Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

The BAC Numbers Game

July 19, 2010 By Jay Brooks

8-ball
Mark Daniels, a British pub owner, had an interesting op-ed piece recently in the Publican about the UK considering lowering their BAC limit. In Drink Driving — It’s a Number’s Game, Daniels laments that “lowering the amount of alcohol allowed in blood before driving won’t stop people being killed on the road. It’ll just mean more deaths get attributed to drink driving than ever before, and ruin more lives in the process.”

That’s certainly what’s happened in the U.S., since thanks to MADD we moved from age 18 in many states to 21 as the minimum drinking age in all states (with a few limited exceptions) with the National Minimum Drinking Age Act of 1984, making us the most puritan of all the first-world nations. MADD, of course, claims this had led to safer roads, but the first mandatory seat belt law was also passed in 1984 and today all but one state has some type of mandatory seat belt law not to mention the 1980s is also when car companies began focusing more on car safety. Certainly, there are numerous studies that call into question MADD’s claim. But all it really did was create more criminals by turning responsible people aged 18-21 who continued to drink automatically into villains.

08-ball

But that wasn’t nearly enough, they continued lobbying to have the BAC lowered from 0.1% to 0.08% and in “2000, this standard was passed by Congress and by 2005, every state had an illegal .08% BAC limit.” This had the effect once again of criminalizing more people while not really addressing the problem. The recidivist drunk drivers were not the ones in between 0.08% and 0.1%, but people who drank enough to blow 0.15% or above, the true problem drinkers. But MADD’s still not done and has their sight’s set on 0.05%. Naturally, they’ve wasted no time taking credit once again for the positive effects, despite their not really being any.

Here’s Wikipedia’s collaborative take:

However, NHTSA’s definition of “alcohol-related” deaths includes all deaths on U.S. highways involving any measurable amount of alcohol (i.e. >0.01% BAC) in any person involved, including pedestrians. In 2001, for example, the NHTSA’s Fatality Analysis Reporting System estimated an annual total of 17,448 alcohol-related deaths. The NHTSA breakdown of this estimate is that 8,000 deaths involved only a single car and in most of those cases the only death was the drunk driver, 5,000 sober victims were killed by legally drunk drivers, and there were 2,500 to 3,500 crash deaths in which no driver was legally drunk but alcohol was detected. Furthermore, some of the sober victims undoubtedly included those willing passengers of the drunk drivers. It should also be noted that vehicle safety has been improved since the 1980s, and this has likely resulted in a decrease in all auto fatalities, including alcohol-related deaths. Also, public attitudes are more negative toward drunk driving than they were in the early 1980s. The data also uses raw numbers rather than per capita rates. That being said, however, the number of “alcohol-related” deaths have dropped more so than non-alcohol-related ones (which actually increased in the late 1980s), which shows that the decrease in the former largely drove the substantial decrease in the total fatalities since 1982. It should also be noted that with the increasing age of the baby boomer generation,if you look at statistics on alcohol related crashes among consistent age groups (20-30 in 1985 versus 20-30 in 2005) there are no statistically significant changes in the number of drunk driver related deaths. In 1999, the Government Accountability Office (GAO) evaluated the effectiveness of state .08% BAC laws in reducing the number and severity of crashes involving alcohol. It stated, “Overall, the evidence does not conclusively establish that .08% BAC laws, by themselves, result in reductions in the number and severity of alcohol-related crashes.”

In other words, lowering the limit just led to more arrests and criminalized people but without actually addressing or fixing the problem of drunk driving. It was MADD’s increasingly neo-prohibitionist behavior that led founder Cathy Lightner to leave MADD in 1985. She has since spoken out against the direction the organization has taken. Now the UK is apparently considering the same draconian measures.

Here’s Daniels’ essay, almost in its entirety, though the whole piece can be read at the Publican:

[The UK Government’s] proposal is that the current limit of 80mg of alcohol per 100ml of blood be reduced to 50mg. This would bring us in to line with many other European countries and, Sir Peter believes, up to 300 lives could be saved by bringing in such a ruling.

I fear, however, that many more could be ruined by its introduction.

The review, which was initially commissioned by a government so health & safety obsessed that George Orwell’s prophecies steadily turned from fiction to fact, plays a dangerous game with numbers.

If we were to reduce the alcohol limit, [the government’s] report estimates that between 168 and 303 lives might be saved. Alternatively, the number of deaths might remain the same but the percentage caused by drink drivers might, instead, rise. In 2007 a report showed that Britain’s drink-driving incidents accounted for 16% of road deaths. By comparison, France has the proposed limit of just 50mg per 100ml, a similar-sized population to ours, but an alcohol-related road death rate of 27%.

While the Government’s intentions might be to bring the UK’s drinking laws in line with our European cousins, they don’t appear to be looking to change the penalties associated with the offence. Sweden, for example, is a country so obsessed with the draconian control of alcohol that it can only be purchased from Government managed outlets and has a drink driving limit of just 20mg/100ml of blood. Merely consuming Night Nurse to help with a cold could put you over the limit. However, unlike Britain’s mandatory minimum 1 year driving ban their penalty ranges from a disqualification of three months to three years. In the UK we also face imprisonment of 6 months to ten years depending on the severity of the offence; in Sweden it’s just one month to two years.

Portugal (50mg), carries no imprisonment for drink driving offences and disqualification of just 15 days to one year. Our immediate neighbours, France, get a minimum disqualification of just 1 month and a maximum of one year. Imprisonment, depending on circumstances, is just two months to two years.

So the proposal is to reduce the amount of alcohol you can have before driving, but not adjust the penalties to reflect the offence.

People who, up to now, have been decent, law-abiding citizens and safe road users would immediately become criminals. Because of one glass of wine they may lose their license, their job and their home in one fell swoop. The effect on their families and the economy could be devastating and the pub trade could simply crumble because its already-dwindling base of customers would be too scared to step outside their homes for a quiet drink with friends.

And what role does the publican hold in this? When the Licensing Act 2003 came in to force five years ago, more onus was put on to the Publican to ensure he served alcohol in a safe and responsible manner. It is already illegal for us to sell alcohol to an individual who we suspect is going to drink and drive, but how much more liability will be put on us in the event of lowering the drink/drive limit? And what about the responsibilities of the off-trade?

If the motor car were to be invented today it would surely be banned immediately. If they rewrote the rules right now, only sensible people with brown hair and Teflon trousers, aged between 38 and 52, would be allowed to have a license, and only then if the Locomotive Act of 1865 was reinstated.

But that is, of course, the problem with Britain today. We have become so safety obsessed that if alcohol or tobacco were invented right now, like the car they would be banned immediately. With the spread of sexually transmitted infections amongst promiscuous youths it is amazing that we are allowed to copulate in anything other than a Government-controlled environment.

Yesterday, as I waited at the bus stop for my children to return home from school, I couldn’t help but notice that at least half the traffic roaring through our village broke the speed limit, 22% of drivers were using mobile phones and three cars still had ridiculous flags hanging off their door frames.

Two drivers took their eyes off the road momentarily to wave a hello to me and one girl was so stupid she was actually eating an apple.

Statistically, then, driving is ruddy dangerous and we shouldn’t be allowed to do it. At all.

And so it is with the alcohol limit for driving. A reduction from 80mg to 50mg will mean that the average person drinking a mid-range pint of beer will immediately be over the limit to drive, and this makes having a limit complete nonsense.

Logically, then, if you’re going to lower the limit it should be to zero but to have such intolerance would be another step backwards for our nation – not to mention our industry – and would mean that anybody who had a glass of wine with their dinner wouldn’t be allowed to drive for a week.

I don’t seek to trivialise the offence and I feel grievously sorry for people who have had to endure such a calamity in their lives. Obviously, if one of my children were to be killed by a drink driver I would want them hanged from my pub’s sign by their genitals, but I am sensible enough to recognise that reducing the limit from 80mg to 50mg is unlikely to prevent such an accident from happening.

All that will have changed is the statistic: instead of being a tragic accident caused by a driver who lost control of their vehicle, it will become a tragic accident that was caused by a drunk driver.

Lowering the amount of alcohol allowed in the blood before driving, then, won’t necessarily save lives. Sadly, it’ll just change the numbers. And, without a sensible review of the penalties also imposed on offenders, potentially ruin more lives in the process.

The zero tolerance idea has already gained quite a bit of traction here, with some local and state jurisdictions adopting it unofficially, despite the fact that the law contradicts that. They’ve just decided what the law is on their own, with no thought to the implications of the police making the law instead of just enforcing it.
bus
As I’ve long argued, if MADD and the other neo-prohibitionists were really serious about reducing alcohol-related driving accidents, they’d at least also be lobbying for better and more available public transit. Since it's a foregone conclusion that you can't stop people from drinking, making available alternative modes of transportation just seems like an incredibly obvious strategy, and one which every anti-alcohol group has utterly ignored. To me, that's always said something about their true intentions.

One commenter at the Publican, Fredrik Eich, had a nicely sarcastic point of view which I think gets to the heart of it:

[I]f we really wanted to reduce deaths on public roads we could start denormalising and changing perceptions of drivers now. Ban vehicle manufactures from advertising cars and bikes but give money to public transport companies to advertise; thus insuring media bias in favour of our campaign. We can start calling them “merchants of death”. We could make sure cars and bikes have tombstone warnings on them such as “Driving kills” or “Driving harms you and others around you”; which for a refreshing change, is provable beyond reasonable doubt. We could also put images of crash victims on cars and bikes so that people on buses have a clear understanding of what our message is and how selfish drivers are. Eventually, cars and bikes could be banned on public roads and this would be really easy to enforce and would cut out any form of drink driving as well — two birds with one stone. Why are we concerned about a driver having a glass of wine with their Sunday lunch when really we should be making all the drivers eating their Sunday lunch use public transport? If it really is just about saving lives why not!

Funny, but true when you get right down to it. With MADD still working toward lowering the acceptable BAC to 0.05%, we’re moving closer to zero tolerance, a defacto prohibition. That has actually been the prohibitionist strategy literally since 1933, when the 18th Amendment was repealed. Since that time, they’ve been doing whatever they could to make it more difficult for adults to obtain legal alcohol through advertising restrictions, zoning restrictions, minimum age laws, and a host of other end around measures. Today, the big push also involves taxes, as we see all over the country, taking advantage of our economic recession to push their unrelated agenda.
train-elec
Ah, well, sorry for all this rambling, but a lot of interesting ideas came out of Daniels op-ed.

Filed Under: Editorial, Politics & Law

The Fate Of Mega-Brands

July 19, 2010 By Jay Brooks

harry-schumacher
The always insightful Harry Schumacher has a thoughtful, well-reasoned piece on the question Are Mega-Brands in Permanent Decline? Definitely worth a look.

Filed Under: Breweries, Editorial Tagged With: Big Brewers, Business, History, International

Beer In Art #85: John Skelton’s Guinness

July 18, 2010 By Jay Brooks

art-beer
Today’s works of art are by John Skelton, an Irish artist who passed away last year, in 2009. Born in 1925, Skelton studied art in Belfast, Northern Ireland and later at St. Martins School of Art, London, where he began his career in the 1940s. The first painting of Skelton’s I stumbled upon is not part of the works featured in his online gallery, it’s title is Aran Pintmen. There’s a Guinness sign above a half dozen lads at the bar drinking their pints of Guinness that reads “Guinness Is Good For You” in Gaelic.

John_Skelton-aran_pintmen

Here is the Guinness painting. Below is a larger version in a frame on a wall.

John_Skelton-guinness_lg

Several other of his paintings were also set in Irish pubs

John_Skelton-donegal_man-killibegs
Donegal Man. Killibegs, Co. Donegal, from 1999.

John_Skelton-a_corner_in_a_kerry_pub
A Corner In A Kerry Pub, from 2001.

John_Skelton-a_drink_with_brendan
A Drink With Brendan, from 2001.

To see more of Skelton’s work, check out his paintings at Osin Gallery, where you can also read his biography. The artist’s son Michael is also setting up a new website, John Skelton Online, to honor his father’s memory and his legacy.

Filed Under: Art & Beer, Beers Tagged With: Guinness, Ireland

Guinness Ad #27: A Guinness A Day

July 17, 2010 By Jay Brooks

guinness-toucan
Our 27th Guinness poster by John Gilroy features a simple message bearing the slogan “A Guinness A Day” and seven pints of Guinness laid out for the week, followed by the tagline “Guinness is good for you.” Nice and simple.

guinness-a-day

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Brewery Openings Surge

July 17, 2010 By Jay Brooks

copper-kettle
The Brewers Association had an interesting little item yesterday, A New Brewery Nearly Every Day, in which they detailed the recent numbers of new brewery openings. It’s a pretty remarkable jump.

  • Last Year: 110 confirmed openings
  • So Far This Year: 155 confirmed openings
  • Total U.S. Breweries Now: 1,625

If that pace continues, we’d see roughly 250 open this year, which is more than in any other year I can recall. From the work of brewery detective Erin Glass, most of these are not nanobreweries, either — not that there’s anything wrong with nanobreweries or even picobreweries.

This is made even more impressive given the state of our economy. I’d be curious to know where the financing for these new businesses is coming from, whether traditional small business loans or from more creative sources.

Here’s where that leaves us:

Where does that put us for brewery counts? We believe there were 1,625 U.S. breweries as of the June 30 count. While the brewpub roster is climbing a little, up to 993, as we see some closings to offset the growth somewhat, the number of microbreweries is at 520 now.

Will it continue for the rest of the year? Here’s a stat. One year ago we had 260 projects on our breweries-in-planning list. Today we have 389.

open-comein

Filed Under: Breweries, News Tagged With: Statistics, United States

Beer In Ads #152: Phoebe Cates For Asahi

July 16, 2010 By Jay Brooks

ad-billboard
Friday’s ad ends Bud week early and is a bit of a departure for what’s usually featured here. I try not to use overtly male-oriented ads but today is an exception. We all have celebrities, male and female, that we’re more attracted to than others. For me, one of my most enduring starstruck crushes has been on Phoebe Cates, most famous for Fast Times at Ridgemont High and Gremlins. But many actors also did ads in Japan, which during the 1980s was quite lucrative so many who wouldn’t do ads in the U.S. just couldn’t turn down doing them in Japan, and Phoebe Cates was no exception. She did a series of ads, usually in a bikini, for Asahi Breweries sometime during the 80s. Also, I should point out that the reason for all this is today is Phoebe Cates’ 47th birthday.

phoebe-cates-in-bikini-autographed

The campaign also included television spots, like this one on YouTube. Since it was for their Asahi Draft Beer, they used the slogan “Live Beer” in the TV spots and on branded beer glasses in the print ads, such as the ones below.

phoebe-beer-2

Sometimes in a big floppy hat, sometimes not.

phoebe-beer-1

Most of the ads I’ve seen have been cropped and don’t show the full ad, sad to say.

phoebe-beer-4

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Japan, Video, Women

Beer In Ads #151: Budweiser, What An Acorn Needs Is Management

July 15, 2010 By Jay Brooks

ad-billboard
Thursday’s ad continues Bud week and is from 1937 and uses an odd bit of logic, equating an oak tree’s management of its seeds — or acorns — with the growing barley for making beer. I’m all for the idea that quality ingredients are necessary to brew a quality beer, but the analogy seems stretched a bit. There’s also an impassioned thank you from Adolphus Busch III for supporting American barley farmers and hop growers through buying Budweiser, the nation having just come out of the Great Depression. Finally, I love the reference to Shakespeare in the tagline at the bottom; “As You Like It .. In Bottles … In Cans.”

oak-life-09-13-1937-997-M

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History

Beer In Ads #150: Budweiser, There’s Nothing Like It …

July 14, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is from 1950 and features another couple, similar to Monday’s couple, this time playing at archery. The woman is the clear winner as her two fingers indicates the number of bullseyes she’s gotten. It also uses the same slogan, “There’s nothing like it … absolutely nothing.”

1950Budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History

Portland’s Organic Roots Brewery Closes

July 14, 2010 By Jay Brooks

roots
Ugh, I hate this kind of news. John Foyston is reporting that Oregon’s first organic brewery, Roots Brewing in Portland, is closed. Owner Craig Nicholls also founded the North American Organic Beer Festival, but no word on the festival’s fate. Check out the full story in the Oregonian.

roots

Filed Under: Breweries, News Tagged With: Oregon, Organic, Portland

Beer In Ads #149, Budweiser, Something More Than Beer

July 13, 2010 By Jay Brooks

ad-billboard
This week is shaping up to be a Budweiser sort of week, and Tuesday’s ad is from 1951 and features a couple opening their wedding gifts. Presumably, neither are happy about the statue she’s just unwrapped, but the tray of Bud he bringing in, now that’s the “mark of good taste.”

bud-wedding-gifts-1951

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer Birthday: Dave Alexander May 8, 2026
  • Historic Beer Birthday: Emil Christian Hansen May 8, 2026
  • Beer In Ads #5244: Southern Brewing Bock Beer May 7, 2026
  • Historic Beer Birthday: Anton Dreher May 7, 2026
  • Beer In Ads #5243: Union Brewery Bock Beer! May 6, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.