Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Film #49: Why Does Beer Make You Pee?

February 18, 2014 By Jay Brooks

brookston-film
Today’s beer video is a fun little science video from the YouTube series The Sci Show. This one is entitled Why Does Beer Make You Pee? and goes well beyond the obvious “because it’s mostly water.”

Filed Under: Beers, Just For Fun Tagged With: Education, Health & Beer, Science, Video

Beer In Ads #1105: Better Try Extra-Dry

February 17, 2014 By Jay Brooks


Monday’s ad is another one for Goebel Beer, this one from 1949. This ad shows a scene at a mill by a stream, with (I think) a painted glass of beer in the foreground.

Goebel-1949

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #48: John Barleycorn By Traffic

February 17, 2014 By Jay Brooks

brookston-film
Today’s beer video is a rendition of the old English folk song John Barleycorn, this version by the band Traffic, from their 1970 album John Barleycorn Must Die. The video is essentially a slideshow of images that works well with the lyrics of the song.

Filed Under: Just For Fun, Related Pleasures Tagged With: Music, Video

Beer In Ads #1104: The World’s Largest Selling Beer In Small Bottles

February 16, 2014 By Jay Brooks


Sunday’s ad is for Goebel Beer, from 1948. Sold in “the Bantam bottle,” which I assume was 7 or 8 ounces, I think you’d have to sell a lot more bottles of your beer just to equal what your competitor was selling in the larger 12-oz. bottles. Whatever the case, “The world’s largest selling beer in small bottles” seems like a dubious distinction, and one that doesn’t seem likely to sway consumers. I’d be asking myself “what’s wrong with their beer if they’re advertising is concentrating on the small size of their bottles?”

Goebel-bantam-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #47: Orval — Beer Force One

February 16, 2014 By Jay Brooks

brookston-film
Today’s beer video, is a short love letter to Orval, a beer which I drank quite a lot of over the past week in Belgium, including a few glasses at the brewery cafe. The name of the video comes from the music used, which is taken from the soundtrack to the Harrison Ford movie Air Force One, and was written by Jerry Goldsmith.

Filed Under: Beers, Just For Fun Tagged With: Belgium, Video

Beer In Ads #1103: Glasses And Cans

February 15, 2014 By Jay Brooks


Saturday’s ad is for Schlitz, from 1959. Showing a couple on a mountain lake, maybe on a boat, they certainly look like like they’re in a remote spot. The brought cans of Schlitz with them, since it’s best not to have glass on a boat, but then they brought glasses to pour the beer into. What’s that all about?

Schlitz-1959-boat

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Film #46: History Of Beer, Pt. 6 Of 6

February 15, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 6 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1102: Love At First Glass

February 14, 2014 By Jay Brooks


Friday’s ad is for Schaefer, from maybe the late 1940s or 50s. The Valentine’s Day ad shows how clear Schaefer is by showing the heart from a deck of playing cards through the glass. And I love that tagline: “Love at first glass.”

Schaefer-Valentines

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Beer In Film #45: History Of Beer, Pt. 5 Of 6

February 14, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 5 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1101: Horse & Buggy

February 13, 2014 By Jay Brooks


Thursday’s ad is another one for Rheingold Beer, this one from 1957, featuring Miss Rheingold from that year, Margie McNally. She’s riding a horse-drawn carriage in the fall, accompanied by her fluffy white dog. She’s also wearing a spiffy little black outfit.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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