Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a white tennis sweater, which is sitting on a red chair on a lawn tennis court. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Sunday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a beach ball in a swimming pool, with a tray on the side with two glasses and bottles of Pabst.
Saturday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with ribs. The ribs are laid out on a red and white checkerboard tablecloth with bread and a bowl of sauce. I’m not sure about the horseshoe handles on the baskets, which make it look like a yee-haw sort of restaurant, but if the food is tasty, then why not.
Friday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with Boston baked beans and bacon. I think is well before the days when advertising agencies hired professional food stylists to make the food look perfect, and as appetizing as possible. And while they’re still using their tagline, “It’s Al-ways Fehr Weather,” I confess I don’t understand why there’s a hyphen in always.
Thursday’s ad is for the Frank Fehr Brewing Co., from 1951. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with fish. I do love how they’ve cut the lemons on the fish so they look like flowers, that’s a nice touch. I’m not sure about the sides, though, which seem to include lima beans and what I think are some sad-looking French fries. They’re getting a lot of mileage out of their tagline. “It’s Always Fehr Weather.”
Wednesday’s ad is for the Frank Fehr Brewing Co., from 1951. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with food, although that is one seriously scary looking dish. What the hell is that thing? Is it a slap of meat in Jell-O. I see a bone, I think? And what’s on top, it may be rice but could just as easily be something far worse. Sheesh!
For our 137th Session, our host will be Roger Mueller, who writes at Roger’s Beers …and Other Drinks. For his topic, he’s chosen German Wheat Beers, one of the original hazy beers.
This is from Stan Hieronymus’ recent article, Traditional Hefeweizen: Worth the Trouble?
Here’s his full explanation of the month’s topic:
I would like to clarify for myself the similarities and dissimilarities of weissbeers, kristall weizen, weizen, hefeweizen, etc. I’d love to read about the distinctions all you brewers and beer researchers know about regarding the various “styles” of weissbeer, experiences in brewing and drinking the beer, it’s history. Yeah, whatever you’d like to say about German wheat beers will be great.
To participate in the July Session, simply post a link to your session post by commenting at the original announcement on or before Friday, July 6.
Tuesday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer for summer and also selling branded coolers for your picnics with this tagline. “Take Fehr’s along. It’s Good!”
Monday’s ad is for Knickerbocker Beer, from 1954. This is number 5 in a series by the Jacob Ruppert Brewing Co. The fifth one shows the “Christening Of Kip’s Bay,” illustrated by Lumen Martin Winter. It depicts the story of an incident during the Revolutionary War, with text by author Washington Irving. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:
Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.
