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Jay R. Brooks on Beer

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Beer In Ads #3310: Ancre Pils-Export

April 4, 2020 By Jay Brooks

Satday’s ad is for Ancre Pils-Export, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this poster. In case you were curious, “tue la soif…” means “kill thirst.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3309: Ancre Pils A Day At The Beach

April 3, 2020 By Jay Brooks

Friday’s ad is for Ancre Pils, Biere d’Alsace, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. This poster was created by French artist R. Keller.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3308: Rodenbach Bier & Prawns

April 2, 2020 By Jay Brooks

Thursday’s ad is for Rodenbach Bier, from 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Rodenbach Brewery, which is located in Roeselare, Belgium. It was founded in 1821 by four brothers, and today it is owned by Palm Breweries. I’m not sure who created this illustration.

Filed Under: Art & Beer, Breweries Tagged With: Advertising, Belgium, History

Beer In Ads #3307: Brasserie de Hanoi

April 1, 2020 By Jay Brooks

Wednesday’s ad is for the Brasserie de Hanoi, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brasserie de Hanoi, which although is not in Europe, but Vietnam, the brewery was founded by Frenchman Alfred Hommel in 1892, when Vietnam was a French colony. He located his brewery in Tonkin and it operated until 1927. I’m not sure who created the poster, but the text at the bottom: “La Meilleure des Bieres, Sans Addition D’Alcool” means “The Best of Beers Without Addition of Alcohol.” I assume that means they didn’t add any additional alcohol, not that they were making non-alcoholic beer, but it seems like a strange selling point.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History, Vietnam

Beer In Ads #3306: Exposition Bruxelles Kermesse 1897

March 31, 2020 By Jay Brooks

Tuesday’s ad is for the Exposition Bruxelles Kermesse, from 1897. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Exposition Bruxelles Kermesse “in three colors,” whatever that means, although essentially it was a World’s Fair held in Brussels that year, and they apparently drank quite a lot of beer. “At the 1897 Brussels World Fair, quite a lot of gueuze-lambic was drunk at the brewery stands (4,405 litres), although that was still peanuts compared to the consumption of ordinary lambic (12,417 litres) and faro (49,516 litres); total beer turnover was 134,241 litres including bock beer, Münchener and Bavarian beer.” This poster was created by Belgian artist Gustave Flasschoen.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3305: Gueuze Vieux Château D’Or

March 30, 2020 By Jay Brooks

Monday’s ad is for Gueuze Vieux Château D’Or, from the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vanderperre, which was located in the Laeken-Schaerbeek area of Brussels. It was founded in 1886. “In 1968 they merged with Brabrux and continued brewing until 1972. Brabrux continued the Vanderperre brand until it was bought and closed by Interbrew.” I don’t who the artist was that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3304: Guignies Extra Speciale

March 29, 2020 By Jay Brooks

Sunday’s ad is for Guignies Extra Speciale, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Guignies Brunehault, whose official name was Allard et Groetembril which was located in Guignies, Brunehaut, Belgium. It was founded in 1890, but closed in 1990, though a new brewery using the old name opened a couple of years later. This poster was created by an artist who appears to sign their name Camberty.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3303: Drinkt Extra Kriek

March 28, 2020 By Jay Brooks

Saturday’s ad is for Drinkt Extra Kriek, from 1949. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brouwerij Winderickx which was located in Dworp (Tourneppe), Belgium. It was founded in 1765, but closed in 1969. This poster was created by Belgian artist Paul Eldi.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3302: Blanch-Ke

March 27, 2020 By Jay Brooks

Friday’s ad is for Blanch-Ke, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Kasteel Brouwerij Vanhonsebrouck, which is located in Ingelmunster, Belgium. It was founded in 1865 as Sint-Jozef Brewery, but was renamed in 1953, and is still in business today. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3301: Kronenbourg, The Great Name of Alsace Beers

March 26, 2020 By Jay Brooks

Thursday’s ad is for Kronenbourg, from 1951. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasseries Kronenbourg which is located in Strasbourg, France. It was founded in 1664 and is still a going concern today. This poster was created by an artist who signs their name Aladiff, although I couldn’t find any additional information about who that might be. The text below the name, “Le Grand Nom des Bieres D’Alsace,” translates as “The Great Name of Alsace Beers.”

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, France, History

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