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Jay R. Brooks on Beer

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Beer In Ads #3260: Bière Adelshoffen

February 15, 2020 By Jay Brooks

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Saturday’s ad is for Bière Adelshoffen, from 1910. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Adelshoffen, a brewery in the village of Adelshoffen, in the Alsace region of France. It was founded in 1864, but closed in 2000. Today, its flagship brand, Adelscott, is owned by the Heineken group. I unfortunately do not know who created the poster.

Biere-Adelschoffen

Below is smaller, but slightly clearer, version of the poster.

Biere-Adelschoffen-sm

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3259: Grande Brasserie d’Arcueil

February 14, 2020 By Jay Brooks

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Friday’s ad is for Grande Brasserie d’Arcueil, from 1910. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Grande Brasserie d’Arcueil, which was presumably a brewery in Arcueil, “a commune in the Val-de-Marne region in the southern suburbs of Paris, France.” The poster was created by French artist Eugène Ogé.

Grande-Brasserie-d'Arcueil

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3258: La Biere Schneider Allary

February 13, 2020 By Jay Brooks

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Thursday’s ad is for La Biere Schneider Allary, from 1900. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for La Biere Schneider Allary, although I don’t know much about who exactly the advertising is for, or who the artist was who created the poster. The text reads “Je vous Conseille Amicalement de ne Boire que de La Biere Schneider Allary” which Google translates as “I kindly advise you to drink only Schneider Allary Beer.”

La-Biere-Schneider-Allary-1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3257: Brasserie Gruber

February 12, 2020 By Jay Brooks

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Wednesday’s ad is for a Brasserie Gruber & Cie, from 1898. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was Brasserie Gruber & Cie of Melun, which “is a French commune located in Seine-et-Marne in the region Île-de-France.” It was founded in 1888 and continued until 1943. After World War II, it continued to brew beer under a variety of trade names, before closing for good in 1985. The name of the artist is on the poster in the bottom right hand corner, but I can’t quite make it out. It looks sort of like Finney Eomissel, but I know that’s not right.

Gruber-and-Cie-1898

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, France, History

Beer In Ads #3256: Wissembourg Beer Jester

February 11, 2020 By Jay Brooks

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Tuesday’s ad is for a Wissembourg Beer Jester, or King, from 1880. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was part of a series in which “[t]he joyful King celebrates the German way — with beer, of course!” One auction site describes the series as follows. “This poster was created by the C. Burckardt printing firm, and is part of a larger series of posters that were produced during the 1880s and 1890s. The company was based in the Alsatian town of Wissembourg, along the French border with Germany, and was also known for their cutout puppets, puzzles for children, educational charts, and religious depictions. These posters were created during a time that the Alsace region belonged to Germany, when the town was still called Weissenburg. All posters in this series have been printed via stone lithography, in multiple panels.” They claim he’s a king, but his grin says jester, to me.

Wissembourg-beer-jester-1880

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, Germany, History

Beer In Ads #3255: Grande Brasserie Van Velsen

February 10, 2020 By Jay Brooks

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Monday’s ad is for Grande Brasserie Van Velsen, from 1896. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Grande Brasserie Van Velsen, which appears to be a brewery in Bornhem (today spelled “Bornem“), “a municipality located in the Belgian province of Antwerp. The poster was created by Belgian graphic artist Armand Rassenfosse.

Grande-Brasserie-Van-Velsen

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3254: Brasserie Fraikin-Courard

February 9, 2020 By Jay Brooks

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Sunday’s ad is for Brasserie Fraikin-Courard, from 1900. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Brasserie Fraikin-Courard, although I couldn’t find any information about the brewery, other than it was located in “Roclenge-sur-Geer (Limbourg),” which “is a section of the Belgian commune of Bassenge located in the Walloon Region in the province of Liège,” although “Roclenge sur-Geer was transferred to the province of Limbourg (mainly Flemish) in 1839, but returned to the province of Liège in 1962.” The poster was created by Maxim Fraikin.

Brasserie-Fraiken-Courard

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3253: Bock Beer Goat Couple

February 8, 2020 By Jay Brooks

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Saturday’s ad is for Bock Beer, from the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for an unknown breweries Bock Beer around the turn of the last century, and I likewise have no idea who created the poster.

bock-beer-goat-couple

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, History

Bistro Double IPA Winners 2020

February 8, 2020 By Jay Brooks

bistro

Earlier today, the 20th annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and was sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun for most of the morning. We judged over 100 Double and Triple IPAs for most of the morning.

Bistro-DIPA20-1
First rounds of Double IPAs being judged (Triples were on the other table).

Double IPAs

  • 1st Place: Kern River Double Church
  • 2nd Place: Revision Double IPA
  • 3rd Place: Riip Beer Co. Gimpier McGee
Bistro-DIPA20-2
The DIPA Fest judges.

Triple IPAs

  • 1st Place: Heretic Evil3
  • 2nd Place: Beachwood Hops of Fury
  • 3rd Place: Ghostwood Clearly Dangerous
Bistro-DIPA20-3
Beautiful downtown Hayward.

Peoples Choice Awards

  • People’s Choice Award — Double IPA: Slice Doobie Snacks
  • People’s Choice Award — Triple IPA: Slice Wombo

Congratulations to all the winners.

Bistro-DIPA20-4
And a special shout out to industry veteran Matt Sallie, who was surprised by an impromptu celebration of his 50th birthday at the Bistro today.

Filed Under: Beers, Events, News

Beer In Ads #3252: Carlsberg Pilsner Drank Year Round

February 7, 2020 By Jay Brooks

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Friday’s ad is for Carlsberg Pilsner, from 1908. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Carlsberg Brewing of Copenhagen, Denmark. “The horizontal poster shows four different scenes with people enjoying their beer, amongst them a skier, a cycling woman, a dandy and a hunter. Above them is the inscription “Carlsberg Pilsner” and below ‘DRIKKES AARET RUNDT,’ which translates as “Drinked” or ‘Drank Year Round.’ “The latter makes it clear, that the four scenes also show the four seasons and that you can always drink Carlsberg Pilsner.” The poster was created by Danish artist Carsten Ravn.

Carlsberg-Pilsner-drikkes

As I understand it, the poster was reprinted over the years, and I suspect that the darker one below may be the original.

Carlsberg-Pilsner-drikkes-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

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