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Jay R. Brooks on Beer

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Beer In Ads #425: Miss Rheingold’s Look Out Foxes

July 29, 2011 By Jay Brooks


Friday’s ad is a 1951 ad for Rheingold Beer, featuring Miss Rheingold for that year, Elise Gammon. In the ad, Miss Gammon is ready for the hunt, surrounded by hound dogs. Did Americans ever do the full British fox hunts? Because old ads sure seem to use the theme a lot.

Rheingold-1951-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #424: Miss Rheingold’s Got A Squeeze Box

July 28, 2011 By Jay Brooks


Thursday’s ad is a 1956 ad for Rheingold Beer, featuring Miss Rheingold for that year, Millie Merritt. In the ad, Miss Merritt is wearing an exotic red dress sitting in the old barn with her squeeze box accordion, waiting for the performance, as the sign behind her promises, to take place “tonig.”

Rheingold-1956

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Oregon Brewers Festival Parade 2011

July 28, 2011 By Jay Brooks

obf
Although I missed last year’s Oregon Brewers Festival for the first time in many years, it felt like it had been at least five years since I’d been back. That’s how much I missed Portland, and I was thrilled to be there again. After the Brewer’s Dinner Wednesday night, I attended the brunch, this year held at McMenamin’s Crystal Ballroom, and helped setup for the event beforehand, as well. After everyone feasted and prepared their stomachs for the day’s drinking, what looked to be close to 1200 people lined up for the parade. That’s just a guess, but it was easily the biggest crowd I’d seen for the parade, and this was my third time, of the five so far. Many of the usual suspects were there, the band, the Rogue Friars, people in kilts, people wearing literal hopheads, etc. This year’s Grand Marshall was Portland legend Fred Eckhardt who led the parade via pedicab down to the Tom McCall Waterfront Park, the annual home of the beer festival. Here are some photos from the parade. Enjoy.

P1060119
Pedicab leading the OBF Parade with Grand Marshall Fred Eckhardt and OBF founder Art Larrance.

P1060128
Here we come.

P1060120
… walking down the street,

P1060127
We get the funniest looks from …

P1060129
Everyone we meet.

After arriving at the festival grounds, it was time to tap the keg and officially start the festival. Look for the ceremonies coming soon in part 2.

Filed Under: Events, Just For Fun, Related Pleasures Tagged With: Beer Festivals, Oregon, Portland

Beer In Ads #423: Miss Rheingold’s Puppies & Kittens

July 27, 2011 By Jay Brooks


Wednesday’s ad is a 1948 ad for Rheingold Beer, featuring Miss Rheingold for that year, Pat Quinlan. In the ad, Miss Quinlan is carrying two baskets with three puppies and kittens in each. With the garden in the background, it almost looks like she’s just come back from picking them.

Rheingold-1948-puppies

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #422: Miss Rheingold’s Mini-Car

July 26, 2011 By Jay Brooks


Tuesday’s ad is a 1958 ad for Rheingold Beer, featuring Miss Rheingold for that year, Madelyn Darrow. In the ad, Miss Darrow is apparently trying to figure out how many hats she can fit into a three-wheeled precursor to the smart car.

Rheingold-1958-yellow-car

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

New York Beer

July 26, 2011 By Jay Brooks

new_york
Today in 1788, New York became the 11th state.

New York
State_NewYork

New York Breweries

  • Adirondack Pub & Brewery
  • Anheuser-Busch InBev Baldwinsville
  • Bandwagon Brew Pub
  • Barrage Brewing
  • Barrier Brewing
  • Becker Brewing Company
  • Black Forest Brew Haus
  • Black Heart Brewery
  • Blind Bat Brewery
  • Blue Point Brewing
  • Brewery Ommegang
  • Brick House Brewing
  • The Bronx Brewery
  • Brooklyn Brewery
  • Brown’s Brewing
  • Buffalo Brewpub
  • Butternuts Beer & Ale
  • Captain Lawrence Brewing
  • Castle Street Brewing
  • Cave Mountain Brewing
  • Chatham Brewing
  • Chelsea Brewery
  • CH Evans Brewing
  • Community Beer Works
  • Cooper’s Cave Ale
  • Cooperstown Brewing
  • Cortland Beer Co.
  • Cosmic Frog Handcrafted Ales
  • Crossroads Brewing
  • Custom Brewcrafters
  • Davidson Brothers Restaurant and Brewery
  • Defiant Brewing
  • Distillery
  • Ellicottville Brewing
  • Empire Brewing
  • Fire Island Beer Company
  • Flying Bison Brewing
  • Four Beasts Brewery
  • F.X. Matt Brewing
  • Genesee Brewing
  • Gilded Otter Brewing
  • Good Nature Brewing
  • Great Adirondack Steak & Seafood Company
  • Great South Bay Brewery
  • Greenport Harbor Brewing
  • Harlem Brewing Company
  • Heartland Brewery
  • Horseheads Brewing
  • Hyde Park Brewing
  • Ithaca Beer Company
  • John Harvard’s Brew House
  • Keegan Ales
  • Keuka Brewing
  • King Arthurs Steakhouse & Brew Pub
  • Lake Placid Pub and Brewery
  • Landmark Beer Company
  • Legends Brew Pub
  • Long Ireland Beer Co.
  • Magellanic Brewery
  • Market Street Brewing
  • Mendocino Brewing at Saratoga Springs
  • Middle Ages Brewing
  • New World Beverages
  • Olde Saratoga Brewing
  • Pearl Street Grill and Brewery
  • Peekskill Brewery
  • Port Jeff Brewing
  • Ramapo Valley Brewery
  • Rohrbach’s Railroad Street Brewery
  • Rooster Fish Brewing
  • Sackets Harbor Brewing
  • Saranac Brewing
  • Scale House Brewery & Pub
  • 77 Brewing
  • Sixpoint Craft Ales
  • Skytop Steakhouse and Brewery
  • Southampton Publick House
  • Southern Tier Brewing
  • Syracuse Suds Factory
  • Upside Brewing
  • Wagner Valley Brewing
  • War Horse Brewing
  • Z’s Barrel House

New York Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: New York State Brewers Association

State Agency: New York State Division of Alcoholic Beverage Control

maps-ny

  • Capital: Albany
  • Largest Cities: New York, Buffalo, Rochester, Yonkers, Syracuse
  • Population: 18,976,457; 3rd
  • Area: 54475 sq.mi., 27th
  • Nickname: Empire State
  • Statehood: 11th, July 26, 1788

m-new-york

  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 76
  • Rank: 8th
  • Beer Production: 10,620,762
  • Production Rank: 4th
  • Beer Per Capita: 16.9 Gallons

new-york

Package Mix:

  • Bottles: 49.6%
  • Cans: 40.3%
  • Kegs: 9.9%

Beer Taxes:

  • Per Gallon: $0.14
  • Per Case: $0.32
  • Tax Per Barrel (24/12 Case): $4.34
  • Draught Tax Per Barrel (in Kegs): $4.34
  • In addition, New York City assesses a tax of $3.72 per barrel

Economic Impact (2010):

  • From Brewing: $1,540,520,106
  • Direct Impact: $5,343,831,895
  • Supplier Impact: $3,224,460,192
  • Induced Economic Impact: $4,660,828,233
  • Total Impact: $13,229,120,321

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 8 am–4 am. Some counties have more restrictive hours.
    Off Premises: Beer: Per state law, 24 hours/day.
    Wine & spirits: 9 am–midnight Mon–Sat, Noon–9 pm Sunday.
    Many counties have more restrictive hours, such as bans on beer sales overnight (hours vary).
  • Grocery Store Sales: Yes
  • Notes: Off-premises sale of wine and spirits is only at liquor stores, and beer is not sold at liquor stores; it must be sold at supermarkets and convenience stores. Exchanges for returned items are permitted (at store owners’ discretion).

    Some counties may retain the Sunday morning beer prohibition which the state discontinued as of July 30, 2006. Twelve dry towns, mostly in western region of state. All liquor stores must be owned by a single owner, who owns that store and lives within a certain distance of it — effectually banning chain liquor stores from the state. New York City law does not allow open containers of alcohol in public. Thus, having a beer on the stoop of a building may draw a citation. However, practically, bagged containers of alcohol are consumed in violation of the rule, since opaque bags conceal evidence necessary to prosecute a citation and it is difficult to warrant a search of the bag without other evidence (evidence discovered due to an improper search is inadmissible in court).

new-york-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: New York

Beer In Ads #421: Miss Rheingold’s Mink

July 25, 2011 By Jay Brooks


Monday’s ad is a 1951 ad for Rheingold Beer, featuring Miss Rheingold for that year, Elise Gammon. In the ad, Miss Gammon is arriving — or leaving? — a cocktail party and is either taking her mink off or putting on — it could be either, maybe that was the point?

Rheingold-1951-formal

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Next Session Turns Sour

July 25, 2011 By Jay Brooks

session-the
Our 54th Session turns sour … sour beer, that is. Jon Abernathy, who writes The Brew Site, has chosen the topic Sour Beer, which he describes like so:

Instead we’ll be in the heat of the summer and while we’ve had Sessions covering Summer Beers, Fruit Beers, and Wheat Beers already (all which could suitably cover summertime beer enjoyment), it occurred to me that the topic of Sour Beers fits well within the season and (surprisingly!) hasn’t come up yet.

I’ve been gradually exploring Sour Beer and finding myself seeking out and trying various beers which fit into the “sour” realm (yes, I’m purposefully avoiding the word “style” here as it is entirely too loaded): beers inoculated with wild yeasts, soured with fruit (often in conjunction with those wild yeasts and barrel-aging), lactic acid beers like Berliner Weisse-influenced beers and the rare Gose, and so on. It’s a challenging area, both in acquiring a taste for soured beer and in brewing them—fortunately many brewers are being adventurous and branching out these days, giving us many more options.

So that’s our topic for August: Sour Beer. I’ll leave the implementation up to you, but here are some suggestions: seek out and review a sour beer of some kind; write about your experiences with brewing a sour beer; talk about your first sour beer experience; who’s brewing the better sours—Belgians or Americans (or somebody else)?; perhaps a contrary approach—what you don’t like about sour beers. Or if you have the perfect sour beer idea you want to write about, I can’t wait to read it!

Personally, I LOVE sour beer, so this one should be fun. So practice your pucker face and get ready to write all about it for the next Session on Friday, August 5.

Filed Under: Beers, Just For Fun, The Session Tagged With: Announcements, Blogging

Guinness Ads #78: Lovely Day For A Guinness

July 23, 2011 By Jay Brooks

guinness-toucan
Our 78th Guinness is the scan of an original mock-up using the tagline “Lovely day for a Guinness.” Most likely it was meant for the time period during World War II given the military men and the Toucans flying in formation.

Guinness-original-fliers

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beerstrology Sign: Leo

July 23, 2011 By Jay Brooks

zodiac
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.

Leo, the lion, is from July 23-August 23. To learn more, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Guinness-zodiac-07-leo

Filed Under: Art & Beer, Just For Fun Tagged With: Beerstrology, Guinness

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