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Jay R. Brooks on Beer

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The Profitability Of Craft Beer

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selling-craft
Like several people tonight, I also got a press release from Greg Koch of Stone Brewing. Stone Brewing has “made a video called ‘Craft Beer Profitability’ that lays out the business case for selling craft beer. [They] believe, and early feedback affirms, that it will be a valuable tool in educating restaurant and bar owners about the benefits of selling craft beer.” Their goal “is to help restaurant and bar owners understand why it is in their best interest to offer great beer choices.”

The video is below, but can also be found at Selling Craft Beer. And you can also download it from there, too, along with a few companion videos that expand on the information in the main one.

If you’re already a beer geek, you’ll probably know and agree with much of the video, but it’s aimed at bar owners who may not yet understand what all the fuss is about craft beer and hits them where they live: profitability. I think it’s a great idea, and hope many bar owners will watch it. The time is right. The numbers definitely bear that out. In some better beer communities, people get it — Philly’s a good example of a place that gets it — but in my experience most do not. In many cities, even in San Francisco, there is a good number of better beer bars, but a majority still don’t carry much, if any craft beer. And that, I believe, needs to change. What’s your take? What would you do differently?

From the website:

This video explains why craft beer can be a better, more profitable choice for bars and restaurants. From higher margins to more loyal customers, craft beer is the best use of valuable draught real estate and bottle lists. Stone Brewing CEO Greg Koch explains why switching from mediocre brands — which can sometimes rely on illegal giveaways and unethical incentives — and switching to quality craft beer will improve the bottom line.

Next Session Defines A “Regular” Beer

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session-the
Our 49th Session brings things full circle from the very beginning of the Session, first proposed by Stan Hieronymus four years ago. Our fifth year of monthly Sessions will start with the original first three hosts, Stan, Alan (from A Good Beer Blog) and myself. The first of these blasts from the past has Stan, from Appellation Beer, taking on the topic A “Regular” Beer. What is a “regular” beer, you may be wondering? Take it away, Stan:

In March of 2007 I couldn’t have guessed the topic March 4, 2011 might be “regular beer.” How vague is that? But when in December I was motivated to post my defense of “regular beer” the course was set.

Please write about a regular beer (time to lose the quotation marks). You get to define what that means, but a few possibilities:

  • It might be your “go to” beer, brewed commercially or at home. The one you drink regularly.
  • I could be a beer your enjoy on a regular special occasion. When in San Francisco I always like to start with draft Anchor Liberty Ale. But it might be your poker night beer.
  • It doesn’t have to be a “session beer,” but it can be.
  • It probably shouldn’t have an SPE of more than $25 (that’s a very soft number; prices may vary by region and on premise further confuses the matter). Ask yourself, is it what somebody in a Miller High Life TV commercial in the 1970s could afford? Because affordability matters. I’m all for paying a fair price (which can mean higher than we’d like) to assure quality and even more for special beers, but I’m not ready to part with the notion that beer should be an everyman’s drink.
  • Brewery size, ownership, nationality do not matter. Brew length doesn’t matter. Ingredients don’t matter. It feels a little strange typing that last sentence, since the Mission Statement here says ingredients matter. But I hope you get the point. I prefer beer that costs a little more because its ingredients cost more, because there’s more labor involved. You don’t have to. Beer should be inclusive.

Still not clear? Consider this a sample post. It mostly illustrates you can write anything you damn please.

So put on your thinking cap — or should that be drinking cap? — and let everybody know what you think a regular beer might be for the next Session on Friday, March 4.

Arizona Beer

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arizona
Today in 1912, Arizona became the 48th state.

Arizona
State_Arizona

Arizona Breweries

Arizona Brewery Guides

Guild: Arizona Craft Brewers Guild

State Agency: Arizona Department of Liquor Licenses and Control

maps-az

  • Capital: Phoenix
  • Largest Cities: Phoenix, Tucson, Mesa, Glendale, Scottsdale
  • Population: 5,130,632; 20th
  • Area: 114006 sq.mi., 6th
  • Nickname: The Grand Canyon State
  • Statehood: 48th, February 14, 1912

m-arizona

  • Alcohol Legalized: June 16, 1933
  • Number of Breweries: 31
  • Rank: 20th
  • Beer Production: 4,708,088
  • Production Rank: 14th
  • Beer Per Capita: 22.5 Gallons

arizona

Package Mix:

  • Bottles: 42.8%
  • Cans: 47.1%
  • Kegs: 9.9%

Beer Taxes:

  • Per Gallon: $0.16
  • Per Case: $0.36
  • Tax Per Barrel (24/12 Case): $4.96
  • Draught Tax Per Barrel (in Kegs): $4.96

Economic Impact (2010):

  • From Brewing: $114,644,602
  • Direct Impact: $968,605,366
  • Supplier Impact: $646,575,797
  • Induced Economic Impact: $645,915,749
  • Total Impact: $2,261,096,912

Legal Restrictions:

  • Control State: No
  • Sale Hours: 6 a.m.–2 a.m. (Mon.-Sun.)
  • Grocery Store Sales: Yes
  • Notes: Sales of any type of alcohol are legal at any store that has an off-premises liquor license, including but not limited to convenience stores and grocery stores. Bars may sell closed containers of alcohol for consumption off the premises. Drive-through liquor stores are allowed. Everclear Grain Alcohol Proof 190 (95% alcohol) is legal. A large percentage of the land area of Arizona is in Indian reservations, many of which have liquor laws considerably more restrictive than state law, up to and including total prohibition. “Beer busts” (all the beer/liquor one can drink for a set price) in bars are illegal. Persons 19 years of age or older may work in bars and liquor stores serving and selling alcohol. Patrons may not have more than two drinks in front of them at any time, or one large pitcher of beer. DUI penalties are some of the most severe in the nation. A person convicted of a DUI (even first offense) must have an interlock installed in his or her car for one year. Arizona has an ‘Impaired to the Slightest Degree’ law that can convict a person even if his or her BAC is less than .08%.

arizona-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Oregon Beer

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oregon
Today in 1859, Oregon became the 33rd state.

Oregon
State_Oregon

Oregon Breweries

Oregon Brewery Guides

Guild: Oregon Brewers Guild

State Agency: Oregon Liquor Control Commission (OLCC)

maps-or

  • Capital: Salem
  • Largest Cities: Portland, Eugene, Salem, Gresham, Hillsboro
  • Population: 3,421,399; 28th
  • Area: 98386 sq.mi., 9th
  • Nickname: Beaver State
  • Statehood: 33rd, February 14, 1859

m-oregon

  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 105
  • Rank: 4th
  • Beer Production: 2,824,072
  • Production Rank: 26th
  • Beer Per Capita: 23.1 Gallons

oregon

Package Mix:

  • Bottles: 34.9%
  • Cans: 49.7%
  • Kegs: 15.3%

Beer Taxes:

  • Per Gallon: $0.08
  • Per Case: $0.19
  • Tax Per Barrel (24/12 Case): $2.60
  • Draught Tax Per Barrel (in Kegs): $2.60

Economic Impact (2010):

  • From Brewing: $295,945,708
  • Direct Impact: $1,019,694,095
  • Supplier Impact: $763,029,556
  • Induced Economic Impact: $535,686,085
  • Total Impact: $2,318,409,736

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 7 a.m. to 2:30 a.m.
    Off Premises: 7 a.m. to 2:30 a.m.
  • Grocery Store Sales: Yes
  • Notes: Liquor, all of which is state-owned prior to sale to consumers, is sold in private liquor stores. These stores are approved by Oregon’s Liquor Commissioners to act as sales agents on the state’s behalf.

oregon-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Bistro Double IPA Winners 2011

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bistro
Firestone Walker‘s Double Jack was chosen best in show at the 11th annual Double IPA Festival today at the Bistro in Hayward, California. The full winner’s list is below.

Liking Beer Equals Liking Sex?

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humor
I’m not sure what to think about this one. An alert reader (thanks Dave) sent me this curious bit of advice from OK Trends, offering dating advice including the Best Questions to Ask On a First Date, to wit:

If you want to know if your date will sleep with you on the first date, the question to ask apparently is “do you like the taste of beer?” That’s because, according to their research, “whether someone likes the taste of beer is the single best predictor of if he or she has sex on the first date.”
BeerGoggles

They continue. “No matter their gender or orientation, beer-lovers are 60% more likely to be okay with sleeping with someone they’ve just met.” I wish I’d known that before I was married.