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Jay R. Brooks on Beer

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MillerCoors Looking To Hire Bay Area Beer Ambassador

April 23, 2012 By Jay Brooks

tenth-blake
Thanks to an alert reader, Susan G., who noticed this video about a Monster.com job posting for an “Import & Craft Trade Brewer” position in the Bay Area advertised by MillerCoors. Actually, the person hired will work for 10th & Blake, which is their craft and import division. The company is looking for “a beer ambassador and homebrewing coach in the western U.S. [to] Teach sales teams and consult on new beer recipes.” They want someone who “knows all things beer.”

Filed Under: Breweries, Just For Fun, News Tagged With: Humor, MillerCoors, Video

Guinness Ad #116: Welcome In The Home

April 21, 2012 By Jay Brooks

guinness-toucan
Our 116th Guinness ad shows the intrepid zookeeper in his home surrounded by eight of his zoo animals, as if they live there when the zoo is closed. The seal is serving the zookeeper a Guinness on a tray as he relaxes on a comfy chair, legs up on a turtle. The tagline, “Guinness is welcome in the home” must have been advertising bottled product for sale.

Guinness-welcome-in-home

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #590: Lucky In Alaska

April 20, 2012 By Jay Brooks


Friday’s ad is the fourth, and final, in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in Alaska. You can tell because he’s wearing a parka and there’s a toem pole in the background. Actually, it says so on the copy, it could have been anywhere in the west, really.

Lucky-totem

Filed Under: Art & Beer, Beers Tagged With: Advertising, Alaska, California, History

Beer In Ads #589: Lucky Lumberjack

April 19, 2012 By Jay Brooks


Thursday’s ad is the third in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in a wooded setting by someone dressed as a lumberjack, as far as I can tell. “He cuts down trees, he eats his lunch, he goes to the lavatory ….”

Lucky-lumberjack

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History

Beer In Ads #588: Lucky On The Hunt

April 18, 2012 By Jay Brooks


Wednesday’s ad is the second in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed on what I’m guessing is a hunting trip in the woods.

Lucky-hunting

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History

Zimbabwe Beer

April 18, 2012 By Jay Brooks

zimbabwe
Today in 1980, Zimbabwe gained their Independence from the UK.

Zimbabwe
zimbabwe-color

Zimbabwe Breweries

  • Chibuku Breweries
  • National Breweries
  • Nesbitt Breweries
  • South Chibuku Breweries

Zimbabwe Brewery Guides

  • Beer Advocate
  • Beer Me
  • RateBeer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

Zimbabwe

  • Full Name: Republic of Zimbabwe
  • Location: Southern Africa, between South Africa and Zambia
  • Government Type: Parliamentary Democracy
  • Language: English (official), Shona, Sindebele (the language of the Ndebele, sometimes called Ndebele), numerous but minor tribal dialects
  • Religion(s): Syncretic (part Christian, part indigenous beliefs) 50%, Christian 25%, indigenous beliefs 24%, Muslim and other 1%
  • Capital: Harare
  • Population: 12,619,600; 61st
  • Area: 390,757 sq km, 61st
  • Comparative Area: Slightly larger than Montana
  • National Food: Sadza
  • National Symbol: Flame Lily
  • Affiliations: UN, African Union, Commonwealth
  • Independence: From the UK, April 18, 1980

zimbabwe-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.08%
  • Label Requirements: N/A
  • Number of Breweries: 4

ZimbabwePnew-1Dollar-2006-donatedfvt_f

  • How to Say “Beer”: beer
  • How to Order a Beer: One beer, please
  • How to Say “Cheers”: Cheers
  • Toasting Etiquette: N/A

zimbabwe-map

Alcohol Consumption By Type:

  • Beer: 25%
  • Wine: 5%
  • Spirits: 2%
  • Other: 68%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 4.08
  • Unrecorded: 1.00
  • Total: 5.08
  • Beer: 0.96

WHO Alcohol Data:

  • Per Capita Consumption: 4.1 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 4

Prohibition: None

zimbabwe-africa

Filed Under: Beers, Breweries Tagged With: Africa, Zimbabwe

Beer In Ads #587: Lucky Down On The Ranch

April 17, 2012 By Jay Brooks


Tuesday’s ad is the beginning of a series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed on some sort of ranch in the desert.

Lucky-ranch

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History

Syria Beer

April 17, 2012 By Jay Brooks

syria
Today in 1946, the French Mandate of Syria ended, giving Syria their Independence.

Syria
syria-color

Syria Breweries

  • Al-Chark Brewery
  • Barada Beer Company

Syria Brewery Guides

  • Beer Advocate
  • Beer Me
  • RateBeer

Other Guides

  • CIA World Factbook
  • Official Tourism Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia’s Beer in Syria

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

Syria

  • Full Name: Syrian Arab Republic
  • Location: Middle East, bordering the Mediterranean Sea, between Lebanon and Turkey
  • Government Type: Republic under an authoritarian regime
  • Language: Arabic (official), Kurdish, Armenian, Aramaic, Circassian (widely understood); French, English (somewhat understood)
  • Religion(s): Sunni Muslim 74%, other Muslim (includes Alawite, Druze) 16%, Christian (various denominations) 10%, Jewish (tiny communities in Damascus, Al Qamishli, and Aleppo)
  • Capital: Damascus
  • Population: 22,530,746; 53rd
  • Area: 185,180 sq km, 89th
  • Comparative Area: Slightly larger than North Dakota
  • National Food: Kibbeh
  • National Symbol: Hawk of Qureish
  • Affiliations: UN, Arab League
  • Independence: From France when the League of Nations’ French Mandate of Syria ended, April 17, 1946

Syria-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 2

SyriaP107-50Pounds-1998_f

  • How to Say “Beer”: beereh (biræ)
    جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة
  • How to Order a Beer: Waheed beera, meen fadleek
  • How to Say “Cheers”: Bismilah / Fi schettak or Fisehatak (“to your health”)
  • Toasting Etiquette: N/A

syria-map

Alcohol Consumption By Type:

  • Beer: 4%
  • Wine: 30%
  • Spirits: 66%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.13
  • Unrecorded: 0.30
  • Total: 1.43
  • Beer: 0.04

WHO Alcohol Data:

  • Per Capita Consumption: 1.13 litres
  • Alcohol Consumption Trend: Decrease
  • Excise Taxes: N/A
  • Minimum Age: 18
  • Sales Restrictions: N/A
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 2

Prohibition: None

syria-mid-east

Filed Under: Beers, Breweries Tagged With: Middle East, Syria

The Top 50 Annotated 2011

April 17, 2012 By Jay Brooks

ba
This is my sixth annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last six years, no surprises
  2. MillerCoors; ditto for #2
  3. Pabst Brewing; ditto for #3
  4. D. G. Yuengling and Son; Same as last year
  5. Boston Beer Co.; Same as last year
  6. North American Breweries; 2nd year on the list, up 2 from #8 last year
  7. Sierra Nevada Brewing; Down 1 from #6 last year
  8. New Belgium Brewing; Down 1 from #7 last year
  9. Craft Brewers Alliance; Same as last year, after dipping down 1 the previous two years
  10. Gambrinus Company; Same as last year, though now listed as Gambrinus instead of Spoetzl
  11. Deschutes Brewery; Same as last year
  12. Matt Brewing; Up 1, after moving down 1 last year
  13. Bell’s Brewery; Up 2 from #15 last year
  14. Minhas Craft Brewery; Same as last year, after dropping 2 the prior year
  15. Harpoon Brewery; Up 1 from #16 last year
  16. Lagunitas Brewing; Jumped up 10 from #26 last year, their second such jump in 2 years, having been at #36 two years back
  17. Boulevard Brewing; Same as last year
  18. Stone Brewing; Up 5 from #23 last year
  19. Dogfish Head Craft Brewery; Same as last year, after shooting up 5 from #24 last year, being up 9, 5 and 4 the three previous years
  20. Brooklyn Brewery; Up 5 from #25 last year
  21. Alaskan Brewing; Down 1 from #20 last year
  22. Long Trail Brewing; Down 1 from #21 last year, after leaping up 14 from #35 the previous year
  23. August Schell Brewing; Down 1 from last year
  24. Shipyard Brewing; Up 4 from #28 last year
  25. Abita Brewing; Down 1 from last year
  26. World Brew/Winery Exchange; Up 11 from #37 last year
  27. Great Lakes Brewing; Up 4 from #31 last year
  28. New Glarus Brewing; Up 2 from #30 last year
  29. Full Sail Brewing; Down 2 from #27 last year
  30. Pittsburgh Brewing (fka Iron City); Up 3 from #33 last year
  31. Summit Brewing; Down 2 from #29
  32. Anchor Brewing; Same as last year
  33. Firestone Walker Brewing; Up 3 from #36 last year
  34. Cold Spring Brewing; Jumped up 13 from #47 last year
  35. SweetWater Brewing; Up 3 from #38 last year
  36. Rogue Ales Brewery; Down 1 from #35 last year
  37. Mendocino Brewing; Up 2 from #39 last year
  38. Flying Dog Brewery; Up 2 from #40 last year
  39. Victory Brewing; Up 2 from #41 last year
  40. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Now combined, last year Gordon Biersch brewpubs were #42 and Rock Bottom was #48
  41. Oskar Blues Brewing; Up 8 from #49 last year
  42. Odell Brewing; Up 3 from #45 last year
  43. Stevens Point Brewery; Up 1 from #44 last year
  44. Ninkasi Brewing; Not in Top 50 last year
  45. BJs Restaurant & Brewery; Down 2 from #45 last year
  46. Blue Point Brewing; Not in Top 50 last year
  47. Bear Republic Brewing; Not in Top 50 last year
  48. Goose Island Beer; Plummeted 30 from #18 last year, after selling their production brewery to Anheuser-Busch InBev
  49. Lost Coast Brewery; Not in Top 50 last year
  50. Narragansett Brewing; Not in Top 50 last year

Some new companies made the list, one from a merger — Gordon Biersch and Rock Bottom — now CraftWorks Breweries & Restaurants, along with Bear Republic, Blue Point, Lost Coast (which had been on the list two years ago), Narragansett and Ninkasi.

Off the list was Straub, Independent Brewers United (IBU), which was swallowed up by North American Breweries, Kona Brewing, which was folded into the Craft Brewers Alliance, and individually Gordon Biersch and Rock Bottom were combined into CraftWorks Breweries & Restaurants.

If you want to see the previous annotated lists for comparison, here is 2010, 2009, 2008, 2007 and 2006.

Filed Under: Breweries, Editorial, News Tagged With: Big Brewers, Business, Statistics, United States

Top 50 Breweries For 2011

April 17, 2012 By Jay Brooks

ba
The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2011. This includes all breweries, regardless of size or other parameters. Here is the new list:

  1. Anheuser-Busch InBev; St Louis MO
  2. MillerCoors; Chicago IL
  3. Pabst Brewing; Woodridge IL
  4. D. G. Yuengling and Son; Pottsville PA
  5. Boston Beer Co.; Boston MA
  6. North American Breweries; Rochester, NY
  7. Sierra Nevada Brewing; Chico CA
  8. New Belgium Brewing; Fort Collins CO
  9. Craft Brewers Alliance, Inc.; Portland, OR
  10. Gambrinus Company; San Antonio TX
  11. Deschutes Brewery; Bend OR
  12. Matt Brewing; Utica NY
  13. Bell’s Brewery; Galesburg MI
  14. Minhas Craft Brewery; Monroe WI
  15. Harpoon Brewery; Boston, MA
  16. Lagunitas Brewing; Petaluma CA
  17. Boulevard Brewing; Kansas City MO
  18. Stone Brewing; Escondido CA
  19. Dogfish Head Craft Brewery; Lewes DE
  20. Brooklyn Brewery; Brooklyn NY
  21. Alaskan Brewing; Juneau AK
  22. Long Trail Brewing; Burlington VT
  23. August Schell Brewing; New Ulm MN
  24. Shipyard Brewing; Portland ME
  25. Abita Brewing; New Orleans LA
  26. World Brews/Winery Exchange; Novato CA
  27. Great Lakes Brewing; Cleveland OH
  28. New Glarus Brewing; New Glarus WI
  29. Full Sail Brewing; Hood River OR
  30. Pittsburgh Brewing; Pittsburgh PA
  31. Summit Brewing; Saint Paul MN
  32. Anchor Brewing; San Francisco CA
  33. Firestone Walker Brewing; Paso Robles CA
  34. Cold Spring Brewing; Cold Spring MN
  35. SweetWater Brewing; Atlanta GA
  36. Rogue Ales Brewery; Newport OR
  37. Mendocino Brewing; Ukiah CA
  38. Flying Dog Brewery; Frederick MD
  39. Victory Brewing; Downington PA
  40. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  41. Oskar Blues Brewery; Longmont CO
  42. Odell Brewing; Fort Collins CO
  43. Stevens Point Brewery; Stevens Point WI
  44. Ninkasi Brewing; Eugene OR
  45. BJs Restaurant & Brewery; Huntington Beach CA
  46. Blue Point Brewing; Patchogue NY
  47. Bear Republic Brewing; Cloverdale CA
  48. Goose Island Beer; Chicago IL
  49. Lost Coast Brewery; Eureka CA
  50. Narragansett Brewing; Providence RI

Here is this year’s press release.

Filed Under: Breweries, News Tagged With: Big Brewers, Business, Statistics, United States

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