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Time For An Utepils

May 23, 2014 By Jay Brooks

norway
The trivia website Dose recently had a list they posted of 21 Words That Don’t Exist In English, But Should. Essentially they’re words in other languages for which there’s no English equivalent, which Dose argues should be added to our dictionaries. Given our history of liberal “borrowing” of foreign words, I can’t see why not. The one word that caught my attention was Utepils (pronounced “oot-er-pillss”), a noun meaning “to sit outside on a sunny day enjoying a beer.”

According to the book “The untranslatables’,” by C. J. Moore, “you have to live through the long dark months of a Norwegian winter to appreciate the annual Norwegian rite of utepils. Literally it means ‘the first drink of the year taken out of doors.’ Easter is barely past, with its tradition of hyttepåske — your Easter visit to your remote cabin — and the days are at last getting longer. Although it’s still practically freezing, everyone is queueing up to invite you to a first utepils get-together ar their favourite bar.

Apparently that’s not exactly correct, and a native Norwegian writing a blog entitled An Enthusiast’s Lexicon, describes utepils more fully:

Actually, utepils simply means any beer enjoyed outside, at any time of the year, but it is true that the first one of the season is a much anticipated ritual. You know spring is on its way when norwegians brave the chilling temperatures and gather around their pints, sometimes even wrapped in blankets. The practice continues throughout the year though – nothing says summer like utepils.

The word itself is made up of two words, ute (‘outside’) and pils, which is simply short for Pilsner, the type of lager beer most commonly consumed in Norway. Interestingly, pils is also used as a slang verb (‘å pilse’), meaning simply ‘to drink beer’. So when you are getting together for an utepils you are pilsing.

Anyway, as our weather in Northern California has been decidedly warm the last few days, I think it’s time I sat out on our back deck, basking in the sunshine with a beer in hand, and enjoyed me a good old-fashioned Utepils. Who’s with me?

Utepils

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Language, Norway, Words

Beer In Ads #1199: Duffy’s Tavern For Blatz

May 22, 2014 By Jay Brooks


Thursday’s ad is for Blatz Beer, from 1950. The ad is sort of part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one doesn’t so much feature a person as a radio show, Duffy’s Tavern, a radio sitcom about the misadventures of bartender/bar manager Archie. Archie was played by Ed Gardner, who also wrote and produced the popular show during its ten-year run. Despite the ads showing Gardner in his role as “Archie,” I guess he wasn’t famous enough (maybe since it was radio no one knew what he looked like?). That’s also why it doesn’t use the “I’m from …” of “I’ve been to …” Milwaukee-focused opening line, and instead the show’s fictional bar serves Blatz as their exclusive beer. Also, I’m pleased to announce that this is the last Blatz ad in this series that I’ve found so tomorrow we’ll be returning to random beer ads.

1950-Blatz-Milwaukees-Finest-Beer-now-being-served-exclusively-in-Duffys-Tavern

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1198: Pat O’Brien For Blatz

May 21, 2014 By Jay Brooks


Wednesday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features well-known actor Pat O’Brien, who was born and raised in Milwaukee.

1949-Blatz-is-Milwaukees-Finest-Beer-Pat-OBrien

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1197: William Gargan For Blatz

May 20, 2014 By Jay Brooks


Tuesday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor William Gargan, who was born in Brooklyn, New York, but like many of the Blatz spokespeople, he’s visited Milwaukee.

1951-Blatz-is-Milwaukees-Finest-Beer-William-Gargan

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Bamforth Beer Cartoons

May 20, 2014 By Jay Brooks

comic-strip
Having lived on this side of the pond my whole life, I’d never encountered Bamforth’s comic postcards until very recently. The Bamforth company is still in business, but apparently was founded in 1904 as a photography and film studio to make picture postcards, and by the end of the First World War was producing 20 million postcards each year. In 1910, they started creating the comic art postcards. Over the next 90 years, approximately 50,000 comic designs were published, with most of them by just four staff artists — Douglas Tempest, Arnold Taylor, Philip Taylor and Brian Fitzpatrick — along with a few additional freelance artists, like the well-known Donald McGill. According to their history, “by 1960 Bamforth Postcards had become the world’s largest publisher of comic postcards.”

Bamforth’s Postcards were the market leader throughout the twentieth century. Their artists poking fun at every aspect of human activity. They commented on politics, fashion and the changes in social activity and perhaps most famously they invaded the toilet and the bedroom. Sex, in various guises and disguises, was the main subject from the start of the genre.

While sex and being “cheeky” may have been their main focus, beer also figured prominently in quite a few of their postcards.

Bamforth-2045

Quite a few were part of their seaside series, meant to be sent home from vacations.

Bamforth-0929

And still others were just odd.

Bamforth-unk-gas-pump

I’m sure there were many more involving beer, and there were also quite a few depicting pub life. Just poking around eBay and the web, I found a few beer-themed postcards, which you can see in the slideshow below. Enjoy.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Cartoons, Comics, England

Beer In Ads #1196: Hank Marino For Blatz

May 19, 2014 By Jay Brooks


Monday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one is a second ad featuring professional bowler Hank Marino, who moved to Milwaukee in 1930 to open his own bowling alley. In the first ad, he was bowling in a coat and tie, whereas here he’s more casual, with an open white shirt and no tie. But he’s still got that goofy grin.

Blatz-1951-hank-marins-full

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1195: Dick Wiken For Blatz

May 18, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features sculptor Dick Wiken, who was born in Milwaukee. Accounts refer to him as an architectural sculptor, and after 1945 most of his work involved larger commissions, like his sculpture of Diana on the Milwaukee Athletic Club building.

Blatz-1949-dick-wilkin-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1194: E. Simms Campbell For Blatz

May 17, 2014 By Jay Brooks


Saturday’s ad is for Blatz Beer, from 1952. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features cartoonist E. Simms Campbell, who was born in St. Louis, Missouri, and worked most of his professional life in new York City, but according to the ad copy he’s visited, or at least “been to Milwaukee.”

Blatz-1951-e-simms-campbell

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1193: Dan Duryea For Blatz

May 16, 2014 By Jay Brooks


Friday’s ad is for Blatz Beer, from 1952. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Dan Duryea, who was born in White Plains, New York, but according to the ad copy he at least at some point in his life “lived in Milwaukee.” This is the second celebrity that did a second ad for Blatz that I’ve found. I thought there was only Alfred Lunt, but then I found this second Duryea one.

Blatz-1952-dan-duryea-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Superhero Beer

May 16, 2014 By Jay Brooks

JLA
Look, up in the sky … it’s a bird … it’s a plane … it’s a beer? Here’s a fun design project by Orlando, Florida graphic designer Marcelo Rizzetto. He’s taken the superheroes from the Justice League of America (JLA), and designed a beer for each of them. He’s calling the series Super Hero Beers, and so far he’s done seven of the members (eight counting the twins), with more promised.

JLA-beers

While Rizzetto is a professional graphic designer, this project was undertaken just for the fun of it. In trying to imagine which beer might represent each superhero, he’s made a few missteps with the names of the beers, but overall it is a lot of fun to see.

I can’t imagine Warner Brothers (who owns DC Comics, which in turn owns the characters) would ever license any alcoholic product for the JLA, because they’ve been very fussy about it, even recalling the cover of Action Comics #869 in 2008 because it showed Superman possibly sharing a beer with his stepfather. But in 2012, inside of Actions Comics #15 (Vol. 2) Superman is shown drinking a toast with a bottle of wine, so perhaps they’ve relaxed a little about that.

Batman: The Dark Beer (Dark Ale Beer)
JLA-batman

Superman: Super Strong Beer (Strong Pale Lager)
JLA-superman

Aquaman: Aqua Beer (Belgian Blond Ale)
JLA-aquaman

Wonder Woman: The Wonder Beer (Premium American Lager)
JLA-wonder-woman

Green Lantern: St. Patrick Green Beer (Pale Ale)
JLA-green-lantern

The Flash: The Flash Beer (Irish Red Ale)
JLA-flash

The Wonder Twins, Zan and Jayna: Twins Framboise (Lambic Framboise)
JLA-twins

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Comics

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