Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1936, features the first cans of Schafer beer with a full glass of beer next to it. The ad is dated mid-September of 1936, which is most likely when they first starting putting the beer in cans.
Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1955, features the team photo from the Brooklyn Dodgers, who that year won their first world series, and the only one while still located in Brooklyn. The ad was still using the tagline of that time period, “For real enjoyment — real beer!”
During the same time, Schaefer also created this really cool 3-D display piece, taking the team photo and essentially cutting out the figures to give it a three-dimensional effect.
Friday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1958, features a man who may be dressed for sailing, based on the two ships toward the top of the ad. He’s holding a can of beer, about to take a drink. But what I don’t know is what’s going on in the bottom right-hand corner. I can’t quite tell where they are and what they’re doing, but I think they’re drinking going on.
Thursday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1957, features a couple at a baseball game. He’s wearing a tie and she has on a string of pearls, which is what we always where to the ballpark, too, so that’s not odd. It must be a date, though, because she’s clutching the box score and looking at him like his passion for the game is endearing. I’m going out on a limb here, but no married woman would feel that way.
Wednesday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1938, features a couple on bicycles who’ve stopped for a hot dog and a beer, which apparenty is an “old New York custom.”
Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from the 1940s, features American actress and singer Virginia Bruce, who apparently likes to garden to relax, and beer when she’s thirsty, especially Schaefer, and she spouts the common tagline of that time period, “Finest beer I ever tasted.”
Monday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1962, features the Spouter Tavern located in Mystic Seaport, Mystic, Connecticut, or here it’s called “Schaefer’s Spouter Tavern.” The tavern is still open today as a tourist attraction.
Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1949, features a bottle of beer high up in the air, with shadows of bottles below, as if it’s been thrown into the sky like the bone in the beginning of “2001: A Space Odyssey.” It also kind of resembles a Magritte painting, at least with the clouds. Not sure about “Pale Dry,” though.
Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features a bar with three glasses of beer and a bowl of pretzels. The pretzels I understand, but what;’s the deal with the dog?
Friday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features Austrian-born American film actress and inventor Hedy Lamarr (which after Blazing Saddles reminds of Harvey Korman’s character repeating correct people with “that’s Hedley Lamarr”). Anyway, she’s holding an almost finished glass of beer and staring back at us with the tagline “Finest Beer I Ever Tasted.”
