Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #3320: Heineken’s Stout

By

Tuesday’s ad is for Heineken’s Stout, from around 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch illustrator Frans Mettes.

Beer In Ads #3319: Grolsch Special

By

Monday’s ad is for Grolsch Special, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for the Grolsch Brewery (Koninklijke Grolsch N.V. ), which was founded in the Netherlands in 1615. Today it is owned by SABMiller. I’m not sure who the artist was who created this poster.

Beer In Ads #3318: Falstaff Easter

By

Easter Sunday’s ad is for Falstaff, from around the turn of the 19th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one, however, is from the William Lemp Brewery of St. Louis, Missouri, which was founded in 1840. It was renamed the Falstaff Brewery in 1903, after their best-selling beer. I’m not sure who the artist was who created this Easter greeting from the brewery.

Beer In Ads #3317: Löwenbräu Maibock

By

Saturday’s ad is for Löwenbräu Maibock, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Löwenbräu Brewery, which was located in Munich, Germany. The brewery was founded as early as 1383, although today is owned by ABInBev. The artist who created this poster was German artist Julius Diez.

Beer In Ads #3316: Spéciale Palm

By

Friday’s ad is for Spéciale Palm, from the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Palm Breweries, which is located in Steenhuffel, a town in the Londerzeel area of the Flemish Brabant in central Belgium. The brewery was founded as early as 1597, though by 1797 there are written records of brewing there. In 2016, Palm was bought by the Dutch Bavaria Brewery and is in the process of changing its name to the Swinkel Family Breweries. I don’t know who the artist is that created this poster.

Palm has continued to use the imagery, now with a green background to match their modern logo.

Beer In Ads #3315: Bière Schleps & Bière Mosser

By

Thursday’s ad is for Bière Schleps, from probably the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Schleps & Jalabert, which was located in Saint-Étienne in eastern central France. Not much is known about the brewery, apart from it was originally founded around 1880 and at some point took the name Brasserie Schleps. Far more well known in Saint-Étienne was Brasserie Strasbourgeoise, also known by the name Mosser, and Bière Mosser. It was founded in 1870 as the Wilcké Brewery (and was the Rinck Brewery and the Oppermann Brewery) before becoming known by the name Mosser in 1898. I don’t if both breweries were affiliated in any way, but they appear to have created posters using the exact same artwork and typography, though I don’t know who the artist was for the posters.

Beer In Ads #3314: Brasserie De La Fontaine

By

Wednesday’s ad is for Brasserie de la Fontaine, from 1901. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de la Fontaine, which was located in Nîmes in southern France. This poster was created by Argentine-born French artist Albert-Emile Artigue.

Beer In Ads #3313: Fürst

By

Tuesday’s ad is for Fürst beer, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for what I believe is a Dutch brewery located in Het Sas, which “is a small village in the municipality Alphen-Chaam in the Dutch province of North Brabant.” The only other word on the poster is “écluse,” which is a lock, the kind used in a canal. I do not have any idea who created this poster.

Beer In Ads #3312: Super Biere Ardenne

By

Monday’s ad is for Super Biere Ardenne, from 1937. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Primee a L’Exposition de la Boisson in 1937, celebrating beer from the Ardennes region of France. This poster was created by an artist who signed their name “Carlo.”

Beer In Ads #3311: Ancre Pils Dockside

By

Sunday’s ad is for Ancre Pils, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this thermometer sign.