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Jay R. Brooks on Beer

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Beer Production Infographic

May 24, 2011 By Jay Brooks

graphchart
A recent book on beer and homebrewing, entitled Beer Craft appears to include the clever use of graphics, and in particular infographics, the best of which which are able to convey a great deal of information in a economical amount of space. Written by William Bostwick and Jessi Rymill, one of their charts was chosen by Fast Company’s Co.Design as the Infographic of the Day a few days ago. The infographic shows the number of breweries in America, along with total beer production, from 1800-2010.

BeerCraft_Production-2010

At the beginning (of the timeline, at least) there were only around 200 breweries. Rum, and other spirits, were king, and the U.S. boasted 14,000 distilleries. The advent of pilsner in 1842, along with a wave of German and European immigration, helped along by the industrial revolution, saw the number of breweries steadily increase until around 1850, when all hell broke loose. At that point, the rise of breweries in America can only be described as meteoric. When the dust settled two decades later, the number of breweries peaked in 1873 at 4,131. Consolidation, and other facts, cut the number in half by 1900 and another score of years later the number was zero, thanks to the anti-alcohol zealots who pushed through Prohibition in 1919.

Even once Prohibition ended thirteen years later, the brewing scene never recovered to anything approaching its glory days of the late 19th century. Both the business world and the world in general had changed considerably — especially after World War II — and anti-alcohol factions never admitted defeat, but merely changed tactics and continued to attack alcohol using different strategies that continue right through to the present day.

The low point is around 1980, when a mere 44 breweries made a staggering amount of beer, most of it tasting exactly the same. Since that time, total production of beer has risen only slightly, but more promisingly, the number of breweries has exploded with the microbrewery revolution that began in 1976 (and which had its origins in 1965 San Francisco). Today, we’re at nearly 1,800 breweries, the largest number since the turn of the last century. And according to the Brewers Association’s crack brewery detective, Erin Fay Glass, there are roughly 600 new breweries in various stages of their start-up phases. At the rate things are going, we should hit 2,000 breweries in America pretty soon, and quite possibly before the end of next year. Yea, beer!

Filed Under: Breweries, Just For Fun, Politics & Law Tagged With: Beer Books, Statistics

Beer In Ads #375: Ballantine Soup

May 23, 2011 By Jay Brooks

ad-billboard
Monday’s ad is a 1957 ad for Ballantine Ale. I love the colorful late fifties dinner party, with lots of Ballantine Ale, but just soup for the guests to eat.

Ballantine-1957-soup

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

South Carolina Beer

May 23, 2011 By Jay Brooks

south_carolina
Today in 1788, South Carolina became the 8th state.

South Carolina
State_SouthCarolina

South Carolina Breweries

  • Aiken Brewing Company, Grill and Bar
  • Blue Ridge Brewing
  • Coast Brewing Company
  • Hunter Gatherer Brewery
  • Liberty Steakhouse & Brewery Myrtle Beach
  • Mad Boar Restaurant and Brewery
  • New South Brewing
  • Palmetto Brewing
  • Quigley’s Pint & Plate
  • RJ Rockers Brewing
  • Skull Coast Ale Company
  • Southend Brewery and Smokehouse
  • T-Bonz Gill, Grill and Brewery
  • Thomas Creek Brewery
  • Westbrook Brewing Co.

South Carolina Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: South Carolina Brewers Association

State Agency: South Carolina Department of Revenue

maps-sc

  • Capital: Columbia
  • Largest Cities: Columbia, Charleston, North Charleston, Greenville, Rock Hill
  • Population: 4,012,012; 26th
  • Area: 32007 sq.mi., 40th
  • Nickname: Palmetto State
  • Statehood: 8th; May 23, 1788

m-south-carolina

  • Alcohol Legalized: April 14, 1933
  • Number of Breweries: 14
  • Rank: 37th
  • Beer Production: 3,726,460
  • Production Rank: 21st
  • Beer Per Capita: 25.8 Gallons

south-carolina

Package Mix:

  • Bottles: 35.5%
  • Cans: 59.3%
  • Kegs: 5.0%

Beer Taxes:

  • Per Gallon: $0.77
  • Per Case: $1.73
  • Tax Per Barrel (24/12 Case): $23.81
  • Draught Tax Per Barrel (in Kegs): $23.81

Economic Impact (2010):

  • From Brewing: $3,804,637
  • Direct Impact: $883,919,695
  • Supplier Impact: $317,601,830
  • Induced Economic Impact: $625,465,783
  • Total Impact: $1,826,987,308

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: On-premise closing times are local option and are not set by the state.
    Off Premises: 24 hours for beer and low-alcohol wine, 9am-7pm Mon-Sat. at liquor stores
  • Grocery Store Sales: Yes
  • Notes: 14% ABW (17.5% ABV) cap on beer
    Wine > 16% ABV sold in liquor stores
    No hard liquor sales after 7 p.m. and none on Sundays.
    No off-premise alcohol sales after midnight Saturday until 7 a.m. Monday, except in Aiken, Greenville, Spartanburg, Horry County, Colleton County, Richland County, Charleston County/city and Beaufort County. No sales on election days at liquor stores.

south-carolina-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: South Carolina

Beer In Art #128: FrangO’s Chicken With A Beer

May 22, 2011 By Jay Brooks

art-beer
This week’s work of art is by an artist from Brazil. I don’t know his name, but he’s a friend of Cassio Piccolo, owner of the FrangO beer bar in Sao Paulo. In Portuguese, frango means “chicken.” So his friend created the painting of a chicken holding a pint of beer, which now hangs in a place of honor in the bar.

frango-chicken

Filed Under: Art & Beer Tagged With: Brazil

Beerstrology Sign: Gemini

May 21, 2011 By Jay Brooks

zodiac
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.

Taurus, the bull, is from May 21-June 21. To learn more, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Guinness-zodiac-05-gemini

Filed Under: Art & Beer, Just For Fun Tagged With: Beerstrology, Guinness

Guinness Ad #69: Life Is Brighter After Guinness

May 21, 2011 By Jay Brooks

guinness-toucan
Our 69th Guinness ad is a fairly simple one, showing a half-empty pint of Guinness and the slogan “Life Is Brighter After Guinness” in large letters followed by the more familiar “Guinness is Good For You” in smaller print below that.

Guinness-life-brighter-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #374: Brasserie De Sochaux

May 20, 2011 By Jay Brooks

ad-billboard
Friday’s ad is for a French brewery, Brasserie De Sochaux, which closed in 1979. It looks late 19th century, but who knows. I’m not seeing the old gray-haired dude in the military (or bellhop?) uniform as making me want to drink their beer. Plus, it just seems too busy.

brasserie-de-sochaux

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Deborah Carey: Champion Of Change

May 20, 2011 By Jay Brooks

new-glarus
Congratulations to New Glarus Brewing co-founder Deb Carey, who was selected as a Champion of Change by President Barack Obama and the White House. It’s great to see someone from craft brewing honored.

Here’s the write-up for Carey on the White House website:

Deborah Carey’s decision to start New Glarus Brewing Company was rooted in doing what was best for her family rather than becoming the local woman who broke down barriers to start a brewery. As she worked on a business plan, her husband Dan, a master brewer, gathered the materials, grains and equipment needed for start-up. In 1993 they negotiated to rent a warehouse in New Glarus, exchanging the lease for stock in the New Glarus Brewing Company.

They sold their home and raised $40,000 in seed money, yet still needed more cash to fund the startup. Deborah pitched her story to local newspapers, and the media attention brought $200,000 from investors. In the early days, the couple worked hard to establish the brewery’s reputation for consistent quality beers. Deborah’s marketing plan was to develop a very loyal customer base. She set up beer tasting classes along with offering brewery tours. Beer distributors started noticing the little brewery that was developing a strong consumer following.

New Glarus Brewing Company has grown to 50 full-time employees, has registered growth in profits of 123 percent from 2007 to 2009, and is Wisconsin’s number one micro-brewery relative to sales volume.

Filed Under: Breweries, News Tagged With: Announcements, Business, Government, Wisconsin

Session #51.5: The Great Online Beer & Cheese-Off, Part 2

May 20, 2011 By Jay Brooks

session-the
I’ll be very much surprised if there’s a great turnout for Session #51.5. It is after all, asking a lot — and for a second time in two weeks — gather together a selection of beers and cheese. For this extra Session, the instructions were in the round-up for Session #51. The idea was to use the list of beers chosen by everybody for each of the three cheeses that were listed in the round-up to try a few more beers with the same cheese. Simply pick up some of the other beers that were suggested, and try them with the same three cheeses and do a follow up blog post on or around Friday, May 20 to explore more fully pairing cheese and beer.

You can write about how your choices compared, or what you learned from the other suggestions, or which out of all the ones you tried worked best. What recommended pairing most surprised you? Which didn’t seem to work at all, for you? It’s my way of taking the Session concept and making it more interactive and collaborative, essentially an “online cheese-off.” First, we made our best recommendations for pairing a beer with these three cheeses, and now we have an opportunity to try as many of the suggestions as we can, and discover which worked best. I’ll then do a second round-up and report the findings of the group as a whole to the beers and the three cheeses together. If you’ve already done Part One, don’t stop now, keep going. Read what your fellow bloggers liked, and pick a few to try yourself. To participate, just post a comment here or at the round-up with a link to your blog post for Session #51.5.

A final note. Since it’s not really an “official” Session, don’t worry too much about sticking to today’s date. Have another cheese tasting whenever you like, whenever it’s convenient or you feel like it. To be honest, after being in South America for the last eleven days, I’m too tired to do it today myself, and will most likely do it next week. Feel free to do likewise. I’ll keep adding posts as they come in. Also, don’t forget about Session #52, coming up Friday, June 3.

beer-and-cheese

Filed Under: Beers, Food & Beer, Just For Fun, The Session Tagged With: Cheese

Beer In Ads #373: The Prince of Pilsen

May 19, 2011 By Jay Brooks

ad-billboard
Thursday’s ad may in fact not actually be an ad. It could just as easily be sheet music or the Playbill from a show. But the “Prince of Pilsen” sounds like a great title for a musical. I wonder why the woman on the left is dressed like the United States?

the-prince-of-pilsen

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Music

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