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Jay R. Brooks on Beer

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Beer In Film #44: History Of Beer, Pt. 4 Of 6

February 13, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 4 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1100: Windowsill Gardening

February 12, 2014 By Jay Brooks


Wednesday’s ad is still for Rheingold Beer, this one from 1946, featuring Miss Rheingold from that year, Rita Daigle. Rita is standing at the window, head sticking out, tending to her flower box in the windowsill. She’s got a trowel in one hand and some flowers in the other. She’s going to have to give up one of those in order to make room for her beer.

Rheingold-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #43: History Of Beer, Pt. 3 Of 6

February 12, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 3 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1099: The George & Dragon

February 11, 2014 By Jay Brooks


Tuesday’s ad is another one for the English beer Double Diamond Burton Pale Ale, also from 1954. Part of a series called “Inn-Sign Rhymes,” this one shows the iconic Double Diamond dude toasting a sign for “The George & Dragon” pub. Below the illustration is the rhyme of the series and the tagline “A Double Diamond works wonders.”

Dbl-Doamind-1954-st-george

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, History, UK

Beer In Film #42: History Of Beer, Pt. 2 Of 6

February 11, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 2 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1098: The Robin Hood

February 10, 2014 By Jay Brooks


Monday’s ad is for the English beer Double Diamond Burton Pale Ale, from 1954. Part of a series called “Inn-Sign Rhymes,” this one shows the iconic Double Diamond dude toasting a sign for “The Robin Hood” pub. Below the illustration is the rhyme of the series and the tagline “A Double Diamond works wonders.”

Dbl-Doamind-1954-robin-hood

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, History, UK

Beer In Film #41: History Of Beer, Pt. 1 Of 6

February 10, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 1 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Ads #1097: If You Can’t Come To Holland …

February 9, 2014 By Jay Brooks


Sunday’s ad is for Heineken, from 1976. Showing a cliched view of a windmill with a bottle and glass of Heineken in the foreground, the headline is “If You Can’t Come To Holland Have A Heineken.” This ad is from when I was a junior in high school, and I remember being with my stepfather and visiting a business associate of his. The guy we were visiting asked my stepdad if he wanted a beer, asking if he’d prefer a regular beer or “the good stuff,” which turned out to be Heineken. Oh, how times have changed.

Heineken-1976

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

Beer In Film #40: Analyzing American & Belgian Beers

February 9, 2014 By Jay Brooks

brookston-film
Today’s beer video, in honor of it being Sour Sunday, is a film of a talk given by Jeff Clawson, who’s the Pilot Brewery Manager at Oregon State University’s Food Science & Technology Department. In the 23-minute video, Clawson “discusses a recent study on sour beers at a Science Pub event at the Calapooia Brewery in Albany, Oregon. OSU is one of the world’s leaders in research on hops and the brewing sciences, and many graduates of the fermentation sciences programs go on to have a huge impact in the industry.”

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Belgium, Education, Sour Beer, Video, Yeast

Beer In Ads #1096: Schaefer All Around

February 8, 2014 By Jay Brooks


Saturday’s ad is for Schaefer, from 1959. Schaefer did a number of ads with the round theme, often showing the top of a beer can, emphasizing the round shape of them. This one shows a round plate full of snacks, including some not-terribly-appetizing potato chips (they’ve got brown edges indicating they were burned or the oil used was old).

Shaefer-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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