Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Patent No. 5079927A: Beer Cooling Apparatus

January 14, 2016 By Jay Brooks

patent-logo
Today in 1992, US Patent 5079927 A was issued, an invention of A. J. Rodino and James R. Kinkaide, for their “Beer Cooling Apparatus.” Here’s the Abstract:

A method and apparatus is provided for dispensing beer from a keg without excess foaming wherein the keg and beer temperatures and fluid pressures are controlled such that beer is dispensed at predetermined temperatures at substantially atmospheric pressures even over a wide range of atmospheric temperatures. Beer is supplied under pressure from the keg to a constricted flow line which abruptly decreases flow pressure. A portion of the constricted flow line is immersed in a refrigerating bath to reduce beer temperature. The length of the constricted flow line to the dispensing nozzle is sufficient long and its internal diameter sufficiently smooth that beer flow therethrough is stabilized to significantly reduce turbulence. Beer pressure drop through the nozzle is minimal and beer flow is relatively laminar.

The portion of the constricted line immersed in the refrigerating bath is formed from coiled tubing. The bath fluid is recirculated and the bath temperature is sufficiently low as to cause ice to form. The constricted line has a constant internal diameter throughout its length, and the dispensing nozzle has that same internal diameter. A portable embodiment includes a wheeled trailer for supporting and sheltering the keg.

US5079927-1

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures, Reviews Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing

Session #106 Round-Up

December 13, 2015 By Jay Brooks

session-the
This month’s Session was holiday-themed, all about Holiday beers, and quite a few people were feeling the season. With over a dozen submissions besides my own, most of our participants are in favor of holiday beers, with just a couple dissenters, and a lot of reviewed seasonals. Here’s what everybody had to say:

T1600305_11

The Beer Nut – Christmas for Home Brewers: In his post, the Beer Nut weaves a nice tale of Smithwick’s Homebrew Challenge, and reviews the two finalists from the competition, and both sound delicious just from their names: Sebastian’s Apple Pie Christmas Ale and Brian & Stephen’s Old Town Christmas Ale. And the winner is … nope, I won’t spoil the surprise. But it’s sounds like a fun contest and a great opportunity for local homebrewers, with the winner presumably getting an especially wonderful Christmas present.

Beer Search Party – It’s Christmastime: Sean picks his six-pack worth of favorite, or essential, holiday beers. His choices include a few classics, a few imports and a few locals. After that, he’s on the hunt for new ones, but his regulars seem like enough to get anyone through the holidays.

Bend Beer Librarian’s By the Barrel – Holiday Beers: As befits a library, Mark’s post is well-organized, starting with some general thoughts on his relationship with Christmas beers before tackling some specific beers and going on to answer my suggested question to give people ideas on what to write about, before finishing with some final thoughts. It’s a long and very thorough look at holiday beers.

Boak & Baily – Holiday Beers: B&B decided that covered almost everything about holiday beers in previous posts, helpfully providing links, but ultimately had an interesting insight. “In an age when strong beers — really strong beers — are available all year round, and when Halloween beers have dibs on wintry spices, does Christmas beer even exist any more? Wizzard got their wish: for beer drinkers, it can be Christmas every day.” It’s a curious notion. Are Christmas beers no longer as special because there are so many other seasonals around throughout the rest of the year?

Blog Birraire – Holiday Beers: Joan discusses the great change that occurred in Spain with holiday beers in specific, and the increase in craft beer more generally. Apparently in 2011, there were only four locally brewed holiday beers. Today that number is large enough that she’s no longer certain how many there are.

The Brew Site – Holiday Beers: Jon’s a fan of all things Christmas — even fruitcake — and loves holiday beers, as well. He offers a few suggestions as what comes close to being an ideal Christmas beer, but believing that the perfect example may not exist. But in the end, it’s own recipe that comes closest, a homebrew inspired by fruitcake, which he’s named Christmas Cheer.

Gary Gillman’s Beer et seq. – The Session Looks at a Holiday or Christmas Tradition in Beer: Gary muses on the many traditions in brewing around the holidays that were sufficiently vague and uncategorized to noy create any one specific way of creating a Christmas beer. And he concludes that that’s a good thing. “It’s good that in a day when beers have been categorized to within an inch of their life, a fairly hazy notion endures about Christmas beer. Hazy suits the idea of a strongish ale sipped indolently at Christmas anyway.”

A Good Beer Blog – Christmas Ales Through The Bloggy Years: Alan takes issue my description of what I think holidays beers should aspire to, and details the austerity of the holiday during his upbringing, and it’s lack of beer in its traditions, both then and now, apart from a few there and again. He concludes that for him, a least, the season isn’t about beer, though he admits “it’ll play its part.”

Kaedrin Beer Blog – A 5 Year Anchor Christmas Vertical: Like me, Mark loves holiday beers, and managed to collect the last five years of Anchor’s Christmas Ale — also one of my annual favorites — to do a vertical tasting with some friends. Interestingly, last year’s vintage proved the most popular. When Anchor was more heavily spicing their Xmas beer, I felt it was ideal when it was one-year old. They also toyed with blending, an interesting idea, and vowed to do more of that next year.

Our Tasty Travels – Trapella Especial de Nadal by La Birreria Andorra: Their holiday diary is all about tasting a Christmas beer, Trapella Especial de Nadal from a brewery in Andorra.

Ramblings of a Beer Runner – Anchor Brewing’s Mark Carpenter Talks about the Transformation of the Anchor Christmas Beer: Derek’s post is especially nice because Mark Carpenter is a friend, and a great person. So it’s great to get his take on holiday beers, and the origins of Anchor’s Christmas Ale. I love the insight that while many breweries go with “holiday” or “winter,” Anchor stuck with “Christmas” in the title. As Mark remembers. “Fritz always insisted having ‘Merry Christmas and Happy New Year’ on the labels. It shortens the selling time and our distributors wanted us to change it for that reason, but I think it’s a great tradition. The new owners of Anchor insist on this as well.”

Tom Bedell – Holiday Beers: For the past three years, Tom’s reviewed a dozen holiday beers and for his post included a link to his reprise of 2014’s beers, before detailing a few of his rules and highlighting this year’s Deschutes Jubelale.

Yours For Good Fermentables – Holiday Beers: Thomas decided to keep things simple and just talked about a couple of beers that make him happy, his usual favorite, Sierra Nevada Celebration Ale and a more recent choice Deschutes Jubelale.

If you know of any Session posts I missed, or if I missed yours, please drop me a note at “Jay (.) Brooks (@) gmail (.) com.” Happy Christmas.

Narragansett-christmas-1945b

According to the Session calendar, the next Session will be hosted by Dan Conley at the Community Beer Works Blog. His topic will be “Are breweries your friends?” The date for the next Session will be New Year’s Day, January 1, 2016.

Filed Under: Beers, Just For Fun, Related Pleasures, Reviews, The Session Tagged With: Blogging, Seasonal Release, Websites

Patent No. 5676369A: Method Of Playing A Brewing Game

October 14, 2015 By Jay Brooks

patent-logo
Today in 1997, US Patent 5676369 A was issued, an invention of Mark Keathon DeWeese, for his “Method of Playing a Brewing Game.” Here’s the Abstract:

A method of playing a board game related to brewing procedures and the science of brewing. The game includes a board having an endless path divided into a plurality of continuous spaces including a starting space and spaces with indicia upon them corresponding to hops, barley, yeast, brewing science and speciality beer styles. At least two players start by moving their playing pieces along a path according to a roll of the die. Upon landing on a space, a player must pick a card corresponding to that space. The card may require the player to correctly answer a question or may award or hinder his progress in the game. If the card requires an answer, which is correctly answered, the player is allowed to roll again and continue around the board. Upon passing the starting point the player is awarded a piece of brewery equipment. Players continue collecting brewing equipment while moving around the board. Play is terminated when a player receives all of the equipment necessary to operate a brewery.

The finished game was released. I have a copy of it, though I don’t recall where I got it. I think I only tried it one time, and I honestly don’t remember how it played, which I suppose in and of itself isn’t a ringing endorsement.
Untitled
Untitled

Untitled Untitled

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures, Reviews Tagged With: Games, History, Law, Patent

Next Session Challenges You To Drink Differently

January 11, 2014 By Jay Brooks

session-the
For our 84th Session, our host is Oliver Gray from Literature & Libation. During the day he works as a technical writer and studies the non-technical type by night at John Hopkins, and in his spare time blogs about both lit and getting lit. For his topic, he’s chosen Alternative Reviews, asking you to drink differently, or at least think about the beer differently, perhaps it’s more correct to say review the beer differently. Anyway, here’s how Oliver put it:

We, as beer bloggers, tend to get caught up in this beer appreciation thing, forever chasing an invisible dragon of taste, doing our best to catalog our experiences on the page or in a database. We get obsessed with the idea of quantifying our experience – either so we can remember specifics ad infinitum or use the data as a point of comparison for other beers – and often forget that beer is just as much art and entertainment as it is critic-worthy foodstuff.

So for my turn hosting The Session, I ask all of you to review a beer. Any beer. Of your choosing even! There’s a catch though, just one eentsy, tiny rule that you have to adhere to: you cannot review the beer.

I know it sounds like the yeast finally got to my brain, but hear me out: I mean that you can’t write about SRM color, or mouthfeel, or head retention. Absolutely no discussion of malt backbones or hop profiles allowed. Lacing and aroma descriptions are right out. Don’t even think about rating the beer out of ten possible points.

But, to balance that, you can literally do anything else you want. I mean it. Go beernuts. Uncap your muse and let the beer guide your creativity.

I want to see something that lets me know what you thought of the beer (good or bad!) without explicitly telling me. Write a short story that incorporates the name, an essay based on an experience you had drinking it, or a silly set of pastoral sonnets expressing your undying love for a certain beer. If you don’t feel like writing, that’s fine; plug into your inner Springsteen and play us a song, or throw your budding Van Gogh against the canvas and paint us a bubbly masterpiece. Go Spielberg, go Seinfeld, go (if you must) Lady Gaga. Show me the beer and how it made you feel, in whatever way strikes you most appropriate.

Was there something you always want to try or write, but were afraid of the reception it might receive? This is your chance. A no judgement zone. I encourage everyone who sees this to join in, even if you don’t normally participate in The Session, or aren’t even a beer blogger. This is an Equal Creation Opportunity. All I ask is that you not be vulgar or offensive, since this blog is officially rated PG-13.

My goal is to push you out of your default mode, to send you off to explore realms outside of the usual and obvious. I want you to create something inspired by beer without having to worry about the minutiae of the beer itself. Don’t obsess over the details of the recipe, just revel in the fact that you live in a place where you have the luxury of indulging in such beautiful decadence.

different-green

So crack open a beer, and take a sip. After you’re done tasting it in the usual way, start thinking about it differently. What else can you say about it? How else can you talk about it? In what other way can you describe it or write about it? Let everybody know what your take on that beer is on Friday, February 7. Post your response on Oliver’s announcement post or tweet him with your antidote to the boring beer review.

be_different_78

Filed Under: Beers, Just For Fun, Reviews, The Session Tagged With: Announcements, Tasting

Session #83: Against The Grain

January 3, 2014 By Jay Brooks

barley
Our 83rd Session is hosted by Rebecca Patrick, who writes online at The Bake and Brew. Her topic for this session is decidedly against the grain, so much so that it is specifically Against the Grain.

How much is our taste or opinion of a craft beer affected by what friends and the craft beer community at large thinks? What beer do you love that no one else seems to get? Or what beer do you say “no thanks” to that everyone can’t get enough of?

I can find myself wondering sometimes when I’ve had an extremely popular beer, but haven’t been all that “wowed”…is it me? Am I missing something here? Was there too much hype? Could there be such a thing as taste inflation? If we really want to dive further into this, is it really only “good” if a large portion of the craft beer community says it is or is our own opinion and taste enough?

session_logo_all_text_200

You only have to watch the lines at GABF at the beginning of each session to know that hype and brand perception do play a role in a brewery’s success. There are a handful of breweries whose lines are suddenly longer than most of the others, seemingly immediately after the doors open and the people rush inside. Many make a beeline to a select number of brewer’s booths. Many of these remain more crowded throughout the session. Are they better than other breweries? Perhaps, but probably not. They certainly make good beer, and beer which has, for whatever reason, captured the public imagination. That intangible popularity, whether manufactured or developed organically, is at least a part of the company’s success. Any business needs to have customers want to buy their products or they won’t survive. I know that sounds obvious, like the sports announcer who says the team has to score more points in order to win, but I think we sometimes forget that.

Indeed, many people complain mightily about hyped and over-hyped beers, forgetting that hype is the engine that drives awareness and, ultimately, sales. Honestly, if you don’t want to wait in a line all day for some rare (or even artificially rare) beer, I think I see a way out. Don’t go. But what I don’t understand is the need to piss on everybody else’s enjoyment of the event. The many release parties and events that numerous breweries create are generally well-attended, despite the complaining, so what’s the problem? It sometimes feels like we’re entering a phase in craft beer akin to the music world where as soon as a band becomes popular, their fans who were with them in the beginning accuse them of “selling out” or say they’re no good anymore, moving on to the next unknown. It was ridiculous when I was in the music business, and it’s no less absurd when it comes to beer.

against-the-grain

But that brings us back to Rebecca’s question about whether or not “our own opinion and taste [is] enough?” Yes. Yes, it is. If you’re a longtime reader of the Bulletin, you’ve probably noticed that I rarely post “reviews” of beers. Unless it’s part of a specific assignment, I generally don’t. I’ve been writing about beer over twenty years, and been judging at competitions for around fifteen years, and been drinking critically far longer than that, and still I don’t really understand why anyone would take my advice on how good a beer is. Whenever anyone writes a review, it’s personal. By design and definition, what I say about a beer is just how it tastes to me — what I like or don’t like about it — on that particular day and under the specific circumstances it was sampled (time and place). But your experience will vary. Your palate isn’t the same as mine. If I’ve learned anything from tasting with the same people for many years (on tasting panels and commercial judging) it’s that tastes vary. Different people have tolerances and sensitivities to certain flavors and those vary from person to person. It’s not a problem in most instances; spaghetti tastes like spaghetti to almost everybody. But when you examine anything more closely, the minute differences become more important when you’re paying close attention and looking for them. With so much variation, you’d think that beer judging would be little better than a crapshoot, and yet many beers that as a community we agree are at least good, tend to rise to the top and win awards multiple times. By careful selection of judges with different backgrounds and experience, and by making the standards for judging as unambiguous and detailed as possible, these differences seem to work themselves out. That’s been my experience, as least.

But having worked retail a lot when I was younger, I’ve also witnessed that many people do honestly want to be told what to try. It’s not necessarily a bad thing. You ask someone who knows more than you for advice about what’s good, what’s worth trying. In theory, they should know more, and in practice that is often the case. At BevMo, though, I can’t tell you how many times I witnessed people walking the wine aisles with a Wine Spectator open to their ratings pages, shopping the scores. That seems less effective, to me because you don’t know how your own palate matches up to the reviewer (or how honest the review was).

One nice thing about beer, at least, is taking a bad recommendation won’t break the bank. If you try a pint or even a six-pack of something you end up not enjoying, you’re not out too much money. You may not take that person’s advice again, especially if happens several times, but that’s about it. If I start doing more reviews, which is always a possibility, my only goal would be to suggest beers to try, and perhaps why you’d want to, not why I like them, or why you must, too. I know there’s wide disagreement among writers on this issue, but I prefer to talk about what’s good, and not write bad reviews, in effect telling people what to avoid or what’s unappetizing. There’s just too much beer out there, with much of it quite good, to waste ink (or bytes) on tearing down a beer I didn’t happen to enjoy. I understand the counter-arguments, and realize bad reviews have their place, it’s just not for me.

I’m not quite sure that answers the question, or even does go against the grain, though it does ramble around in the vicinity of the topic. I don’t mind the hype surrounding many popular beers, mostly because I don’t get caught up in it. I think it’s a necessary part of there being so many breweries all trying to gain the attention of consumers. Each brewery has to find some way to stand out. Some of their attempts work better than others, naturally, but that’s to be expected. I’m probably not the typical beer consumer, and so am not swayed too much by opinion or popularity. On the other hand, I’ll try almost anything, and in fact am interested in doing just that, all the time. I rarely say “no thanks” to trying anything. I find these days it’s harder to be “wowed,” but I think that’s more about having tried so many beers in my lifetime. There’s certainly no shortage of great beers being made these days, and I’m still just as excited to try each new one I can. And as much as I’m happy to have a job talking about what beers I like and love, you should trust your own palate about what you enjoy most. I hope I can help steer you to something new or worthwhile from time to time, but if you love a beer than that alone makes it a great beer.

barley-fields-of-gold

Filed Under: Beers, Reviews, The Session Tagged With: hype, Marketing, Tasting

Anchor Brewing Announces Zymaster #5: Harvest One American Pale Ale

October 14, 2013 By Jay Brooks

anchor-new
Anchor Brewing announced today the 5th beer in their Zymaster series. This latest offering — Harvest One American Pale Ale — is a beer made with a new, experimental hop variety. I had a chance to try it during GABF last week, and the nose has amazing peach aromas, with soft, fruit flavors.
anchor-zymaster-5
Here’s the full story, from the press release:

It’s hard to imagine that the Cascade hop, today one of craft brewing’s most popular hop varieties, was ever new. Yet this distinctively aromatic hop, developed in Oregon by the USDA’s breeding program, was first released in the early 1970s. In 1975, Anchor Brewing featured Cascade hops with the debut of Liberty Ale®, America’s first craft-brewed, dry-hopped ale. Anchor Brewing has been using it in Liberty Ale® ever since.

Over the years, Anchor Brewing experimented with many different hops—both old and new—from around the world. For Zymaster Series No. 5: Harvest One American Pale Ale, Anchor Brewing decided to feature an experimental new hop variety. This yet unnamed, pre-commercial, aroma hop provides a uniquely Anchor twist to Zymaster 5.

Zymaster Series No. 5 (7.2% ABV) is made with a special blend of pale, caramel, and Munich malts, which contribute a distinctively complex maltiness and deep golden color. Nugget hops give it a tangy bitterness. But the hallmark of Zymaster 5: Harvest One American Pale Ale is the intriguingly novel aroma of an experimental new hop, which was used liberally in both the brewhouse and the cellar. A late addition to the boil plus dry hopping provides Harvest One with an incredibly lively hop aroma reminiscent of tree-ripened peaches, with just a hint of fresh melon. The result is a uniquely exciting new beer unlike anything brewed or tasted before.

“We have a fantastic and long-lasting relationship with the hop growers we work with,” said Mark Carpenter, Brewmaster at Anchor Brewing. “When we had the opportunity to sample and test a small set of experimental hops that were being grown, we were excited at the opportunity to work with something new and different. Out of about a dozen or so samples, there was one that really stood out to us. Right away, we knew this was a new hop variety we wanted to brew on a large scale. We were after something unique and aromatic, and this hop was one we hadn’t seen or smelled before and decided it would fit well in our Zymaster Series. Similar to how Anchor introduced the world to the Cascade hop in 1975 with Liberty Ale, we are proud and excited to share our take on this new, experimental hop in this beer.”

It’s being released today in California, though not all markets within the state, on draft and in 22 oz. bottles, and will be rolled out nationally in the next few months.

anchor-zymaster-5-pale-ale

Filed Under: Beers, Breweries, News, Reviews Tagged With: Anchor Brewery, Announcements, Bay Area, California, new release, San Francisco

The Difference Between Novice And Expert Beer Drinkers Infographic

September 20, 2013 By Jay Brooks

rate-beer
Today’s infographic is an interesting look at the Difference Between Novice And Expert Beer Drinkers, created by Business Insider, using a paper from earlier this year by Stanford University computer science post-doc Julian McAuley and assistant professor Jure Leskovec. The paper outlined “how our tastes change as we consume more products and gain more expertise,” but they then took it a step father, and applied their model to the beer reviews on RateBeer.

RateBeer-chart-2013-BI
Click here to see the graph full size.

According to the Business Insider article, here’s what else they discovered.

The figure above shows the relationship between user experience and beer preference. McAuley and Leskovec broke down the beers into lagers, mild ales, and strong ales, and then calculated each beer’s individual ranking by experience level.

The x-axis shows the average rating of products on the site (out of 5 stars), while the y-axis shows the difference between expert and novice ratings.

According to their study, while beginners and experts have similar top beers, experts tend to have stronger opinions than novice users. They explain in the study:

While a lager such as Bud Light is disliked by everybody, it is most disliked by experts; one of the most popular beers in the entire corpus, Firestone XV, is liked by everybody, but is most liked by experts.

They also found that more-experienced users gave higher ratings to almost all strong ales, illustrating that these types of beer are more of an acquired taste than traditional lagers.

Filed Under: Beers, Just For Fun, Related Pleasures, Reviews Tagged With: Infographics, RateBeer, Statistics, Websites

New Albion Vintage Beer Tasting

March 23, 2012 By Jay Brooks

new-albion-banner
Today I had a great experience that’s been a few months in the making. Last October, one of my newspaper columns was about the 35th anniversary of the date in 1976 when New Albion Brewery, the first modern microbrewery built from scratch, was incorporated by Jack McAuliffe. A homebrewer and beer collector in San Jose, Ed Davis, read my piece in the San Jose Mercury News and contacted me with an intriguing proposal. He had some full bottles of New Albion beer — Ale, Porter and Stout — and did I know anyone who might be interested in them? Obviously, I knew at least one person — me! — and I suggested that it might be fun to open them with Don Barkley, who would been involved in their creation, since he had been the assistant brewer there. Finding a day we were all available took some time, but today Ed and I traveled to Napa to Napa Smith Brewery and met with Don Barkley, who’s now the brewmaster there. But in addition to working at New Albion, Don also founded Mendocino Brewing during his illustrious career, before building and running the new Napa brewery.

Ed told me he’d bought the beers originally at Beltramo’s around 1979 and they’ve been stored in his garage ever since. While they were stored at a slightly higher than cellar temperature, the temperature was relatively consistent and they hadn’t been moved in all that time.

P1030378
Ed brought one bottle each of Stout, Ale and Porter.

P1030388
Don Barkley, me and Ed Davis each with a 1979 bottle of New Albion beer, that Ed was kind enough to donate to the cause.

P1030391
Each of the three beers and their bottles.

Below is a short video (about 14 minutes) of the three of us opening and tasting the three beers.

P1030394
After the tasting, Don, Napa Smith lead brewer Michael Payne, me and Ed.

In addition to the New Albion beers, Ed also brought a few additional treats, too.

P1030380
A bottle of DeBakker Porter. DeBakker was a short-lived brewery (1980-82, I believe) that was located in my hometown of Novato, California and was started by a fireman, Tom DeBakker, who had been a homebrewer for about a decade before he opened the brewery.

P1030397
Ed also brought a run of old Anchor Christmas Ale, 1978, 1980 through 1985, 1991 and 1996.

What a great way to spend a Friday afternoon! I wish all my Fridays could be as enjoyable. The DeBakker porter also held up quite well, it still had a fair amount of carbonation with chocolate notes. The Anchor beers were a mixed bag, some were still terrific, others were past their prime though none were strictly speaking undrinkable. Some of the spicier ones were still showing those spices, though a few of the earlier ones were oxidized, at least a little. The real surprise, of course, was how well the New Albion beers had held up after 33 years. They were bottle-conditioned, which probably helped, but still I expected them to be in worse shape than they were. I think we all thought that, but we were pleasantly surprised. I could stand to be surprised like that more often. Thanks, Ed, for being able to not open those beers for over thirty years and for sharing them with us today. It was like opening and tasting a piece of history.

Filed Under: Beers, Breweries, Just For Fun, Reviews Tagged With: California, History, Northern California, Tasting, Video

Pliny the Younger Day 2012

February 3, 2012 By Jay Brooks

pliny-the-younger
Now fixed as the first Friday in February, today was Pliny the Elder Day for 2012 at Russian River Brewing in Santa Rosa, California.

P1020471
When I arrived around 10:30, the line stretched from the entrance of the brewpub to the end of the block. I’m told the first fans arrived at around 6:00 a.m. this morning to wait for a taste of this year’s triple IPA.

P1020472
Owners Vinnie and Natalie Cilurzo now set limits on the number of people that can be in the pub at any give time, unlike two years ago, when it devolved into a madhouse. Between that, and the elimination of growler sales, it remained blissfully civilized inside throughout the morning.

P1020473
I found a table with some friends, and Natalie brought over a copy of today’s Press Democrat, which featured a story about Russian River’s big day — Credit the Hops — which I read as I enjoyed my first Pliny the Younger of the year.

This year’s version seemed smoother than previous years, and the hops, while monstrously omnipresent, were nonetheless very well balanced and never harsh. This may be my favorite batch yet, particularly because of the smoothness. Plus, it never seemed like a 10.7% beer. The strength was relatively muted behind a rich, thick mouthfeel of full flavors, so that the alcohol never dominated. It seems almost counter-intuitive to use the word delicate for such a big beer, but that why it’s so great, because despite its heft, it’s also complex and elegant; quite recherché.

P1020479
Meanwhile the patio outside filled up, too. Here Dan DelGrande (co-owner of Bison Brewing), Steve Shapiro (of Beer By BART) and Stephen Johnson (from New Brew Thursday) enjoy some sunshine and Pliny.

P1020475
While back inside, the bar was full, but not overcrowded.

P1020477
Eventually, it was time to leave, and hosts Vinnie and Natalie said so long as they toasted another successful Pliny the Younger Day.

Look for Pliny the Younger at select accounts throughout the Bay Area and at their Santa Rosa brewpub for at least the next two weeks. Around 30% more was brewed this year, but you can still expect it to sell out fast, so don’t wait around too long if you’re hoping to get a taste of this year’s triple IPA.

Filed Under: Beers, Breweries, Events, Just For Fun, News, Reviews Tagged With: California, Northern California, Russian River Brewing

Consumer Reports Rates Mainstream Beers

January 7, 2012 By Jay Brooks

consumer-reports
At the end of December, Consumer Reports sent out a press release regarding a beer tasting they’d conducted by an unnamed panel of “experts.” Curious as I was, especially as similar tastings have gone somewhat badly in the past, I held off any judgment until the full report became available, which happened January 3 (though it will be in the February print edition). Here’s the salient parts of the press release, Coors Outscores Bud in Consumer Reports’ Taste Tests of Beer:

Looking to enjoy the last weeks of football season with the perfect brew? Coors regular topped Consumer Reports’ recent taste test of beers, blowing away nine brews including Budweiser and Bud Light. Name Tag and Big Flats — store brands from Trader Joe’s and Walgreens respectively — beat out top-sellers Corona Extra and Budweiser. The full report and Ratings of beer is featured in the February issue of Consumer Reports and online at www.ConsumerReports.org.

To determine the best brews, the experts at Consumer Reports conducted blind taste tests of ten lagers — eight top-selling regular and light beers plus two store brands. Although none of the beers were scored a touchdown, Coors, which scored Very Good but not quite high enough to be rated excellent, came close, standing out for balanced flavors with citrus notes and no off-tastes. In addition to earning the highest marks in Consumer Reports’ tests, Coors, available for $6.45 for a six-pack, was deemed a CR Best Buy along with runners-up Name Tag (Trader Joe’s), Big Flats (Walgreens), and Miller High Life.

When it comes to choosing a beer, taste may be the most important factor to consider, but Consumer Reports tests found that consumers should also keep the following in mind:

  • Regular vs. light. Light beer has 20 to 50 less calories per serving due to lower carbs and slightly less alcohol, but no tested light scored high enough to be very good. Miller Lite, which had more flavor and is a little fruiter than most, was best of the bunch; Corona Light, a bitter brew with traces of tinny and sulfury off-notes was the worst.
  • Price vs. taste. Corona Light costs far more than the higher-rated Miller Lite; and Corona Extra costs about twice as much as three better beers – Name Tag, Big Flats and Miller High Life.
  • Cans vs. bottles. Consumer Reports tasted beer from cans which do a better job than bottles in keeping light, beer’s nemesis, from getting inside. Light can react with beer within weeks or even days to create compounds similar to those a skunk uses to defend itself.

The complete beer Ratings are available in the February issue of Consumer Reports and online at www.ConsumerReports.org starting January 3.

So now they’re out, let’s look a little closer.

On the Plus Side:

  • They used cans for their tasting because they “do a better job than bottles in keeping light, beer’s nemesis, from getting inside.”
  • They included private label, contract beers.

To be fair, I had to stretch to find something positive. While there are advantages to cans, a fresh beer in a bottle or can that’s been well-maintained and cared for should be indistinguishable, and since (one hopes) they poured the beer into a glass first it should really make no difference. And then, of course, limiting the tasting to beer in cans arbitrarily leaves out a lot of good beer, though they left out more than enough on their own.

CR-beer-ratings-feb-2012

On the Minus Side:

  • Only 10 Beers (6 regular, 4 low-calorie)? Really, that’s not very representative of the market. Just sticking to the big guys, there’s no MGD or PBR. There’s no Yuengling. And at this point, to ignore the national craft brewers like Sam Adams, Sierra Nevada and New Belgium seems like a big disservice to their readers. Yes, BMC represent the majority of beer sold, but they’re no longer the only game in town. By ignoring other beers, Consumer Reports is in a sense helping to maintain the status quo. In their world, it’s as if the decline of big brands and the rise of craft beer is not even happening.
  • As I said before, this kind of tasting does not help their readers. I don’t know the exact demographics of Consumer Reports subscribers, but it seems fair to say they’re not the sort of people who buy whatever’s cheapest or whatever’s on sale. They care about what they’re buying. They want the best value or the best quality products. Otherwise, why bother reading a publication that’s supposedly dedicated to those principles. So by ignoring quality and choosing beers to rate based purely on popularity, they’re not telling their readers about quality beers that may be more expensive, but given how much more flavorful they are might be the better value. Of anyone, Consumer Reports should know that price is not the primary factor in determining value.
  • Sorry to keep beating a dead horse, but also by not going beyond the three most popular domestic brands and one import, Consumer Reports missed an opportunity to tell their audience looking for guidance why cheaper isn’t always better. That buying full-flavored beers means drinking less, but enjoying it more. Instead, they fell back on what they’ve always done; dumbed it down and went for numbers over intangibles, price over value, the big over the smaller. Pathetic.
  • I don’t know who their so-called “experts” included, but calling Big Flats “very good” in my mind calls into question their credentials or experience. Because Big Flats, when we tried it at one of my Philopotes Society meetings, was all but undrinkable. And not just by me, but by the entire assembled group, who included experienced judges and brewers that I’ve conducted tastings with for years. Swill, to be kind. And my experience with the others makes me wonder by what standards they were judging the beers. At what temperature were they served? Did they discuss the beers and come to a consensus or merely assign them scores and let the numbers speak for themselves. In order to have your results taken seriously, I think at the very least the methodology used has to be disclosed so the rankings can be placed in that context. There’s no key that explains the difference between a “very good” beer and merely a “good” one, or what the others ratings might be, such as below “good” or above “very good.” I could never in good conscience call Corona a “good” beer. And Budweiser may be a well-made beer, but it lacks that key ingredient I look for in my beer: flavor.
  • Indeed, all of the beers on the list are very lightly flavored beers. Most judges, even experienced ones, would have a hard time distinguishing them blind. I realize that sometimes you have to judge such beers, but I think it would be difficult to rate Coors, Name Tag, Big Flats and Miller High Life as being essentially the same, all “very good.” That seems like a stretch. And at any rate, why bother rating beers that are so much alike and whose sales have more to do with advertising and brand loyalty than taste? Is any loyal Bud fan going to be swayed by this tasting and suddenly switch to Coors? Beer just isn’t like a new refrigerator or toaster.
  • I concur that there are no “very good” or above light beers, but I’d have a hard time calling any of these “good,” either. But that’s perhaps a personal preference. I find all low-calorie light beers an abomination, a slap in the face to good beer everywhere. They have no business even existing, let alone being best-sellers. They’re a triumph of advertising and marketing over good sense and taste.

So it seems to me that Consumer Reports, a well-respected publication, really booted this one and did very little, if anything, to educate their readers and give them some truly useful information about what beers to try. From their choices of which beers to rate and the way in which they rated them, there’s very little here to change anyone’s mind about which beer to choose, or indeed how to choose a good beer in the first place.

Filed Under: Beers, Editorial, News, Reviews Tagged With: Mainstream Coverage

Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Historic Beer Birthday: Louis Hemrich May 15, 2025
  • Historic Beer Birthday: John A. Huck May 15, 2025
  • Historic Beer Birthday: Joseph Schlitz May 15, 2025
  • Beer Birthday: Shaun O’Sullivan May 15, 2025
  • Beer In Ads #4969: It Deserves First Prize May 14, 2025

BBB Archives