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Jay R. Brooks on Beer

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Judging at the Bistro Double IPA Festival

February 11, 2006 By Jay Brooks

Today was the 6th annual Double IPA Festival at the Bistro in Hayward, California. I was happy to be one of the judges sequestered in the basement trying to choose the best of over forty Double IPAs. it took us about three or so hours to complete our task. Happily, we had a steady stream of vistors. It was a labor of love for all of us there, because extreme beers are some of our favorites. Though they are certainly a challenge to judge. In the end we only knew the numbers of the beers that took the top three spots. We had to wait until 5 pm (about three hours) with everyone else to find out who the winners were. Luckily, there was more beer, food and friends to make the wait more bearable.

The judges in the cellar, clockwise from bottom left: Kenny Gross, me, Barry Marshall, Dave Keene, Tom Dalldorf, Grant Johnston, Josh Charlton, Paul Marshall and Mike Long.

And from the other side, clockwise from bottom left: Grant Johnston, Josh Charlton, Paul Marshall and Mike Long, Kenny Gross, me, Barry Marshall and Dave Keene

Dame Judy Ashworth, Queen of the Micros, paid us a visit.

Vicky, our hard-working beer steward between Tom Dalldorf and Grant Johnston.

Tom talks with Lagunitas owner Tony Magee, who warms up before doing a set of blues guitar on stage.

Shaun O’Sullivan cracks up Dave Keene and Grant Johnston during a subterranean visit.

Filed Under: Events Tagged With: Bay Area, California, Festivals, Photo Gallery

Laurelwood Launches New Blog for New Brewery Project

February 10, 2006 By Jay Brooks

Laurelwood Public House and Brewery in Portland, Oregon has announced that they will be building a new brewery and moving a few blocks from their present location in the Hollywood at 1728 NE 40th Avenue. Last summer, Laurelwood owners Mike DeKalb and Cathy Woo-DeKalb purchased the former Sylvia’s Restaurant and Dinner Theater about a dozen blocks away at 5115 NE Sandy Boulevard. The equipment has now arrived at the new site and a New Brewery Project blog has been launched to follow the construction of the brewery. Check out their blog and follow along as they build the new facility. It should be a fun and educational experience to watch a day-to-day account of a brewery being built from scratch. Great idea, guys. Best of luck to Christian, Chad and Paul.

Filed Under: News Tagged With: Oregon, Portland, Press Release, Websites

Zlaty Bazant to be Brewed in Russia

February 10, 2006 By Jay Brooks

Zlaty Bazant, or Golden Pheasant in English, is one of the best-selling beers in its native Slovakia, as well as other parts of Europe. One of several breweries bought recently by Heineken, it was anounced today that it would be brewed in Russia, where it’s also very popular. In the past twelve months, Heineken has purchased five breweries in Russia.

From the Russian News Service:

Heineken starts the production of Zlaty Bazant beer in Russia. The beer will be bottled at Heineken’s subsidiary – OOO Heineken Brewery in Saint Petersburg.

Zlaty Bazant is one of the most famous brands of foreign beer on the Russian market which is marketed on the RF territory over 35 years.

Over the year Heineken Group has purchased five breweries in Russia: “Volga” (Nixhny Novgord), “Shikhan” (Sterlitamak), “Sobol” (Novosibirsk), “Patra” (Ekaterinburg) and “Stapan Razin” (Saint Petersburg) as well has signed an agreement on the acquisition of Baikal Brewery Company from Renova and Ivan Taranov Breweries.

Filed Under: News Tagged With: Business, Europe

BridgePort Re-Opening Date Announced

February 9, 2006 By Jay Brooks

BridgePort Brewing of Portland, Oregon announced today that the re-opening of their brewpub on NW Marshall Street, which has been closed for a massive renovation since December of 2004, will take place in two weeks, on February 23.

From the press release:

The gala event will take place February 23 from 6 p.m. to Midnight at 1313 NW Marshall St. A $10 cover charge includes food, live music, and one drink scrip. Ticket information is available online at www.bridgeportbrew.com or by calling 503-241-7179.

Filed Under: News Tagged With: Oregon, Portland, Press Release

Brooklyn Brewery Profiled in Time Magazine

February 9, 2006 By Jay Brooks

The February 13, 2006 edition of Time Magazine features a one-page article profiling Steve Hindy and Tom Potter’s Brooklyn Brewery, along with their book Beer School, which was published last September. I’ve known Steve Hindy for a few years and he’s a forthcoming, passionate brewery owner who’s very active in a variety of trade organizations. Steve is, for example, on the Board of Directors of the Brewers Association. And his brewmaster, Garrett Oliver, certainly makes some wonderful beers. So it’s great to see some rare positive press for a craft brewer in the mainstream media. Steve was a journalist before he got in the beer biz, so I’m looking forward to reading his book, Beer School: Bottling Success at the Brooklyn Brewery, which is about his and co-founder Tom Potter’s trials and tribulations with the brewery.

Filed Under: News Tagged With: Business, Eastern States

New Study Confirms Beer Drinkers Age Slower

February 9, 2006 By Jay Brooks

A new study conducted at a teaching hospital in the town of Plzen (Pilsen), west Bohemia (in the Czech Republic) “revealed that the moderate consumption of beer slows aging and reduces the likelihood of heart attacks and arteriosclerosis.” Close to one hundred middle-aged men were studied over the course of three months. They were given specific amounts of free beer and then the health effects monitored throughout the three-month period. At the end of the experiment, “the men’s levels of dangerous blood lipids were lower,” says Jaroslav Racek, head of the research team.

As reported in the Prague Daily Monitor, the doctors’ findings were released today:

The amount of beneficial cholesterol in the men’s blood was increased, the beer improved their organism’s antioxidant protection and reduced the amount of free radicals that can damage cells and are believed to accelerate the progression of cancer, cardiovascular disease, and age-related diseases.

I’m feeling healthier already just reading the news today.

Filed Under: News Tagged With: Health & Beer

NBWA Launches Beer Recipe Contest

February 8, 2006 By Jay Brooks

The National Beer Wholesaler’s Association (NBWA), a trade group consisting of beer distributors, today announced a contest for the best food recipe using beer as one of the ingredients. They’ve set up a website, EatBeer.com, for consumers to enter their favorite recipe using beer. Hopeful entrants have until July 31 of this year to submit a recipe. Ten finalists will be selected by a panel of “qualified food experts” (whatever that means) and the final ten will be flown to New York City for a cook-off to choose a grand prize winner. According to the website, “the grand prize winner will receive a seven day trip for two to the Golden Crown Paradise Resort and Spa in Cancun Mexico, airfare and transfers included, plus $500 in spending money. The second place prize winner will receive $1,000 in cash.”

Why do they insist on using such juvenile images to promote beer?

From the press release:

“This cooking contest reinforces several of our key messages with consumers,” said NBWA’s Vice President of Public Affairs Michelle Semones. “It highlights the immense variety of beer found in stores around the country – something that would not be possible without distributors to help get these smaller products to market. It also reminds consumers that beer has a natural place at the dinner table – whether livening up a recipe or as the perfect accompaniment to one.”

Beer is the only required ingredient in the recipes, which may be for any type of dish: appetizers, soups, entrees or baked goods. The more creative use of beer as an ingredient the better.

Get cooking people. I’ll be waiting to hear what Lucy Saunders, the Beer Cook, thinks about this contest.

Filed Under: Food & Beer, News Tagged With: Business, Press Release

21st Amendment Taps Firkin of Imperial IPA at Barclay’s

February 8, 2006 By Jay Brooks


Last Night at Barclays Restaurant & Pub on College Avenue in Berkeley, 21st Amendment brewer and co-owner Shaun O’Sullivan tapped a firkin of his new Double Trouble Imperial IPA. One of several new beers for Strong Beer Month, the Imperial IPA is 10.1% abv and an absolute delight on the firkin. It’s brightly amber colored and begins with strong alpha hop aromas. I detected the obvious Cascade aromas (which Shaun later confirmed, along with Amarillo, Simcoe, Stygian and Goldings and others). The lush flavors have a big hop presence but it’s enchantingly smooth with a great mouthfeel. Overall it’s creamy and delicious and lingers pleasantly on the tongue for many minutes. Highly Recommended.

Shaun O’Sullivan (at left) mugs for the camera with James Costa of Moylan’s Brewing, my local pub in Marin County.

Filed Under: Beers, Reviews Tagged With: Bay Area, California

Beer Institute vs. Advertising Complaints

February 7, 2006 By Jay Brooks

The folks at the Beer Institute, themselves now essentially advertisers of beer, have created the Code Compliance Review Board (CCRB) to review complaints by consumers about beer ads, whether the ad itself or the appropriateness of its placement, that have not been satisfactorily resolved by the offending brewery.

From the press release:

Jeff Becker, president of the Beer Institute, announced today the implementation of an independent review board to assess complaints filed with the Beer Institute about the content or placement of beer advertisements. The board will address situations where the proponent of a complaint is not satisfied with the response received directly from the brewer that sponsored an ad. The decisions of the board will be based on the Beer Institute’s Advertising and Marketing Code.

The press release blathers on about self-regulation which, in my opinion, has never, ever worked. No business in the history of mankind has ever intentionally disciplined itself or found itself guilty of any wrongdoing beyond that which required a slap on the wrist. To me, the real question here is what kind of complaints cannot be resolved by the brewery? Who’s being stubborn? I’m not being rhetorical, I really want to know. Are the unresolvable complaints coming from neo-prohibitionists who won’t be satisfied until alcohol is illegal again? (Their motto: if if it didn”t work before, try it again.) Or are the breweries the unreasonable party here, putting up billboards across the street from schools or creating mascots like Joe Camel that appeal primarily to children? I’m sure both of these strategies have been employed, and not just by breweries but by companies selling tobacco, liquor, etc.

So I’m not quite sure what the angle here is, though I’m sure one will emerge. The press release is vaguely silent about what the CCRB will actually do to resolve compaints or what authority it has, especially if the complaint is regarding a non-member brewery. Are they just trying to assuage hardcore complainers with an axe to grind or do they really want to change how beer is advertised and reduce the number of complaints before they occur. Is that even possible? Or desirable? I honestly don’t know. It will certainly be interesting to see what develops.

Filed Under: Editorial, News Tagged With: Business, Press Release

Beer Birthday: John Hickenlooper

February 7, 2006 By Jay Brooks

John is the only mayor of any city that I know personally. He started the Wynkoop brewpub in the LoDo (lower downtown) section of Denver when there was literally nothing but old, abandoned warehouses and one jazz club. He ended up revitalizing the entire neighborhood so that today it’s one of the most vibrant sections of the city and John is the mayor. And apparently he’s doing a great job as mayor. He was picked last year by Time magazine as one of the five mayors in the country.

Before his mayoral days, at GABF with Joanne and Jessica (both formerly of the Brewers Association). Joanne Carilli is now with White Labs and Jessica left the BA last year to pursue teaching.

Filed Under: Birthdays, Events Tagged With: Colorado

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