply as beer geeks though, oddly enough, the word geek meant originally a fool and later referred to the lowest rung of circus performer, one who may even have bitten the heads off of live chickens, as popularized in a 1946 novel, “Nightmare Alley,” by William Gresham, about the seedy world of traveling carnivals. In that book, to be a “geek” was to be so down and out that you’d do virtually anything to get by, no matter how distasteful or vile.

Like many old words that were primarily derogatory, its meaning has now been turned on its head. Beginning probably with the original new nerd, the computer geek, it was taken back as a source of pride. So today there are band geeks, computer geeks, science geeks, film geeks, comics geeks, history geeks and Star Wars geeks, to name only a few, all of them proud to call themselves geek, because of the shared passion that is so central to its modern meaning. Today a geek is an obsessive enthusiast, often single-mindedly accomplished, yet with a lingering social awkwardness, at least outside the cocoon of their chosen form of geekdom.

But then there’s the on-going debate about whether we, or anybody really, is a geek, a nerd, a dork, a snob, or whatever. Not that these labels matter, but they must at least a little bit, since people keep talking about them.
simpons-geek-vs-nerd
Beer Geek Speak last year asked Snob, Geek or Nerd…Which are you??, Anti-Hero Brewing also tackled Beer Geek vs. Beer Snob and Modern Drunkard has the Subtle Art of Beer Snobbery. The point is, do a Google search for geek vs. nerd or geek vs. snob and you’ll get a lot of hits, and most of the top ones, particularly comparing geeks and snobs, are about beer drinkers. Clearly, this is on our minds.

I think a lot of this is coming from the fact that beer is trying to climb out of the muck and ooze that has kept it down for decades, kept it a drink of of the hoi polloi, with many manufacturers more worried about quantity than quality. Changing that has been a struggle, for a variety of reasons, but the notion that beer is every bit as sophisticated and worthy of respect as any other beverage has been difficult to achieve. Why that is would make for an entire book, a very thick book even, but this endless debate over labels is just one manifestation of that, I believe. And so we see the endless comparisons to wine, which annoys many of us to no end. I’ve written extensively about my own frustration with this, and earlier today Jen Muehlbauer had a terrific piece on that very subject: Fancy beer: pinkies out or middle fingers up?

Earlier this morning, a UK colleague, Phil Mellows, shared an interesting article from Slackpropagation entitled On “Geek” Versus “Nerd”, first published this June. A more general discussion, in it author Burr Settles defines a geek as an “enthusiast of a particular topic or field,” saying “Geeks are ‘collection’ oriented, gathering facts and mementos related to their subject of interest. They are obsessed with the newest, coolest, trendiest things that their subject has to offer,” whereas a nerd he defines as a “studious intellectual, although again of a particular topic or field. Nerds are ‘achievement’ oriented, and focus their efforts on acquiring knowledge and skill over trivia and memorabilia.” He later draws a further distinction, saying this. “Both are dedicated to their subjects, and sometimes socially awkward. The distinction is that geeks are fans of their subjects, and nerds are practitioners of them.”

He then mined the data from several million tweets to create a statistical model showing geeks and nerds plotted on an x/y axis showing their relative geekiness and nerdiness. Here’s how he described the results:

The PMI statistic measures a kind of correlation: a positive PMI score for two words means they ”keep great company,” a negative score means they tend to keep their distance, and a score close to zero means they bump into each other more or less at random.

With that in mind, here is a scatterplot of various words according to their PMI scores for both “geek” and “nerd” on different axes (ignoring words with negative PMI, and treating #hashtags as distinct):

And here is the plotted chart, though I added beer since his data didn’t include beer geeks or beer nerds. And frankly, I just picked a hole where I thought beer might fit, but I really can’t say where beer would properly fit along the continuum. Where do you think it belongs?

geek-vs-nerd
Click here to see the original chart full size.

To me, this is interesting stuff, even though in the grand scheme of things none of it really matters. As long as you’re comfortable in your own skin and know who you are, what people call you you or even how you label yourself means almost nothing. But where we fit into the world does matter, at least to each of us, so I think that’s probably why I find this fascinating. We may not be able to pick our family, but our friends, our passions and the tribes we join do matter deeply and on a very personal level. They form a part of the architecture by which we define ourselves. I identify myself as a beer drinker, and that means something to my self-image, as I imagine such labels do to most of us. It’s how we see ourselves and present ourselves to the world. It only seems to go wrong when other people choose the labels for us. For example, I’m fine with geek, and nerd doesn’t bother me, but I don’t care for snob, even though I can think of plenty of instances when I have been a snob. In part, it’s a perception of the words as labels themselves. They’re not static, but in constant flux, their meaning changing subtly all the time.

And here’s one final bit of interest. In the comments, there’s one from a Hannah Fry, who’s the host of Number Hub, part of a British YouTube channel started by James May called Head Squeeze. After this post was initially published, she entertainingly devoted one of her weekly videos to the question of what distinguishes geeks and nerds. Enjoy.

Filed Under: Editorial, Just For Fun, Related Pleasures Tagged With: Humor, Language, Science, Statistics

Walmart’s New Beer Focus

October 2, 2013 By Jay Brooks

walmart
You probably saw the news over the past year that Walmart was going to be focusing to a greater degree on the sale of beer in their stores. Advertising Age had an interest glimpse into their plans, entitled How Walmart Plans to Double Beer Sales In Three Years . At the recent NBWA annual convention in Las vegas last week, Walmart’s Chief Merchandising and Marketing Officer, Duncan MacNaughton, said he was “pleased but not satisfied” with their progress so far, adding that he feels Walmart is “still ‘under-shared’ in beer sales compared with competitors.”

Walmart-Tank-2
Does this Walmart beer display give some indication of their strategy to sell beer?

Apparently there’s currently an uneasy relationship with Walmart and beer wholesalers, which should surprise no one. Walmart is so big they’re used to getting their way and dictating whatever they want — some might say bullying — even if what they’re asking for is unreasonable or even not entirely on the same terms as everybody else enjoys.

Because they use “just-in-time” ordering systems, “their backrooms have no storage,” David Black, CEO of Northeast Sales Distributing, said in an interview. His company’s territory includes some 50 Walmarts in portions of Georgia and North Carolina. “They refuse the order or they make you sit there for three hours while they take something else.”

That’s something most, if not all, of the big chains do, of course, but Walmart has supposedly raised it to a fine art. Walmart also told the assembled beer distributors that they’re not considering a private label beer, which from their point of view is good news.

Walmart-Battleship
A battleship of Walmart beer sales.

Curiously, MacNaughton also said this. “We don’t want cute displays. We want ‘shoppable’ displays: item and price and can I get a case off the top. Sometimes we kid ourselves with pretty. Pretty is fun, but I want sales.”

walmart-tank
A tank of Walmart beer.

A couple of months ago, Bloomberg covered this in Wal-Mart Stacking Beer in Aisles to Double Alcohol Sales, detailing more of their overall plans. For example, only about 3,700 of their nearly 11,000 stores currently stock beer, which is roughly one-third. In the short term they’ll be increasing that to around 5,000 stores (45%) and hope to eventually sell beer in as many as 6,600 locations, or 60% of their stores.

The Bloomberg report also included a video in which one of the talking heads mentions that while beer sales are relatively flat overall, it’s craft beer that’s selling well. Apparently they’ve also hired more buyers who will be focusing on more local beers, and “craft is playing into that in a big way,” apparently. But as the video later points out, the biggest customers by far are still the big players, and although the Boston Beer Co. is there, it’s dollar amount is far less than ABI, MolsconCoors or Heineken. Samuel Adams sells less than 4% of the beer that Budweiser does and 3.4% of the other three combined. So while they speculate that craft is the key to increasing sales, it doesn’t seem like that’s what they’re actually doing, though to be fair images of Walmart shelves do show a bit more diversity. I confess I don’t really shop our local Walmart, so I may have to check out the beer section from time to time to see if they really are changing their approach.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Beer Stores, Business, Video

Nature vs. Nurture As A Cause of Alcoholism

October 1, 2013 By Jay Brooks

dna-2
Since I’ve been featuring a new infographic on the Bulletin every day this year, I’ve started getting a number of e-mails from people and companies trying to promote their own sites using infographics, offering them up as potential ones for me to use. I got one today created by Clarity Way, a recovery center in Hanover, Pennsylvania. In reality, this one is a video that uses graphics similar to those found in infographics to tell its story. Perhaps I’m being overly strict, but I think an “infographic” should be a static image, or at a minimum interactive, but starting with a graphic, with info. It’s right there in the name. Still, there’s some interesting info here, though since they’re trying to sell rehab, I think they’ve inflated some of the data. For example, they claim “7 million children live in a household where at least one parent is dependent on or has abused alcohol.” [emphasis added.] Dependent is one thing, but given the modern definition of binge drinking, almost anyone could be said to have “abused alcohol” at least once in their life. Frankly, none of the statistics seem that terrible to me. There’s an equal chance that alcoholism comes from heredity or from your environment, but only 8.3% of people “suffer from alcohol abuse or dependence.” That wording is also odd. You can certainly suffer from alcohol dependence, but how can you be said to suffer from abuse? Have five drinks in a row, and you’ve abused alcohol, according to most health agencies and neo-prohibitionist groups. Remove those people who have ever “abused” alcohol once, or even occasionally but are not dependent on it, and that number, I suspect, would drop precipitously.

Filed Under: Beers, Editorial, Just For Fun, Politics & Law, Related Pleasures Tagged With: Infographics, Statistics, Video

How Alcohol Effects Moods In Males & Females

September 25, 2013 By Jay Brooks

moods
I’m not quite sure what to make of this study, which looked into the issues of “how does alcohol consumption affect anger, sadness, and happiness?” and “how do anger, sadness, and happiness affect alcohol consumption?” Alcohol, Moods and Male-Female Differences was published by the Rand corporation, and was conducted by the Psychiatry Department at the University of Vermont. Essentially they surveyed less than 300 heavy drinkers to make their findings. Here’s the abstract:

AIMS: The goal of this study was to better understand the predictive relationship in both directions between negative (anger, sadness) and positive (happiness) moods and alcohol consumption using daily process data among heavy drinkers. METHODS: Longitudinal daily reports of moods, alcohol use and other covariates such as level of stress were assessed over 180 days using interactive voice response telephone technology. Participants were heavy drinkers (majority meeting criteria for alcohol dependence at baseline) recruited through their primary care provider. The sample included 246 (166 men, 80 women) mostly Caucasian adults. Longitudinal statistical models were used to explore the varying associations between number of alcoholic drinks and mood scores the next day and vice versa with gender as a moderator. RESULTS: Increased alcohol use significantly predicted decreased happiness the next day (P < 0.005), more strongly for females than males. Increased anger predicted higher average alcohol use the next day for males only (P < 0.005). CONCLUSION: This daily process study challenges the notion that alcohol use enhances positive mood for both males and females. Our findings also suggest a strong association between anger and alcohol use that is specific to males. Thus, discussions about the effects of drinking on one’s feeling of happiness may be beneficial for males and females as well as anger interventions may be especially beneficial for heavy-drinking males.

Their overall bullet point conclusions? “Increased alcohol use dampens a positive mood the next day, especially for women. Increased anger causes men to drink more.”

In the full text, they go through an interesting history of similar studies examining emotions and alcohol use. Curiously, this study was published earlier this year, but the actual participants were first recruited between 2000 and 2003, and they were monitored for 30 days. What took place in the intervening decade, I’m not sure, and it doesn’t seemed to be explained in the article, though perhaps I’m missing something. It certainly couldn’t have taken ten years to analyze the data.

They begin a discussion in the text with this. “While it is generally accepted that moods and alcohol use are associated, the current body of literature reports contradictory findings with regard to the directionality and strength of the association.” What follows is, at least, an honest presentation of what they did, the limitations of how they conducted the study and some conclusions they were able to draw. For example:

Contrary to our first hypothesis that increased alcohol consumption would predict lower levels of anger and sadness and higher levels of happiness the next day, we found no association between total number of drinks and next day anger or sadness. Surprisingly, we found that as the total number of drinks increased, average scores for next day happiness decreased.

Likewise, “increased happiness was related to increased alcohol use the next day, while increased sadness was related to decreased alcohol use the next day.”

male-female-moods
Click here to see the chart full size.

So overall, their results seemed to indicate clear differences between how men and women react to the use of alcohol, and more so not during drinking, but the next day.

It is often assumed that alcohol use helps moderate emotions, yet the results of this study do not support the theory that alcohol enhances positive mood or dampens negative mood. On the contrary, these results suggest that an increase in alcohol use dampens next day happiness, a topic that can be explored in primary care brief interventions, and does not have a significant effect on next day anger or sadness. Our results do support the theory that negative mood (specifically anger) predicts alcohol use. In particular, males seem to react to increases in anger by increasing their alcohol use the next day while females do not.

Based on my own experience, I think it’s more likely that different people react to alcohol differently. Some people do indeed have their mood positively effected by drinking, while for others it acts as a depressant. Some can control their drinking, while a small minority aren’t able to, whether due to physical dependency or emotional or psychological, I can’t say. But in any sample of 240 or so people, you’re going to find some whose moods improve and some whose do not. If you’ve been around enough people drinking, that just seems like common sense.

Filed Under: Beers, Editorial, News, Related Pleasures Tagged With: Statistics

Everything Old Is New Again: Non-Stop Fermentation

September 24, 2013 By Jay Brooks

fermenter-conical
I just stumbled upon this interesting article from May in Phys.Org entitled More sustainable way to brew beer: Non-stop fermentation saves resources. It details efforts by researchers at the Technische Universität München to develop “a fermentation process that takes place in stages over a number of interconnected tanks. The tank system can be operated continuously over a period of several months, which leads to an energy reduction. The new method also promises significant resource efficiency gains.”

non-stop-fermenters

They talk about the advantages of such a system. “With this new process, yeast and other sedimented substances can be fractionized and re-used if required, and “unlike the conventional system[s], the brewers can fill and empty the tanks continuously from the top part of the tanks. The bottom connection of the tank can hence be used to discharge yeast cells and other particles.”

Lead researcher, Konrad Müller-Auffermann explains how “Continuous operation makes the fermentation plant more efficient. ‘This new method reduces the incidence of energy peaks, so that breweries will be able to save on electricity. In addition, less beer will be lost — and breweries can save water and cleaning detergents.'”

non-stop-ferment

So far, so good. It sounds interesting, but here’s where they lost me. “Brewers have been juggling with the dream of turning the classical batch fermentation into a continuous process for over 100 years. In all this time, however, no one has managed to develop a widely applied industrial concept.”

Um, maybe somebody with more technical expertise can explain this to me, but New Zealanders (and possibly the Australians) have been using what they call “continuous fermentation” since 1953, and at least one brewery is still using it today. I did a sidebar about Continuous Fermentation for All About Beer magazine in 2008.

One of New Zealand’s most interesting contributions to brewing sciences is the process known as continuous fermentation. This process was patented in 1953 by Morton Coutts, whose family had been involved in brewing since the 19th century. His father founded the Waitemata Brewery, which eventually become DB Breweries.

Essentially, Coutts created a “wort stabilization process” that made the wort more consistent and clear, and then separated the main functions of the yeast into two stages. In the first, yeast grew, and in the second, it fermented. By splitting these two functions, Coutts created a “continuous flow,” so brewers could continually add raw materials to the first stage, and draw off a steady supply of finished beer from the second thus allowing the brewery to run constantly.

It also shortened the brewing process by as much as several weeks. Recognizing the economic advantages to continuous fermentation, Lion and DB worked together jointly to develop a practical way to use the method in a commercial brewery, opening the world’s first continuous fermentation brewery in 1957 in Palmerston North, a town in the south central part of the North Island.

Continuous fermentation works best in a brewery making only one style of beer, because it’s difficult to stop the process and start up again with a new beer. As a result, Lion largely abandoned continuous fermentation in the 1980s in order to brew a wider variety of styles, while DB continues to use the method, as do several other large breweries around the world, such as Guinness.

The University of Aukland’s Business History Project has a good overview on Morton Coutts, father of continuous fermentation. You can also read more at Alcohol Fuels and Ken & Dot’s Allsorts.

cf

So nothing against the German effort at non-stop fermentation. It looks interesting and innovative. But it doesn’t seem all that different from continuous fermentation that was invented sixty years ago. Maybe there’s a subtle or technical difference I’m missing, but they don’t even mention being aware of it when they insist people have been trying to figure out this problem for over a century, which seems a little strange. So while they’re understandably excited about their discovery, I wish they’d acknowledge Coutts. Or am I missing something?

Filed Under: Breweries, Editorial, Just For Fun, Related Pleasures Tagged With: Germany, New Zealand, Science of Brewing

Making Up Harms

September 19, 2013 By Jay Brooks

uk
On Tuesday, the UK alcohol industry-funded group Drinkaware, stated that they would initiate a review in support of the government’s much-maligned alcohol strategy and is apparently “interested in the factors that drive ‘binge’ drinking.” In an Morning Advertiser article, Drinkaware director of marketing and communications, Anne Foster, claims that “Binge drinking and its negative consequences blight communities, families, businesses and public services. Each year, £21 billion is spent cleaning up after late-night revellers and those who have drunk to excess.” Of course, she never states where that figure comes from or how it was arrived upon, and much like Alcohol Justice’s funny math when they were trying to persuade the City of San Francisco to raise the city tax on alcohol, it was just a scary, made-up number with no basis in science or fact.

Pete Brown took to Twitter and called them out for that, saying first that “you [Drinkaware] have falsely stated all £21bn is caused by binge drinking when it’s ALL the costs of alcohol. (Or would be if it were true.)” Drinkaware responded by hoping “everyone can agree alcohol harm and binge should be reduced which is what our call for evidence tries to tackle.” Watching from the sidelines, that was a “spit take” for me, because it sidestepped the issue of falsely exaggerating the so-called “harm,” and to my mind even trying to quantify the harm at all is something of a red flag.

James Nicholls, Research Manager of Alcohol Research UK, chimed in on the Twitter conversation, adding; “the [£21bn] estimate is based on all social costs inc treatment, absenteeism etc. so includes dependency, home drinking +.” Which is the same sort of list that’s always trotted out. It’s misleading at best, and in my opinion deceitful at its worst to suggest that alcohol causes what they claim. Society is far too complex to say that “x” and “y” are directly related and that “a” causes “b.” The world’s just not that orderly and its unproductive to even think along those lines. We don’t think that way for anything else, with this notion of “alcohol harm” being pretty much the lone exception. We don’t, for example, talk about the harms caused by people eating red meat, and the additional burdens they place on the healthcare system by giving themselves diseases and conditions because they can’t control their meat intake.

Pete responds, appropriately, with the fact that “overstating problem creates moral panic and media sensationalism that helps no one. That £21bn fig really is risible.” That, I believe, is the major problem with these exercises; they’re dishonest at their core. Whoever is floating a supposed amount of “harm” wants it to be as large as possible so that it gets noticed and makes people think the problem is so big it must be acted on immediately, and without reflection. The same thing happened in San Francisco when a completely biased Nexus Study was conducted by the City to support imposing a separate, and additional, local alcohol tax.

Last year, another UK colleague, Phil Mellows, argued about this problem, as well, in his well-reasoned The science and politics of costing alcohol harm, where he also addressed that fictional £21 billion that Drinkaware used, when it was used by another group to further their agenda. At that time, another group, DrugScope, concluded what I’ve argued for years, that “social cost of drinking totals little better than nonsense.” Give Phil’s the politics of drinking a read. But I particularly love that nonsense quote, which is based on an article by Finnish researcher Klaus Mäkelä, published in Nordic Studies on Alcohol and Drugs. That article, Cost-of-alcohol studies as a research programme, can be summarized as follows:

This analysis argues that estimates of the cost imposed on society by drinking are often grossly inflated because (among other things) they assume that hazardous drinking must be irrational consumption, that crime benefits no one, that drinking has no social, psychological or indirect business benefits, and that productivity losses are not counter-balanced by benefits elsewhere and by non-alcohol impaired workers taking over the jobs of the impaired. These assumptions are, it is contended, based on value judgements sometimes not made explicit, and lend the results of calculations based on those values a spurious appearance of objectivity and precision.

And then there’s this conclusion. “Even the most sophisticated cost-of-alcohol calculations include entries based on misleading assumptions or logical mistakes.” Amen to that, now if only so many of these groups and mis-guided government agencies would stop making up these numbers and instead debate public policy honestly.

Filed Under: Editorial, Politics & Law Tagged With: Anti-Alcohol, International, Law, UK

Session #79: USA Vs. The World

September 6, 2013 By Jay Brooks

us-uk
Our 79th Session is hosted by Adrian Dingle, better known online simply as Ding through his Dings Beer Blog. He’s created a curmudgeonly reputation for himself as a British expat critic of American beer culture and has a few hot button issues that particularly rankle, especially when it comes to our laissez-faire attitude toward session beer, our beer culture (or lack of it) and that dirtiest of words (whisper it when you say it like it was cancer): cask. So no one should be shocked that he’s chosen as his topic for this session USA versus Old World Beer Culture, or more tellingly, “What the hell has America done to beer?”

Anyone with any inkling of my online, in-person and blogging presence in the American beer world since 2000, will know that the whole of my beer experience in that time has been colored by, sits against the backdrop of, and forms the awkward juxtaposition to, my English beer heritage and what has been happening the USA in the last few years. Everyone knows that I have been very vocal about this for a very long time, so when it came to thinking about what would be a great “Session” topic, outside of session beer, it seemed like that there could be only one topic; “What the hell has America done to beer?,” a.k.a., “USA versus Old World Beer Culture.”

This probably won’t be pretty, and you’re probably not gonna like it much, but hey, what’s new?

session_logo_all_text_200

Having never met Ding in person, I can only glean his motives, personality and agenda from his writing. Of course, as an ugly American, I can just make stuff up, too. In a sense, whenever I read Ding’s missives, I get the feeling that’s he’s talking down to me, giving me a pat on the head. “Silly Americans” seems to linger in between each word he writes. I often feel I’m being lectured to as opposed to the give and take of actual argument. Because from what I’ve read, Ding doesn’t so much have a set of evolving opinions that’s he’s arrived at through life experience, but rather he rigidly knows what’s correct, and the rest of us are simply wrong. There’s often not really an argument that’s being made, more a position that’s being laid out. That’s he’s taking the time to patiently tell us all how we’re wrong is something we should all be grateful for, I suppose. And really, I would be, were it not for the fact that it’s just no fun to argue with such certainty. And so I confess over the years, I haven’t actually jumped into any of the frays over session beer or other Ding-worthy topics. I’ve peeked in from time to time, but that’s about it. So my sense of things is obviously limited, is not backed up by the entirety of his body of writing, and is probably wrong all over the place. But the fact that I can admit that I may be wrong about something is, it appears, one of our many differences.

My friend Lew Bryson tells me he shared a very pleasant pint with Ding once, and enjoyed himself quite a bit. So I’m sure he’s a perfectly nice person. And I’d happily share a pint with Ding in person should the occasion arise, though obviously not a session beer, in the highly unlikely event that we could find one, and not American cask ale, either. Until then, “[t]his probably won’t be pretty, and you’re probably not gonna like it much, but hey, what’s new?” I also want to stress that this is not meant to be a personal attack on Ding, but as that last quote indicates, I think he was asking for it, so to speak. I know he can dish it out, and I’m quite confident he can take it (probably much better than I could, I’m pretty thin-skinned) but my personality still demands that I make sure I make it clear that I mean all of this in a spirit of a good-natured ribbing and do not intend it be taken as mean-spirited. This is actually the first time I’ve read some of his opinions, so this is simply a seat-of-the-pants reply to some of them.

us-and-uk

I can’t help but think that Ding’s expat status has something to do with all this. Living among us savages has colored the way he views the world. When I was growing up (a debatable premise, I assure you) near Philadelphia, in the summer I rooted for the Baltimore Orioles (my favorite player was Brooks Robinson) and in the winter it was Vince Lombardi’s Packers all the way. The point is, I never went for the hometown favorite. Having lived in the Bay Area California since 1985, I’ve become a San Francisco Giants fan, but am still a diehard Green Bay supporter (and team owner). But now that I’m no longer a resident of the Commonwealth (Pennsylvania), I find myself rooting for the Phillies and Eagles (when they’re not playing the Giants or Packers) more than ever before. And I suspect it’s a kind of nostalgia and a way to connect with my old roots, or at least the people, friends and family, that are still there. So with no evidence whatsoever, I wonder if the separation of Ding from his Mother England, has made him so supportive of his British heritage in a way that’s made him dismissive of everything else. Think Mike Myers saying “if it’s not Scottish, it’s crap.” It seems like there has to be a least a little element of “if it’s not English beer, it’s crap” to Ding’s way of thinking. At least, that’s how it comes across.

So with that being said, perhaps the funniest thing is, I don’t disagree with everything Ding says, and in fact think he’s correct in a lot of overall impressions of American beer culture. I may disagree with some (many) of his conclusions, but not his observations about our differences. I may disagree with what I perceive as an inflexibility in many of his points of view, but that’s just me, perhaps. So let’s look at a few cherry-picked arguments he’s made.

Oft quoted argument #1. The American beer renaissance has saved many styles form going the way of the Dodo. Now, this has some partial truth in as much as the American MARKET has supported some styles that had become much less popular elsewhere, but this is an accident of the historical timeline and NOT as a consequence of any particular foresight, expertise or American brewing skill. For example, the reason that in the 60′s, 70′s and 80′s Gose was dying a death in Germany was that essentially there was very limited demand. With the American beer-geek consumer being so incredibly indiscriminate, there will (for a while at least) be room for all kinds of obscure styles and obscure beers. This is less of a style revival and more about the ability to sell just about anything (in many cases regardless of quality) to the US consumer. Jean Van Roy has been quoted (accurately or not I cannot ascertain) as saying that America played an important role in saving Cantillon from becoming dangerously irrelevant, but again, what he refers to here is insatiable consumer rather than the discerning one.

Okay, here’s what bothers me about this one. When visiting Cantillon, Jean mentioned that about 60% of their business is in America. That’s suggests that we’re a fairly important market for them, larger even than their own home country. But according to Ding, that’s not enough, because apparently it isn’t being bought by the right kind of customer. It’s somehow important that only “discerning” customers buy Cantillon, the “insatiable” ones (whatever that even means, people who will buy anything one supposes) don’t actually count, apparently. I find that odd, to say the least. And by admitting that there’s some “partial truth” to the argument, isn’t he really admitting that it’s not actually false then? I’m fairly certain that Porter was on death’s door in the UK when Anchor released their bottled Porter in 1974. And he mentions Gose, and I’m certain there are others. But none of that matters because we’ll buy anything? These beers are either saved or not, why are the perceived “motives” what makes it true or not?

Oft quoted argument #3. American beer has introduced new styles. Frankly that’s just plainly inaccurate. If one were to take a style that might be considered quintessentially representative of the contemporary, American beer scene, the West Coast Double/Imperial IPA, and then one were to read the prolific Ron Pattinson over at Shut Up About Barclay Perkins, one would see that it’s all been done before.

Two words: steam beer. A lot of this argument is necessarily wrapped up in what you mean by, or how you define, “beer styles.” Is there another nation making more different types of beers? Is there another country whose beer culture (oh wait, we’re uncultured) includes the availability of more everyday kinds of beer? If something existed once, ever, somewhere in the dark mists of history, and an American brewer makes it again, why should that not be celebrated? Encouraged? Enjoyed (assuming it tastes good)? Even if it’s true that (yawn with me here) “it’s all been done before,” if I’ve never had it, then it’s new to me. If no one’s had it a century, it’s new to a lot of people, isn’t it? But I guess enjoying anything new or novel, that’s just us Americans being boorish again. Well I’m only going to be alive the one time, so I’m going to enjoy it. If we have to argue over “introduced” or “reintroduced,” who cares?

It’s wonderful to have more beer in cans. Mmmmm, well I suppose it’s nice to have the flexibility that cans can offer, but far too many people are sacrificing the quality of the beer for the convenience of the container. I’d rather have inconvenience and better beer if the other choice is more convenience with an inferior beer. In short, the container should not overrule the contents – it seems as though too often recently that’s exactly what happens, as people settle for lesser beer simply because it’s canned.

I’ve done numerous side-by-side taste tests of beer in a can alongside the same beer in either a bottle or on draft. And in each instance, there was little discernible difference between the two. The “metal turbidity” problem of leeching metal flavor into the beer was largely solved a number of years ago so the idea that “people are sacrificing the quality of the beer for the convenience of the container” is what is false here. Ding’s right that the “container should not overrule the contents.” The thing is, it doesn’t.

More is always better (number of breweries and number of beers). The level of growth in the craft industry in the US is simply unsustainable. It’s flooding the market with mediocre and poor beer and shelf space is at a premium more than ever. It also has the effect of leaving old beer on shelves for extended periods of time. A popular fallacy in the US is that this will be a good thing because ‘the market will decide’, and the poorer breweries will be driven out, making the landscape stronger. In reality, good beer is actually losing shelf space to ‘trendy’ beer, and brewers that are making ‘better’ beer are suffering. With close to 900 breweries in planning stages in the US, there’s a really precarious situation brewing, and a bubble about to burst. I think we’re already in a saturated market for GOOD beer.

Good beer currently represents about 6.5% of the total U.S. Beer market. It could be a little more or less, depending on who you include as “good” or how you define that, but even if we generously placed it at 10%, that still puts good beer as a pretty small part of the whole. And yet many business analysts continue to shake their fists about this supposed bubble that’s about to burst. Ding appears to agree with them. To him, the market’s already saturated. I think he’s wrong about that. Talk to me when we’re closer to the situation being reversed and we’re closer to 90%. Then the balloon may actually be full enough to do some bursting. Ever try to puncture a balloon that’s barely full? It doesn’t work. Air just seeps out, there’s no explosion. So yeah, there’s lots and lots of new breweries, and plenty of them will make beer that’s not as good as some others. Plenty of them will not be savvy businesspeople and won’t get their beer to market as well as others. So yes, some (or even many) will go out of business, leaving room for the next dreamer to give it a go. Maybe the next one’ll make it; maybe not. But there’s still plenty of room for managed growth. There’s still plenty of opportunities for good beer to flourish. There’s still plenty of opportunities for beer to become more of an everyday part of more people’s lives, at which point we’d actually have ourselves some “beer culture,” at least as Ding defines it.

This is one of Ding’s Top 10′ myths that the US craft beer fad has perpetuated amongst the newbs, and (most disappointingly), even amongst those that should know better, but fully eight of them (all but #1 and #3) are straw men that I’ve never heard any serious person make as an actual argument or defense of good beer. I’m sure people have said such things, and I’m sure we can find people who even believe them — but people say and believe all kinds of stupid things — and that certainly doesn’t make them valid arguments in need of knocking down. But even the other two seem to be problematic.

British beer is undergoing a massive revolution inspired by American brewers. This is an interesting one, that, if you live in the USA and know little about the British beer scene, or if you are under 25 and live the UK, there would appear to be some truth to. Amongst those groups, brewers like Thornbridge, BrewDog and Kernel are ‘all the rage’, and of course in the case of BrewDog they are the ones that make all the (literal) noise. The reality is quite different and remains that the overwhelming majority of magnificent beer drunk in the UK is traditional in its style, ABV and brewed by low-key brewers that still put substance over style. Don’t be fooled by the juvenile posturing and adolescent attention seeking.

I’ve visited the UK several times, beginning around 1982, and without question the British beer scene has changed dramatically in that time, at least. In my own experience, many traditional British brewers are indeed resistant to change, and why not, traditional British beer can be wonderful. I was in Burton a few years ago for a collaboration brew that Matt Brynildson, Firestone Walker’s award-winning brewer, was doing at Marston’s. The brewmaster there refused — yes, refused — to use the amount of hops called for by Matt’s recipe. Before arriving, they exchanged e-mails several times until when Matt kept insisting, she simply stopped replying to him. When we arrived, she was perfectly nice, and the beer turned out fine, even in its modified form. But like many brewers I spoke to, she was convinced that British drinkers would not drink such a hoppy beer. The reality seems to be, at least for a growing minority, that many consumers will in fact drink such American-inspired beers. At the beer festival where Matt’s collaboration beer debuted, it was the most popular beer there, as voted on by the attendees and the sales data. Likewise, at the Great British Beer Festival, the stand with foreign beers from the U.S. was consistently one of the most popular places at the festival and there were long lines every time we looked. That doesn’t mean that traditional English ale is going away anytime soon, but it does certainly suggest that attitudes there are indeed changing and that a certain (and growing) percentage of British consumers are interested in American, and American-influenced, beer. Could a bar like London’s The Rake even have existed ten or twenty years ago? To say things haven’t changed, or aren’t changing as we speak, is to put your head in the sand.

You can put ANY beer in a cask and get a good result. No, no, no, no. NO! The whole POINT of cask presentation is to accentuate the subtle, gentle nuances that occur over a 1, 2 or 3 day period. This relies upon beers being low-hopped, malt forward and relatively low ABV. If you put a 10% Imperial IPA in a cask, you’re missing the WHOLE point. Now, it is true that virtually ALL beer tastes better in a cask then a keg, but that’s a different argument and not one I’m making here, rather a huge amount of beer that is being presented in casks in the USA is simply not beer that will showcase the presentation at all well – the vast majority of people in the US are missing the point of cask beer. My (current) #1 pet peeve about the beer scene in the USA.

Okay, I agree with Ding that not all cask beer is great, and I agree that not everything should be in a cask to begin with. What I disagree with is that “the vast majority of people in the US are missing the point of cask beer.” We may be missing what Ding’s point of cask beer is, but whatever he thinks cask beer is or should be isn’t necessarily the definition that everybody else has, or indeed should have. Like most things in the beer world, there are very few empirical truths that everyone agrees upon. Cask is not one thing. British cask is not one thing. If we do things differently, that does not negate anything. It just makes American cask different. He’s free not to like it, and he’s free to not order it. He’s even free to criticize it, just as I’m free to disagree with him. But if enough people are enjoying much of what American brewers are doing with cask beer, why shouldn’t they keep on doing it? Fact is, they should, and they undoubtedly will. I for one, will keep drinking it, and probably will even enjoy much of it. Deal with it.

carlsberg-elephant

And that brings us to the 1,000-lb. elephant in the room: Session Beer. Nothing typifies the Ding mindset better than his inflexible position that in order to be a session beer anywhere in the world, the beer must hue to his definition and, accordingly, has to be below 4% a.b.v. That’s because once upon a time, that’s the beer people drank in English pubs. That’s based on age-old traditions. But I confess I didn’t realize Ding has actually softened his position.

IF you are an educated, discerning beer drinker, with a sense of history and a solid knowledge base (even though I still think it is technically 100% INcorrect to refer to a 4+% beer as a ‘session beer’). If you do fall into the beer-educated group, then I suppose that you can use the term in a more liberal manner but at the same time have an appreciation of the REAL definition and its relevance.

Well, thanks. That’s a load off. Glad to know that through education and having the proper appreciation, I will be permitted to use a word with a meaning that has never been static and has long varied from its original meaning (if indeed it even ever had one). The problem with all of this dogma is that the idea that words are static and never change or alter their meaning is ludicrous. And the idea that that something as vague as the idea of a session beer has to mean the same thing everywhere in the world, at all times through history, is equally absurd. Ding cites my friend Martyn Cornell as evidence of his 4% or below definition, but Cornell’s actual analysis in How old is the term ‘session beer’? reveals that the question is not as settled as Ding would have us believe. The term itself is fairly modern, and the concept, though somewhat older, has itself changed a bit over time. For all the stamping of feet and wringing of the “traditional” hands, the idea of a “session beer” is, like all words in the English language, subject to time and place. There’s nothing wrong with that, but I think we’ve all wasted a lot of time haggling over this. It’s the idea that’s important. It’s the concept that has drawn both Lew Bryson and myself to it. Getting caught up in this narrow definition does nothing to advance either the idea or concept of session beers, all it really does it hold it back; back in time, and back in place. I’m willing to concede that there was indeed a time when session beer was thought to be 4% a.b.v. or below and that such thoughts took place in Great Britain as early as the First World War. But we’re not in merry olde England, and it’s the 21st century.

Martyn Cornell himself concludes that while he prefers the 4% concept (and would even be willing to go down to 3.8%), he also admits that “there’s no cast-in-concrete rule about what strength a session beer should be – it’s much more about common sense.” And it’s that “common sense” that I feel has been lacking in Ding’s insistence that his definition is the only definition of session beer. Though I’m pleased to see even he’s been somewhat convinced, albeit reluctantly in a very qualified fashion, that change is possible. Perhaps we can one day actually share a session beer.

united-states-great-britain-flags-and-seals

So one final question to answer. “What the hell has America done to beer?” The simple answer is “nothing … and everything.” Beer, in my mind, is reflected by where it’s brewed. It reflects the broader culture. Beer in England was made by Englishmen and developed in essentially a single, straight line, over time. America, on the other hand, has always been a melting-pot of different cultures coming together and trying to make the best of those differences. The earliest brewing influences came from England, the Netherlands and the local indigenous people. Later, German and other European brewers greatly changed the direction of beer in America. Lacking a long tradition is, I believe, more of a freedom than a limitation. Saying you can’t do something different, new or again, and claiming it’s “tradition” that keeps you from changing is, I believe, a terrible tragedy. While every new thing isn’t always good just because of its newness, I can guarantee that not being able to even consider doing anything your own way, or differently from “tradition,” can be dreadful. That’s possibly a uniquely American way of thinking, but then we’re talking about America. It’s a perfectly ordinary or common notion to most of us. It’s one of our strengths, I’d argue. Tradition is fine, important even, in certain contexts. But tradition for tradition’s sake never is. Traditions should be examined, probably by every generation, and we should keep the ones that make sense and replace the ones that no longer advance society. That’s how change occurs. That’s why there’s no more slavery. It’s why we got rid of child labor. It’s why women can vote and make their own decisions regarding their own bodies. Before those rights became as obvious as they appear today, all of them were once cherished traditions, peculiar institutions.

I was in Japan last week, judging their International Beer Competition. Over the last few years, I’ve judged similar competitions or visited beer cultures in Argentina, Chile, New Zealand and Italy. What do brewers in all of those budding beer countries want to talk about? Not English Beer. Not German Beer. Not “traditional” beer. They want to know about American beer. They want hear about West Coast Eepas (IPAs). I bring bottles of Pliny the Elder with me as gifts. It’s fun to see their eyes pop out, like I was giving them a pair of blue jeans in post-World War 2-Europe. They’re genuinely excited to try it, to share it with their friends and colleagues. These countries, and I’d guess many others, look to us in building their own beer cultures, as we looked to Europe and England for our inspiration. So I find it humorous to discover that we actually have no beer culture, or that it’s lacking, again, the proper sort of something. Really, it comes down once again to definitions. What is “culture?” Look it up. See if you can find one everybody agrees with. So it may be provocative to declare that America has no beer culture, then back it up by narrowly defining it. Or maybe I’m just proving Ding’s point by being irreverent? That’s apparently at the heart of all of our culture, by which I can only assume he means we’re disrespectful of everyone and everything and take nothing seriously, since that’s the definition of being irreverent. I’m completely serious when I say I hope Ding has enough old world culture to forgive me for being such an asshole.

As for our beer culture, I think it’s alive and well, and will trundle on with or without Ding’s acceptance of it, or my half-hearted defense of it. I believe our beer culture has become the envy of many parts of the world, both new and even some old. It’s true it often gets little respect from people both here at home and abroad, but it’s more popular now than at any time during my lifetime. Is it different from other beer cultures? Decidedly so, but I don’t think most of us would have it any other way. Vive la différence. Let’s drink a beer. An American beer.

Filed Under: Beers, Editorial, Just For Fun, The Session Tagged With: Beer Culture, International, UK

Are Americans Turning Away From Beer?

August 6, 2013 By Jay Brooks

gallup-poll
Well I can’t say that seems to be the case from my personal experience, but a new Gallup Poll is being spun that way, especially in an Atlantic article, Why Are American Drinkers Turning Against Beer? This particular Gallop Poll is done each year — since at least 1939 — and what you have to remember is that it’s a popularity poll, not necessarily a scientific one. The poll itself is conducted in a proper manner, but it’s asking people to “say what they drink” or “what they prefer.” And that’s far different from what the actual sales indicate. The last time I wrote about this was in 2010, when that year the Latest Gallup Poll Reveals Drinking At 25-Year High With Beer #1.

Gallop-2013-01

This year, the big story is “per capita consumption of beer down 20 percent,” as is overall production of beer. But as they continue to lump all beer together, when clearly patterns of drinking beer are changing, by keeping the poll simple they miss some of what’s really going on.

As my “beer brother” Lew Bryson commented. “Craft beer has been on a tear since 2002; latest figures have it up 15% annually (volume, 17% on $ sales). Volume sales of the majors are down, and trending downward steadily. Wine and spirits are picking up some of that, but craft is picking up a good share. It’s also worth noting that this IS a ‘what do you like’ poll, not ‘how much do you drink’ sales numbers. Beer still wins that by a sizable margin, both on volume and $ sales.” True indeed, when I wrote about this in 2010, beer outsold beer 4 to 1, showing just how skewed the difference is between what people say they like to drink, and what they actually drink.

One curious thing I wonder about these polls, and other alcohol data generally, is why alcohol is always divided up into these three tidy boxes? And where in these categories, if anywhere, is captured the sales, preferences or what-have-you for cider, alcopops, sake and other beverages that don’t seem to fit neatly into one of the big three. Are they ignored, or lumped into one of the three? It’s seems a fairly relevant question, since cider’s on a big upswing and alcopops have had their ups and downs, but certainly have to be part of the equation, especially when it comes to the all-important 18-29 demographic. But not even the full report gives any additional clues.

Gallop-2013-02

Another item that makes me question Gallup’s polling is the huge gains of bottled water. To me that has more to do with availability than anything else. It’s getting harder and harder to even find a water fountain these days, because business has figured out that people will pay for it when that have no choice.

Gallop-2013-03

Another explanation that didn’t ring true was that “American drinkers are more health-conscious today” and that’s led to people choosing other beverages, but even the author admits that this “does not adequately explain why Americans would turn against light beer,” as if that really is a healthy alternative. As I’ve said endlessly, low-calorie diet beer is hardly any healthier than non-light beers so that argument doesn’t hold any water … or even any watered-down beer.

Happily, the day after this story ran on the Atlantic’s website, the same author posted The Death of Beer Has Been Greatly Exaggerated, in which Derek Thompson shows that, despite the Gallop Poll, “total U.S. spending on all alcoholic beverages — both at home and at restaurants and bars — is up 27 percent since 1980 and even more since the mid-century.”

Gallop-2013-04

And as I mentioned earlier, beer currently still outsells wine by a significant margin, and his data also indicates that “beer volume still outsells wine volume by 8.5” times! So it’s pretty hard to swallow once more that beer is on the ropes.

Gallop-2013-05

Thompson sums up his two days worth of articles:

The total amount of beer consumed by Americans is in structural decline, and there are more wine-drinkers than there used to be. But beer is still the most popular boozy beverage in America and overall sales are holding up, thanks in part to the emergence of craft beers.

Did we really need another Gallop Poll or Atlantic business writer to tell us that?

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Mainstream Coverage, Poll, Statistics, United States

A Beer A Day Is Good For Your Heart

July 4, 2013 By Jay Brooks

heart
A new study out of Greece, conducted by the Harokopio University in Athens, appears to show that drinking a pint of beer a day may be beneficial to your heart. According to the abstract from the journal Nutrition:

In a randomized, single-blind, crossover study, 17 healthy, non-smoking, men (ages 28.5 ± 5.2 y with body mass index 24.4 ± 2.5 kg/m2) consumed on three separate occasions, at least 1 wk apart: 1. 400 mL of beer and 400 mL water, 2. 800 mL of dealcoholized beer (same amount of polyphenols as in the 400 mL of beer), and 3. 67 mL of vodka and 733 mL water (same amount of alcohol as in the 400 mL of beer).

Each time aortic stiffness (pulse wave velocity), pressure wave reflections (AΙx), aortic and brachial pressure (Sphygmocor device), and endothelial function (brachial flow mediated dilatation) were assessed at fast and 1 and 2 h postprandial.

Aortic stiffness was significantly and similarly reduced by all three interventions. However, endothelial function was significantly improved only after beer consumption (average 1.33%, 95% confidence interval [CI] 0.15–2.53). Although wave reflections were significantly reduced by all three interventions (average of beer: 9.1%, dealcoholized beer: 2.8%, vodka 8.5%, all CI within limits of significance), the reduction was higher after beer consumption compared with dealcoholized beer (P = 0.018). Pulse pressure amplification (i.e., brachial/aortic) was increased by all three test drinks.

From which, they drew the following conclusion. “Beer acutely improves parameters of arterial function and structure, in healthy non-smokers. This benefit seems to be mediated by the additive or synergistic effects of alcohol and antioxidants and merits further investigation.” So the results are preliminary and further studies need to be done. Still, it’s a step in the right direction if drinking beer in moderation can add one more benefit to the growing number of reasons why having a beer day isn’t just an enjoyable way to live, but may also be good for you, too. I’ll drink to that.

Beer-Doctor

Filed Under: Beers, Editorial, News Tagged With: Health & Beer, Science

Consumer Reports On Craft Beer

July 3, 2013 By Jay Brooks

consumer-reports
While Consumer Reports is an invaluable tool for buying the best among many different types of appliances, cars and widgets, when it comes to beer … not so much. Last year, Consumer Reports Rate[d] Mainstream Beers, with horrible results. More recently, they released their choices for the “Best Craft Beers,” stating that their “experts did blind taste tests of 23 ales and lagers.” The whole report will be in the August 2013 issue. As I’m on a deep deadline, I’m not going to be able to dissect where they went wrong, so I’ll instead happily defer to Jeff Alworth’s take, Consumer Reports on Craft Beer: #Fail, in which he describes how their “hardy band of untrained, eager tasters” chose 23 beers and “put them through their rigorous — if wholly clueless — tasting regime.” Some of their choice conclusions include that “the best ales have intense, complex, and balanced flavors” but “the best lagers are very tasty but not quite complex or intense enough to be excellent,” while they describe the worst beers as “decent but not as balanced, complex, or intense as the others, and some have off-flavors—hinting of cheese, soda water, or even paint.”

And while I wholeheartedly agree with Jeff that anyone with or without formal training can competently judge beer, I also agree that it can expose a “massive blind spot … when untrained people try to assess [the] ‘best’ among a widely differing group of beers with no regard to tradition or style.” Any of that’s fine if you’re sitting around your kitchen table with your buddies sampling the lastest haul from a beer run. But if you’re a massively influential consumer ratings group, you should take it a little bit more seriously and not just assume that the way you rate everything else will work in every instance.

People may laugh, but judging beer can be hard. (I assume at this point, I’ve become the equivalent of the supermodel complaining about standing around and looking sexy while people snap her picture.) But there’s more to it than simply swigging a few beers and saying which one you like best. Anyone can do it, but in order to do it competently and well, you still need to put in the time, gain the experience that’s necessary to calibrate your palate and understand what you’re drinking and why it tastes the way it does. It’s not magic, but you can’t learn to do it overnight, either. Like any learned skill, you have to keep doing it until you gain a certain competence, and then continue doing it to maintain or improve that level of proficiency.

I’ve judged beer on three continents, in local, regional, national and international competitions over a period of decades. No matter how often I do it, it’s always a challenge. There’s always something new to learn and appreciate, new combinations of aromas and flavors to consider against others, and a new understanding of the beers you’ve tasted. As Alworth nicely concludes. “Context matters. If you don’t understand why a beer tastes the way it does, you’re not going to appreciate the flavors you apprehend.” And that, I believe, is why Consumer Reports continues to do a great disservice to their readers when it comes to beer.

Oh, and one last snide remark. They have Samuel Adams listed among “the best ales.” Without identifying it, I can only assume that’s the Samuel Adams Boston Lager they’re referring to, which suggests a certain sloppiness, don’t cha think?

DSCN1514
The final “Best of Show” judging tables at this year’s California State Fair.

Filed Under: Beers, Editorial, Just For Fun Tagged With: Mainstream Coverage

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