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Top 50 Craft Breweries For 2011

April 17, 2012 By Jay Brooks

ba
The Brewers Association just announced the top 50 breweries in the U.S. based on sales, by volume, for 2011, which is listed below here. For the fifth year, they’ve also released a list of the top 50 craft breweries based on the new definition adopted by the Brewers Association a few years ago, and updated earlier this year. Here is the new craft brewery list:

  1. Boston Beer Co.; Boston MA
  2. Sierra Nevada Brewing; Chico CA
  3. New Belgium Brewing; Fort Collins CO
  4. Gambrinus Company; San Antonio TX
  5. Deschutes Brewery; Bend OR
  6. Matt Brewing; Utica NY
  7. Bell’s Brewery; Galesburg MI
  8. Harpoon Brewery; Boston, MA
  9. Lagunitas Brewing; Petaluma CA
  10. Boulevard Brewing; Kansas City MO
  11. Stone Brewing; Escondido CA
  12. Dogfish Head Craft Brewery; Lewes DE
  13. Brooklyn Brewery; Brooklyn NY
  14. Alaskan Brewing; Juneau AK
  15. Long Trail Brewing; Bridgewater Corners VT
  16. Shipyard Brewing; Portland ME
  17. Abita Brewing; New Orleans LA
  18. Great Lakes Brewing; Cleveland OH
  19. New Glarus Brewing; New Glarus WI
  20. Full Sail Brewing; Hood River OR
  21. Summit Brewing; Saint Paul MN
  22. Anchor Brewing; San Francisco CA
  23. Firestone Walker Brewing; Paso Robles CA
  24. Sweetwater Brewing; Atlanta GA
  25. Rogue Ales/Oregon Brewing; Newport OR
  26. Flying Dog Brewery; Frederick MD
  27. Victory Brewing; Downingtown PA
  28. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  29. Oskar Blues Brewery; Longmont CO
  30. Odell Brewing; Fort Collins CO
  31. Stevens Point Brewing; Stevens Point WI
  32. Ninkasi Brewing; Eugene, OR
  33. BJs Restaurant & Brewery; Huntington Beach CA
  34. Blue Point Brewing; Patchogue NY
  35. Bear Republic Brewing; Cloverdale CA
  36. Lost Coast Brewery; Eureka CA
  37. Big Sky Brewing; Missoula MT
  38. North Coast Brewing; Fort Bragg CA
  39. The Saint Louis Brewery/Schlafly Bottleworks; St Louis MO
  40. Gordon Biersch Brewing; San Jose CA
  41. Breckenridge Brewery; Denver CO
  42. Founders Brewing; Grand Rapids MI
  43. Saint Arnold Brewing; Houston TX
  44. Karl Strauss Breweries; San Diego CA
  45. Real Ale Brewing; Blanco, TX
  46. Mac and Jack’s Brewery; Redmond WA
  47. Smuttynose Brewing; Portsmouth NH
  48. Utah Brewers Cooperative; Salt Lake City UT
  49. Left Hand Brewing; Longmont CO
  50. TIE: Anderson Valley Brewing; Boonville CA & Four Peaks Brewing; Tempe AZ

Five breweries are new to this year’s Top 50 Craft Breweries list; Anderson Valley, Founder’s, Four Peaks, Left Hand and Smuttynose. Here is this year’s press release.

I’ll have my annual annotated list shortly.

Filed Under: Breweries, News Tagged With: Statistics, United States

Beer In Ads #586: Don’t Deny Yourself The Joys Of Beer

April 16, 2012 By Jay Brooks


Monday’s ad is by well-known pin-up artist George Petty for Atlas Beer. And not just any Atlas Beer, but the one that’s a “Special Brew” with “Every Bottle Certified.” Curiously, after listing the benefits of beer, they suggest that you “Don’t Drink Home Brew.”

petty_atlas_beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

MADD Thinks It’s Parents Fault That Kids Drink

April 15, 2012 By Jay Brooks

parents
I know I’m beating a dead horse, but I don’t like what MADD has become. Despite the good intentions of its founding, it has veered into neo-prohibitionism and often uses the cudgel of protecting kids in its propaganda. Over the weekend, MADD’s twitter feed sent out this missive:

When teens feel they have their parents’ approval to drink, they do it more. Power of Parents.

I’m not sure where that absurd bit of propaganda originated, because the link in the tweet takes you to their Power of Parents page, which is thick with propaganda for parents. The problem with the “power of parents,” is that according to every study I’ve ever seen, that by the time kids hit their teens, that power is at an all-time low. Teenagers are influenced very little by their parents during those years. It’s their peers that influence them the most, making any “power” rather illusory.

But just the idea that they’d drink more of their parents said it was okay seems so painfully obvious as to be meaningless. My own mother kept our basement refrigerator stocked with beer for me and my friends. She did that in exchange for my promise to not take drugs. It was a good deal, and I kept up my end of the bargain, and she knew where I was, who I was with and that I was safe, albeit enjoying a few beers. Most of my friends’ parents knew about it, too, and felt it was fine with them, too. Did we drink more? Absolutely. Did we all turn out to be reprobates and criminals. Not a one of us I’m still in touch with is anything but a model citizen with a good job, a family, and all the trappings. Of course, if my mother, who was a nurse, did that today, she’d probably be jailed.

And there’s the rub. Why shouldn’t it be parents who decide whether their kids should drink alcohol in the home. Why should the state dictate that? Not everyone matures at the same rate. As far as I’m concerned, it’s not age that determines when someone is “ready” to drink, but their level of maturity, their ability to handle the responsibility. You probably know someone who’s 30 that shouldn’t be allowed the keys to a car sober and an 18-year old that’s wise beyond their years. We choose an arbitrary age because it’s easier and we don’t have to think too much. We live in a paternal society, where the government makes many, many decisions about how we are to live that people used to make for themselves. It hasn’t made society much better, as far as I can tell. It’s just made us lazy and stupid, and many people have lost the ability to think for themselves.

MADD followed up the first tweet with this one.

Did you know that 74% of kids turn to their parents for guidance on drinking

Again, that stretches credulity. It certainly runs counter to my understanding of how teenagers operate, and flies in the face of my own experience, too. And, as usual, the factoid is not cited; there’s no source for it, but that’s pretty typical for MADD and the other neo-prohibitionists. They either make these things up wholesale or pay someone to do a study that gets the result they want so they can pretend they didn’t just make it up. Three out every four kids go to their parents for advice on drinking? Uh, huh. Sure they do.

But okay, let’s say that’s true. The “power of parents” suggested by MADD says that parents shouldn’t drink in front of them, because that would give them the idea it’s okay to drink alcohol. Pushed by neo-prohibitionist lobbying, many states have actually made it illegal for a parent to give their children under 21 a drink. But teaching our kids about alcohol is precisely what parents should be doing so that they don’t go off to college and go crazy, binge drinking and getting into all manner of trouble. Drinking in front of your children responsibly models the proper behavior you want them to emulate. My kids have my approval to drink, they just know they’re not allowed to until they’re old enough. By the time they’ve reached that age, they’ll be ready, because I’ll have taught them about it as best I can, without breaking the asinine laws we live under. That’s what parenting means. It isn’t just telling them “no,” “don’t do it,” or “lying to them about drinking,” as the neo-prohibitionists would have us do. That’s the real power of parents, in a world with alcohol in it, you have to engage your kids with alcohol, too, not just pretend it doesn’t exist until they turn 21 and are magically expected to know what to do next, with no education, experience or role models.

Filed Under: Editorial, Politics & Law Tagged With: Anti-Alcohol, Prohibitionists

Guinness Ad #115: Bear Up A Pole

April 14, 2012 By Jay Brooks

guinness-toucan
Our 115th Guinness ad is a variation on an earlier zoo ad. This one is vertical, and omits some of the detail of the horizontal original, showing just the bear, who’s climbed up a pole with the zookeeper’s Guinness so he can drink it undisturbed. I love he look on his face, which seems to be saying, “forget it bub, you’re not getting this back.” The hapless zookeeper waves his lunch trying to persuade the bear to give up his beer, but I don’t think he’s going to get back his Guinness. The ad originally ran full-page in the Illustrated London Times in November of 1944.

Guinness-bear-1944

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #585: Imported Original Budweiser Beer

April 13, 2012 By Jay Brooks


Friday’s ad is for the Czech Budweiser, Budejovice, cheekily advertsing themselves as the “Imported Original Budweiser Beer.” I don’t know exactly when this ad is from, but it’s a safe bet it’s before A-B’s legal muscle was finely honed as it later became. But I do so love these old illustrations of industrial grandness.

budvar-postcard

Filed Under: Art & Beer, Beers Tagged With: Advertising, Czech Republic, History

Beer In Ads #584: The Guru Of Good Times

April 12, 2012 By Jay Brooks


Thursday’s ad is for Bud Light from 1988, during the Spuds McKenzie days. I never a big fan of Spuds, a booze hound, womanizing anthropomorphized pup. He debuted during the 1997 Super Bowl, a couple of years after Pete’s Wicked Ale started out with their dog Millie on their label. He was also a Bull Terrier, like Spuds McKenzie. To make maters worse, even though Pete’s use of his own dog on the label preceded Bud Light using a similar dog, they threatened legal action and, as they say, the big dog always wins. It’s never a fair fight. Pete changed their label and Spuds went on to become an advertising legend. After all, “he’s the guru of good times.”

bud-light-spuds-88

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #583: German Luxury Beer Becker

April 11, 2012 By Jay Brooks


Wednesday’s ad is for a German pilsner, Becker, advertising in France. I have no idea when the ad is from, though 1970s is my guess based on the hat, the hair and the overt sexual overtones. It’s not exactly subtle. The ad copy, “Bière allemande de luxe,” translates as “German Luxury Beer.”

Becker-sexy_pils_poster

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer Porn Video

April 11, 2012 By Jay Brooks

Duff-Beer-Girls
Just saw this salacious little video while visiting Brewpublic and thought it was worth sharing. The video Beer Porn was apparently created by Michael O’Connor from Bailey’s Taproom in Portland, Oregon. It was filmed for the NW Film Center last fall. You can also read O’Connor’s hilarious description of his film on Brewpublic. Enjoy.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Brewery Porn, Video

Beer In Ads #582: Budweiser Girl

April 10, 2012 By Jay Brooks


Tuesday’s ad is for Budweiser from presumably the late 1800s. The well-dressed woman holding a beer surrounded by flowers, or a garden, or something like that was a staple of beer advertising in that era. That’s some red dress.

budweiser-girl

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Lagunitas Building New Brewery In Chicago

April 10, 2012 By Jay Brooks

lagunitas-circle
Sheesh, you try and do something other than sit at your computer all day, and all hell breaks loose. At least I have an excuse, sort of. My wife and I just bought another house, which we’re having some work done on before we move in, and that’s been occupying a healthy percentage of my time over the past few weeks, which is also why I haven’t been posting as much, either. But what I missed was a wowzer. Tony Magee, the iconoclastic owner of Lagunitas Brewing, revealed via twitter that’s he’s signed a lease for an old movie soundstage (and former Ryerson Steel Factory) in Chicago, where he’s planning to build another 250-barrel brewhouse by July 2013, with the first brew anticipated in the 4th Quarter.

Adam Nasam, from Beer Pulse, happily, was paying attention and broke the story yesterday, even including a map of the property. Earlier today, Craft Business Daily had an interview with Magee, where he revealed more details about Lagunitas’ plans for the Chicago brewery.

This afternoon, Lagunitas finally sent out a press release about the acquisition and their plane for a Chicago brewery.

The Lagunitas Brewing Company of Petaluma CA is moving forward with the construction of a second brewing facility in the crossroads of the US; Chicago Illinois. Carl Sandburg’s ‘City of Big Shoulders’ will be home to a new ROLEC-built 250 barrel kettle and 200,000 barrels of initial capacity. The brewery will be operating by the 4th quarter of 2013, and will occupy 150,420 square feet on the grounds of the CineSpace Movie Soundstage complex at 15th Street and Rockwell in Chicago’s Douglas Park neighborhood.

According to Lagunitas founder and CEO, Tony Magee, the idea got very real in the last 2 months. A few days spent with a calculator and a couple more visiting sites around the city crystalized the plan. “I was born and raised in Chicago so the siting questions were easy to figure out. But the real driver behind it all was two-fold; first, I realized that there was about 4 ounces of diesel in every 22oz bottle of our beer when enjoyed in Chicago, even more if you’re in NYC. Secondly, the future of Craft Beer is, we believe, local and we sure want to be a part of the future so the decision was easy. One of the best things about craft brewing is being close to the people who are digging it.”

Lagunitas is just finishing up a major expansion of its Petaluma home where it built a new brewhouse that will eventually enable it to brew more than four times what it brewed in 2011. The Petaluma brewery only has fermentation capacity to meet its needs through 2013. By building a second brewery in Chicago, Lagunitas will be adding that needed future capacity closer to where it will be enjoyed. According to Magee, “By the time Lagunitas Chicago is ready to mash in we will move about 140,000 barrels of production there. All the left coast and western states beer will still be brewed in Petaluma and life at the Petaluma brewery will be pretty calm, for a change, for a while…!”.

Awesome news for Lagunitas. That’s the fourth regional brewery this year to announce a second location. I’d say we’re witnessing a definite trend.

Filed Under: Breweries, News Tagged With: California, Chicago, Illinois

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