I ran into Rodger Davis yesterday, who was uncharacteristically grinning from ear to ear. He had some pretty amazing news. His new venture, Faction Brewery, has found a location. He’s signed a lease on a property — a hanger, really — in Alameda right next to St. George Spirits. It’s great to see things moving forward. The next step is to move the brewery equipment from where its stored in New York and begin the process of actually building the brewery. Congratulations to Rodger and Claudia, and it can now only be a matter of time before the beer starts flowing.
Beer In Ads #599: For Those With A Flair For Good Living
Thursday’s ad is also for Budweiser, this one from just after Prohibition ended in 1933. Expressing the celebratory mood that prohibition was finally over, but that “Something More Than Beer Is Back,” hopefully not meaning just polo. No, what they’re trying to get across is that with beer’s return, it was now “For those with a Flair for Good Living.” But I guess that means people who play polo. Hmm.
Beer In Ads #598: Fireplace Popcorn & Budweiser
Wednesday’s ad is for Budweiser, from around the 1950s, part of their long-running “There’s nothing like it … absolutely nothing” campaign. The setting for this one is a couple making popcorn in their fireplace, fully dressed. I love the man’s smiling-with-a-pipe expression.
Beer In Ads #597: Hot Dogs & No Harsh Bitterness
Tuesday’s ad is for Schlitz, from 1954. This one is also football-themed, with a man at the game, being poured two beers from cans to wash down the hot dogs, already in his hands, as his significant other waits with the blanket and a pennant in the background.
Beer In Ads #596: First Down. Five To Go
Monday’s ad is for Falstaff cans from, given the pull tabs on the cans, the mid-to-late 1960s. I assume this was a football play on words. It’s a simple, clean ad, almost unusual for that time. I also like the tagline at the bottom of the ad. “Beer after beer, the choicest product of the brewers’ art. Everywhere.”
Beer In Ads #595: George Petty’s Beer Ad Paintings
Friday’s ad is the end of this week’s theme of Acme Beer and illustrator George Petty. These two works of art were most likely used in beer advertising, though exactly when and for which brewery is a mystery. Petty did a number of ads for Acme Beer, so that seems like the best guess, but I really can’t be sure. Still, they’re great, stylized paintings with beer.
Here’s the first one, in which a man and woman clink their beer glasses together in a toast.
And the second, also showing a finely dressed couple at night.
Togo Beer
Today in 1960, Togo gained their Independence from France.
Togo
Togo Breweries
Togo Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.08%
- Full Name: Togolese Republic
- Location: Western Africa, bordering the Bight of Benin, between Benin and Ghana
- Government Type: Republic under transition to multiparty democratic rule
- Language: French (official, the language of commerce), Ewe and Mina (the two major African languages in the south), Kabye (sometimes spelled Kabiye) and Dagomba (the two major African languages in the north)
- Religion(s): Christian 29%, Muslim 20%, indigenous beliefs 51%
- Capital: Lomé
- Population: 6,961,049; 101st
- Area: 56,785 sq km, 126th
- Comparative Area: Slightly smaller than West Virginia
- National Food: Fufu
- Affiliations: UN, African Union
- Independence: From France, April 27, 1960
- Alcohol Legal: Yes
- Minimum Drinking Age: No minimum age
- BAC: 0.042%
- Label Requirements: N/A
- Number of Breweries: 2
- How to Say “Beer”: bière
- How to Order a Beer: Une bière, s’il vous plait
- How to Say “Cheers”: Santé
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 42%
- Wine: 31%
- Spirits: 6%
- Other: 21%
Alcohol Consumption Per Capita (in litres):
- Recorded: 0.99
- Unrecorded: 1.00
- Total: 1.99
- Beer: 0.43
WHO Alcohol Data:
- Per Capita Consumption: 1 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: None
- Sales Restrictions: No
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: N/A
Prohibition: None
Sierra Leone Beer
Today in 1961, Sierra Leone gained their Independence from the United Kingdom.
Sierra Leone
Sierra Leone Breweries
- Sierra Leone Brewery
Sierra Leone Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05%
- Full Name: Republic of Sierra Leone
- Location: Western Africa, bordering the North Atlantic Ocean, between Guinea and Liberia
- Government Type: Constitutional Democracy
- Language: English (official, regular use limited to literate minority), Mende (principal vernacular in the south), Temne (principal vernacular in the north), Krio (English-based Creole, spoken by the descendants of freed Jamaican slaves who were settled in the Freetown area, a lingua franca and a first language for 10% of the population but understood by 95%)
- Religion(s): Muslim 60%, Christian 10%, indigenous beliefs 30%
- Capital: Freetown
- Population: 5,485,998; 112th
- Area: 71,740 sq km , 119th
- Comparative Area: Slightly smaller than South Carolina
- National Food: Rice
- National Symbol: Lion
- Affiliations: UN, African Union, Commonwealth
- Independence: From France and the UK, January 1, 1960
- Alcohol Legal: Yes
- Minimum Drinking Age: N/A
- BAC: 0.05%
- Label Requirements: N/A
- Number of Breweries: 1
- How to Say “Beer”: beer
- How to Order a Beer: One beer, please
- How to Say “Cheers”: Cheers
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 4%
- Wine: 30%
- Spirits: 66%
Alcohol Consumption Per Capita (in litres):
- Recorded: 6.72
- Unrecorded: 3.00
- Total: 9.72
- Beer: 0.46
WHO Alcohol Data:
- Per Capita Consumption: 1.13 litres
- Alcohol Consumption Trend: Decrease
- Excise Taxes: N/A
- Minimum Age: N/A
- Sales Restrictions: N/A
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: 2
Prohibition: None
Beer In Ads #594: Acme Non-Fattening
Thursday’s ad is still another one for Acme Beer, this one from their 1930s “Dietetically Non-Fattening” campaign, and this one was also done by famed pin-up artist George Petty. I’ve featured a painting of this ad before, but I recently found how it was used in an actual ad. I love the qualification on its status as a diet drink, which is that it’s “relatively so, compared with other foods.”
Beer In Ads #593: The Beer With The High I.Q. In The Moon
Wednesday’s ad is yet another one for Acme Beer, another in the series of “High I.Q. (It Quenches) ads. This one was done by famed pin-up artist George Petty, who did several ads for Acme. In contrast to yesterday’s matronly ad, this one shows an attractive woman, dressed provocatively, resting in the crescent moon high above the world with a glass of beer in her hand. I can’t imagine Miller was very happy about this ad. But I like it just fine, but that’s probably because of my low I.Q.
