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Jay R. Brooks on Beer

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Historic Beer Birthday: Frederick J. Poth

March 20, 2025 By Jay Brooks

poths reading-brewery
Today is the birthday of Frederick J. Poth (March 20, 1869-October 14, 1942). Though he spent most of his brewing career with his family’s brewery that his father founded in 1870, F. A. Poth & Sons’ Brewery, he interned at the Reading Brewing Co., near where I grew up.

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Here’s a short biography from Find a Grave:

Brewer. He attended the Philadelphia public schools until fourteen years, after which he entered the Nazareth Hall Academy for two years. Lastly, he attended the Pierce Business College for two years. After his formal education, he worked for a year at the Reading Brewing Company in Reading, Pennsylvania. He next went to New York working in Ebling’s Brewing Company for a year. Returning to Philadelphia he began working for his father as foreman of the plant.

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The Poth brewery, from an illustration done in the early 1890s.

Here’s his obituary from the Chester Times, on October 19, 1942:

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The Poth & Sons Brewery around 1900.

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From a Poth family biography pamphlet:

He was born here March 20, i869, and is a son of Frederick A. and Helena M. Poth, whose sketch precedes this. Spending his youthful days in his parents’ home, Frederick J. Poth attended the public schools to the age of fourteen years, after which he entered the Nazareth Hall Academy, where he also spent two years. In further preparation for life’s practical and responsible duties he entered Pierce’s Business College, in which he remained as a student for two years, after which he went to Reading, Pennsylvania, where for one year he occupied a position with the Reading Brewing Company. He next went to New York and engaged with the Eblings Brewing Company for a year. Returning on the expiration of that period to Philadelphia he joined his father in the brewing business as foreman of the plant and also had charge of the office. After his father’s death he was elected president and has been very successful in the control and management of the business, which is now of large and profitable proportions, employment being furnished to one hundred and thirty-five men, while the capacity of the plant is five hundred thousand barrels per year. Mr. Poth was married in Philadelphia to Miss Mary C. Clarke, and they have two children. Frederick Clarke, two years of age; and Gilbert Leslie, who is in his first year. In his political views Mr. Poth is an earnest republican. He belongs to various German societies, in which he is popular, and he also holds membership with the Red Men and with the Masons. In the latter organization he has attained high rank, belonging to William G. Hamilton Lodge, A. F. & A. M.; Freeman Chapter, R. A. M.; Pennsylvania Commandery, K. T., and Lu Lu Temple of the Mystic Shrine. While he entered upon a business already established he has displayed an initiative spirit in further extending its interests and his life record proves that success is not a matter of genius, as held by some, but is rather the outcome of clear judgment, experience and indefatigable energy.

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Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania

Beer Birthday: Lee Chase

March 20, 2025 By Jay Brooks

Automatic Blind-Lady
Today is the 52nd birthday of Lee Chase, co-owner of Blind Lady Ale House in San Diego, and brewer at Automatic Brewing, located in the Blind Lady’s back room, and brewery consultant to the stars. Chase was also the head brewer at Stone Brewing for nearly a decade and oversaw the building and installation of the new brewery in Escondido. Lee’s a terrific brewer and a great beer ambassador, and also great fun to hang out with a share a pint, which I was able to do a few Decembers ago at the Stone Vertical Epic Tasting. But more recently, he’s relocated to Lisbon, Portugal to brew at Dois Corvos. Please join me in wishing Lee a very happy birthday.

Lee and at World Beer Cup judging in Nashville in 2023.

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Lee at Beer School for CitySearch San Diego in 2008.

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Lee, with Meg Gill, Garrett Marrero and Matthew Brynildson at CBC in San Diego a few years ago.

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Greg Koch and Lee at the Stone 5th Anniversary Open House Celebration, which later became the “Stone Anniversary Celebration & Invitational Beer Festival.”

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Lee with Stone co-founder Steve Wagner on April 14, 1999 celebrating their first bottling run on their then new Maheen bottler. [Note: photos purloined from Facebook & Stone Brewing.]

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Lee, and several other Stone employees, along with some other beer people, around 1996.

Filed Under: Birthdays, Just For Fun Tagged With: California, San Diego

Historic Beer Birthday: Benjamin Truman

March 20, 2025 By Jay Brooks

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Today is the birthday of Benjamin Truman (1699 or 1700-March 20, 1780). He “was a notable English entrepreneur and brewer during the 18th century. He is notable for the expansion of the Truman Brewery in the Spitalfields area of east London.” His exact birth date is unknown, so I’ll use the day he passed away in 1780.

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Portrait by Thomas Gainsborough, painted between 1770-74.

This is biography from his Wikipedia page:

Truman followed in the footsteps of his father and grandfather, both named Joseph Truman. Joseph Truman the elder inherited the Lolsworth Field brewery, William Bucknall’s Brewhouse, in 1694, and took his son into partnership in 1716 before dying in 1719. Benjamin Truman joined the firm in 1722, and proved himself a shrewd businessman:

“On the birth of the Duchess of Brunswick, granddaughter of George II, in August 1737, the Prince of Wales ordered four loads of faggots and a number of tar barrels to be burnt before Carlton House to celebrate the event, and directed the brewer of his household to place four barrels of beer near the bonfire for the use of those who chose to partake of the beverage. The beer proved to be of inferior quality and the people threw it into each other’s faces and the barrels into the fire. The prince remedied the matter on the following night by ordering a fresh quantity of beer from another brewer. This was supplied by Truman, who took care that it should be of the best, thus earning for himself considerable popularity.”

Under Truman’s management, the Black Eagle brewery increased substantially in prosperity and size, and Truman divided his time between the brewery’s Directors’ House and a home, Popes, in Hertfordshire.

Truman was knighted by George III on his accession in 1760 in recognition of his loyalty in contributing to the voluntary loans raised to carry on the various foreign wars. His portrait was painted by George Romney and Sir Thomas Gainsborough (c. 1773-1774); the latter has been part of the Tate Gallery collection since 1978.

Truman died on 20 March 1780, and left a daughter, his only child, whose two grandsons (Sir Benjamin’s great-grandchildren), John Freeman Villebois and Henry Villebois, succeeded to his interest in the business.

Truman was buried in the Churchyard of St Mary’s, Hertingfordbury, Hertfordshire. Together with his memorial is that of his wife Dame Frances Truman who died 10 June 1766 aged 66 and James Truman Esq., died 11 November 1766 aged 42.

Truman’s wife, Frances, was a matrilineal descendant of Cecily Neville, Duchess of York, and the mitochondrial DNA descent through which the remains of Richard III of England were identified in 2013 passes through her and their daughter, also Frances:

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Another portrait of Truman, this one by George Romney.

This history of the brewery, which mentions Benjamin Truman, is from British History Online:

The Black Eagle Brewery at Spitalfields of Messrs. Truman, Hanbury, Buxton & Co., Ltd., is one of the oldest in London and covers an area of over 6 acres. The founder was one Thomas Bucknall, who in 1669 erected a brewhouse on ‘Lolsworth Field at Spittlehope,’ an estate then belonging to Sir William Wheler, bart. The business passed in 1694 into the hands of Joseph Truman the elder, the property consisting of six messuages and one brewhouse. The remainder of the Wheler estate was built upon and covered with streets, and part of this property has since been acquired by the firm for the extension of their premises. Joseph Truman was a successful business man, and in 1716 took into partnership Joseph Truman, jun., Alud Denne, and others. He died in 1719, and a curious document of that date is in the firm’s possession described as ‘An inventory of the goods, chattels, and credits of Joseph Truman, which since his death have come into the hands, possession and knowledge of Benjamin Truman, Daniel Cooper, and the executors named in the will of Joseph Truman.’ Benjamin Truman who was an executor of Joseph Truman, sen., joined the firm in 1722. An anecdote which exhibits his shrewdness as a business man is told by J. P. Malcolm. On the birth of the Duchess of Brunswick, granddaughter of George II, in August 1737, the Prince of Wales ordered four loads of faggots and a number of tar barrels to be burnt before Carlton House to celebrate the event, and directed the brewer of his household to place four barrels of beer near the bonfire for the use of those who chose to partake of the beverage. The beer proved to be of inferior quality and the people threw it into each other’s faces and the barrels into the fire. The prince remedied the matter on the following night by ordering a fresh quantity of beer from another brewer. This was supplied by Truman, who took care that it should be of the best, thus earning for himself considerable popularity.

¶Another early document possessed by the firm, dated 1739, is endorsed, ‘A “rest” taken and general account stated of all debts and credits, and also of the malt, hoppes, coales, beer in the several store cellers and brewhouse, with all the other goods, utensells as affixt, used and employ’d in the brewing trade carried on by Benjamin Truman, John Denne, Francis Cooper, and the surviving executors of Alud Denne, at their brewhouse and several warehouses, situated in Brick Lane, in the parish of Christchurch, in the county of Middlesex.’ At this time the brewery was very extensive, and had on its books 296 publicans, one of whom was the second partner in the firm, Alud Denne. The business greatly prospered under the management of Benjamin Truman, who was knighted by George III on his accession in recognition of his loyalty in contributing to the voluntary loans raised to carry on the various foreign wars. Sir Benjamin was a man of refined taste and a lover of the arts; his portrait by Gainsborough is preserved in the board-room, formerly the drawing-room, of the house in Brick Lane. Sir Benjamin Truman died 20 March 1780, and left a daughter, his only child, whose two grandsons (Sir Benjamin’s great-grandchildren), John Freeman Villebois and Henry Villebois, succeeded to his interest in the business.

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The brewery on Brick Lane in London.

The original brewery was probably established by the Bucknall family, who leased the site in the seventeenth century. The site’s first associations with brewing can be traced back to 1666 when a Joseph Truman is recorded as joining William Bucknall’s Brewhouse in Brick Lane. Part of the site was located on Black Eagle Street, hence the brewery’s name. Truman appears to have acquired the lease of the brewery in 1679, upon the death of William Bucknell. Through the Truman family’s efforts – not least those of Sir Benjamin Truman (who joined the firm in 1722) – the business expanded rapidly over the following 200 years. By 1748 the Black Eagle Brewery was the third largest brewery in London, and likely the world, with 40,000 barrels produced annually.

In the mid-18th century Huguenot immigrants introduced a new beverage flavoured with hops, which proved very popular. Initially, Truman’s imported hops from Belgium, but Kent farmers were soon encouraged to grow hops to help the brewery meet growing demand.

Sir Benjamin died in March 1780 and, without a son to take on the business, it passed to his grandsons. In 1789, the brewery was taken over by Sampson Hanbury (Hanbury had been a partner since 1780; the Truman family became ‘sleeping partners’). Hanbury’s nephew, Thomas Fowell Buxton, joined the company in 1808, improved the brewing process, converted the works to steam power and, with the rapid expansion and improvement of Britain’s road and rail transport networks, the Black Eagle label soon became famous across Britain (by 1835, when Buxton took over the business upon Hanbury’s death, the brewery was producing some 200,000 barrels (32,000 m3) of porter a year).

The Brick Lane brewery – now known as Truman, Hanbury, Buxton & Co – took on new partners in 1816, the Pryor brothers (the company’s owners were renowned for their good treatment of their workers – providing free schooling – and for their support of abolitionism). By 1853 the brewery was the largest in the world, producing 400,000 barrels of beer each year, with a site covering six acres.

However, the company also faced competition from breweries based outside London – notably in Burton upon Trent, where the water was particularly suitable for brewing – and in 1873 the company acquired a brewery (Phillips) in Burton and began to build a major new brewery, named the Black Eagle after the original London site.

In 1888, Truman, Hanbury, Buxton & Co became a public company with shareholders, but the balance of production was now shifting to Burton. The Brick Lane facility remained active through a take-over by the Grand Metropolitan Group in 1971 and a merger with Watney Mann in 1972, but it was in terminal decline. It eventually closed in 1989.

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Glenn Payne wrote the Truman, Hanbury, Buxton & Co. entry for the Oxford Companion to Beer:

Truman, Hanbury, Buxton & Co. was a venerable British brewery that operated for more than 3 centuries before it closed its doors in 1988. The original brewery was built on Lolsworth Field, Spitalhope, London, by Thomas Bucknall in 1669. He was soon joined by Joseph Truman, who became brewery manager in 1694. Joseph Truman brought Joseph Truman Jr into the company in 1716 and his executor, Sir Benjamin Truman, who took ownership of the business in 1722. Two years later a new brewery, The Black Eagle, was built on nearby Brick Lane, which grew to become Britain’s second largest brewery, employing some 1,000 people. Sir Benjamin died in 1780 without a direct male heir and left the brewery to his grandsons. In the same year, Sampson Hanbury became a partner and took over control in 1789. His nephew, Thomas Fowler Buxton, joined in 1808. He improved the brewing process by adopting innovations in brewing technology brought about by the Industrial Revolution. Outside his activities in the brewery, Buxton was a renowned philanthropist, and he was elected a member of Parliament in 1818. He was associated with William Wilberforce, a leader in the fight to end the British slave trade. By the time of his death in 1845, the brewery produced about 305,000 hl of porter annually. The brewery is even mentioned in Charles Dickens’ David Copperfield (1850). Seizing upon the growing influence of Burton as a brewing center in the 19th century, the company acquired the Phillips brewery there in 1887 and 2 years later became a public company. But its fortunes declined with the shift in popular taste away from porter toward pale ale near the end of the 19th century. In 1971, the brewery was acquired by the Grand Metropolitan Group, which, in turn, was merged into Watney Mann 1 year later. Thomas, Hanbury, and Buxton ceased production in 1988 but its brewery still stands on its site in Brick Lane, London, where it has been redeveloped into a complex of residential housing, offices, restaurants, galleries, and shops.

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They also later built a Black Eagle Brewery in Burton. As you’d expect, Martyn Cornell has an amazingly thorough account of Trumans, which he refers to as When Brick Lane was home to the biggest brewery in the world.

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #4914: Acme Bock Beer Tells You Spring Is Here

March 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Acme Bock Beer and was published March 19, 1937. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Ventura Weekly Post and Democrat of Ventura, California, announcing that “It’s not the robins. It’s not the March winds. It’s not the rosebuds. It’s Acme Bock Beer That tells you Spring is here!”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Beer Saints: St. Joseph

March 19, 2025 By Jay Brooks

Today is the feast day of St. Joseph, husband of Mary, and the “legal” father of Jesus. While he’s not the patron saint of brewers or anything beer related, it’s his feast day that marks the beginning of the Frühjahrsbierfest in Munich, Germany. Frühjahrsbierfest translates as “Spring Beer Festival” and it’s also sometimes called “Little Oktoberfest.” It’s very similar to Oktoberfest, held in the same place but is more local-focused and considerably smaller. The modern festival is held in late April now, ending in early May, and this year’s one in Stuttgart begins April 16th and concludes on May 8, with a similar one in Munich over the same dates. But today is its traditional start date and it lasted, I believe, around two weeks.

“Saint Joseph with the Flowering Rod,” by Jusepe de Ribera, c. 1630.

Here is his main description from his Wikipedia page:

Joseph (Hebrew: יוֹסֵף‎, romanized: Yosef; Greek: Ἰωσήφ, romanized: Ioséph) is a figure in the canonical gospels who was married to Mary, mother of Jesus, and was the legal father of Jesus. The Gospels name brothers of Jesus; the Gospel of James, an apocryphal work of the late 2nd century, theorized these as the sons of Joseph from an earlier marriage. This position is still held in the Orthodox churches, but the Western church holds to Jerome’s argument that both Joseph and Mary must have been lifelong virgins and that the “brothers” must have been his cousins. Perspectives on Joseph as a historical figure are distinguished from a theological reading of the Gospel texts.

Joseph is venerated as Saint Joseph in the Catholic Church, Orthodox Church, Oriental Orthodox Church, Anglicanism, and Lutheranism. In Catholic traditions, Joseph is regarded as the patron saint of workers and is associated with various feast days. The month of March is dedicated to Saint Joseph. Pope Pius IX declared him to be both the patron and the protector of the Catholic Church, in addition to his patronages of the sick and of a happy death, due to the belief that he died in the presence of Jesus and Mary. Joseph has become patron of various dioceses and places.

“Joseph’s Dream” by Rembrandt, completed in 1645.

While not a beer saint in the usual sense, I included him because of his association to this German beer festival. Because of his importance to Christianity, he is a patron for a bewildering number of people, places and things, including carpenters, craftsmen, families, lawyers, people who fight communism, social justice, travelers, working people. The places he’s the patron for include, Austria, Belgium, Bavaria, Bohemia, Canada, the Croatian people, the New World, along with Buffalo, NY; Cologne, Germany; La Crosse, Wisconsin; San Jose, California; and Westphalia, Germany. And trust me, that’s just the tip of the iceberg. For the rest, check out CatholicSaints.info.

Filed Under: Beers, Birthdays, Breweries, Events, Just For Fun, Related Pleasures Tagged With: Beer Festivals, Festivals, Germany, Religion & Beer

Historic Beer Birthday: Benedict Haberle

March 19, 2025 By Jay Brooks

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Today is the birthday of Benedict Haberle (March 19, 1824-September 22, 1881). He was born in Germany, and was a veteran of the 1848 Revolution who fled to the U.S., settling in Syracuse, New York, when he was 24, in 1848. He founded the Benedict Haberle Brewing Co. in 1857. When he died in 1881, it was incorporated as the Haberle Brewing Co. and his two sons continued the brewery. After merging with the Crystal Spring Brewing Co. in 1892, the name was again changed to the Haberle-Crystal Spring Brewing Co. (and also the Haberle Brewery) until 1920, when it was closed by prohibition. It reopened in 1933 as the Haberle Congress Brewing Co., and it remained in business until 1961, when it closed for good.

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And this account is about the brewery, from 100 Years of Brewing:

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

The Cheerupping-Cup

March 19, 2025 By Jay Brooks

Today, like every day, I surveyed a list of writers born this day and try to find an appropriate quote involving beer or drinking for the day. I’ve been doing this for years and have amassed a fairly sizable quantity of quotations. But today I stumbled upon yet another great word that has been lost to time, or in this case never quite seems to have caught on at all, which is a pity.

Tobias Smollett was born today in 1721 in “Dalquhurn, now part of Renton in present-day West Dunbartonshire, Scotland.” According to his Wikipedia page, he “was a Scottish writer and surgeon. He was best known for writing picaresque novels such as The Adventures of Roderick Random (1748), The Adventures of Peregrine Pickle (1751) and The Expedition of Humphry Clinker (1771), which influenced later generations of British novelists, including Charles Dickens.”

While searching through his work today, I happened upon a great word in his 1771 novel The Expedition of Humphry Clinker, which is described as “the last of the picaresque novels of Tobias Smollett, published in London on 17 June 1771 (three months before Smollett’s death), and is considered by many to be his best and funniest work. It is an epistolary novel, presented in the form of letters written by six characters: Matthew Bramble, a Welsh Squire; his sister Tabitha; their niece Lydia and nephew Jeremy Melford; Tabitha’s maid Winifred Jenkins; and Lydia’s suitor Wilson.”

In the 59th letter of the novel, of a total of 85, which was written by J. Melford Argylshire and addressed “To Sir Watkin Phillips, Bart. of Jesus college, Oxon” and beginning “Dear Knight,” Smollett invented the word “chearupping-cup” to describe … well, a cup of cheer, with, naturally, alcohol in it. Here’s the paragraph that includes it:

When the Lowlanders want to drink a chearupping-cup, they go to the public house, called the Change-house, and call for a chopine of two-penny, which is a thin, yeasty beverage, made of malt; not quite so strong as the table-beer of England,—This is brought in a pewter stoop, shaped like a skittle, from whence it is emptied into a quaff; that is, a curious cup made of different pieces of wood, such as box and ebony, cut into little staves, joined alternately, and secured with delicate hoops, having two cars or handles—It holds about a gill, is sometimes tipt round the mouth with silver, and has a plate of the same metal at bottom, with the landlord’s cypher engraved.—The Highlanders, on the contrary, despise this liquor, and regale themselves with whisky; a malt spirit, as strong as geneva, which they swallow in great quantities, without any signs of inebriation. They are used to it from the cradle, and find it an excellent preservative against the winter cold, which must be extreme on these mountains—I am told that it is given with great success to infants, as a cordial in the confluent smallpox, when the eruption seems to flag, and the symptoms grow unfavourable—The Highlanders are used to eat much more animal food than falls to the share of their neighbours in the Low-country—They delight in hunting; have plenty of deer and other game, with a great number of sheep, goats, and black-cattle running wild, which they scruple not to kill as vension, without being much at pains to ascertain the property.

I confirmed with the O.E.D. that this is the sole instance of the word being used (at least that they recorded) and which thy defined as “Of an alcoholic drink: reviving; comforting….” “Chear,” being an archaic form of “cheer,” that never quite caught on as well as cheer, it feels better with the double-ee’s. And indeed later editions spelled it “cheerupping-cup” as listed in “A Supplemental English Glossary,” by T. Lewis O. Davis, and published in 1881, under an entry for “Twopenny.”

From “A Supplemental English Glossary,” by T. Lewis O. Davis.

And in another instance from a news report in the Stamford Mercury, Friday, July 4, 1823, there’s a story using the word.

The language of love, so much talked of by the poets, prevailed against every remonstrance of friends and even the rage and fury of relations. The happy swain had conquest in his cheeks and will love, cherish, honour and obey. Hand in hand the couple blithely proceeded to the adjoining village of Rippingale where the festive board groaned with the weight of the feast and it also being the annual feast day of the parish, the tabor struck up and the village was gay. Rural sports were the order of the day and the merry dance and sparkling glass went round till night was at odds with morning and the groom, having taken sufficient of the cheer-upping cup, the happy couple retired and after throwing the stocking, the jolly swain was left wrapt in the arms of Morpheus to enjoy (what he most needed), nature’s sweet restorer, balmy sleep. [My emphasis.]

But doing some more rabbit-hole digging, I discovered it was used earlier with the more common ‘cheer’ spelling, though still not often and certainly not enough to suggest its use became widespread by any means. The O.E.D. lists as an adjective “cheer-upping” with the same definition, “[o]f an alcoholic drink: reviving; comforting…” with a range of use from 1720-1832. They also list a quotation that predates Smollett, from 1733, so it’s likely he wasn’t the first after all. “They … retired to comfort themselves with a cheer-upping Cup,” which is from “English Malady: or, A Treatise of Nervous Diseases of All Kinds,” by George Cheyne, though he remains one of the few to use it in fiction.

But whoever came up with, I still don’t understand why it fell out of use, because it just rolls pleasantly off the tongue: “cheerupping-cup.” Who wouldn’t want, or often need, a cheerupping-cup? I think I need one now. Who’s with me? Fancy a cheerupping-cup?

Filed Under: Just For Fun, Related Pleasures Tagged With: History, Words

Historic Beer Birthday: Edward Fitzgerald

March 19, 2025 By Jay Brooks

castlemaine
Today is the birthday of Edward Fitzgerald (March 19, 1820-March 19, 1896). He “was an Australian brewer and founder of the Castlemaine Brewery.” According to his short Wikipedia page. “Edward was born in 1820 in Galway to parents Francis Fitzgerald and Eleanor Joyes. His family owned and operated a distillery establishment at Nun’s Island, Galway. In 1854 Edward Fitzgerald migrated to Australia during the Victorian gold rush and established a brewery in the gold field town of Castlemaine.

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In 1859 his brother Nicholas Fitzgerald emigrated to Australia and joined him in the brewery business. By 1871 the name Castlemaine Brewery had been adopted, in 1875 the brothers opened a brewery in South Melbourne, and in 1885 the enterprise was turned into a public company. Breweries were opened right across the country and the brothers were involved in the establishment of the Castlemaine Perkins brewery in Brisbane which is home of the XXXX brand and is still brewing to this day.”

Unfortunately, while there are photos of his brother, I couldn’t find any of Edward, or any specific biographical information about him that wasn’t related to the brewery.

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And this short history is from the Castlemaine Perkins Wikipedia page:

In 1877, brothers Nicholas Fitzgerald and Edward Fitzgerald bought the site of a failing distillery and created a brewery, which they named after an existing brewery that they owned in Castlemaine, Victoria in the Victorian goldfields. They began to brew beer there in the following year and the brewery continues production to this day. The first beverage was called XXX Sparkling Ale.

In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872.

The company restricted its operations entirely to brewing by 1916. XXXX was introduced with new advertising campaign in 1924 after the brewery employed German brewer, Alhois William Leitner. The advertising included a depiction of a little man wearing a suit with a smile, a wink and a boater hat. The so-called ‘Fourex Man’ soon became one of the most recognised symbols in Queensland.

In 1928 (long after the death of Patrick Perkins in 1901), the Perkins brewing company was bought by the Castlemaine Brewery with new company being known as Castlemaine Perkins Limited.

Castlemaine Perkins was acquired in 1992 by drinks conglomerate Lion Nathan.

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The Castlemaine or Milton Brewery was established at Milton, Brisbane, in 1878 by Fitzgerald Quinlan & Co. The brothers Nicholas and Edward Fitzgerald had established brewing interests at Castlemaine in Victoria, and then in Adelaide, Perth, Sydney and Newcastle. In Brisbane, Quinlan Gray & Co. had taken over the interests of the Milton Distillery that was established on the site at Milton in 1870. The first brew by the new Milton Brewery was called Castlemaine XXX Sparkling Ale and was made to the same formula as the beer brewed by Castlemaine Brewery in Victoria. (Information taken from: Public Affairs Department, Castlemaine Perkins Limited, comp., History of the Castlemaine Perkins Brewery, 1877 – 1993, 1993).
This drawing of the brewery depicts some laden wagons in the street in front of the three-storey building. A worker stands alongside. The signage reads: Castlemaine Brewery, Fitzgerald, Quinlan & Co.

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The Castlemaine Brewery at Milton, Brisbane, 1879, from the State Library of Queensland.

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, History

Historic Beer Birthday: Ray Deter

March 19, 2025 By Jay Brooks

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Today would have been the 68th birthday of Publican extraordinaire Ray Deter, who passed away tragically several years ago after he was struck by a car while riding his bicycle in New York City. Ray was the owner of the d.b.a. beer bars in New York City (Manhattan and Brooklyn) and also New Orleans. He is most definitely missed by those of us who knew him. Please join me in raising a toast today to the memory of Ray Deter. Happy birthday Ray.

Ray in front of the New Orleans d.b.a. with Garrett Oliver in 2003.

Filed Under: Birthdays Tagged With: Louisiana, New York, Pubs

Historic Beer Birthday: Joseph Schaller

March 19, 2025 By Jay Brooks

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Today is the birthday of Joseph Schaller (March 19, 1812-June 25, 1888), Schaller was born in Baden-Württemberg, Germany, but appears to have emigrated to Cincinnti, Ohio in 1837. He was a co-owner on the Eagle Brewery in Cincinnati, Ohio, which was known by various names names, such as the Schaller & Schiff Brewery and later the Schaller-Gerke Brewery. In addition, before he retired from brewing, he helped his three sons start the Schaller Brothers Main Street Brewery.

Joseph-Schaller
Accounts seem to vary about his involvement, and especially with the names of the brewery as they changed, but here’s the timeline from the Queen City Chapter’s page, entitled Cincinnati Brewing History-Preprohibition 1811-1919:

1829: William Lofthouse and William Attee operate THE EAGLE BREWERY located on Fourth Street from 1829 until 1843. William Lofthouse becomes the sole proprietor of the brewery after William Attee dies in 1843 and he operates the brewery until his own death in 1850. His widow leases the brewery to Joseph Schaller and Johann Schiff who continue to use the EAGLE BREWERY name and operate the facility from 1850 to 1857.

1854: Joseph Schaller and Johann Schiff purchased land on the Miami-Erie Canal near Plum Street and construct a new brewery which they operate from 1854 to 1866. They continued to use the EAGLE BREWERY name. In 1866 Schaller buys out Schiff and he becomes a partner with John Gerke. The brewery name becomes SCHALLER & GERKE, EAGLE BREWERY. They continue in business together until 1882.

1861: Joseph Schaller buys out his partner, Johann Schiff, and continues to operate THE EAGLE BREWERY. In 1866, John Gerke becomes a partner in the business and the brewery operates until 1882.

1882: After John Gerke‘s death, his son, George, takes his place in the brewery and the business is incorporated as THE GERKE BREWING CO. In 1904, a new building is erected but is soon sold to the French-Bauer Dairy and the Gerke Brewing Co. is out of business by 1912.

Schaller-and-Gerke
For example, Lagering Cellar 1861 has some Gerke Brewery History that includes Schaller.

Joseph Schaller came to America as a young man. Working as a laborer in Cincinnati and on the Erie Canal, he saved his money to start a vinegar works. He purchased the old Lofthouse Brewery (located on 4th Street) with Johann Schiff in 1850. While not trained as a brewer, he hired well. They quickly grew the business and built the Eagle Brewery at the corner of Plum and Canal in 1854.

The brewery was located at the Plum Street bend of the Miami & Erie Canal, and had large arched windows unique to Cincinnati breweries. These windows are duplicated in the doors to the elevator room you came through. Partnering with John Gerke, he grew the brewery to be one of the largest and most modern in the city, producing about 140,000 barrels of beer a year. Before retiring, he helped his three sons start the Schaller Brothers Main Street Brewery. Gerke continued brewing until 1912. Brewery was replaced with the French Bauer Ice Cream Factory in 1917, which still exists as the Court Street Center building today.

Gerke continued brewing until 1912.

Schaller & Schiff, Eagle Brewery (4th Street) 1850 – 1857
Schaller & Schiff, Eagle Brewery 1854 – 1866
Schaller & Gerke, Eagle Brewery 1866 – 1882
Gerke Brewing Company 1882 – 1912

Gerke-bc

The first brewery on this corner was the Eagle Brewery from 1854 to 1866, owned by Joseph Schaller and Johann Schiff. In 1866, Schiff left the company and John Gerke joined in. The name was changed to Schaller & Gerke, Eagle Brewery and they continued together until 1882. The Schallers left the business then to purchase the Main Street Brewery and after the death of his father John, George Gerke continued the business at Canal and Plum Streets.

gerkebrewery_1

Founded in 1854 as the Eagle Brewery closer to the Ohio River, Joseph Schaller and John Gerke built a new brewery at the bend of the Miami and Erie Canal in 1866. Beer was brewed there until 1910. The brewery equipment was sold at auction October 15, 1913.

gerkebrewery_4

But the Schaller Brothers Main Street Brewery continued long after Joseph passed away, and they kept the Main Street Brewery name until 1896, after which time it was called the Schaller Brewing Co. After closing for prohibition, it reopened in 1933 and remained in business until 1941.

Schaller-eclipse-tray

Schaller-tray

schaller-beer

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

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