Brookston Beer Bulletin

Jay R. Brooks on Beer

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One Drink Too Many

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no-drinking
Today’s infographic is entitled One Drink Too Many, and is subtitled “Is it the result of Nature or Nurture?” It was created by Clarity Way, which calls itself the “Premier Holistic Addiction Rehab & Drug Treatment Center.” And while there’s some great info there, there’s also some odd bits, too. For example, the odds of becoming an alcoholic if your family has a history of it or doesn’t is 50%, essentially meaning it makes no difference. The top three reasons people say they drink — to socialize, relax or just enjoy the drink — represents 88% of all reasons, meaning the vast majority of people don’t drink for the wrong reasons. Fully 68% become “happy” after three drinks, while only 1% get “angry” and just 2% are “annoying,” hardly cause for alarm. These, and many of the others, don’t seem to really indicate that alcohol abuse is the widespread problem that most neo-prohibitionists continue to insist.

one-drink-too-many-is-it-the-result-of-nature-or-nurture
Click here to see the infographic full size.

Beer In Ads #920: Once There Were Two Irishmen …

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Friday’s ad is for Carling’s Red Cap Ale, from 1959. It’s not the most attractive of ads, but it’s also finny, in an odd way. It starts with the setup of a joke. “Once there were two Irishmen…” and follows that up with this gem of a punchline. And “now there are millions of ’em.” They also refer to the beer below the title with this. “A most unusual ale!”

carling-1959-red-cap

The World’s Top 10 Beer Brands

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Drinks Business, a European trade publication, on Tuesday published their list of the Top 10 Biggest Beer Brands, I believe as of the end of 2012.

  1. Snow Beer, 74.8 (China) [SAB Miller]
  2. Tsingtao, 57.9 (China) [Tsingtao]
  3. Budweiser, 40.4 (U.S.) [ABI]
  4. Yanjing Beer, 39.6 (China) [Beijing Yanjing Beer Group]
  5. Bud Light, 36.7 (U.S.) [ABI]
  6. Corona Extra, 31.6 (Mexico) [ABI]
  7. Skol, 29.9 (Brazil) [Carlsberg]
  8. Heineken, 29.1 (Netherlands) [Heineken International]
  9. Coors Light, 25.1 (U.S.) [Molson Coors]
  10. Brahma (Brazil), 18.1 [ABI]

The rankings are based on millions of barrels, which is listed after the name. The top beer, Chinese Snow Beer sells roughly 50% more than the second place beer, Tsingtao. So it’s not even close. The number ten beer, Brahma, sells only about a quarter of Snow.

Three of the top 10 brands are Chinese, not too surprising given that it recently became the largest consumer of beer worldwide. Anheuser-Busch InBev has four beers on the list, the most, by far, from a single company. It’s also interesting that Budweiser is selling more than Bud Light internationally. That says a lot about how effective the marketing of low-calorie diet beer is here in the U.S.

Snow Beer, the world’s best-selling brand.
snow-beer

Sippin’ ‘n’ Sailin’

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cruise-ship
Today’s infographic is another unusual one, showing the amount of alcohol that the average cruise ships takes with it for a seven-day cruise for 2,000 people. It’s broken down by type, and the number of beer bottles far outweighs any other type. Not surprisingly, it was created by the CruiseWeb, a trave website specializing in cruises.

sippin-n-sailin
Click here to see the chart full size.

The Best Beers In California: 2013 California State Fair Winners

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cal-state-fair
Last week, the judging took place for the 18th annual California State Fair Craft Beer Competition in West Sacramento. This year’s entries came from 83 of the state’s breweries, with roughly 700 beers judged.

From the press release:

Some 40 beer experts from all over the state judged the various panels with blind tastings of the entries considering beers by style and classification. The judging panels were selected by Head Judge Tom Dalldorf, publisher of Celebrator Beer News, a national beer magazine.

The Best of Show tasting panel consisted of five of our top judges who were confronted with an unprecedented 47 entries all gold medal winners in previous rounds of judging. After a lengthy judging session, the panel agreed on giving Best of Show honors to a stunning Vienna Lager called Una Mas from Left Coast Brewing Company in San Clemente, Calif. A new award, Best of Show Session Beer (under 5% alcohol) was awarded to a wood-aged saison called Ocho Barril from Half Moon Bay Brewing Company in Half Moon Bay, Calif.

Beer enthusiasts can taste the award winning beers from the State Fair’s Craft Brew Competition on Saturday, July 20, from 3 pm–6 pm at Cal Expo, 1600 Exposition Blvd., Sacramento, Calif.

Full disclosure, I was privileged to be one of the dozens of judges who tasted all of the beers over three days, and even was on the panel of five that tasted all 47 of the winners of each category to pick the “best of show,” this year’s choice for the best beer in California. It was a very hard decision, as there were some unbelievably great beers on the table, in a breathtaking variety of styles. Best of show judging is harder than regular judging, because you’re not comparing like styles against one another. Instead, your looking for intangible qualities that make one beer stand out over another, made doubly difficult because every beer was already an award winner. But we persevered, and after a few hours emerged with a unanimous decision.

cal-state-fair-2013

Below are all of the award winners. 1 is a Gold medal, 2 is Silver, 3 is Bronze, and 4 is an Honorable Mention.

Category 1: Light Lager — Dortmunder/Premium American

  1. Auburn Export Lager, Auburn Ale House (Auburn)
  2. Local Lager, Tahoe Mountain Brewing (Tahoe City)
  3. Dead Canary, Ol’ Republic Brewing (Nevada City)

Category 1: Light Lager — Munich Helles

  1. Blue Eyed Blonde, Solvang Brewing (Solvang)
  2. Helles Lager, Hangar 24 Brewing (Redlands)
  3. Lager, Sudwerk Privatbrauerei Hubsch (Davis)

Category 2: Pilsner — German Pils

  1. Brainfood, Monkey Paw Brewing (San Diego)
  2. Longshoreman Lager, San Pedro Brewing (San Pedro)
  3. Pivo Pils, Firestone Walker Brewing (Paso Robles)
  4. Honorable Mention: Port Town Pilsner, Port Town Brewing (Los Angeles)

Category 2: Pilsner — Bohemian/Classic American Pils

  1. Summerfest, Sierra Nevada Brewing (Chico)
  2. None awarded
  3. Gold Country Pilsner, Auburn Ale House (Auburn)

Category 3: Amber Lager

  1. Una Mas, Left Coast Brewing (San Clemente)
  2. Marzen, Sudwerk Privatbrauerei Hubsch (Davis)
  3. Sullydunkel, 21st Amendment Brewery (San Francisco)

Category 4: Dark Lager

  1. Tatoo Black Lager, San Pedro Brewing (San Clemente)
  2. Bavarian Black Lager, Ol’ Republic Brewing (Nevada City)
  3. California Black Beer, Dale Bros. Brewery (Upland)

Category 5: Bock

  1. Welke Bock, San Pedro Brewing (San Pedro)
  2. Mai Bock, Sudwerk Privatbrauerei Hubsch (Davis)
  3. Doppelbock, Sudwerk Privatbrauerei Hubsch (Davis)

Category 6: Light Hybrid Beer — Cream Ale

  1. American Cream Ale, Schooner’s Grille & Brewery (Antioch)
  2. None awarded
  3. None awarded

Category 6: Light Hybrid Beer — Blonde Ale

  1. Common Sense, Berryessa Brewing (Winters)
  2. 805, Firestone Walker Brewing (Paso Robles)
  3. California Blonde, Eel River Brewing (Fortuna)

Category 6: Light Hybrid Beer — Kolsch

  1. Kalifornia Kolsch, Magnolia Gastropub & Brewery (San Francisco)
  2. Kolsch, Faultline Brewing (Sunnyvale)
  3. Bruin Blonde, San Pedro Brewing (San Pedro)
  4. Mission Blonde, Mission Brewery (San Diego)

Category 6: Light Hybrid Beer — American Wheat/Rye

  1. Lucille’s Hefeweizen, Bayhawk Ales (Irvine)
  2. Gramarye, Heretic Brewing (Fairfield)
  3. None awarded

Category 7: Amber Hybrid

  1. Alt-bier Ale, Hangar 24 Brewing (Redlands)
  2. California Amber Lager, Ol’ Republic Brewing (Nevada City)
  3. Anaheim 1889, Anaheim Brewing (Anaheim)

Category 8: English Pale Ale — Standard/Ordinary Bitter

  1. Freewheel Bitter, Freewheel Brewing (Redwood City)
  2. Freewheel Pale Ale, Freewheel Brewing (Redwood City)
  3. None awarded

Category 8: English Pale Ale — Special/Best/Premium Bitter

  1. Bonnie Lee’s Best Bitter, Magnolia Gastropub & Brewery (San Francisco)
  2. None awarded
  3. Freewheel Special Bitter, Freewheel Brewing (Redwood City)

Category 8: English Pale Ale — Extra Special/Strong Bitter (English Pale Ale)

  1. Drake’s Amber, Drake’s Brewing (San Leandro)
  2. Blue Bell Bitter, Magnolia Gastropub & Brewery (San Francisco)
  3. SBC Bitter, Solvang Brewing (Solvang)

Category 9: Scottish/Irish Ale — Scottish Heavy 70/-

  1. None awarded
  2. Maltopia, Hermitage Brewing (San Jose)
  3. None awarded

Category 9: Scottish/Irish Ale — Irish Red Ale

  1. Conner’s Pride, Old Hangtown Beer Works (Placerville)
  2. Rimpau Red, Main Street Brewery/Lamppost Pizza (Corona)
  3. Red Trolly Ale, Karl Strauss Brewing (San Diego)

Category 10: American Ale — American Pale Ale

  1. Grand Am, Bear Republic Brewing (Healdsburg)
  2. Pintail Pale Ale, Karl Strauss Brewing (San Diego)
  3. American River Pale Ale, Auburn Ale House (Auburn)

Category 10: American Ale — American Amber Ale

  1. Mission Amber, Mission Brewery (San Diego)
  2. Rubicon Amber, Rubicon Brewing (Sacramento)
  3. Danske, Solvang Brewing (Solvang)

Category 10: American Ale — American Brown Ale

  1. Coloma Brown, American River Brewing (Rancho Cordova)
  2. Roasted American, 21st Amendment Brewery (San Francisco)
  3. Farmer’s Flannel Maple Brown, Anacapo Brewing (Ventura)

Category 11: English Brown Ale

  1. Ironwood Dark, Tied House Brewing (Mt. View)
  2. Downtown Brown, Lost Coast Brewing (Eureka)
  3. Whippersnapper, Berryessa Brewing (Winters)

Category 12: Porter — Brown Porter

  1. None awarded
  2. None awarded
  3. Double Nut Brown, Mammoth Brewing (Mammoth)
  4. Honorable Mention: Devil’s Peak Porter, Tahoe Mountain Brewing (Tahoe City)

Category 12: Porter — Robust Porter

  1. Oil Piers Porter, Surf Brewery (Ventura)
  2. None awarded
  3. Black Robusto Porter, Drake’s Brewing (San Leandro)

Category 12: Porter — Baltic Porter

  1. Badland’s Baltic Porter, Dale Bros. Brewery (Upland)
  2. Recession Ale, Loomis Basin Brewing (Loomis)
  3. None awarded

Category 13: Stout — Dry Stout

  1. Organic Chocolate Stout, Bison Brewing (Berkeley)
  2. Dragoons Dry Irish Stout, Moylan’s Brewing (Novato)
  3. Black Hawk Stout, Mendocino Brewing (Ukiah)

Category 13: Stout — Sweet Stout

  1. None awarded
  2. None awarded
  3. Black Jack Sweet Stout, Feather Falls Casino & Brewery (Oroville)

Category 13: Stout — Oatmeal Stout

  1. Oatmeal Stout, Sudwerk Privatbrauerei Hubsch (Davis)
  2. Barney Flats Oatmeal Stout, Anderson Valley Brewing (Boonville)
  3. None awarded
  4. Honorable Mention: Shanghai Stout, Auburn Ale House (Auburn)

Category 13: Stout — Foreign Export Stout

  1. Homeland Stout, New Helvetia Brewing (Sacramento)
  2. Crude, Belmont Brewing (Long Beach)
  3. None awarded

Category 13: Stout — American Stout

  1. None awarded
  2. Export Stout, Ol’ Republic Brewing (Nevada City)
  3. Roxanne Red, Main Street Brewery/Lamppost Pizza (Corona)

Category 13: Stout — Russian Imperial Stout

  1. Sunken City Imperial Stout, San Pedro Brewing (San Pedro)
  2. Imperial Stout, Mendocino Brewing (Ukiah)
  3. Ryan Sullivan’s Imperial Stout, Moylan’s Brewing (Novato)
  4. Honorable Mention: Parabola, Firestone Walker Brewing (Paso Robles)

Category 14: India Pale Ale — English IPA

  1. English IPA, Ol’ Republic Brewing (Nevada City)
  2. Organic IPA, Eel River Brewing (Fortuna)
  3. White Hawk IPA, Mendocino Brewing (Ukiah)

Category 14: India Pale Ale — American IPA

  1. Union Jack, Firestone Walker Brewing (Paso Robles)
  2. Torpedo, Sierra Nevada Brewing (Chico)
  3. Hop Daddy IPA, Main Street Brewery/Lamppost Pizza (Corona)

Category 14: India Pale Ale — Imperial IPA

  1. Double Up, Oggi’s Pizza & Brewery (Del Mar)
  2. Evil Cousin, Heretic Brewing (Fairfield)
  3. Denogginizer, Drake’s Brewing (San Leandro)

Category 14: India Pale Ale — Other IPA

  1. Evil Twin, Heretic Brewing (Fairfield)
  2. Our Dark Secret, Moylan’s Brewing (Novato)
  3. Boardwalk Black IPA, Karl Strauss Brewing (San Diego)

Category 15: German Wheat/Rye Beer

  1. Thunderweizen Ale, Lightning Brewery (Poway)
  2. Dancing Trees Hefeweizen, Feather Falls Casino & Brewery (Oroville)
  3. Orgasmica 4-grain Hefeweizen, Pizza Orgasmica (San Rafael)
  4. Honorable Mention: Windandsea Wheat, Karl Strauss Brewing (San Diego)

Category 16: Belgian and French Ale — Wit Beer

  1. Wit’s End, Ritual Brewing (Redlands)
  2. Wahoo Wheat Beer, Ballast Point Brewing (San Diego)
  3. None awarded

Category 16: Belgian and French Ale — Belgian Pale Ale

  1. Summer Honey Citrus, Monkey Paw Brewing (San Diego)
  2. None awarded
  3. None awarded

Category 16: Belgian and French Ale — Belgian Pale Ale

  1. Le Merle, North Coast Brewing (Fort Bragg)
  2. First Conversation, Discretion Brewing (Soquel)
  3. Saison, Berryessa Brewing (Winters)
  4. Honorable Mention: Fields Ablaze, Valiant Brewing (Orange)

Category 16: Belgian and French Ale — Biere de Garde

  1. None awarded
  2. Farmer’s Daughter, 21st Amendment Brewing (San Francisco)
  3. None awarded

Category 16: Belgian and French Ale — Belgian Specialty Ale

  1. Solace, Firestone Walker Brewing (Paso Robles)
  2. None awarded
  3. None awarded

Category 16: Belgian and French Ale — Flavored Saison

  1. Saison Savoureuse, Tahoe Mountain Brewing (Tahoe City)
  2. None awarded
  3. None awarded

Category 17: Sour Ale

  1. 24th Anniversary Flanders-style Ale, Karl Strauss Brewing (San Diego)
  2. Saison Tart, Green Flash Brewing (San Diego)
  3. Le Petit Diablotin, High Water Brewing (San Leandro)

Category 18: Belgian Strong Ale

  1. Axiom, Valiant Brewing (Orange)
  2. Dipsea Triple, Marin Brewing (Larkspur)
  3. Rio d’Oro, High Water Brewing (San Leandro)

Category 19: Strong Ale — Old Ale

  1. Good Faith, Discretion Brewing (Soquel)
  2. Triple Exultation, Eel River Brewing (Fortuna)
  3. Old Stock, North Coast Brewing (Fort Bragg)

Category 19: Strong Ale — English Barleywine

  1. Old Diablo, Schooner’s Grille & Brewery (Antioch)
  2. Barrel of Monkeys, Devil’s Canyon Brewing (Belmont)
  3. None awarded

Category 19: Strong Ale — American Barleywine

  1. Imperial Barleywine, Mendocino Brewing (Ukiah)
  2. Fat Hog, Ritual Brewing (Redlands)
  3. Beacon St. Barleywine, San Pedro Brewing (San Pedro)

Category 20: Fruit Beer

  1. Blueberry Ale, Marin Brewing (Larkspur)
  2. Golden Eagle Wheat, Loomis Basin Brewing (Loomis)
  3. Strawberry Wheat, Six Rivers Brewing (McKinleyville)

Category 21: Spice/Herb/Vegetable Beer — Spice, Herb, or Vegetable Beer

  1. Platypus Venom Imperial Stout Star Anise, Marin Brewing (Larkspur)
  2. Blue Bridge Coffee Stout, Coronado Brewing (San Diego)
  3. Organic Honey Basil, Bison Brewing (Berkeley)

Category 21: Spice/Herb/Vegetable Beer — Christmas/Winter Specialty Spiced Beer

  1. Stumpkin, Old Hangtown Beer Works (Placerville)
  2. Hoppy Holidaze, Marin Brewing (Larkspur)
  3. Movetta a Trois, Karl Strauss Brewing (San Diego)

Category 22: Smoke-Flavored/Wood-Aged Beer

  1. Ocho Barril, Half Moon Bay Brewing (Half Moon Bay)
  2. Bourbon Barrel-aged Island Pale Ale, Island Brewing (Carpinteria)
  3. Pugacheu’s Cobra, Hangar 24 Brewing (Redlands)
  4. Honorable Mention: Sucaba, Firestone Walker Brewing (Paso Robles)

Category 23: Specialty Beer

  1. IPA 395, Mammoth Brewing (Mammoth)
  2. Barrel-aged Kriek, Island Brewing (Carpenteria)
  3. 4th Anniversary Ale, Hangar 24 Brewing (Redlands)
  4. Honorable Mention: Campfire Stout, High Water Brewing (San Leandro)

A few statistics: Firestone Walker, Karl Strauss and San Pedro Brewing won the most medals, six apiece. Ol’ Republic Brewing and Sudwerk Privatbrauerei Hubsch each won five. And Auburn Ale House, Heretic Brewing, Marin Brewing and Mendocino Brewing each won four medals. Eleven more breweries won three medals each.

BEST OF SHOW

  1. Una Mas, Left Coast Brewing (San Clemente)

BEST OF SHOW SESSION BEER

  1. Ocho Barril, Half Moon Bay Brewing (Half Moon Bay)

Congratulations to all the winners.

Beer In Ads #919: Califlorida Here We Come

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Thursday’s ad is for Blatz beer, from 1948. Showing an orange tree supposedly with both California and Florida oranges on it, along with the Blatz beer bottles. Based on the ad copy, it looks like they were going after bigger breweries brewing in multiple breweries around the country when they state that they’ve “brewed only in Milwaukee for 97 years.” They also suggest that customers should be patient and wait for the Milwaukee beer to arrive in California … or Florida.

Blatz-1948-California

Hello, Is It Beer You’re Looking For?

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lion
First Willie Nelson did ads for Taco Bell to pay his back taxes, and now Lionel Richie is apparently doing the same thing, crooning a version of his hit song “Hello, Is It Me You’re Looking For” to pay the $1.1 million he owes in back taxes to the IRS. The ad itself is pretty funny, a man in searching his refrigerator, presumably looking for a beer, when we here Richie singing his song, and then the man sees him singing through the back of the refrigerator. Cut to the inside of the icebox, and there’s Lionel Richie, dressed in white, sitting a white piano in an all-white room.
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He stops playing long enough to fill a pint glass of beer using the new Tap King dispenser from the Lion Nathan Brewery. Richie reportedly was paid $1.5 million for the ad, which should get him out of hot water with the taxman. The only thing that would have made it better would have been if he’d actually sung “hello, is it beer you’re looking for?”

If the ad won’t play (the embed code has been giving me error messages off and on), try this link here or watch it on AdWeek or Australia’s newspaper The Age.