Tuesday’s Christmas ad is for Rheingold Beer, from 1943. In the ad, a woman has apparently just hung the wreath, and to hammer home the point she’s still holding it in her hand. It’s impressive how she managed to hang it in the exact spot so the tagline — The Season’s Greeting — is centered inside the wreath.
I tend to view the concept of ice plus beer with horror, but apparently in Japan it’s “so cool.” That’s at least the opinion of Kirin, whose uncharacteristically low-tech commercial make the case for its coolness. The verdict? The ad: pretty cool. Ice plus beer: not cool.
Monday’s Christmas Eve ad is for Arrow Beer, from 1946. It’s a simple ad, showing a glass of Arrow Beer along with a bottle in front of a wreath of holly and a candle. The ad copy couldn’t be simpler. “Seasons Cheer … from Arrow Beer.”
Today in 1951, Libya gained their Independence from Italy under UN trusteeship.
Libya
Libya Breweries
Libya Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: N/A
Prohibition: None
Friday’s ad is a newer one for Carlsberg, with the tree he’s “still putting the finishing touches on” made out of Carlsberg crowns with a fill glass as tree trunk.
Today in 1768, the Kingdom Nepal was declared, and on the same day in 1923 gained their Independence.
Nepal
Nepal Breweries
Nepal Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00% NOte: Breathalyzer testing is regularly used in major cities like Kathmandu, Pokhara, Biratnagar and Highways. For more verification, driver will be taken to nearest hospitals for blood and urine test (if demanded by the driver). Licence will be seized instantly. Driver will get the licence back after attending anti-alcoholic classes run by Nepal Traffic Police and fine will be charged NRS 1000.
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: N/A
Prohibition: None
Thursday’s ad is for Budweiser, from 1908, when it appears they launched a number of historically themed ads. This one features our 7th president, Andrew Jackson, and equates him with “Liquid Life,” “The National Drink of America.”
Today in 1999, the Macau Special Administrative Region was established.
Macau
Macau Breweries
Macau Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: N/A
Prohibition: None
Hmm, not sure how to think about this one. It’s kinda fun, and occasionally funny, but it also goes a little bit too far when it tackles the “bag over her face” issue, although it does offer advice for both women and men. The infographic was created by freedating.co.uk, an online dating website in Great Britain, so it was probably meant to be somewhat tongue in cheek.
There is actually some science behind the concept of beer goggles, and a couple of years ago I wrote about the Math Behind Beer Goggles. The infographic does also include some of that, too, at least.
You can see this chart larger at Love Infographics.
Wednesday’s ad is for Valley Forge Beer, because it was on this day, December 19, 1777 that George Washington set up camp for the winter in the small Pennsylvania town of Valley Forge. I went to the historical site a few times as a kid, including once as a Boy Scout where we followed some orienteering with maps and compass to earn some sort of ribbon, or something. I don’t usually do breweriana other than actual print advertising, but it made sense to break out the tray because of the date.
Valley Forge Beer was brewed by the Adam Scheidt Brewery in Norristown, Pennsylvania, which is just a few miles from Valley Forge. Here’s a short history of the brewery, from a breweriana collectors website.
The Adam Scheidt Brewing Company was founded in the late 1870s and was incorporated in 1884. After Prohibition, the brewery thrived, brewing Valley Forge Beer, Ram’s Head Ale, and Prior Beer. The brewery’s name was changed to the Valley Forge Brewing Company in 1963 and, five years later, it was sold to Philadelphia’s largest brewer at the time, C. Schmidt & Sons. It continued to operate as a branch of Schmidt’s until 1975, when the facility was closed. Schmidt’s continued to brew the Valley Forge and Ram’s Head brands until the early 1980s, when Schmidt’s itself finally ceased operations.
And here’s another one of the same tray, this one showing better color.
Frankly, I remember seeing these trays around when I was a kid, and cans of the beer, but it was never something I ever drank. I don’t ever remember even seeing it for sale where we lived. Below is a less common tray showing the same event, but by a different artist, obviously.
