Sunday’s ad is for Schlitz, from the 1940s. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a magician is pulling a rabbit of a hat, and the rabbit is holding a bottle of beer. I don;t care what the headline says, hat is magic.
Saturday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is grilling the biggest freaking steak I’ve ever seen, “sizzling and savory” is right. But her man has the perfect complement, not one or two beers, but five bottles of Schlitz. They’re going to need at least that many to wash down that bad boy.
Friday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an older couple is by the stairs. If I had to guess, she’s going up to bed, while he’s staying downstairs for “A good night kiss” of beer.
For our 129th Session, our host will be Eoghan Walsh, who writes Brussels Beer City. For his topic, he’s asking “what beer style would you like to see being brewed in your local market that is not yet being brewed?” and has titled his topic Missing Local Beer Styles.
Here’s a fuller explanation:
In 2017 it might seem odd to think that there are beer styles missing from our local markets. We seem to be living in an era of almost ubiquitous choice – where almost every style of beer is available to us either in bars or online, and where new styles quickly break out from their local markets to be brewed by craft or independent breweries around the world. Often though, this choice feels like one between an IPA, a session IPA, a double IPA, a NEIPA, a black IPA (although, really?), West Coast IPA, fruited IPA, etc.
You get the picture.
Local means local
And outside of large metropolitan areas, areas with a large craft beer culture, or regions without recourse to online shopping the spread of different or new styles can remain limited. That’s not even to mention the local or regional styles that disappeared in the last 50 years. And that’s why the theme of this month is styles missing from your local brewing scene’s canon. And you can take local as a relative concept, depending on your context – your town or municipality, county, region, even country if you really are isolated. And local also means brewed locally, not just available locally. Essentially: what beer style would you like to see being brewed in your local market that is not yet being brewed? Simple enough question.
Eoghan then suggests some themes you could consider:
So what local beer styles do you think are missing from where you live? There’s a lot out there, so I imagine it’s hard to know what’s not there. But have a drink, and start thinking about what’s not in your glass, but should be. Simply leave a comment at the original announcement and leave the URL to your post there.
Thursday’s ad is for Schlitz, from 1943. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with a flower in her hair is holding a beer and gazing into a mirror. What is she looking for? What does she see? Well, she doesn’t see any bitterness. Perhaps she’s too young for that, let’s check in again when she’s older and see how bitter she is then.
Wednesday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a somewhat surreal scene is unfolding, with a giantess towering above a hop field, with a giant bucket filled with hops. Below her in the hop field, tint (or normal-sized) people are going about the business picking hops. Hopefully, she’s a benevolent giant.
Tuesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an over-dressed couple is on a hike through the woods when they come to a stream. So the man carries the woman across the stream, while she carries two bottles of Schlitz. I can’t help but wonder if he would have carried her if she didn’t have the beer?
Just saw on their Facebook page that Black Diamond Brewery in Concord closed on Tuesday under mysterious circumstances, to say the least. Apparently, when coming into work Tuesday morning, brewery operations and production manager, Shawn Whitaker, found this taped to the front door.
And earlier today, this was posted on their Facebook page:
“Due to unfortunate circumstances the locks have been changed and Black Diamond Brewery is closed for the foreseeable future. Thank you to everyone who supported us during our 23 year run!”
Also, the brewery’s website domain name expired October 6. So the obvious guess is they got into some kind of financial bind, and perhaps we’ll learn more in the coming days or weeks, but for now, that’s all we know.
Moday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman’s hand can be seen reaching for a glass of beer, and she’s got a big blue gem ring on her hand, leading to this groaner of a tagline, “A Gem of a flavor.” It’s quite a rock, but it seems like a stretch to tie it all together.
Sunday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another weird Schlitz ad, another bear sits on a park bench wearing a band uniform playing a Sousaphone. If seeing that doesn’t make you want to drink a beer, I don’t know what will. Maybe that was their plan all along?
