Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Taybeh: Palestine’s Only Brewery

February 20, 2011 By Jay Brooks

teybah
Palestine has exactly one brewery, Taybeh Beer, founded in 1993 by Nadim Khoury, who learned to homebrew while living in Boston. He returned to his native Palestine after the “Oslo peace accords between Israel and the Palestinians in 1993, one of the approximately 12,000 Palestinian families who returned to the region to help kickstart the emerging Palestinian economy.” Since then business has grown, and is beer is imported to Germany and the UK, and they’re working on the U.S., but according to the video so far we won’t allow them to import because we don’t recognize Palestine as a separate nation. So much for supporting peace in the Middle East. At any rate, the video below gives a nice overview of the brewery.

Filed Under: Breweries, Just For Fun Tagged With: International, Middle East, Palestine, Video

Beerstrology Sign: Pisces

February 20, 2011 By Jay Brooks

zodiac
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.

Pisces, the fish, is from February 20-March 19. To learn more, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Guinness-zodiac-02-pisces

Filed Under: Art & Beer, Just For Fun Tagged With: Beerstrology, Guinness

Guinness Ad #56: Tired Red Chair

February 19, 2011 By Jay Brooks

guinness-toucan
Our 56th Guinness poster by John Gilroy shows the iconic pint of Guinness with a face being very tired, much like myself, and needing to rest on a red comfy chair. The slogan is “Have a Guinness when you’re tired.”

Guinness-red-chair

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

“For Good Living” Brown Derby Promotional Film

February 18, 2011 By Jay Brooks

brown-derby
If you say my last post, Beer In Ads #314: Brown Derby’s For Good Living, now you know why I chose a Brown Derby ad. I also came across this promotional film from the same year as the ad, 1937, which was called “For Good Living,” and sponsored at the time by Safeway Stores. It’s a silent promotional film, but after some cheesy introductions shows the brewery where Brown Derby is made. Really, there’s a lot of early brewery porn. Obviously the basic process of making and packaging beer hasn’t changed all that much in the 70+ years since this video was made, but the machinery sure has. At just under twenty minutes, it’s a pretty thorough virtual tour, and includes both bottles and cans being produced. After the tour, the final minutes show the planned “For Good Living” advertising campaign. It’s quite a time capsule. I think every brewer should watch it. I’d love to hear some of their thoughts on then vs. now.

Filed Under: Breweries, Just For Fun Tagged With: Advertising, Brewery Porn, History, Video

Beer In Ads #314: Brown Derby’s For Good Living

February 18, 2011 By Jay Brooks

ad-billboard
Friday’s ad is from 1937 and is for Brown Derby beer, a beer often found in, as the ad even states (which is, I believe, illegal today) Safeway grocery stores. The text of the ad features the plans of the Leavitt family, their “plan of Good Living.” Here’s how beer fits in:

“We want to enjoy all the good things of life our income permits,” says Mrs. Leavitt. “We always keep plenty of Brown Derby Beer on hand. Because we’ve found it equals imported Pilsner, but costs less.

It’s interesting that only three years after Prohibition ended, beer advertising was targeting imported pilsners for comparison, not other American beers.

Brown-Derby-1937

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

The United States Of Good Beer?

February 18, 2011 By Jay Brooks

us-outline
At the end of January, the Houston Press’ Brew Blog did a map showing a beer for every state that seemed to miss the mark for more than a few of their choices. I ranted about it in my post, The United States of Beer? Apparently I wasn’t the only one, because an alert reader (thanks, David) tipped me that they’ve redone the map, this time calling it The United States of Good Beer, though over at Good, the internet portal that originally created the map and posted it to the Houston Press.

us-of-good-beer

Seeing as the map was done by the paper’s food section, I wasn’t too surprised how embarrassing the first attempt was, but in the new effort they at least reached out to their readers for suggestions. And it shows in the Good Beer Map, which is light years ahead of the first one.

Sadly, Idaho still got left out, despite their being at least 8 breweries and 15 brewpubs in the the state. Surely, someone could picked one of those instead of leaving an empty question mark?

Good’s Food editor Nicola Twilley remarks that after seeing Beer Wars, “It’s clearly time for a beer revolution.” And while I’m sincerely thrilled she’s getting up to speed, I’m constantly amazed that so many “foodies” don’t seem to get that beer is food and have paid it almost no attention whatsoever even as it has undergone such a revolutionary change in the U.S. over the past thirty years. How could so many “food professionals” committed to what they put in their body completely miss that? Most have noticed wine is different now than it was 30 or 40 years ago, but beer … not so much. That’s such a sticking point for me that while I’m glad things are changing, I can’t help but continue to be curmudgeonly about this dichotomy of how the two beverages are treated.

Still, I’m encouraged that they were swayed by people’s comments, admitted mistakes, and forged ahead to create a better map of America’s beer scene.

You can see the new map full size here, and as before it’s easier to read the key on the bigger map.

Filed Under: Breweries, Editorial, Just For Fun Tagged With: United States

Beer In Ads #313: Schlitz’ Best Round I’ve Had All Day!

February 17, 2011 By Jay Brooks

ad-billboard
Thursday’s ad is yet another one for Schlitz, but from the early 1950s. The winner of the golf club’s tournament looks pompously out at us while pouring a Schlitz into the trophy. “Best round I’ve had all day!” Exactly how many rounds of golf does this smug bastard have time for in a 24-hour period of time? Doesn’t he a least have a job so he can afford his club membership?

schlitz-50s-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #312: Schlitz’ Real Gusto Hat

February 16, 2011 By Jay Brooks

ad-billboard
Wednesday’s ad is also for Schlitz, though from the 1960s, and is a simple ad. It just shows a man draining a glass of Schlitz. I’m guessing it’s early sixties since he’s wearing a suit, scarf and goofy hat.

schlitz-60s-1

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Brekle’s Brown Released By Anchor

February 16, 2011 By Jay Brooks

Anchor-brown
This evening at Anchor Brewing in San Francisco, the brewery released their newest beer, Brekle’s Brown, named for the very first brewer at the brewery that would eventually become Anchor, Gottlieb Brekle.

P1030009
Mark Carpenter, Anchor’s brewmaster showing off his latest creation, Brekle’s Brown.

The beer is a beautiful bright mahogany, with a tan head. The nose is malty sweet, with nutty aromas that continue through to the flavor. With a dry finish, it’s nicely sweet on the palate, and belies its 6% a.b.v. Easily a session brown. Another great complement to the stable of Anchor beers.

P1020976

I’ll have more later on the event later, but with just another half hour to go, I’m going to go have another beer before heading on to the next event.

Filed Under: Beers, Events, News, Reviews Tagged With: Anchor Brewery, Announcements, California, San Francisco

Marin Institute Attacks State Beer Taxes … Again

February 16, 2011 By Jay Brooks

Marin-I
Daniel Defoe observed in 1726 that nothing was more certain than death and taxes, and sadly, that still holds true nearly three centuries later. It seems more likely that we’ll lick that immortality problem before taxes ever become a thing of the past. And few taxes are more certain to be under attack than alcohol taxes, a favorite target of the anti-alcohol groups, whose incessant calls for their increase have only grown louder as the economy is in free fall. Because what you want to do in a sinking economy is make it harder for one of the few industries doing well to keep people employed, paying taxes and in business.

But that’s never stopped them before and it’s not stopping them now, as the latest shot over the bow from my friends at the Marin Institute was a press release today, Twelve States Stuck at Bottom of Beer Tax Barrel. It announces their new interactive map of Neglected and Outdated State Beer Taxes.

Here’s the entirety of the press release:

SAN FRANCISCO, Feb. 16, 2011 /PRNewswire-USNewswire/ — Marin Institute, the alcohol industry watchdog, launched its Neglected & Outdated Beer Taxes Map today. This new interactive tool helps those who want to raise beer tax rates to balance state budgets or erase deficits.

“Just point your cursor at a state and you can see the your current beer tax rate, the year of your last tax increase, and the loss of revenue from inflation,” said Bruce Lee Livingston, Marin Institute executive director and CEO. “We show the twelve states that have hit the bottom of the barrel in beer tax revenues and are the most overdue for an increase.”

The beer tax map quickly reveals states suffering the most from Big Beer’s influence. These are states that have beer taxes stuck at absurdly low rates set as long ago as the 1940s, and even the 1930s. “With almost every state struggling to find new dollars to fund critical programs, policymakers need to stop leaving beer tax revenue on the table,” said Sarah Mart, research and policy manager at Marin Institute.

The web site shows the twelve states with the “worst” beer tax rates in the nation, the “bottom of the beer barrel”: Georgia, Idaho, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Dakota, Pennsylvania, West Virginia, Wisconsin, and Wyoming. Six states (Kentucky, Louisiana, Mississippi, Pennsylvania, West Virginia, and Wyoming) have not raised their beer tax in 50 years or more.

The worst state is Wyoming, which has the distinction of the lowest tax rate – $0.02 per gallon – set in 1935, during FDR’s first term. Factoring for inflation, the value of Wyoming’s beer tax has decreased 94%. A simple 5 cents per drink increase in the state’s beer tax would yield $7.75 million in new revenue. Considering that Wyoming’s annual budget shortfalls are projected to hit $5 million by 2013, a modest beer tax increase would erase all budget shortfalls in the state, reduce drinking, and increase health and safety a little.

The map shows that in 47 states, the decrease in real value of the beer tax due to inflation ranges from 25 percent to more than 75 percent. “This is such a lose-lose scenario for the states,” added Mart. “States are losing revenue and cutting essential programs, especially those which mitigate alcohol-related harm, while the beer companies reap higher and higher profits. It’s time for states to stop their race to the bottom and raise beer taxes.”

And here’s their colorful map of beer taxes and when they were last raised, minus the interactivity. The interactive version you can see on their website.

mi-beer-taxes-date

But there are so many things wrong with their arguments that it’s hard to know where to begin. So I’ll start by being petty. Look at the first two words of the press release: “SAN FRANCISCO.” The Marin Institute is NOT in San Francisco, but in San Rafael, which is just north of the city in Marin County, hence their name. I’m sure that they used the more familiar San Francisco because nationwide, and especially worldwide, no one’s heard of San Rafael, but I can’t help but ponder that if they can’t even be accurate about where they’re located, what does that say about their commitment to the truth in more substantive issues?

First, let’s assume everything they say is correct (it’s not, but just for the sake of argument). The amounts realized according to their table of the states with the lowest taxes if their state excise taxes were increased by “10 cents a drink” ranges from $15.3 to $333 million, or an average of about $123 million per state. But state deficits are in the billions, with a “b.” The Center on Budget and Policy Priorities estimates around $350 billion. Even if you added up all twelve states, the additional taxes would be less than $1.5 billion, less than half a percent of the total (not a perfect number, but still indicative of the problem). The point is that raising the state excise taxes on alcohol comes no where close to doing anything meaningful about the budget shortfalls facing all but four or five of the states. All it does is punish and weaken one of the few functioning industries in a distressed economy.

Next, let’s talk about the idea that taxes should parallel inflation and be raised to match those levels. If that is indeed a public policy goal, shouldn’t it be applied across the board? If we accept that taxes should be raised every time inflation inches ever higher, then shouldn’t ALL taxes do likewise? Singling out the alcohol industry for such treatment is, again, just punishing one industry because one of their “watchdogs” doesn’t like them, despite all protestations to the contrary. I don’t want my taxes to go up anymore than I suspect you do, but if we need more money as a state, country and society, than I don’t see any other fair way to raise more money. Any scheme that falls disproportionally on any industry is de facto unfair to solve a problem that effects all of society. We should have done away with tax breaks for the rich, but that couldn’t even be talked about, much less implemented. Instead, let’s suggest the heavily regressive taxes on alcohol punish the poor even more than they already do.

The other unanswered question is how high to raise excise taxes and for how long? And while there’s no amount proposed at this time, since they’re merely providing the tools to sow discontent in individual states, I believe that’s because there’s really no amount too high for the anti-alcohol groups. Though unstated, it seems implicit in their rhetoric that no amount is enough and they’ll never be satisfied. I’ve never seen a discussion of what amount they might consider fair enough, or might balance the amount with their ability to stay in business (which is the only way companies could continue to actually pay their taxes). Is there an amount that might satisfy such organizations? If so, I’ve never seen it. Then, if fixing the economy is truly the aim of their proposals, should such taxes only be imposed as a temporary measure until the crisis is over? If you didn’t laugh when you read that, you don’t realize that taxes are almost never repealed, only imposed or increased. What I think this exposes is that this is simply a way to use current circumstances to harm the alcohol companies and make it harder for them to stay in business, falling especially hard on the small brewers.

What’s also conveniently left out of their argument, as always, is the current amount of taxes paid by alcohol producers. There’s more taxes paid on every bottle of beer than any other consumer good save tobacco. Those two products are the only remaining items that pay excise taxes, at both the federal and state level. And while I think most would agree that smoking offers no health benefits, beer (and alcohol more generally) in moderation most definitely does. If you drink one or two beers a day, the odds are you’ll live longer than either a teetotaler or a binge drinker.

I’ve tackled this before, so if you want background on the issue of beer taxes, see Abe Lincoln On Beer & Politics and Here We Go Again: Beer & Taxes.

How much does the brewing industry pay? As of 2008, business and personal taxes accounted for $35,283,148,850, consumption taxes account for another $11,172,946,867; or a total of $46,256,095,717 annually. The total economic impact of the beer industry alone pumps $198,152,918,964 into the national economy each year. And all those figures are not including wine and spirits which would push it significantly higher.

I think Defoe’s quote needs modifying to reflect modern society, adding that few things are more certain than anti-alcohol groups using a recession to further their own narrow agenda of making the alcohol industry pay for their perceived sins. I think I need one of Moonlight Brewing‘s tastiest beers, their black lager, Death & Taxes.

Filed Under: Editorial, News, Politics & Law Tagged With: Press Release, Prohibitionists, Taxes

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5203: Now’s The Time To Say … Blitz Weinhard Bock For Me! April 3, 2026
  • Beer Birthday: Dave Bonighton April 3, 2026
  • Historic Beer Birthday: Frederick Hinckel Jr. April 3, 2026
  • Beer In Ads #5202: The Bock Beer Time Is Near, And It Comes But Once A Year April 3, 2026
  • Historic Beer Birthday: Henry Pierre Heineken April 3, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.