
Monday’s ad begins a week of billboard ads from the 1940s and 50s. The first is from 1950 and is for Narrgansett Lager Beer, a Rhode Island brand that was founded in 1890 but closed shop in 1981, only to be re-established in 2005.

By Jay Brooks
By Jay Brooks

I stumbled in this fun little project, a model of the Roman Coliseum made entirely of beer bottles. It was the Telegraph’s Picture of the Day back in May of 2009.

A model of the Colosseum made of 1,500 bottles of Heineken is displayed at Rome’s Termini Station to celebrate the final of the Champion’s League. The sculpture has a diameter of 11.5 feet and a height of 4.6 feet.
By Jay Brooks

This week’s work of art is by an unknown artist and was painted most likely during the Art Nouveau period, which was around 1890-1905. I love the exuberance on her face, the flowing hair and dress, and the golden glass of beer.

By Jay Brooks
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Today in 1848, Wisconsin became the 30th state.
Wisconsin

Wisconsin Breweries
Wisconsin Brewery Guides
Guild: Wisconsin Brewers Guild
State Agency: Wisconsin Department of Revenue
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Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
By Jay Brooks
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Today in 1790, Rhode Island became the 13th state.
Rhode Island

Rhode Island Breweries
Rhode Island Brewery Guides
Guild: Craft Beer Guild of Rhode Island / Rhode Island Beer Guild
State Agency: Rhode Island Division of Commercial Licensing and Regulation
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Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
By Jay Brooks
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Our 70th Guinness ad is from the “Guinness For Strength” stable, the strength in this one is the ability to carry sixteen sheep on your back after downing a pint of Guinness.

By Jay Brooks

Another gem I found in the digital archives of the Library of Congress is this series of photos and illustrations used in a pamphlet made around 1900 by the Joseph Schlitz Brewing Co. The title of the pamphlet was “Schlitz, the beer that made Milwaukee famous.” Each of the photos in the Library of Congress were made from the original negatives and the photos depict the brewery in Milwaukee, Wisconsin. Today, Pabst owns the Schlitz brands and re-introduced it in bottles in 2008.

The Brewhouse. Original caption: “View in brewery of Schlitz Brewing Company, Milwaukee, Wisconsin.”

The Wash House. Original caption: “Men washing kegs in brewery of Schlitz Brewing Company, Milwaukee, Wisconsin, and insert of exterior of the building.”

The Bottling Department. Original caption: “Two views of men and women working in bottling department of brewery of Schlitz, Milwaukee, Wisconsin.”

The Shipping Yard. Original caption: “Kegs of beer being transported on horse-drawn wagons at brewery of Schlitz Brewing Company, Milwaukee, Wisconsin.”
By Jay Brooks
By Jay Brooks

Thursday’s ad is another Ballantine Ale ad, probably from the late 1940s or 50s. Featuring a pair of dudes on a fishing and/or camping trip holding up their glasses of Ballantine Ale. The tagline is a great one, too. “Ballantine Ale begin where other brews leave off … in flavor … in satisfaction!”

By Jay Brooks

I was watching a documentary today about the Library of Congress and they talked about how the library is digitizing their collection, so I took a look at the website and discovered this little gem from 1937. Post-prohibition, apparently our government experimented with different methods for ensuring that breweries paid the correct amount of taxes. The “beer meter” was one such device they came up with, shown below.

The caption below is cut off in the original in the library’s collection, which is why it ends mid-sentence.
And now a beer meter. Washington, D.C., May 1. To aid Uncle Same in collecting the tax on the millions of barrels of beer brewed in this country every year, the National Bureau of Standards has designed a master beer meter for use of the alcohol unit of the Bureau of Internal Revenue, U.S. Treasury. Government inspectors employ this master meter in checking the accuracy of the brewery beer meter to determine the volume of beer brewed. In the photograph the large tank receives the liquid [after passing] thru the meter where it is weighed to get [the] true volume. Carl F. Stoneburner is reading ….
