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Jay R. Brooks on Beer

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Solo Cup Serving Suggestions

April 6, 2013 By Jay Brooks

plastic-cup
Today’s infographic is something of a coincidence. In the summer of last year, some unknown person posted the graphic below showing what they believed the lines around those ubiquitous red Solo cups you find at countless parties might mean.

solo-cup-original
Click here to see this only a little bit bigger.

And it was fairly compelling, but the Solo company said it was not intentional. According to Business Insider, “It turns out that while Solo Cup lines match up pretty closely with appropriate servings for beer, wine and liquor, they aren’t really meant for that. It’s just Solo Cup folklore.” Solo also posted their own infographic on their Facebook page, with alternate suggestions for what the lines could be used for, perhaps preferring not to have them associated exclusive;y with alcohol.

solo-cup
Click here to see Solo’s rebuttal graphic full size.

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Glassware, Infographics

Beer In Ads #839: Happy Swallows! No Bitterness

April 5, 2013 By Jay Brooks


Friday’s ad is also for Schlitz, this one from 1943. Using the return of the Swallows — the birds — to introduce the idea of “happy swallows,” the swallowing of their beer … with “no bitterness.”

Schlitz-1943-swallows-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

The Session #74: The Beer Balancing Act

April 5, 2013 By Jay Brooks

balance-beer-life
Our 74th Session, is hosted by Bryan Roth, who writes This Is Why I’m Drunk. His topic is about finding balance in life, recognizing that however passionate or obsessed any of us are about our beer, life is more than just beer. Or as Bryan puts it. “Beer is more than the alcohol that goes into it – it’s the passion, history and community. Beer is also just one of many interests I have in my life, whether it’s exercise, continuing my education or keeping tabs on how social media impacts society. Beer doesn’t define me, even if it may be something I can ramble on about for hours and hours. These are all things I love spending my time on, but what about you?” So here’s his invitation to I’m Having a Party and You’re Invited: “The Session” for April 2013:

April’s topic is “Finding Beer Balance.” It’s a discussion I hope will offer a variety of responses as people consider their interests outside of finding the perfect pint.

Is beer your vice? Is beer your reward? Does beer really have to be either? Do you find lifestyle balance through work, hobbies, family or maybe even “Dry Days” like David Bascombe? There are a variety of ways to find balance. These questions are simply a jumping-off point.

session_logo_all_text_200

It’s hard not to love Bryan’s topic, even if it requires us to talk about the one subject every one of us loves more than beer: ourselves. But blogs are, if nothing else, personal; so being personal seems part and parcel of any blog. If it wasn’t personal, at least part of the time, then it would be something else. So how does anyone balance their work and their personal life?

balance-work-life

For me, it’s never been that difficult. Almost every longterm job I’ve had was in a field that I first came to because I was passionate about it in some way. When I was a kid, I was into music, played in bands, and my first real job out of high school was playing in a U.S. Army Band. After that, I managed record stores and became one of the record buyers for a large chain of records stores.

My next job played on that experience plus a lifelong passion for film, when I did marketing and advertising for a small chain of video stores. After moving to California, and a few grunt jobs to pay the bills, I once again found myself managing video stores and then was a buyer for that chain, too.

I later turned my lifetime love of comic books into a job — you guessed it — managing a comic book store, before a chance opportunity landed me a job writing for a law office, finally putting those journalism classes (and my stint as sports editors of my junior high school newspaper) to good use. While there was a lot I loved about that job, it was the writing — crafting a persuasive argument, applying law to a set of facts, and agonizing over every word — that really got me up in the morning.

At that time, I was already a beer geek, having really started down that path in the late 1970s while stationed in New York City. After moving to California in 1985, there was plenty more to discover there, and I held tasting parties and started homebrewing, too. In 1991, I visited over 550 bars over a period of about four months, with the result being the publication of the book The Bars of Santa Clara County: A Beer Drinkers Guide to Silicon Valley. (Hilariously, someone in Florida will sell you a new copy of the book for $60.90! I have a box left, I’ll sell you one for far less than that!)

I used that book, along with my experience as a record and video buyer, to become the beer buyer for Beverages & more, and have been involved in some part of the beer industry since around 1991 or 1992.

Lost and Confused Signpost

Although throughout my entire life I’ve generally felt lost, confused, bewildered and disoriented, I’ve always gravitated toward work that has something to do with a passion. So most of my jobs have never been just for the paycheck. Even when the paycheck wasn’t all that much (most of them frankly) I’ve been fortunate that I tended to care about them far more than I probably should have — good for the employer, jury’s still out if that was good for me. Last month, I found this great quote by legendary brewer Pierre Celis. “To me, work is being on vacation. Why do I continue working? Well, if I stop I’m no longer on vacation.” And that’s a bit how I feel about my work. I’m always doing it, because it doesn’t feel like work. Oh, sometimes it does, certainly, but by and large I feel driven to do it — not because of deadlines or paying the rent or any mundane reasons like that — because it’s something that I feel like I have to do. I feel fortunate I found beer, and that I’ve managed to turn writing about it into not just my job. but a career. But even if I hadn’t, I suspect I’d be writing about something else. Writing has always felt like something I just do, something I just have to keep doing. Publish or perish, as they say.

So I may not be typical in balancing work and life, because for me the two are so inextricably entwined together. It’s a symbiotic relationship. One couldn’t exist without the other. No matter what work I’m doing, I tend to live it 24/7 even though sometimes that can be very, very bad. Unfortunately, I think I’m just hardwired that way. Over the years I’ve collected board games, legos, Hawaiian shirts, ties, records, comic books, books, videos, animation, view-masters, 3-D anything, buttons, breweriana, clothespins, dates, ticket stubs, dice, miniatures, postcards, art, globes, rocks, gems, fossils, birds, playing cards, baseball and football cards, tarot cards, beer books, quotations, xmas ornaments, Atari games, and pint glasses. And that’s just what I can remember off of the top of my head.

Does it get in the way of life? Sometimes, naturally, but usually it’s not a problem. Kids have made me more grounded about being too obsessive, because they demand your attention in way that you not only don’t mind but that you actually want to stop whatever you’re doing and focus on them. Anything that makes you less self-interested has got to be a good thing in the long run. So while I’m as obsessive about beer as any beer geek, maybe more so in some ways, I can go on and on about any number of subjects, as people who know me well can attest to. I can bore you to death talking about a great number of arcane hobbies, pursuits and passions. Just wind me up. My geekdom knows no depths or bounds. A few years ago, I wrote one of the “It’s My Round” pieces for All ABout Beer magazine in which I compared comic books and craft beer in Living in the Silver Age.

Questions and Answers signpost

Part of it is an unquenchable curiosity about damn near everything. There are very few subjects that I can’t find something interesting in. Asking Who, What, Where, When, Why and How in life is a good way to live as far as I’m concerned, especially since asking questions and seeking the right answers is something journalists are supposed to do. How lucky is that?

Balancing

I wasn’t always as lucky as I feel today, but maybe that’s lucky too. Having struggled in different ways and at different times in my life has made me a much stronger person and most importantly allows me to appreciate how lucky I am right now. I love my job, my career, what I do every day. I love that I have a supportive, loving wife and kids who bring me both joy and keep me grounded at the same time. I love where I live, not just the house we’re in but where in the world, too. Living equidistant between Lagunitas and Russian River doesn’t suck. And just as important: friends. In my twenty plus years in the beer world, I’ve made many lifelong friends to share both a beer and our shared passions for it. In the end, that may be the best thing of all, because I’ve always felt that one of the best aspects of beer is its shareability. Beer alone is good, but often a little sad, too. Beer just cries out for companionship. Beer’s at its best as a shared experience.

Still, even though beer is unquestionably a big part of my life, it’s not the only part, and it’s probably not even the biggest or most important part. That would be people; family and friends. Luckily sharing a beer with them makes for a richer experience and for a more balanced existence. For me, that’s balancing beer and life.

balance-beer-life

Filed Under: Beers, Just For Fun, Related Pleasures, The Session

Friday Fun: Duff Can Animation

April 5, 2013 By Jay Brooks

Duff_Beer-logo
This morning I stumbled on this simple video, which looks like it was an exercise in computer animation, showing a can of Duff beer dropping to the ground and rolling. Enjoy.

Filed Under: Beers, Just For Fun Tagged With: Cans, Video

Beer Styles

April 5, 2013 By Jay Brooks

beer-styles
Today’s infographic is a kind of venn diagram, a somewhat different way to show the spectrum of beer styles, and also includes two axis, one between sweet and bitter, and the other between fruity and malty. It’s used by a beer distributor, Monarch Beverages Co., as a part of their surprisingly extensive educational section of their website. I got an especially good belly life out of the “you are here” sign pointing to “light lagers.”

StylesChart500

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #838: Know The Real Joy Of Good Living

April 4, 2013 By Jay Brooks


Thursday’s ad is for another one for Schlitz, this one from 1959. Apparently the way to “Know the Real Joy of Good Living” is to be near a mountain lake. And wear pink.

Schlitz-1959-pink

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Kim Jordan’s Keynote Address 2013

April 4, 2013 By Jay Brooks

ba
At this year’s Craft Brewers Conference, the keynote address was given by Kim Jordan from New Belgium Brewing. The context of Jordan being asked this year to speak is because ten years ago, when CBC was in New Orleans, she gave an optimistic keynote speech then predicting that craft beer would break the 10% barrier. While we’re not quite there yet — the current estimate is 6.5% of volume — great progress has been made and the future certainly looks rosier than it did in 2003. As someone who was sitting in the audience in New Orleans during that keynote, I was keen to hear what Kim would have to say a decade later. Below is a photo I took of Jordan giving that speech in 2003.

P1010007

Below is my video of Kim Jordan’s keynote address. Technical difficulties (okay, I was slow on the draw) delayed the start and I missed the first few seconds, probably no more than 30 seconds worth. Also, due to YouTube’s size limitations, I had to break it into two parts in order to upload it. Enjoy.

Part 1:

Part 2:

Filed Under: Breweries, Editorial, Just For Fun, News Tagged With: Brewers Association, Business, CBC, Video

The World Of Beer

April 4, 2013 By Jay Brooks

earth-2
Today’s infographic, The World of Beer, is subtitled “An introduction to the major types of ales and lagers.” So at least they’re not trying to be complete. Still, I”ve seen worse overviews.

Beer Primer by thestate

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Jennifer Talley Joins Russian River Brewing

April 4, 2013 By Jay Brooks

russian-river
So yesterday my friend Maureen Ogle, author of Ambitious Brew, was in town, on vacation with her family, and we had lunch at Russian River Brewing. Before lunch, we stopped by the production brewery so Maureen could say hello to Vinnie and Natalie, and also so she could take a peek at the brewery. After the tour, I was chatting with Vinnie who told me some big news. Although it’s apparently been in the works for some time, and is not a secret, they’ve been fairly low key about spreading the news.

While we were all in D.C. at CBC, Jennifer Talley, who was with Squatter’s in Utah for eighteen years, and more recently was the brewery production manager at Redhook Brewery in Washington, was in Sonoma County searching for a place to live. That’s because as of May, she’ll be brewing with Vinnie at Russian River Brewing, and eventually will be taking over the brewery’s barrel program. She’ll start out as a shift brewer and once Kevin Robinson leaves Russian River to concentrate on his new venture, Divine Brewing, Jen will become lead brewer. As Vinnie joked with me, “she has more experience than I do.” They’re thrilled to have her, and it’s easy to see why. Jen’s been one of the more important and influential brewers in her more than two decades in the industry. She was the 2011 recipient of the BA’s Russell Schehrer Award for Innovation in Craft Brewing, is on the technical committee of the MBAA and started her brewing education at the Siebel Institue of Brewing Technology. There’s no doubt her presence will make Russian River even more of a powerhouse brewery than it already is, not to mention freeing Vinnie to concentrate on big picture concerns. Congratulations to both Russian River and Jen for the new gig. I’m certainly glad to have another stellar brewing neighbor here in Sonoma.

gabf07-35
Jennifer and Natalie Cilurzo (middle two), both now from Russian River Brewing, along with Carol Stoudt (left) and Teri Fahrendorf (right) after a panel discussion at GABF on women in brewing in 2007.

Filed Under: Breweries, News Tagged With: California, Northern California

Beer In Ads #837: Move Up To Quality …

April 3, 2013 By Jay Brooks


Wednesday’s ad is for also for Schlitz, from 1953. It’s a more low key Schlitzerland ad, showing a cocktail party under way. With the tagline in the bottom lefthand corner — “Life is Wonderful in Schlitzerland, U.S.A.” — even the dogs and cats are happy.

Schlitz-1958

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

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