
Thanks to an alert reader, Susan G., who noticed this video about a Monster.com job posting for an “Import & Craft Trade Brewer” position in the Bay Area advertised by MillerCoors. Actually, the person hired will work for 10th & Blake, which is their craft and import division. The company is looking for “a beer ambassador and homebrewing coach in the western U.S. [to] Teach sales teams and consult on new beer recipes.” They want someone who “knows all things beer.”
Guinness Ad #116: Welcome In The Home
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Our 116th Guinness ad shows the intrepid zookeeper in his home surrounded by eight of his zoo animals, as if they live there when the zoo is closed. The seal is serving the zookeeper a Guinness on a tray as he relaxes on a comfy chair, legs up on a turtle. The tagline, “Guinness is welcome in the home” must have been advertising bottled product for sale.

Beer In Ads #590: Lucky In Alaska

Friday’s ad is the fourth, and final, in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in Alaska. You can tell because he’s wearing a parka and there’s a toem pole in the background. Actually, it says so on the copy, it could have been anywhere in the west, really.

Beer In Ads #589: Lucky Lumberjack

Thursday’s ad is the third in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in a wooded setting by someone dressed as a lumberjack, as far as I can tell. “He cuts down trees, he eats his lunch, he goes to the lavatory ….”

Beer In Ads #588: Lucky On The Hunt
Zimbabwe Beer
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Today in 1980, Zimbabwe gained their Independence from the UK.
Zimbabwe

Zimbabwe Breweries
- Chibuku Breweries
- National Breweries
- Nesbitt Breweries
- South Chibuku Breweries
Zimbabwe Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.08%

- Full Name: Republic of Zimbabwe
- Location: Southern Africa, between South Africa and Zambia
- Government Type: Parliamentary Democracy
- Language: English (official), Shona, Sindebele (the language of the Ndebele, sometimes called Ndebele), numerous but minor tribal dialects
- Religion(s): Syncretic (part Christian, part indigenous beliefs) 50%, Christian 25%, indigenous beliefs 24%, Muslim and other 1%
- Capital: Harare
- Population: 12,619,600; 61st
- Area: 390,757 sq km, 61st
- Comparative Area: Slightly larger than Montana
- National Food: Sadza
- National Symbol: Flame Lily
- Affiliations: UN, African Union, Commonwealth
- Independence: From the UK, April 18, 1980

- Alcohol Legal: Yes
- Minimum Drinking Age: 18
- BAC: 0.08%
- Label Requirements: N/A
- Number of Breweries: 4

- How to Say “Beer”: beer
- How to Order a Beer: One beer, please
- How to Say “Cheers”: Cheers
- Toasting Etiquette: N/A

Alcohol Consumption By Type:
- Beer: 25%
- Wine: 5%
- Spirits: 2%
- Other: 68%
Alcohol Consumption Per Capita (in litres):
- Recorded: 4.08
- Unrecorded: 1.00
- Total: 5.08
- Beer: 0.96
WHO Alcohol Data:
- Per Capita Consumption: 4.1 litres
- Alcohol Consumption Trend: Increase
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 4
Prohibition: None

Beer In Ads #587: Lucky Down On The Ranch
Syria Beer
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Today in 1946, the French Mandate of Syria ended, giving Syria their Independence.
Syria

Syria Breweries
- Al-Chark Brewery
- Barada Beer Company
Syria Brewery Guides
Other Guides
- CIA World Factbook
- Official Tourism Website
- U.S. Embassy
- Wikipedia
- Wikipedia’s Beer in Syria
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05%

- Full Name: Syrian Arab Republic
- Location: Middle East, bordering the Mediterranean Sea, between Lebanon and Turkey
- Government Type: Republic under an authoritarian regime
- Language: Arabic (official), Kurdish, Armenian, Aramaic, Circassian (widely understood); French, English (somewhat understood)
- Religion(s): Sunni Muslim 74%, other Muslim (includes Alawite, Druze) 16%, Christian (various denominations) 10%, Jewish (tiny communities in Damascus, Al Qamishli, and Aleppo)
- Capital: Damascus
- Population: 22,530,746; 53rd
- Area: 185,180 sq km, 89th
- Comparative Area: Slightly larger than North Dakota
- National Food: Kibbeh
- National Symbol: Hawk of Qureish
- Affiliations: UN, Arab League
- Independence: From France when the League of Nations’ French Mandate of Syria ended, April 17, 1946

- Alcohol Legal: Yes
- Minimum Drinking Age: 18
- BAC: 0.05%
- Label Requirements: N/A
- Number of Breweries: 2

- How to Say “Beer”: beereh (biræ)
جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة - How to Order a Beer: Waheed beera, meen fadleek
- How to Say “Cheers”: Bismilah / Fi schettak or Fisehatak (“to your health”)
- Toasting Etiquette: N/A

Alcohol Consumption By Type:
- Beer: 4%
- Wine: 30%
- Spirits: 66%
Alcohol Consumption Per Capita (in litres):
- Recorded: 1.13
- Unrecorded: 0.30
- Total: 1.43
- Beer: 0.04
WHO Alcohol Data:
- Per Capita Consumption: 1.13 litres
- Alcohol Consumption Trend: Decrease
- Excise Taxes: N/A
- Minimum Age: 18
- Sales Restrictions: N/A
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: 2
Prohibition: None

The Top 50 Annotated 2011
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This is my sixth annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.
- Anheuser-Busch InBev; #1 last six years, no surprises
- MillerCoors; ditto for #2
- Pabst Brewing; ditto for #3
- D. G. Yuengling and Son; Same as last year
- Boston Beer Co.; Same as last year
- North American Breweries; 2nd year on the list, up 2 from #8 last year
- Sierra Nevada Brewing; Down 1 from #6 last year
- New Belgium Brewing; Down 1 from #7 last year
- Craft Brewers Alliance; Same as last year, after dipping down 1 the previous two years
- Gambrinus Company; Same as last year, though now listed as Gambrinus instead of Spoetzl
- Deschutes Brewery; Same as last year
- Matt Brewing; Up 1, after moving down 1 last year
- Bell’s Brewery; Up 2 from #15 last year
- Minhas Craft Brewery; Same as last year, after dropping 2 the prior year
- Harpoon Brewery; Up 1 from #16 last year
- Lagunitas Brewing; Jumped up 10 from #26 last year, their second such jump in 2 years, having been at #36 two years back
- Boulevard Brewing; Same as last year
- Stone Brewing; Up 5 from #23 last year
- Dogfish Head Craft Brewery; Same as last year, after shooting up 5 from #24 last year, being up 9, 5 and 4 the three previous years
- Brooklyn Brewery; Up 5 from #25 last year
- Alaskan Brewing; Down 1 from #20 last year
- Long Trail Brewing; Down 1 from #21 last year, after leaping up 14 from #35 the previous year
- August Schell Brewing; Down 1 from last year
- Shipyard Brewing; Up 4 from #28 last year
- Abita Brewing; Down 1 from last year
- World Brew/Winery Exchange; Up 11 from #37 last year
- Great Lakes Brewing; Up 4 from #31 last year
- New Glarus Brewing; Up 2 from #30 last year
- Full Sail Brewing; Down 2 from #27 last year
- Pittsburgh Brewing (fka Iron City); Up 3 from #33 last year
- Summit Brewing; Down 2 from #29
- Anchor Brewing; Same as last year
- Firestone Walker Brewing; Up 3 from #36 last year
- Cold Spring Brewing; Jumped up 13 from #47 last year
- SweetWater Brewing; Up 3 from #38 last year
- Rogue Ales Brewery; Down 1 from #35 last year
- Mendocino Brewing; Up 2 from #39 last year
- Flying Dog Brewery; Up 2 from #40 last year
- Victory Brewing; Up 2 from #41 last year
- CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Now combined, last year Gordon Biersch brewpubs were #42 and Rock Bottom was #48
- Oskar Blues Brewing; Up 8 from #49 last year
- Odell Brewing; Up 3 from #45 last year
- Stevens Point Brewery; Up 1 from #44 last year
- Ninkasi Brewing; Not in Top 50 last year
- BJs Restaurant & Brewery; Down 2 from #45 last year
- Blue Point Brewing; Not in Top 50 last year
- Bear Republic Brewing; Not in Top 50 last year
- Goose Island Beer; Plummeted 30 from #18 last year, after selling their production brewery to Anheuser-Busch InBev
- Lost Coast Brewery; Not in Top 50 last year
- Narragansett Brewing; Not in Top 50 last year
Some new companies made the list, one from a merger — Gordon Biersch and Rock Bottom — now CraftWorks Breweries & Restaurants, along with Bear Republic, Blue Point, Lost Coast (which had been on the list two years ago), Narragansett and Ninkasi.
Off the list was Straub, Independent Brewers United (IBU), which was swallowed up by North American Breweries, Kona Brewing, which was folded into the Craft Brewers Alliance, and individually Gordon Biersch and Rock Bottom were combined into CraftWorks Breweries & Restaurants.
If you want to see the previous annotated lists for comparison, here is 2010, 2009, 2008, 2007 and 2006.
Top 50 Breweries For 2011
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The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2011. This includes all breweries, regardless of size or other parameters. Here is the new list:
- Anheuser-Busch InBev; St Louis MO
- MillerCoors; Chicago IL
- Pabst Brewing; Woodridge IL
- D. G. Yuengling and Son; Pottsville PA
- Boston Beer Co.; Boston MA
- North American Breweries; Rochester, NY
- Sierra Nevada Brewing; Chico CA
- New Belgium Brewing; Fort Collins CO
- Craft Brewers Alliance, Inc.; Portland, OR
- Gambrinus Company; San Antonio TX
- Deschutes Brewery; Bend OR
- Matt Brewing; Utica NY
- Bell’s Brewery; Galesburg MI
- Minhas Craft Brewery; Monroe WI
- Harpoon Brewery; Boston, MA
- Lagunitas Brewing; Petaluma CA
- Boulevard Brewing; Kansas City MO
- Stone Brewing; Escondido CA
- Dogfish Head Craft Brewery; Lewes DE
- Brooklyn Brewery; Brooklyn NY
- Alaskan Brewing; Juneau AK
- Long Trail Brewing; Burlington VT
- August Schell Brewing; New Ulm MN
- Shipyard Brewing; Portland ME
- Abita Brewing; New Orleans LA
- World Brews/Winery Exchange; Novato CA
- Great Lakes Brewing; Cleveland OH
- New Glarus Brewing; New Glarus WI
- Full Sail Brewing; Hood River OR
- Pittsburgh Brewing; Pittsburgh PA
- Summit Brewing; Saint Paul MN
- Anchor Brewing; San Francisco CA
- Firestone Walker Brewing; Paso Robles CA
- Cold Spring Brewing; Cold Spring MN
- SweetWater Brewing; Atlanta GA
- Rogue Ales Brewery; Newport OR
- Mendocino Brewing; Ukiah CA
- Flying Dog Brewery; Frederick MD
- Victory Brewing; Downington PA
- CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
- Oskar Blues Brewery; Longmont CO
- Odell Brewing; Fort Collins CO
- Stevens Point Brewery; Stevens Point WI
- Ninkasi Brewing; Eugene OR
- BJs Restaurant & Brewery; Huntington Beach CA
- Blue Point Brewing; Patchogue NY
- Bear Republic Brewing; Cloverdale CA
- Goose Island Beer; Chicago IL
- Lost Coast Brewery; Eureka CA
- Narragansett Brewing; Providence RI
Here is this year’s press release.


