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Jay R. Brooks on Beer

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Beer Tree: The Ultimate Christmas Project

December 25, 2011 By Jay Brooks

christmas
Here’s yet another beer bottle Christmas tree, this one from 2007. It was “built from 1050 stubbies (250ml bottles), equivalent to 462 pints. Tied together with 300 meters of wire and decorated with 200 lights, with a bubble lamp in the centre, the tree stands 2 meters high and 1 meter wide at the base.” Hoppy Christmas.

Filed Under: Beers, Just For Fun Tagged With: Christmas, Holidays, Video

Guinness Ad #99: When You’re Tired Enjoy A Guinness

December 24, 2011 By Jay Brooks

guinness-toucan
Our 99th Guinness ad is a black and white print advertisement that ran in Life magazine in December of 1940. Showing a tuckered out store Santa Claus being torn apart by the little kiddies hoping to tell him what they want for Christmas. I’m not sure how that behavior squares with needing to be good, for goodness sale. But the ad suggests, “When you’re Tired enjoy a Guinness.” And I love their description: “Guinness looks, tastes and is different from every other malt beverage. It is dry, racy — hearty and nourishing!”

guinness-life-12-16-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Guinness, History, Holidays

Heineken Christmas Tree In Hawaii

December 24, 2011 By Jay Brooks

christmas
This isn’t exactly new, but it’s still pretty cool, despite using green bottles. They may not be great for keeping UV light out of the beer, but they do work great for building Christmas trees. Completed in 2006, 2000 Heineken bottles are controlled by animated lighting equipment built by the homeowner.

Filed Under: Beers, Just For Fun Tagged With: Bottles, Christmas, Heineken, Holidays, Video

Beer In Ads #505: Holiday Greetings From Narragansett

December 23, 2011 By Jay Brooks


Friday’s holiday ad is for Rhode Island’s Narragansett Beer, which has made a come back in recent years. It originally “appeared in the December 23, 1945 issue of The Boston Herald.” Offering “Holiday Greetings from Narragansett,” and also featured a wonderful painting of an idyllic winter scene.

Narragansett-christmas-1945a

According to Narragansett’s blog, the “painting is titled, ‘On The Post Road,’ and was created by artist, Harold Breut.”

Narragansett-christmas-1945b

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rhode Island

Hammurabi: First King Of Beer

December 23, 2011 By Jay Brooks

hammurabi
I kept forgetting to post this nice piece about King Hammurabi, the Babylonian ruler responsible for mankind’s first set of laws, known as the Hammurabi Code. It ran in the San Francisco magazine Drink Me, in their October 2011 issue. The article, Hammurabi: The King Of Beers, goes into some deatil about the laws in the Hammurabi Code dealing with beer:

The Code contains dozens of edicts concerning the growing, harvesting, and sale of grain. Thus it pertains to beer, since grain had been domesticated and farmed for only two reasons:beer and bread. But the laws which deal specifically with those happy suds are numbers 108 through 111.

Law 108 reads as follows: “if a tavern-keeper (female) does not accept corn according to gross weight in payment of drink, but takes money, and the price of the drink is less than that of the corn, she shall be convicted and thrown into the water.” There are a couple of important things to clarify here. First, it is of interest that the regulation goes out of its way to specify that the hypothetical tavern-keeper is female.

In ancient Babylon, almost all tavern-keepers (not to mention brewers, generally) were women.

Men hunted and made war; women grew food and made beer. And second, “shall be… thrown into the water” does not mean that the offending tavern-keeper was merely tossed in the nearest river and left to sputter. It meant that the guilty party was thrown into the nearest river and held there until she stopped sputtering. Additions to Babylonian law made after Hammurabi’s death did away with the drowning of offending barkeeps and replaced it with mutilation of the woman’s breasts. Sheesh…

Like most despotic rulers, Hammurabi was seriously paranoid that his subjects were plotting against his authority. One of the central meeting places for average citizens in Babylon was the beer hall. These were, or were thought to be, hotbeds of sedition, which inevitably led to the creation of Law 109: “if conspirators meet in the house of a tavern-keeper, and these conspirators are not captured and delivered to the court the tavern-keeper shall be put to death.” The method of execution favored here was to drown the wrongdoer in a barrel of her own beer. Given the amount of political sniping that goes on in our bars today, we can be thankful (I think) that Law 109 has gone the way of the dodo bird.

And then there were the nuns. Called “sisters of god,” they were holy women dedicated to one of the numerous gods that populated Babylonian mythology. The nuns were expected to behave according to a quite rigid set of moral protocols, and the punishments for failing to do so were, to say the least, horrifying. As an example we need look no further than Law 110: “if a sister of a god open a tavern, or enter a tavern to drink, then shall this woman be burned to death.” Given that the Law specifically prohibits the sisters from not only drinking in a beer house, but going into business as a beer entrepreneur, we can only imagine that these actions were routinely undertaken by Babylon’s holy ladies. And the menfolk must have really hated them for breaking with the norm. Burning a woman alive for having a drink? Wow.

The final Law governing alcohol is 111, and it reads thusly: “if an inn-keeper furnish sixty ka [a unit of measure similar to a bushel] of drink to the city, she shall receive fifty ka of corn at the harvest.” It is a rather dull little edict; Babylonian capitalism in action. But at least no one gets drowned or burned.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: History, Law

Carol of the Beers

December 23, 2011 By Jay Brooks

bells
This is pretty cool, despite the Corona bottles. According to the musician who made the video, BoTLpLayA, “[he] play[s] Carol of the Bells on perfectly tuned corona bottles (they make the best sound), by “plucking” them with [his] finger.” Hmm, not sure that makes sense, but who am I to argue with the results. Enjoy!

Filed Under: Beers, Just For Fun Tagged With: Christmas, Holidays, Video

Beer In Ads #504: Stag’s Treasured Traditions

December 22, 2011 By Jay Brooks


Thursday’s holiday ad is for Stag Beer, from 1958. Maybe it’s just me, but a treasured stag traditions doesn’t sound too wholesome to me, especially when the ad shows a comely lass standing under the mistletoe holding a beer in her hand. So if I understand this scene correctly, a beautiful woman is offering me a beer, and by taking it I’ll be under the mistletoe, so I’ll also have to kiss her, as well. Okay, I take it all back; now that is a treasured tradition.

Stag-mistletoe-1946

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Mother’s Brewing Spoofs Laverne & Shirley

December 22, 2011 By Jay Brooks

mothers
Ha, this is funny spoof, especially if you remember the Happy Days spin-off Laverne & Shirley, who worked at the fictional Shotz Brewery, which was located in Milwaukee, Wisconsin. Mother’s Brewing is not to far away (just a few states and not quite 600 miles) in Springfield, Missouri, and they’ve created their own version of the opening sequence from the television show. Enjoy.

Filed Under: Breweries, Just For Fun Tagged With: Humor, Video

Beerstrology Sign: Capricorn

December 22, 2011 By Jay Brooks

zodiac
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.

Capricorn, the goat, is from December 22-January 20. To learn more, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Guinness-zodiac-12-capricorn

Filed Under: Art & Beer, Just For Fun Tagged With: Beerstrology, Guinness

Beer In Ads #503: Merry Christmas From Falstaff

December 21, 2011 By Jay Brooks


Wednesday’s holiday ad is for Falstaff, from 1914. Nice to see that after Santa came down the chimney, he had something other than milk and cookies waiting for him.

Falstaff-merry-xmas-1914

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

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