Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in ice on an ice sculpture behind a lobster dinner with a bucket full of PBR bottles and a glass of beer being poured.
For our 138th Session, our host will be Jack Perdue, who writes Deep Beer. For his topic, he’s chosen The Good in Wood, by which he means beer being stored in wood or otherwise flavored with it.
Here’s his full explanation of the month’s topic:
Wood has been used for millennia to store, transport and flavor beer, wine and spirits. Today, the relationship between wood and beer has regained its popularity with brewers and drinkers as observed in the prevalence of bourbon-barrel-aged beer and sours. This topic is deep and wide and meandering, romantic and historic, personal and professional.
I will suggest a few themes to stir your imagination on “The Good in Wood” but of course you can choose your own path.
- Historic uses of wood through a beer lens
- Physical characteristics of wood and that relationship with beer
- Professional and personal experiences such as wood-themed beer festivals or tours
- A favorite wood-influenced beer style or experience, e.g. your first bourbon barrel-aged beer, a special Flanders red moment or why you don’t like a lambic
- Other, let your imagination run as crazy as a wild ale
To participate in the August Session, simply post a link to your session post by commenting at the original announcement on or before Friday, August 3.
Monday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a towel draped over a beach chair overlooking the ocean, down the shore. Behind the chair is a wicker bucket full of PBR bottles and two glasses being poured. There’s also a plate of food with silverware. That’s a pretty sophisticated spread for the beach.
Sunday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in cross-stitch hanging on the wall. And naturally, there are two bottles and glasses of Pabst on a silver tray below the framed needlework.
Saturday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the rind of a large red wheel of cheese. There are at least two more kinds of cheese and several types of crackers, along with two bottles and glasses of Pabst.
The third Saturday in July is “Railroad Day,” which I know not only because I collect holidays, but also because of my son’s obsession with trains. So this is an interesting historical artifact. The Bergner & Engel Brewing Co. of Philadelphia was one of the more prominent breweries in the Philly neighborhood known as Brewerytown, a nine-block area of the city with breweries on virtually every street.
Bergner & Engel was one of the bigger ones in Brewerytown, and in the late 1880s they published a book with chromolithographs of their brewery and their brewing process that are a great timepiece. The 24-page bound publication is really cool. Anyway, because it’s Railroad Day, these two illustrations of the brewery’s boxcar and locomotive are especially awesome.
This is on Page 11, showing B&E’s boxcar:
And on Page 12, they show the locomotive, which they claim at the time is “the first and only locomotive owned and operated by any brewing establishment in America:
Friday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written into the grill where they’re cooking hot dogs and hamburgers. Nest the gill, as you’be no doubt come to expect, is a bucket of PBR bottles and three glasses of beer being poured.
Thursday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in three-dimensional letters on a small wooden stand above trays of hors d’oeuvres, with a silver tray of Pabst bottles and full pilsner glasses.
Wednesday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a large stein sitting in what looks like a paneled rec room. On the same table is two glasses and bottles of Pabst. There are also some nice looking pretzels in a basket there, too.
Tuesday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the side of a large ham sitting on a silver tray. There’s also another silver tray with two bottles of Pabst poured into two beer glasses.
