Tuesday’s ad is for Ballantine Ale, from 1941. It’s part of a series of ads Ballantine did under the umbrella name “Early American something,” in this one, for example, it’s “Early American Interlude.” I find this one a little creepy. It reminds me more of the cover of a romance novel, with a smiling colonial babe peering in at a shirtless blacksmith.
Monday’s ad is for Pickwick Ale & Stout, from the 1920s. Brewed by Haffenreffer & Co. (a.k.a. the Haffenreffer Brewery) of Boston, Massachusetts, the spot where the brewery used to be in Jamaica Plain is where the Boston Beer Co. today operates a Samuel Adams Brewery. The Lindy in the ad’s headline is a reference to Charles Lindbergh and his famous solo flight to France, which took place in 1927, smack dab in the middle of Prohibition. So I suspect that ad might possibly be a few years older than most sources claim. The beer bottle calls the beer “Pickwick Pale,” but the neck label reads “Extra Pale Pickwick.” Also, it reads Haffenreffer across the middle of label, but just below that is “New England B’w’g Co.” and below that “N.E. Breweries Co. Ltd.” of “London E.C. England.” So that’s a lot of confusion on one beer bottle. I do love the tagline at the bottom, though: “The Tang of Good Old Ale.”
Ah, the numerical beers. First there was Goose Island’s 312. After being acquired by ABI, they proceeded to file trademark applications for many other metropolitan area codes, leaving many to speculate that they’d start doing locally themed area code beers. When the overlooked the San Luis Obispo / Paso Robles area code, Firestone Walker snapped up, almost as a joke, and started producing 805. It may have started out as a humorous idea, but it’s become one of their best-selling beers in their home market. Golden Road, who’s down the road in Los Angeles, named one of their beers 329, not for an area code, but for the average number of days that L.A. gets sunshine each year.
So they threw down about the area code beers in a musical parody entitled (Beers with) Area Codes, a spoof of Ludacris’ Area Codes (feat. Nate Dogg). The video features co-founder Meg Gill, and some of her brewery team, as they call out Matt Brynildson by name, and humorously dis his 805. Golden Road’s brewer Jesse Houck (who used to brew at Drake’s and 21st Amendment) can also seen briefly in a cameo. At the end, they give a shout out to other area codes, which at first sound made up, but they do mention my 707, so maybe not. All in all, a pretty funny music video.
Sunday’s ad is for E. Anheuser Co., from 1879. It’s a beautiful ad, from back when child labor wasn’t an issue. They were probably able to maximize profits by employing kids, who work for milk and cookies. Although a few of them are taking a break at a picnic table and enjoying bottles of E. Anheuser Co.’s St. Louis Lager Beer. Or perhaps they’re Oompa-Loompas? But what a gorgeous lithographic ad.
Saturday’s ad is for Pabst, which most sources claim is from 1920 or the 1920s. It’s mostly a simple photo 9or is that an illustration?), but some of the text is priceless. Starting with the “most refreshing thirst quencher on the market this long, blazing summer” (how exactly would you measure that?), to “Its label means exactly what is says” (so that’s “The Brew Of Quality,” I guess), “And you don’t have to remember a ritual to get it” (not like those other beers that require a special dance or secret handshake before you can buy them).
Friday’s ad is for Imperial Pilsener, from 1976. Imperial Pilsener was made by the Hofbrau Brewing Co. from Allentown, Pennsylvania. It’s interesting to see a beer using “imperial” in its name in the 1970s. Using the tagline “Its heart belongs to Europe,” it seems less like they’re using it to denote strength than an air of European-ness.
Thursday’s ad is for Iron City Beer, from 1960. Despite a clock in the background, they seem to have a funny idea about time. Actually, even funnier, that clock looks like it marks both the days in a month and the hours in a day; a clock and a calendar. The ad claims “Real quality beer for 100 consecutive years,” but that seems to ignore those pesky 13 years when no one was supposed to be brewing beer.
For the 12th straight year, the readers of Zymurgy magazine were asked to send in a list of their 20 favorite commercially available beers. With a record number of votes in the poll’s twelfth year, over 1,600 different breweries were represented in the voting. The results were not exactly shocking, and most of the beers and breweries that got the most votes were what you’d expect, I think, but it’s an interesting list all the same. The results are, as usual, printed in the latest issue, July 2014.
Top Rated Beers
KEY: T indicates tie / (#) indicates rank last year / No # indicates same rank as last year
Four of the top ten are California beers (there were seven last year), with 24 making the list. This is the sixth year in a row AHA members chose Pliny the Elder as the top beer. This also the fifth consecutive year that Bell’s Two Hearted Ale came in second.
1. Russian River Pliny the Elder
2. Bell’s Two Hearted Ale
3. Ballast Point Sculpin IPA (5)
4. Bell’s Hopslam
5. The Alchemist Heady Topper (16)
6. Lagunitas Sucks (9)
7. Dogfish Head 90 Minute IPA (3)
8. Stone Enjoy By IPA (12)
9. Founders Breakfast Stout (6)
10. Goose Island Bourbon County Stout (25)
11. Founders Kentucky Breakfast Stout (17)
12. Sierra Nevada Pale Ale (15)
13. Firestone Walker Wookey Jack (20)
14. Three Floyds Zombie Dust (21)
T15. Lagunitas Little Sumpin’ Sumpin’ (23)
T15. Sierra Nevada Celebration Ale (9)
17. Firestone Walker Double Jack
T18. Firestone Walker Union Jack (23)
T18. Arrogant Bastard Ale (7)
20. Sierra Nevada Torpedo Extra IPA (12)
21. Sierra Nevada Ruthless Rye IPA (8)
22. Russian River Blind Pig I.P.A. (42)
T23. Deschutes Black Butte Porter (27)
T23. North Coast Old Rasputin (12)
25. Boulevard Tank 7 Farmhouse Ale (32)
26. Stone Ruination IPA (9)
27. Dogfish Head 120 Minute IPA (not on last year’s list)
28. Russian River Pliny the Younger (39)
29. Left Hand Milk Stout (39)
30. Russian River Supplication (32)
31. Green Flash West Coast IPA (27)
32. Surly Furious (26)
33. New Belgium La Folie (32)
T34. Founders All Day IPA (not on last year’s list)
T34. Dogfish Head 60 Minute IPA (30)
36. Oskar Blues Dale’s Pale Ale (19)
37. Stone IPA
38. Lagunitas IPA (36)
T39. Russian River Consecration (31)
T39. Troegs Nugget Nectar (27)
41. Deschutes the Abyss (48)
42. Cigar City Jai Alai IPA (not on last year’s list)
43. Bear Republic Racer 5 IPA (21)
44. Oskar Blues Ten Fidy (not on last year’s list)
45. Surly Abrasive IPA (not on last year’s list)
46. New Belgium Ranger IPA (not on last year’s list)
T47. Ommegang Three Philosophers (48)
T47. Great Lakes Edmund Fitzgerald Porter (39)
T49. Founders Backwoods Bastard (not on last year’s list)
T49. Odell IPA (38)
Brewery Rankings
Brewery rankings are based on total votes received by each brewery’s beers. This year’s top brewery is Russian River Brewing Co., in Santa Rosa, Calif. Russian River placed five beers in the top 50, including both its Plinys. Bell’s Brewery finished second, while last year’s winner, Stone Brewing Co., came in third this year. Seven California breweries made the list, with six from Colorado, and two from Michigan. Again, (#) indicates their rank last year.
1. Russian River Brewing Co., Santa Rosa, Calif. (2)
2. Bell’s Brewery, Kalamazoo, Mich. (5)
3. Stone Brewing Co., Escondido, Calif. (1)
4. Dogfish Head Craft Brewery, Milton, Del.
5. Sierra Nevada Brewing Co., Chico, Calif. (3)
6. Founders Brewing Co., Grand Rapids, Mich. (6)
7. Firestone Walker Brewing Co., Paso Robles, Calif. (6)
8. Lagunitas Brewing Co., Petaluma, Calif.
9. Deschutes Brewery, Bend, Ore. (10)
10. New Belgium Brewing Co., Fort Collins, Colo. (9)
11. Three Floyds Brewing Co., Munster, Ind. (12)
12. Goose Island Beer Co., Chicago, Ill. (18)
13. Ballast Point Brewing Co., San Diego, Calif. (not on last year’s list)
14. Odell Brewing Co., Fort Collins, Colo. (11)
15. The Boston Beer Co., Boston, Mass. (16)
16. Boulevard Brewing Co., Kansas City, Mo. (17)
17. Oskar Blues Brewery, Longmont, Colo. (14)
18. New Glarus Brewing Co., New Glarus, Wis. (19)
19. Victory Brewing Co., Downington, Pa. (24)
20. Avery Brewing Co., Boulder, Colo. (13)
21. Surly Brewing Co., Minneapolis, Minn. (not on last year’s list)
22. Great Divide Brewing Co., Denver, Colo. (20)
23. Great Lakes Brewing Co., Cleveland, Ohio
24. The Bruery, Placentia, Calif. (not on last year’s list)
25. Left Hand Brewing Co., Longmont, Colo. (not on last year’s list)
Best Portfolio
They also determined which breweries got the most votes for different beers that they produce, and called that list “best portfolio.” The number following their name is how many of their beers got at least one vote. [#] indicates their rank last year.
1. New Belgium Brewing (60 beers) [7]
2. The Boston Beer Company (Samuel Adams) (53 beers) [1]
3. Sierra Nevada Brewing Company (49 beers) [5]
4. Dogfish Head Craft Brewery (48 beers) [2]
5. Stone Brewing Co. (46 beers) [8]
T6. Bell’s Brewery (41 beers) [6]
T6. Short’s Brewing Co. (41 beers) [not on last year’s list]
8. Deschutes Brewery (40 beers) [10]
9. The Bruery (38 beers) [11]
T10. Avery Brewing Company (37 beers) [3]
T10. Boulevard Brewing Company (37 beers) [9]
T10. Goose Island Beer Company (26 beers) [8]
Top Imports
With a lot of ties, a few imports also received votes as readers’ favorite beers. As in years past, there was a decidedly all-American bent to the voting. Of the top 50 beers in the poll, none were produced by a foreign brewery, although Unibroue’s La Fin du Monde claimed the number one spot among imports. Again, [#] indicates their rank last year.
T1. Unibroue La Fin du Monde (Canada) [4]
T1. Guinness Draught (Ireland) [3]
3. St. Bernardus Abt 12 (Belgium) [6]
4. Westvletern XII (Belgium) [not on last year’s list]
T5. Rodenbach Grand Cru (Belgium) [4]
T5. Duvel (Belgium) [10]
Wednesday’s ad is for Carling Black Label Beer, from 1959. Part of Carling series of ads using the tagline “People Try It … And They Like It.” Interestingly, the ads usually feature a different type of glass. This one is a glass stein with an ornamental conical lid.
Tuesday’s ad is for Bunker Hill Lager, from 1899. In Massachusetts, today is Bunker Hill Day, commemorating the Battle of Breed’s Hill, commonly known as the Battle of Bunker Hill, which took place today in 1775. The beer, Bunker Hill Lager, was brewed by Bunker Hill Breweries in Charlestown, Massachusetts.
