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Jay R. Brooks on Beer

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Beer In Ads #2904: Amstel Blonde

February 13, 2019 By Jay Brooks

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Wednesday’s ad is for Amstel Bier, from the 1940s, although at least once source says the 1960s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. I don’t know who the artist was, but I think he or she was going for Marilyn Monroe or Kim Novak.

Amstel-blonde

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2903: Amstel Still Life

February 12, 2019 By Jay Brooks

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Tuesday’s ad is for Amstel Bier, from 1929. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstelbrouwerij, or Amstel Brewery, in Amsterdam, Netherlands. It was founded in 1870. Heineken bought the brewery in 1968, and closed their facility in 1982. This poster was created by Dutch painter Jan Wijga.

Amstel-still-life-1920s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2902: Bières Excelsior

February 11, 2019 By Jay Brooks

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Monday’s ad is for Bières Excelsior, from 1940. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for “La Grande Marque des Bières du Nord,” or “the big brand of northern beers” (according to Google translate,” though more likely something along the lines of “The Beers of Northern France.” It was created by artist J. Sogno.

Bieres-Excelsior-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #2901: Bières La Semeuse

February 10, 2019 By Jay Brooks

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Sunday’s ad is for Bières La Semeuse, from 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for possibly a brewery in Alsace region of France, maybe Strasbourg, but I’m not sure. La Semeuse means “The Sower” and was a “French pictorial allegory invented by Oscar Roty around 1887, presenting a young woman wearing a Phrygian cap sowing seeds at sunrise, and who has become over time one of the symbols of the French Republic,” of which this seems to be at least based on that.

Bieres_La_Semeuse_c1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Song In Praise Of Ale

February 10, 2019 By Jay Brooks

lamb

Today is the birthday of Charles Lamb, who “was an English essayist, poet, and antiquarian, best known for his Essays of Elia and for the children’s book Tales from Shakespeare, co-authored with his sister, Mary Lamb.” In addition to his own works, and adapting others, he also collected works of earlier authors. One such work was entitled “Specimens of English Dramatic Poets, Selected by Charles Lamb,” published in 1803.

One of his choices has an anonymous author, and is ascribed to the London Chanticleers, and is characterized as “a rude sketch of a play, printed 1659, but evidently much older.” It’s entitled “Song in praise of Ale.”

Song in praise of Ale

I.

Submit, bunch of Grapes,
To the strong Barley ear;
The weak Vine no longer,
The Laurel shall wear.

II.

Sack and drinks else,
Desist from the strife,
Ale’s th’ only Aqua vitae,
And liquor of life.

III.

Then come my boon fellows,
Let’s drink it around;
It keeps us from th’ grave,
Though it lays us o’ th’ ground.

IV.

Ale’s a Physcian,
No Mountebank bragger,
Can cure the chill ague,
Though ’t be with the stagger.

V.

Ale’s a strong wrestler,
Flings all it hath met;
And makes the ground slippery,
Though ’t be not wet.

VI.

Ale is both Ceres,
And good Neptune too,
Ale’s froth was the Sea,
From whence Venus grew.

VII.

Ale is immortal:
And be there no stops,
In bonny Lads’ quaffing,
Can live without hops.

VIII.

Then come my boon fellows,
Let’s drink it around;
It keeps us from the grave,
Though it lays us o’ th’ ground.

Charles_Lamb_by_William_Hazlitt
Charles Lamb (February 10, 1775 – 27 December 27, 1834)

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, Literature

Beer In Ads #2900: Actien-Bier Brauerei

February 9, 2019 By Jay Brooks

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Saturday’s ad is for the Actien-Bier Brauerei, from the 1890s, I believe. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the St. Pauli Actien-Brauerei, which was located in the town of Hamburg, in Germany. It is not the brewery that produced St. Paul Girl. It was founded in 1862, but merged with Bavaria Brauerei AG in 1922 to become the Bavaria – St. Pauli – Brauerei AG.

Actien-bier-Brauerei

Filed Under: Beers

Beer In Ads #2899: The Beer That Limburg Is Proud Of

February 8, 2019 By Jay Brooks

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Friday’s ad is for Brands Bier, from the 1950s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brand Bierbrouwerij, which was located in the town of Wijlre, in the Limburg region, located in the southeastern part of the Netherlands. It was founded in 1871, although there had been a brewery on the same site since 1340. The text at the bottom, “Het bier waar Limburg trots op is,” translates to “The beer that Limburg is proud of.”

Brands-bier-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2898: If Only I Had A Glass Of Cold Three Horseshoes Beer!!

February 7, 2019 By Jay Brooks

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Thursday’s ad is for Van Roy Wieze, from the 1940s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster features a man sitting in the sand on what I can only assume is a very hot day. The text at the bottom, “Had ik nu maar een glas koud Drie Hoefijzers Bier!!,” translates to “If only I had a glass of cold Three Horseshoes Beer!!”

De-Drie-Heofijzers

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #2897: Van Roy Wieze

February 6, 2019 By Jay Brooks

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Wednesday’s ad is for Van Roy Wieze, from the 1940s, I believe, though some sources say it’s 1950. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brouwerij Van Roy (a.k.a. Brouwerij Het Anker Wieze), which was located in the East Flanders town of Weize since it was founded in 1866. The poster was created by an artist whose name appears to be Rvan Doren, though it’s hard to be sure with that stylized first name.

Van-Roy-Wieze-man

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #2896: Biere Titan

February 5, 2019 By Jay Brooks

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Tuesday’s ad is for Biere Titan, from 1933-34, though some sources say it’s 1926. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Grandes Brasseries de Jarny et Uckange, which was located in the Moselle region of Eastern France. The company was created in 1926 by the merger of two breweries. The poster was created by Dutch artist Gabrielle Favre.

Biere_Titan

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

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