Saturday’s ad is for Budweiser, from around 1944. This World War 2 ad features A-B’s Refrigeration Department again, and how they took the technology to keep food and beer cold, and fresher, and repurposed it to work on “glider wing and fuselage assemblies for the Army Air Forces.”
Above is the biggest version of this ad I could find, but below it’s a little clearer.
Although this black and white ad below has the best resolution.
Friday’s ad is for Budweiser, from 1948. This ad features the story of how French peasants discovered that turkeys could be domesticated, leading to them being a popular food in France, which also became a source of income for America. Oh, and at the end they mention you can pair your turkey with Budweiser.
Thursday’s ad is for Budweiser, from 1947. This ad features a Native American scene and the headline “America’s Earliest Thanksgiving … Was For Corn.” The text seems pretty racist, although it was 1947. But really, it’s all about the corn.
Wednesday’s ad is for Budweiser, from the 1940s. This ad features “America’s feathered and four-legged armies,” the ones we eat, and how their health has improved thanks to vitamins from yeast added to their diets. And you’ll never guess where that yeast comes from (actually you probably will) but A-B is the “biggest single source of these vitamins.”
Tuesday’s ad is for Budweiser, from the 1940s. This ad features the story of how in 1878 Anheuser-Busch began using trains with ice cars to keep their beer cold during transportation. But the image is more art deco than 19th century. The train is certainly more modern and the ice queen throwing giant snowflakes from her bucket of ice.
Monday’s ad is for Budweiser, from 1945. This World War 2 ad features American soldier in Europe, presumably liberating a museum, measuring themselves against a suit of armor and finding that “When Knights were Bold .. they were not so Big.” And that’s primarily due to nutrition, which apparently has been enhanced by the research into yeast and protein and others that A-B has been engaged in. It would probably help if everyone drank more beer, too.
Sunday’s ad is for Budweiser, from 1944. This World War 2 ad features a trio of kids hitching a ride on a horse being pulled by a covered wagon, with the headline “Share the Ride Today … and You Give Uncle Sam a Lift.” It’s all about neighbors helping neighbors, which is always a good idea.
Saturday’s ad is for Budweiser, from 1943. This World War 2 ad features a bald eagle flywing in the sky with three American glider planes above. Apparently Anheuser-Busch’s Refrigeration Division was retooled to build gliders for the war effort.
Friday’s ad is for Budweiser, from 1944. This World War 2 ad features a colonial minuteman standing vigilantly in a field behind a team of oxen as a young boy points to where the trouble is. The ad claims that “The Minuteman is Still the Man of the Hour,” comparing them to the soldiers of the day fighting in World War 2. Sure, why not.
Thursday’s ad is for Budweiser, from 1943. This World War 2 ad features a smiling boy holding a sandwich with the headline “You call it Bread … but your ancestors would have called it Cake.” Luckily during war we had an abundance of our daily bread, a.k.a. “the staff of life.” But look at the four illustrations behind the boy. The two on the left make sense. First, there’s a farmer harvesting wheat, which is used to make bread. Then there’s a woman in uniform holding a tray of bread. So far so good. On the right, there’s a shirtless man wearing white gloves and goggles holding a long metal rod. There’s also a giant vat behind him, the kind you see in steel mills. So why the hell is he shirtless? That makes no sense. Then there’s a man sitting but wearing what looks like an early hazmat suit with a diving bell helmet. What do either of those have to do with bread?
