Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4936: Rheingold Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Rheingold Bock Beer and was published April 10, 1916. The brewery was S. Liebmann’s Sons Brewing Co., a.k.a. as the Rheingold Brewery, of New York, New York, which was originally founded in 1870. This ad ran in The Brooklyn Citizen, of Brooklyn, New York. I do love the poem that’s a part of the ad:

To thirsty throats these capering goats
Announce the best of cheer
For Rheingold Bock is now in stock
Wherever they appear.

Beer In Ads #4935: Steinle’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Steinle’s Bock Beer and was published April 9, 1898. The brewery was the Delphos Brewery, a.k.a. Steinle & Co. of Delphos, Ohio, which was originally founded in 1858. This ad ran in The Daily Herald, of Delphos, Ohio, with the tagline: “Steinle’s Bock Beer.”

Beer In Ads #4934: Ballantine’s Bock Beer Now Ready

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ballantine Bock Beer and was published April 8, 1916. The brewery was the P. Ballantine & Sons Brewing Co. of Newark, New Jersey, which was originally founded in 1857. This ad ran in the Montclair Times, of Montclair, New Jersey, with the tagline: “Now Ready BALLANTINE’S BOCK BEER On Draught and in Bottles.” But I love some of the other selling points: “Made a Little Stronger — Aged a Little Longer, Brewed With Constant Care for Purity, Flavor and Maturity” and this oddball one: “It Savors of Flavor.”

Beer In Ads #4933: First Taste Of Spring

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Schmidt’s Bock Beer and was published April 7, 1939. The brewery was the Jacob Schmidt Brewing Co. of Saint Paul, Minnesota, which was originally founded in 1857. This ad ran in the St. Paul Recorder, of St. Paul, Minnesota, with the tagline: “First Taste of Spring, Bock is Back!”

Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Eichler’s Bock Beer and was published April 6, 1934. The brewery was the John Eichler Brewing Co. of New York, New York, which was originally founded in 1857. This ad ran in the Daily Item, of Sunbury, Pennsylvania, with the tagline: “Eichler’s Bock Beer Since Civil War Days.”

Beer In Ads #4931: Spring Time Is Bock Beer Time

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Gluek’s Bock Beer and was published April 5, 1914. The brewery was the Gluek Brewing Co. of Minneapolis, Minnesota, which was originally founded in 1857. This ad ran in the Star Tribune, also of Minneapolis, Minnesota, with the tagline: “Spring Time is Bock Beer Time.”

Beer In Ads #4930: It’s Here! Tivoli Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Tivoli Bock Beer and was published April 4, 1942. The brewery was the Tivoli-Union Brewing Co. of Denver, Colorado, which was originally founded in 1864. This ad ran in the Albuquerque Tribune of Albuquerque, New Mexico, with the tagline: “It’s Here! Tivoli Bock Beer.”

Beer In Ads #4929: Globe Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Globe Bock Beer and was published April 3, 1935. The brewery was the Globe Brewing Co. of San Francisco, California, I think, which was originally founded in 1907 as Acme Brewing, though became Globe Brewing after 1920. This ad ran in the Daily Astorian of Astoria, Oregon, with the tagline: “Globe Bock Beer is now available!”

Beer In Ads #4928: Camden Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Camden Bock Beer and was published April 2, 1937. The brewery was the Camden County Beverage Co. of Camden, New Jersey, which was originally founded in 1904. This ad ran in the Press of Atlantic City of Atlantic City, New Jersey, with the tagline” “Camden Bock Beer Has Eclipsed All Others.”

Left Hand & Dry Dock Breweries Merge

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Left Hand Brewing, of Longmont, Colorado, and Dry Dock Brewing, of Aurora, Colorado announced today that they were entering into a ‘partnership.’ Here’s more details from the press release:

As part of the transaction, Dry Dock’s two owners will acquire equity in Indian Peaks Brewing Company, the parent company of Left Hand Brewing Company and now Dry Dock Brewing Company. Dry Dock will immediately move all brewing production and packaging to Left Hand’s Longmont facility and will continue to operate its Aurora taproom.

“This partnership is the realization of the vision we shared during our recent Wefunder raise,” said Eric Wallace, Founder and CEO of Left Hand Brewing. “We’re building an independent craft beer platform rooted in community, collaboration, and ownership. This partnership with Dry Dock is the first real step in bringing that to life.”

Kevin DeLange, Founder of Dry Dock Brewing Company, will play an active role within the combined organization, joining Left Hand’s sales team to help expand Dry Dock’s reach within Left Hand’s national distribution network, with a focus on the popular Apricot series.

“After building the Dry Dock brand for 20 years, it was important to find a partner who shares our commitment to quality, independence, and community,” said DeLange. “We’ve known Eric Wallace and Chris Lennert for years through our work with the Colorado Brewers Guild, and they’ve always supported the industry both locally and nationally. There are significant opportunities to grow Dry Dock with Left Hand’s extensive distributor network. Together we have the opportunity to bring Dry Dock’s beers to more fans than ever before.”

Through its recent Wefunder campaign, Left Hand also expanded ownership to its wider community – building on its foundation as an employee- and veteran-owned brewery – and making meaningful progress toward its goal of becoming partially community-owned.

“We’re in active discussions with other beverage companies to join us,” said Wallace. “With the capacity, systems, and expertise we’ve developed, we’re in a strong position to support like-minded producers and work together to strengthen the future of independent craft, both here in Colorado and beyond.”