Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3778: Rainier Beer Pure Food

July 5, 2021 By Jay Brooks

Monday’s ad is for “Rainier Beer,” from 1910. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a tray that shows a woman sitting on a wooden bench emblazoned with “Pure Food” with her hand inexplicably over her head and a glass of beer in the other hand. I’m not sure what that pose is meant to convey. At the bottom is the tagline. “There’s New Strength and Vigor in Every Drop.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3777: A Fountain Of Health And Happiness

July 4, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a clever self-pouring bottle that can fill four small glasses at a time. It’s too bad they never perfected that technology.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3776: You Can’t Help Keeping Your Mind On Rainier Beer

July 3, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman on the beach swooning with a ginormous bottle of beer behind her, and the curious text. “You Can’t Help Keeping Your Mind on Rainier Beer After Knowing What It Is Like.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3775: It’s Rainier Beer

July 2, 2021 By Jay Brooks

Friday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a trio of women on the beach pointing out to sea, where there’s a giant bottle of beer bobbing on the waves. Or it is surfing? The tagline is somewhat inscrutable. “For it is on the top which proves its high grade.” I’m not really sure what that means.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3774: Fashion Favors Rainier

July 1, 2021 By Jay Brooks

Thursday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows what appears to be a sporting event so I’m not sure why it’s fashion that’s being held out as why you should drink Rainier Beer. I also can’t tell if the man in the foreground is using a megaphone or drinking it.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3773: There Is Nothing Like Rainier Beer

June 30, 2021 By Jay Brooks

Wednesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman in a bathing suit and the tagline starts out with “There Is Nothing Like Rainier Beer,” which is a fine headline. But then it continues, somewhat awkwardly, I’d argue. “There Is Nothing Like Rainier Beer While at the Sea Shore on your Vacation.” That’s a pretty specific time when when there’s nothing else like their beer. I’m pretty sure that’s not the only time they want you to drink their beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3772: I Did, I Do, I Swear

June 29, 2021 By Jay Brooks

Tuesday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a man in an odd-looking beret holding a bottle of beer, apparently reciting this oath. “I Did, I Do, I Will Always Swear by Rainier for Refreshment after Recreation.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3771: Rainier After Exercise

June 28, 2021 By Jay Brooks

Monday’s ad is for “Rainier Beer,” from 1904. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman golfing and has the text: “After Exercise there is nothing that will recuperate exhausted force more quickly than Rainier Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History, Sports, Washington

Beer In Ads #3770: Malt Rainier

June 27, 2021 By Jay Brooks

Sunday’s ad is for “Malt Rainier,” from 1916. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is for their non-alcoholic Malt Rainier, which will provide all sorts of health benefits to Mom and her baby.

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, Health & Beer, History, Washington

Beer In Ads #3769: How To Drink Rainier Beer After January 1st, 1916

June 26, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Beer,” from 1916. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one announced Rainier’s moving of their facilities to San Francisco after Washington State enacted prohibition restrictions ahead of the national amendment and gives instructions on how to order Rainier beer after January 1, 1916.

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History, San Francisco, Washington

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