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New Beer Words: Snotter

February 8, 2017 By Jay Brooks

beer-word
Here’s yet another new word that should be added to the beer lexicon. Well, it’s not exactly a new word, but has been around at least since 1824, and most likely earlier. It showed up today in my twitter feed, from Merriam-Webster, as part of their Words at Play series. The word is snotter and has several meanings, the most common being nautical — A fitting that holds the heel of a sprit close to the mast — and others along the lines of “to snivel; to cry or sob.” And more recently snotter is used as another word for snot.

But Merriam-Webster today highlighted an older, less-common meaning of the word in their Words at Play piece entitled “‘Snotter’, ‘Groak’, and 6 More Words Associated with Bad Habits.”

P1010030
Michael Jackson nosing a beer, during GABF judging in 2002.

Here’s the definition that should be folded into our beer lexicon:

Snotter

Definition: to breathe noisily

Snotter is a dialectal British word, and, as is so often the case with dialect words, carries a certain trenchant charm. It also has a variety of closely-related meanings, as it may be used to refer to snoring, sniveling, sniffing, snorting, or simply as another way to say snot.

If you’ve ever been a beer judge, or even were in a room watching other people judge beer, then you’ve most likely encountered a snotter. There’s a whole lot of noisy breathing going on during beer judging, whether it’s one long draw or a series of short, quick sniffs. Frankly, if you’re not a snotter, you’re probably not doing it correctly.

P1010017

Filed Under: Just For Fun, Related Pleasures Tagged With: Humor, Words

Beer In Ads #2180: Heineken Refreshes Humpty Dumpty

February 7, 2017 By Jay Brooks


Tuesday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel vertical format, the Mother Goose character Humpty Dumpty has already had his great fall, and is sitting on the grass beneath the wall he’s just fallen from with cracked noggin. He looks like he’s in pretty bad shape. And while “[a]ll the king’s horses and all the king’s men, couldn’t put Humpty together again,” one sip from a mug of Heineken and he’s good as gold, right as rain and fit as a fiddle. He’s even back on his wall, with a smile on the face of his now intact body, with a blue sky at his back. That’s some damn powerful beer.

mike-cozens-heineken-humpty

Filed Under: Art & Beer, Beers Tagged With: Advertising, folklore, Heineken, History

Beer In Ads #2179: Heineken Refreshes Shakin’ Stevens

February 6, 2017 By Jay Brooks


Monday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, the British rock ‘n’ roll singer Shakin’ Stevens — “the UK’s biggest-selling singles artist of the 1980s” — can’t stop shaking. His real name is Michael Barratt, with his stage name adopted when his band changed its name to Shakin’ Stevens and the Sunsets. Somehow in the second panel he manages to hold a mug of Heineken to his lips and take a sip, which promptly cures him of shaking.

Heineken-1970s-shakin-stevens

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, Music

Beer In Ads #2178: Heineken Refreshes Hedgehogs

February 5, 2017 By Jay Brooks


Sunday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a hedgehog is about to cross the road. I suspect this ad ran in Europe, or possibly Great Britain, since there are no hedgehogs in the Americas. And perhaps like raccoons or skunks for us, they’re frequently being hit by cars trying to cross the road. But this smart hedgehog drank some Heineken, which magically supplied him with a safety vest to increase the odds of him (or her) making it to the other side of the road. Good luck Spiny Norman.

Heineken-1970s-hedgehog

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

Beer In Ads #2177: Heineken Refreshes King Kong

February 4, 2017 By Jay Brooks


Saturday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, King Kong is eyeing Fay Wray but seems confused in the first panel. So, in the second, he drinks from a tanker truck of Heineken, which causes them to become relatively the same size. What remains unclear is whether the beer made him smaller, or her larger. And while I admit that doesn’t make sense, the airplanes are the same size so it could have gone either way.

Heineken-1970s-king-kong

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

Going For A Beer

February 4, 2017 By Jay Brooks

new-yorker
Today is the birthday of Robert Coover (February 4, 1932- ). He “is an American novelist, short story writer, and professor emeritus in the Literary Arts program at Brown University. He is generally considered a writer of fabulation and metafiction.” He’s written ten novels, along with countless short stories, novellas, and plays. In 2011, he wrote a short story for the New Yorker magazine, entitled “Going for a Beer.”

going-for-beer

Going For A Beer

He finds himself sitting in the neighborhood bar drinking a beer at about the same time that he began to think about going there for one. In fact, he has finished it. Perhaps he’ll have a second one, he thinks, as he downs it and asks for a third. There is a young woman sitting not far from him who is not exactly good-looking but good-looking enough, and probably good in bed, as indeed she is. Did he finish his beer? Can’t remember. What really matters is: Did he enjoy his orgasm? Or even have one? This he is wondering on his way home through the foggy night streets from the young woman’s apartment. Which was full of Kewpie dolls, the sort won at carnivals, and they made a date, as he recalls, to go to one. Where she wins another—she has a knack for it. Whereupon they’re in her apartment again, taking their clothes off, she excitedly cuddling her new doll in a bed heaped with them. He can’t remember when he last slept, and he’s no longer sure, as he staggers through the night streets, still foggy, where his own apartment is, his orgasm, if he had one, already fading from memory. Maybe he should take her back to the carnival, he thinks, where she wins another Kewpie doll (this is at least their second date, maybe their fourth), and this time they go for a romantic nightcap at the bar where they first met. Where a brawny dude starts hassling her. He intervenes and she turns up at his hospital bed, bringing him one of her Kewpie dolls to keep him company. Which is her way of expressing the bond between them, or so he supposes, as he leaves the hospital on crutches, uncertain what part of town he is in. Or what part of the year. He decides that it’s time to call the affair off—she’s driving him crazy—but then the brawny dude turns up at their wedding and apologizes for the pounding he gave him. He didn’t realize, he says, how serious they were. The guy’s wedding present is a gift certificate for two free drinks at the bar where they met and a pair of white satin ribbons for his crutches. During the ceremony, they both carry Kewpie dolls that probably have some barely hidden significance, and indeed do. The child she bears him, his or another’s, reminds him, as if he needed reminding, that time is fast moving on. He has responsibilities now and he decides to check whether he still has the job that he had when he first met her. He does. His absence, if he has been absent, is not remarked on, but he is not congratulated on his marriage, either, no doubt because—it comes back to him now—before he met his wife he was engaged to one of his colleagues and their co-workers had already thrown them an engagement party, so they must resent the money they spent on gifts. It’s embarrassing and the atmosphere is somewhat hostile, but he has a child in kindergarten and another on the way, so what can he do? Well, he still hasn’t cashed in the gift certificate, so, for one thing, what the hell, he can go for a beer, two, in fact, and he can afford a third. There’s a young woman sitting near him who looks like she’s probably good in bed, but she’s not his wife and he has no desire to commit adultery, or so he tells himself, as he sits on the edge of her bed with his pants around his ankles. Is he taking them off or putting them on? He’s not sure, but now he pulls them on and limps home, having left his beribboned crutches somewhere. On arrival, he finds all the Kewpie dolls, which were put on a shelf when the babies started coming, now scattered about the apartment, beheaded and with their limbs amputated. One of the babies is crying, so, while he warms up a bottle of milk on the stove, he goes into its room to give it a pacifier and discovers a note from his wife pinned to its pajamas, which says that she has gone off to the hospital to have another baby and she’d better not find him here when she gets back, because if she does she’ll kill him. He believes her, so he’s soon out on the streets again, wondering if he ever gave that bottle to the baby, or if it’s still boiling away on the stove. He passes the old neighborhood bar and is tempted but decides that he has had enough trouble for one lifetime and is about to walk on when he is stopped by that hulk who beat him up and who now gives him a cigar because he’s just become a father and drags him into the bar for a celebratory drink, or, rather, several, he has lost count. The celebrations are already over, however, and the new father, who has married the same woman who threw him out, is crying in his beer about the miseries of married life and congratulating him on being well out of it, a lucky man. But he doesn’t feel lucky, especially when he sees a young woman sitting near them who looks like she’s probably good in bed and decides to suggest that they go to her place, but too late—she’s already out the door with the guy who beat him up and stole his wife. So he has another beer, wondering where he’s supposed to live now, and realizing—it’s the bartender who so remarks while offering him another on the house—that life is short and brutal and before he knows it he’ll be dead. He’s right. After a few more beers and orgasms, some vaguely remembered, most not, one of his sons, now a racecar driver and the president of the company he used to work for, comes to visit him on his deathbed and, apologizing for arriving so late (I went for a beer, Dad, things happened), says he’s going to miss him but it’s probably for the best. For the best what? he asks, but his son is gone, if he was ever there in the first place. Well . . . you know . . . life, he says to the nurse who has come to pull the sheet over his face and wheel him away.

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Literature, Writing

Beer In Ads #2176: Heineken Refreshes Ceramic Mugs

February 3, 2017 By Jay Brooks


Friday’s ad is for Heineken, from the 1979. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel format, a frowning ceramic mug featuring an 18th century wigged Englishman wearing a black hat and a red coat with a frilly white shirt. But pour some beer down his neck, literally, and that frown turns upside down, into a full-fledged smile.

Heineken-1979-mug

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

Ballantine’s Literary Ads: James A. Michener

February 3, 2017 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was James A. Michener, who’s best known for Tales of the South Pacific.

Today is the birthday of James A. Michener (February 3, 1907–October 16, 1997), who “was an American author of more than 40 books, the majority of which were fictional, lengthy family sagas covering the lives of many generations in particular geographic locales and incorporating solid history. Michener was known for the popularity of his works; he had numerous bestsellers and works selected for Book of the Month Club. He was also known for his meticulous research behind the books.

Michener’s novels include Tales of the South Pacific for which he won the Pulitzer Prize for Fiction in 1948, Hawaii, The Drifters, Centennial, The Source, The Fires of Spring, Chesapeake, Caribbean, Caravans, Alaska, Texas and Poland. His non-fiction works include Iberia, about his travels in Spain and Portugal; his memoir titled The World Is My Home, and Sports in America. Return to Paradise combines fictional short stories with Michener’s factual descriptions of the Pacific areas where they take place.”

ballantine-1951-Michener

His piece for Ballantine was done in the form of a letter of recommendation:

Ale, as Ballantine brews it, is one of man’s noblest drinks, and I speak from more than a passing acquaintance with the great beers and ales of the world.

In Ballantine Ale one finds the refreshing thirst-quenching qualities so welcome on a warm day; but hidden in its amber depths is a goodness, a character, a strong satisfying flavor, found in no other brewed beverage.

I commend Ballantine Ale to you as a thirst-quencher, a lesiure-time glass eminently designed to promote sociability.

ballantine-1951-Michener-text

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Ballantine, History, Literature

Beer In Ads #2175: Heineken Refreshes The Ugly Duckling

February 2, 2017 By Jay Brooks


Thursday’s ad is for Heineken, from the 1977. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, the ugly duckling is crying over his treatment at the hands (or wings?) of the prettier ducklings, when he happens upon a can of beer floating in the pond. Taking a sip, he’s transformed in to a beautiful white swan. Talk about beer goggles.

Ugly-Duckling-1977

Filed Under: Art & Beer, Beers Tagged With: Advertising, Comics, Heineken, History

Brewhog Determines 6 More Weeks Of Winter Beers For 2017

February 2, 2017 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year and saw his shadow. You know what that means? It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

groundhog-field-beer

But this year, I suppose given how the year is going isn’t too surprising, not every groundhog agrees on what the future hold. For example, both Staten Island Chuck along with General Beau Lee in Georgia have predicted an early spring. And so did Shubenacadie Sam in Canada.

groundhog-brew-label

Although another Canadian groundhog, Balzac Billy, from Alberta, Canada, did see his shadow and so is predicting six more weeks of winter, as did Buckeye Chuck of Ohio and Essex Ed of Orange, New Jersey. And so did Big Al, a 14-foot, 1,000-pound alligator, from Texas, who is given KFC chicken each February 2. If he eats the chicken, it’s an early spring, if he passes, then it’s more winter. This year, he didn’t eat.

So it’s up in the air whether, I mean weather, we’ll have an early spring or more winter. I tend to go with the original, Punxsutawney Phil, but for no better reason then I’m from Pennsylvania. I guess we’ll have to wait and see.

alaskan-marmot
In Alaska, they celebrate Marmot Day.

Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.

Filed Under: Just For Fun, News, Related Pleasures Tagged With: Holidays, Pennsylvania

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