Thursday’s ad is for Ballantine Beer, from the 1950s. Using the tagline “… the crisp refresher,” the illustration is of a generic blue and red baseball team, and the copy states that Ballantine is presenting the “Yankees on TV and Radio.” Those are clearly not Yankees uniforms so I bet the ad was used in multiple markets and Ballantine sponsored several different teams, as well.
Today in 1935, US Patent 2006450 A was issued, an invention of John J. Gaynor, for his “Capping Machine.” There’s no Abstract, although in the description it includes this summary:
This invention relates to capping machines, or more particularly to bottle crowners of the double head type.
One of the objects of the invention is to provide such a machine of the simplest construction with a minimum number of actuating parts so as to promote compactness, and at the same time insuring reliability and effectiveness in operation; and whereby the caps as applied to containers by both capping heads will be uniform.
Another object of the invention is to provide such a capping machine that can be closely arranged in cooperative relation with the container conveying means of a rotary type container filling machine, so that the containers will be capped shortly after being transferred to the capping heads of the capping machine alternately. The type of filling machine referred to includes a circular rotating container conveyor having peripherally arranged vertically reciprocal container supports in which the containers are placed to be raised into filling heads which depend from the circular liquid supply tanks placed above the conveyor and connected to rotate therewith. As a rule the tank is of greater diameter than the conveyor, which relation of parts presents the problem in arranging the capping mechanism in close cooperative relation with the conveyor.
Today in 1918, US Patent 1271269 A was issued, an invention of Louis Block, for his “Manufacture of Non-Alcoholic Malt Beer.” There’s no Abstract, although in the description it includes this summary:
acter to that known in the art as lager beer with the difference that What I now refer to as malt beer shall contain no alcohol or only a very small percentage thereof, while its nutritious and refreshing qualities are practically the same as that of lager beer. I shall now describe the process of manufacture so that others versed in the art may understand and follow it. The first steps in my process are in a general way the same as employed in the manufacture of lager beer or ale. I mash the malt, malt adjuncts or cereal products, boil the Wort, cool it and ferment it.
Wednesday’s ad is from the Brewer’s Society’s “Beer is Best” campaign, from 1938. It’s the July image from “A Calendar Of British Beer” for the year 1938. Showing a pair of Shire horses hooked up to a wagon of wooden beer kegs, the idea was that such a scene wasn’t too far removed from “the way [beer] has always been brewed.”
Today in 1958, US Patent 2841500 A was issued, an invention of James O. Hughes and Ray Nelson, assigned to Tri-State Processing Company, of Yakima, Wash., for their “Method Of Packaging And Preserving Hops.” There’s no Abstract, although in the description it includes this summary:
Our invention relates to a method of packaging hops. An important object of the invention is to provide a simple and inexpensive method of storing hops which have been compressed in bales, for providing an airtight package. A further object of the invention is to provide an airtight casing or container for the hops, which will retain the hops within their original state, without the loss of aroma or color.
A method of packaging hops for shipment and preserving the same in the original condition during such shipment, comprising taking a compressed bale of hops and removing the original covering sheet and bands therefrom, subjecting the original compressed bale of hops to a higher degree of pressure to highly compress the bale and reduce the size of the bale to approximately one-half of the original size, retaining the highly compressed bale in substantially the same reduced size by enclosing the same in a sheet and bands and thereby resisting the expansion of the bale, then enclosing the highly compressed bale which is reduced in size Within a casing formed from a plastic sheet, then heat sealing.
Today in 1969, US Patent 3453114 A was issued, an invention of Peter D. Bayne and John L. Pahlow, assigned to Schlitz Brewing Co., for their “Process of Brewing.” There’s no Abstract, although in the description it includes this summary:
This invention relates to a process of brewing and more particularly to a process and apparatus for reconstituting concentrated brewers wort.
The present invention is directed to a continuous, high capacity process for reconstituting concentrated wort. The wort is reconstituted without color gain, loss of hop bitter or alternation of flavor. According to the invention, concentrated wort at a temperature of from 60 to 120 F., but preferably under and having a solids content of 80% is continuously pumped from a storage tank and/ or shipping containers and passed 4into a mixing system. Deionized water, -or filtered mains water, depending upon the purity of the water, is introduced into a mixer at a constant flow rate and is mixed with the stream of concentrated wort to partially reconstitute or dilute the wort. In some cases, particularly in high capacity installations, a second mixer in series may be employed and -a second stream of either deionized water or filtered mains water is introduced into the second mixer down stream from the first mixer. This second or breakdown stream of water is continuously introduced at a variable flow rate and mixed with the partially reconstituted wort to complete the reconstitution to the fermentation gravity.
Tuesday’s ad is for Old Milwaukee, from 1981. This was an advertising poster that Old Milwaukee put out in the early eighties. I’m not sure if the seductive model is somebody I’m supposed to know, or was famous in that time. Either way, I think it could definitely get better than that. For starters, better beer would be nice.
Today in 1998, US Patent 5772000 A was issued, an invention of Paul J. Serres, for his “Hop Vine Transfer System.” Here’s the Abstract:
A hop vine transfer system (10) includes a plurality of magazines (14a, 14b, 14c) each fed by an associated unloader mechanism (12). Once a magazine has been filled with hope vines (V), it is unloaded by a pivoting transfer conveyor (16) having an entrance end (50) alignable with the exit end portion (48) of the magazine. The opposite exit end (91) of the transfer conveyor is disposed in operable engagement with a picking machine conveyor (18) that moves the hop vines, with their stub ends upwardly, through a picking machine (22) to remove the hops from the vines.
Today in 1903, US Patent 732122 A was issued, an invention of Adolph Schneider, for his “Barrel Tap.” There’s no Abstract, although in the description it includes this summary:
The invention relates, primarily, to barrel taps more, particularly intended for use in drawing or transferring effervescing liquid, such as beer, from one receptacle to another, but which can also be used for drafting liquids.
The objects of the invention are to construct a barrel-tap which can be readily applied to or removed from a receptacle without any great inconvenience or trouble and which when applied to a receptacle will enable the liquid contained in the receptacle to be drawn therefrom without liability of waste, to effectually pr I’ll; leakage in applying the tap to the receptacle, to enable air or other fluid pressure to be applied to the receptacle as the liquid is withdrawn therefrom without change in the tap, thereby maintaining the requisite amount of pressure in a receptacle for properly transferring the liquid under a predetermined pressure, to simplify the construction and improve the operation of barrel-taps, and to construct a barrel-tap which as a Whole will be very compact, easily applied, and effective and reliable in use.
Today in 1903, US Patent 732350 A was issued, an invention of Max Henius, for his “Brew House Apparatus Equipment.” There’s no Abstract, although in the description it includes this summary:
My invention relates to an improvement in the equipment of apparatus employed in the department of a brewery known as the brewhouse, which is devoted to the operation of producing the wort by practicing the several generally-stated steps of making the mash, drawing off and hopping and boiling the resultant wort, separating the hopped wort from the hops, and finally cooling the hopped wort preparatory to pumping it into the fermentation-vat.
Hitherto the equipment employed in the manufacture of the wort in the brew-house has involved a multiplicity of apparatus, which has rendered not only the installation of the plant in the matter of building and apparatus but also the maintenance and operation very expensive.
The object of my improvement is to simplify the apparatus equipment for a brewhouse by reducing to the minimum the number of apparatuses for practicing the several necessary steps in wort manufacture by adapting a number of the comparatively few apparatuses provided to perform each several of the steps of the process Where hitherto a separate apparatus was in most or at least some instances required for the practice of each separate step.
