Monday’s ad is for Schlitz Malt Liquor, from 1965. The ad shows a woman staring into her glass of Malt Liquor. This ad was two years after introducing their malt liquor, so they were still trying to educate their potential customers, and it’s quite interesting how they characterize it. “Bolder than beer. More character than ale. Less filling than both.”
Sunday’s ad is for Ruppert Beer, from 1947. The ad shows a farmer taking a nap while his horse looks on disapprovingly. But the tagline, “Some Things Can’t Be Hurried” isn’t about growing crops, but about brewing beer, which Ruppert apparently does not just slowly, but s-l-o-w-l-y. I may not be an expert in the philosophy of time, but I don’t think you can age something slowly. Time is linear, at least in practical terms, and moves at a fixed pace. It may sometimes seem to go slower or faster, but that’s just our perception of it.
Saturday’s ad is for Molson, from 1994. The ad shows a great cartoon of — what is that? — a Canadian Goose wearing shades and leaning up against a giant bottle of Molson on the beach. He also has a fairly large bottle on his hand. He actually looks more like a duck, but Canadian Goose makes more sense in context. Whatever bird, he certainly looks satisfied.
Friday’s ad is for Grolsch, from 2005. That year, Grolsch introduced a new beer in the Netherlands called Premium Blonde, which they advertised using one of the most iconic blondes, Marilyn Monroe. At the bottom of each ad is written “Maar laten we haar nooit vergeten,” which Google translates as “But let’s never forget her.” There were at least three different Marilyn Monroe ads that I’ve found, which seems ideal since today is Marilyn Monroe’s birthday.
Thursday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Winter Sports,” specifically three you can enjoy with Ballantine Ale. These are two obvious ones: skating and skiiing, but the third is more surprising. It’s curling, which in 1954 must have been almosy unknown. It wasn’t a regular Olympic sport until 1998, although it was a demonstration sport in the 1924 and 1932 games, and then again in the 1988 and 1992 games, but nowhere near 1954.
Wednesday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Windows,” specifically windows from three specific places where you can find Ballantine Ale through the windows, in Boston, Massachusetts, Palm Springs, California, and Havana, Cuba.
Tuesday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Doors,” specifically doors from three specific places where you can find Ballantine Ale behind the doors, in New York City, North Carolina and on a train.
Monday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Tables,” specifically tables from three specific places where you can find Ballantine Ale on the menu, in Houston, Texas, Boca Raton, Florida and Hollywood, California.
Sunday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features still another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.
Saturday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features yet another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.
