Monday’s ad is for Whitbread, from 1952. So what is the “Best of the Light Ales?” According to this bartender, it’s Whitbread Pale Ale, which apparently “pours clean and clear to the last drop.”
Norway’s E.C. Dahls Joins Brooklyn Brewery Family
The Brooklyn Brewery announced today that E.C. Dahls Joins the Brooklyn Brewery Family. E.C. Dahls Brewery was originally founded in 1856 (there’s more history at Wikipedia) and today is owned by the Carlsberg Group. Here’s the press release from the Brooklyn Brewery:
Welcome to the Continuing International Adventures of Brooklyn Brewery. In our last episode, just over a year ago, we teamed up with our friends and importers at Carlsberg to open Nya Carnegiebryggeriet (NCB) in Stockholm, Sweden. NCB is our first sister brewery and its launch was the first time any American craft brewery ever entered into such a venture abroad. Today we’re proud to announce that we’re getting the gang back together once again to welcome E.C. Dahls Brewery in Trondheim, Norway into the Brooklyn Brewery family.
We’re excited to be part of a new era in brewing at E.C. Dahls. Founded in 1856, Dahls has been a treasured presence in Trondheim for generations, and its traditional pilsner is a household name there. We’re dedicating ourselves to preserving this storied history while infusing the new venture with the spirit of brewing creativity and innovation that have become hallmarks of Brooklyn Brewery around the world. The new E.C. Dahls will blend American and Norwegian culinary cultures to create new beers that we’ll enjoy brewing and we believe Norwegian beer fans will enjoy drinking.
This is far from our first journey to Trondheim, of course. Brewmaster Garrett Oliver has regularly gone out of his way to visit during his many travels. Between the streetscapes of the seaside city, the thriving Scandinavian food scene that Garrett has followed for more than a decade, and the wonderful local appreciation of Brooklyn beer, it was always pretty easy to be enthralled with Trondheim. A couple years ago, Garrett hosted a beer dinner with local restaurateur Roar Hildonen, and the two quickly bonded over Roar’s great food and stellar Cognac collection. Roar became a fast friend and will now join us in leading the kitchen of the planned E.C. Dahl’s Tasting Room.
“The new E.C. Dahls will celebrate the great tradition of Dahls and bring the brewery and its portfolio into the thriving world of craft beer,” said Garrett. “Norway already has a great beer scene, and we’re really excited to become an even more active part of it.” As in Stockholm at NCB, there will be no Brooklyn brewed in Norway but visitors will be able to have some Brooklyn in the Tasting Room.
The Carlsberg Group also released their own press release, where they characterize the deal as a “collaboration.”
With the aim of creating the premier beer experience in Norway, the collaboration will see a new brewery with pub, restaurant, conference facilities and visitor center established at the existing Ringnes E.C. Dahls brewery site in Trondheim, Norway. The brewery will produce both popular local Dahls beer, as well as new craft beers that take inspiration from both Norwegian and US craft brewing traditions.
The brewery will welcome beer and food enthusiasts from around the world and become a laboratory for new ideas and experimentation. E.C. Dahls will have a top-class restaurant operated by local restaurateur Roar Hildonen.
“This is great news for the E.C. Dahls brewery, and great news for beer lovers in Norway and beyond”, says Jørn Tolstrup Rohde, Senior Vice President for Western Europe at Carlsberg Group. “Carlsberg’s collaboration with Brooklyn continues to explore new possibilities in craft brewing. Carlsberg started its life as a small brewery in Copenhagen back in 1847, and thanks to the resurgence of craft brewing in recent times, more and more people are getting interested in the world of beer. We think that’s very positive.”
Another interesting international development as American beer spreads its reach globally.
Patent No. 1137495A: Apparatus For Dispensing Beverages
Today in 1915, US Patent 1137495 A was issued, an invention of Anton Landgrebe, for his “Apparatus For Dispensing Beverages.” There’s no Abstract, but the description states that the “invention relates to [a] beer apparatus and has particular reference to means for cooling and dispensing beverages and especially beer.”
Beer In Ads #1537: … That’s Where We’ll Go!
Sunday’s ad is for United Brewers Industrial Foundation, from the late 1940s. I’m not exactly sure what year, but it’s the year after whatever year the brewing industry paid $400,000,000 in taxes. Two men are looking for a place to grab a beer, and decide the bar must meet four criteria:
- The food is good!
- It’s a clean, pleasant inviting place
- They obey the law …
- And they serve good beer and ale
I know I always wonder if bar owners are following the law before I’ll even consider visiting them. Don’t you? The other oddity is that the UBIF also announced a “clean-up or close-up” program to improve or get rid of bar bars in order to raise the standard of all of them. The idea, undoubtedly, was to change the pre-prohibition perception of bars, especially when it was still fresh in the minds of most Americans. Still, I know I’ll go to a place meeting those conditions, though I suppose the last one os the most important to me.
Patent No. 2115335A: Can Filling Machine
Today in 1938, US Patent 2115335 A was issued, an invention of Samuel A. Hurst and Harrie A. Keck, for their “Can Filling Machine.” There’s no Abstract, but the description states that the “invention relates to an improvement in’ machines for filling cans and other receptacles with various kinds of materials, and more particularly to an improvement in machines for filling receptacles.”
Beer In Ads #1536: Why Holland Limits Heineken To Its Closest Allies
Saturday’s ad is for Heineken, from 1966. This is sort of a nostalgic ad using imagery from wartime and specifically World War 2, which seems odd to me.
Patent No. 2155947A: Bottle Opener
Today in 1939, US Patent 2155947 A was issued, an invention of Theodore H. Low, for his “Bottle Opener.” There’s no Abstract, but the description summarizes it that the “invention relates to improvements in hand decappers or openers for bottles sealed with crown caps.”
Beer In Ads #1535: Asahi Anime
Friday’s ad is for Asahi, from sometime over the last decade or so. It’s hard to say since Japanese anime or manga art is often so timeless. Animation in the form of anime and manga is incredibly popular in Japan, and became increasingly so in the U.S. from the 1980s on. Beyond the cheesecake factor, it’s a simple, and familiar beer advertising image, of a woman on the beach in a bikini. I’m sure that music means something, but I don’t recognize the tune. The woman also may be a familiar character from a popular manga book but I don’t recognize her either.
Patent No. 1956218A: Capping Head
Today in 1934, US Patent 1956218 A was issued, an invention of George J Huntley and Harry A Rau, assigned to the Crown Cork & Seal Co., for their “Capping Head.” There’s no Abstract, but the description summarizes it. “The present invention relates to an improvement in capping heads and, more particularly, comprises a means for feeding closure or cap blanks to the capping mechanism of the capping head.”
Patent No. 3729321A: Preparation Of Beer
Today in 1973, US Patent 3729321 A was issued, an invention of N.L. Vacano, assigned to Rainier Companies, for their “Preparation Of Beer.” There’s no Abstract, but the description summarizes it. “This invention relates to the production of beer. More particularly, this invention is concerned with improvements in the process of producing beer starting with the wort, fermenting the wort with yeast to form green beer, aging of the beer and the subsequent finishing operation, as Well as improved apparatus for producing beer.”
