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Jay R. Brooks on Beer

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Peru Beer

July 28, 2012 By Jay Brooks

peru
Today in 1821, Peru gained their Independence from Spain.

Peru
peru-color

Peru Breweries

  • Ajegroup
  • Backus and Johnston
  • Cerveza Artesanal de Tomas
  • Cervecera Del Sur Del Peru
  • Cervecería Amazónica
  • Cerveceria Backus Y Johnston
  • Cervecería Barbarian
  • Cerveza Arequipeña
  • Cerveza Pilsen Trujillo
  • Cia Nacional De Cerveza
  • SAB Miller in Peru
  • Sierra Andina

Peru Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer
  • History of Beer in Peru (in Spanish)

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guilds: Cerveceros Latinoamericanos; Asociacion Latinoamericana

National Regulatory Agency: General Environmental Health Bureau (DIGESA)

Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of the product; Name and address of manufacturer; Importer’s name, address, and phone number, if applicable; Sanitary registration information or number; Net weight or volume of the content; Date marking of viable duration; Special instructions for use or storage, if any; Country of origin

Drunk Driving Laws: BAC 0.05% Note: Drivers below a 0.05% BAC will be given a warning. At a 0.05% and over, the driver will be given a fine and a license suspension of no less than 6 months and no more than 2 years. If the driver is involved in an accident without causing death or severe injury to another individual, he or she may possibly face jail time. If the driver’s causes an accident with a BAC over 1.01%, involving death or severe injury to another party, he or she will receive a mandatory prison sentence of 3 to 5 years. The driver’s license will also be permanently revoked.

peru

  • Full Name: Republic of Peru
  • Location: Western South America, bordering the South Pacific Ocean, between Chile and Ecuador
  • Government Type: Constitutional republic
  • Language: Spanish (official) 84.1%, Quechua (official) 13%, Aymara 1.7%, Ashaninka 0.3%, other native languages (includes a large number of minor Amazonian languages) 0.7%, other 0.2%
  • Religion(s): Roman Catholic 81.3%, Evangelical 12.5%, other 3.3%, unspecified or none 2.9%
  • Capital: Lima
  • Population: 29,549,517; 42nd
  • Area: 1,285,216 sq km, 20th
  • Comparative Area: Slightly smaller than Alaska
  • National Food: Ceviche
  • National Symbols: Vicuña; Andean Cock-of-the-rock; Cantuta; Cinchona/Kiwicha; Machu Picchu, Pisco and Cajón; Inti (Inca’s Sun God)
  • Affiliations: UN, OAS
  • Independence: From Spain, July 28, 1821

peru-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Number of Breweries: 15

Peru-money

  • How to Say “Beer”: cerveza
  • How to Order a Beer: Una cerveza, por favor
  • How to Say “Cheers”: Salud
  • Toasting Etiquette: Peruvians say “salud” for a toast, and everyone lifts their glasses and drinks the first sip at the same time. It is rude for a visitor to start drinking alone (for the first drink). Once a business deal has been achieved, the host may make a more formal toast. The guest may respond with a brief speech or may simply smile and thank the host.

peru-map

Alcohol Consumption By Type:

  • Beer: 70%
  • Wine: 2%
  • Spirits: 28%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 2.90
  • Unrecorded: 4.00
  • Total: 6.90
  • Beer: 2.16

WHO Alcohol Data:

  • Per Capita Consumption: 2.9 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: Unknown
  • Minimum Age: 18
  • Sales Restrictions: Time, location, specific events
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

peru-so-amer

Filed Under: Beers, Breweries Tagged With: Peru, South America

Beer In Ads #660: Every Sip Tells You What Words Can’t

July 27, 2012 By Jay Brooks


Friday’s ad is for Budweiser, from 1946. It’s a beautiful illustration showing a colorful sunset as a young boy — looking every bit like Huck Finn — is returning from a day of fishing, with a large fish in one hand and a rudimentary handmade fishing pole in the other. Behind him, two adults sporting more sophisticated fishing equipment look on bewildered, presumably because their fishing hasn’t been as successful. The text begins. “You fish in vain for words to describe your first big catch.” Okay. It seems an odd way to sell beer, but okay. But I love the tagline at the bottom. “Every sip tells you what words can’t — why Budweiser is something more than beer … a tradition.” Essentially, they’re saying tradition is more than beer. That’s another tortured slogan that doesn’t really seem to make a lot of sense.

Bud-1946-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #659: Rheingold Cheetahs & Dalmations

July 26, 2012 By Jay Brooks


Thursday’s ad is another one for Rheingold Beer, this one from 1948, featuring Miss Rheingold for that year, Pat Quinlan. In this ad, she’s in a firehouse, posing by a fire truck with a dalmatian standing on it. She’s wearing a tan (or is that yellow?) outfit trimmed with a cheetah pattern, and also has a cheetah muffler and hat. Were they trying to tie the spots of the dog and the outfit together? Or is she a modern day Cruella DeVille?

Ballantine-1948-dalmations

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Maldives Beer

July 26, 2012 By Jay Brooks

maldives
Today in 1965, the Maldives gained their Independence from the United Kingdom.

Maldives
maldives-color

Maldives Breweries

  • None Known

Maldives Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: Total Ban

Maldives

  • Full Name: Republic of Maldives
  • Location: Southern Asia, group of atolls in the Indian Ocean, south-southwest of India
  • Government Type: Republic
  • Language: Dhivehi (official, dialect of Sinhala, script derived from Arabic), English (spoken by most government officials)
  • Religion(s): Sunni Muslim (official)
  • Capital: Malé
  • Population: 394,451; 176th
  • Area: 298 sq km, 209th
  • Comparative Area: About 1.7 times the size of Washington, DC
  • National Food: Ndolé
  • National Symbols: Yellowfin tuna; Coconut palm
  • Affiliations: UN, Commonwealth
  • Independence: From the UK, July 26, 1965

maldives-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: Totyal Ban
  • BAC: Total Ban
  • Label Requirements: N/A
  • Number of Breweries: 0

maldives-money

  • How to Say “Beer”: beer
  • How to Order a Beer: one beer, please
  • How to Say “Cheers”: cheers
  • Toasting Etiquette: N/A

maldives-map

Alcohol Consumption By Type:

  • Beer: N/A
  • Wine: N/A
  • Spirits: N/A

Alcohol Consumption Per Capita (in litres):

  • Recorded: N/A
  • Unrecorded: N/A
  • Total: N/A
  • Beer: N/A

WHO Alcohol Data:

  • Per Capita Consumption: N/A
  • Alcohol Consumption Trend: N/A
  • Excise Taxes: Yes
  • Minimum Age: Total Ban
  • Sales Restrictions: Yes
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: Yes

Patterns of Drinking Score: N/A

Prohibition: The Maldives ban the import of alcohol, x-raying all baggage on arrival. Alcoholic beverages are available only to foreign tourists on resort islands and may not be taken off the resort.

maldives-asia

Filed Under: Beers, Breweries Tagged With: Asia, Maldives

Liberia Beer

July 26, 2012 By Jay Brooks

liberia
Today in 1847, Liberia gained their Independence from the United States.

Liberia
liberia-color

Liberia Breweries

  • Guinness Liberia
  • Monrovia Breweries

Liberia Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

Liberia

  • Full Name: Republic of Liberia
  • Location: Western Africa, bordering the North Atlantic Ocean, between Cote d’Ivoire and Sierra Leone
  • Government Type: Republic
  • Language: English 20% (official), some 20 ethnic group languages
  • Religion(s): Christian 85.6%, Muslim 12.2%, Traditional 0.6%, other 0.2%, none 1.4%
  • Capital: Monrovia
  • Population: 3,887,886; 129th
  • Area: 111,369 sq km, 104th
  • Comparative Area: Slightly larger than Tennessee
  • National Food: Ndolé
  • National Symbol: white star
  • Affiliations: UN, African Union
  • Independence: From the US, July 26, 1847

liberia-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 2

Liberia-money

  • How to Say “Beer”: beer
  • How to Order a Beer: one beer, please
  • How to Say “Cheers”: cheers
  • Toasting Etiquette: N/A

liberia-map

Alcohol Consumption By Type:

  • Beer: 9%
  • Wine: <1%
  • Spirits: 91%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 3.47
  • Unrecorded: 1.59
  • Total: 5.506
  • Beer: 0.30

WHO Alcohol Data:

  • Per Capita Consumption: 3.5 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Places
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

liberia-africa

Filed Under: Beers, Breweries Tagged With: Africa, Liberia

Beer In Ads #658: Guinness Guide To Guinness

July 25, 2012 By Jay Brooks


Wednesday’s ad is for Guinness, from 1951. In the “Guinness Guide,” it includes three mixed drink with Guinness (Black Velvet, Half & Half, Guinness and Rum), four different serving temperature suggestions (regular, mulled, chilled, and cooler) and one historical tidbit that makes no sense. It’s about a calvary officer who was wounded at Waterloo and drank Guinness while he was recovering. I’m not sure what that adds to the average person’s enjoyment?

51GuinnessGuideToGuiness

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #657: Toasting Blatz

July 24, 2012 By Jay Brooks


Tuesday’s ad is for Blatz, from 1952. It’s a simple ad, with the triangle-shaped Blatz logo in the center and a man and woman toasting with a pilsner glass held at the same angle as the triangle. Nice.

Blatz-1952-toast

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #656: Rheingold In The Rain

July 23, 2012 By Jay Brooks


Monday’s ad is for Rheingold Beer, this one from 1953, featuring Miss Rheingold for that year, Mary Austin. In this ad, she’s in the rain, sporting a pink slicker and striped pink umbrella with matching scarf. And she’s also keeping her black miniature poodle dry, too. I guess a rainy day is a good time for a beer.

Rheingold-1953-poodle

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Anti-Alcohol Propaganda About Alcohol Being 3rd-Leading Preventable Cause Of Death

July 22, 2012 By Jay Brooks

alcohol-justice
I saw this tweet earlier today from my neighbors at the Marin Institute — now Alcohol Justice:

#Alcohol is the third-leading #preventable cause of death in the U.S. Fact sheets – #free to download… http://bit.ly/r8KoO5

First of all, somebody at Alcohol Justice (AJ) doesn’t quite understand the hashtag, using it on alcohol, preventable and free!

But Twitter etiquette aside, that statement is false, and they probably know that, making it a lie, to my way of thinking. But saying it that way makes it sound scarier, and AJ is all about propaganda these days as IMHO they’ve become more and more neo-prohibitionist since becoming the self-appointed sheriff, and changing their name.

That statement about alcohol being the “third-leading preventable cause of death in the U.S.” comes from the CDC. It’s from a 2001 study entitled “Alcohol-Attributable Deaths and Years of Potential Life Lost — United States, 2001,” and published in 2004. The very first words of the summary give you the spin, as it begins “Excessive alcohol consumption is the third leading preventable cause of death in the United States.” That’s right, it’s not alcohol, but excessive alcohol. Those of you drinking in moderation and responsibly — that is, the vast majority of adult drinkers — can breathe a sigh a relief. They weren’t talking about you. But they did materially change the “facts” to suit their needs and agenda. Put less charitably, they lied, at least in my opinion. Here’s the first few sentences:

Excessive alcohol consumption is the third leading preventable cause of death in the United States and is associated with multiple adverse health consequences, including liver cirrhosis, various cancers, unintentional injuries, and violence. To analyze alcohol-related health impacts, CDC estimated the number of alcohol-attributable deaths (AADs) and years of potential life lost (YPLLs) in the United States during 2001.

There’s a table at the bottom that reiterates that they’re taking about “the harmful effects of excessive alcohol use.” That table then lists all sorts of diseases, many of which may be related to alcohol, but many or most of which are only marginally associated. These sorts of reports have been discredited before, because they include a disease that excessive alcohol use may make worse, but which won’t cause the disease all on its own. Other factors are always involved. More generally, these are estimates that take a lot of liberties in their calculations. They are not hard numbers by any stretch.

The second report that AJ attributes to this statement is another study, this one also from 2004 in JAMA, the Journal of the American Medical Association. In that article, Actual Causes of Death in the United States, 2000, they found that heart disease, tumors and strokes were the three leading causes of death for Americans. You can see from the numbers that those statistics were relatively precise.

leading-death-causes-2000-1

But now look at the next chart, where alcohol consumption is listed as the third highest among what they term “actual causes of death.” Those are obvious estimates, and based on how round the numbers are, probably more like guesses. They come from several studies conducted by interview, some by phone, in both the U.S. and Australia that were aggregated together. So at least a half-dozen studies using different methodologies, questions and sample sizes were lumped together to create their findings. And if you review the study’s limitations near the bottom at the “Comments” section you’ll see that there were many factors, such as genetics and cholesterol levels, that were simply not considered, further clouding the results.

leading-death-causes-2000-2

But something else is apparent, too. Even if we accept those guesses (and you shouldn’t) tobacco and overeating/not exercising account for nearly 10 times the deaths that are attributed to alcohol. Those first two account for 34.7%, over a third, while alcohol is 3.5%. And from 1990 to 2000, alcohol actually went down 1.5%, from 100,000 estimated deaths to 85,000.

And while any death is regrettable and a tragedy, especially to their loved ones, roughly 2,437,163 die every year in America. Every one of us will one day become a part of that statistic. The current CDC estimates are that the most likely reasons for our demise will be heart disease, cancer, chronic lower respiratory disease, stroke, accidents (unintentional injuries), Alzheimer’s disease, diabetes, influenza and pneumonia, nephritis (kidney trouble), nephrotic syndrome, and nephrosis (different kidney diseases) and suicide. Some of those diseases may be exacerbated by excessive alcohol consumption, but these, and many other diseases, will be held at bay by moderate alcohol drinking and will also most likely result in our living longer than both teetotalers or excessive drinkers.

Responsible alcohol consumption will also enhance our lives in ways that reduce stress and make our lives more enjoyable. Such positive associations and outcomes are never included in these types of studies, however. Any harm to individuals, often of their own making, is never balanced by the enhancement to our life experience that responsible drinking brings to a majority of Americans. When you go looking for harm, that’s all you will find. But when you set about to twist even these questionable studies to make them seem far worse than even they represent, that’s shameful propaganda and does little to actually address the real problems that some individuals do have with drinking.

Filed Under: Editorial, News, Politics & Law Tagged With: Anti-Alcohol, Prohibitionists, Statistics

Dancing Malt & Hops: Maltoso Y Lupulin

July 21, 2012 By Jay Brooks

dancers-ballroom
Here’s a really fun, catchy video that my friend Pete Slosberg just sent me. It features dancing barley and hops whose dance eventually makes beer.

maltoso-y-lupulin-2

The video was done by Finn Cerveza Artesanal, a new Argentine brewery located in Lima, Buenos Aries.

Print

Check out the video below, Maltoso y Lupulin:

Filed Under: Beers, Just For Fun Tagged With: Humor, South America, Video

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